• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Journal of Korean Academy of Nursing
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• v.46 no.3
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• pp.375-389
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• 2016

Purpose: The aim of this study was to classify nursing management competencies and develop behavioral indicators for nurse managers in hospitals. Also, levels of importance and performance based on developed criteria were to be identified and compared. Methods: Using expert survey we classified nursing management competencies and behavioral indicators with data from 34 nurse managers and professors. Subsequently, data from a survey of 216 nurse managers in 7 cities was used to analyze the importance-performance comparison of the classified nursing management competencies and behavioral indicators. Results: Forty-two nursing management competencies were identified together with 181 behavioral indicators. The mean score for importance of nursing management competency was higher than the mean score for performance. According to the importance-performance analysis, 5 of the 42 nursing management competencies require further development: vision-building, analysis, change management, human resource development, and self-management competency. Conclusion: The classification of nursing management competencies and behavioral indicators for nurse managers in hospitals provides basic data for the development and evaluation of programs designed to increase the competency of nurse managers in hospitals.

• Journal of Gifted/Talented Education
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• v.22 no.2
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• pp.353-370
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• 2012

The observation and recommendation system was recently introduced for selecting gifted-students in science, and it has required to arrange the reliable and valid selection criteria that could identify the high potential competency of them. In this study, we explored the competencies that could help to discriminate gifted-students' inner properties, and also developed the dictionary based on them. The competencies were extracted from the proven previous competency dictionaries/models and examined by the structured survey and the focus group interview in order to ascertain the competencies of the science-gifted students. The results revealed that there were two competency clusters such as cognitive and affective domains. The cognitive cluster consisted of 6 competencies as follows: goal suggestion, planning, information collection and analysis, problem solving, higher-order thinking, and expertise and self-development competency. The affective cluster consisted of 3 competencies: confidence, achievement orientation, and curiosity competency. The dictionary categorized by the names, definitions, key elements, and behavioral indicators and their levels of the derived competencies was developed. Findings were expected to provide the implications on the selection criteria of the potential science-gifted students through the observation and recommendation system.

• Journal of Korean Society of Transportation
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• v.35 no.2
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• pp.116-128
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• 2017

Traffic accidents can be defined as a physical collision event of vehicles occurred instantaneously when drivers do not perceive the surrounding vehicles and roadway environments properly. Therefore, detecting the high potential events that cause traffic accidents with monitoring the interactions among the surroundings continuously by driver is the prerequisite for prevention the traffic accidents. For the analysis, basic data were collected to analyze interactions using a test vehicle which is equipped the GPS(Global Positioning System)-IMU(Inertial Measurement Unit), camera, radar and RiDAR. From the collected data, highway geometric information and the surrounding traffic situation were analyzed and then safety evaluation algorithm for driving vehicle was developed. In order to detect a dangerous event of interaction with surrounding vehicles, locations and speed data of surrounding vehicles acquired from the radar sensor were used. Using the collected data, the tangent and curve section were divided and the driving safety evaluation algorithm which is considered the highway geometric characteristic were developed. This study also proposed an algorithm that can assess the possibility of collision against surrounding vehicles considering the characteristics of geometric road structure. The methodology proposed in this study is expected to be utilized in the fields of autonomous vehicles in the future since this methodology can assess the driving safety using collectible data from vehicle's sensors.

• Korean Journal of Psychosomatic Medicine
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• v.7 no.1
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• pp.26-41
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• 1999

The perceived stress response inventory(PSRI) was developed to measure 4 types of current stress responses : emotional, somatic, cognitive, and behavioral responses. 242 patients with psychiatric disorders(71 patients with anxiety disorders, 73 patients with depressive disorders, 47 patients with somatoform disorders, 51 patients with psychosomatic disorders) and 215 healthy subjects completed the questionnaire including the PSRI. Global assessment of recent stress(GARS) scale, perceived stress questionnaire(PSQ) and symptom checklist-90-revised(SCL-90-R) were also administered at the same time. Factor analysis for each of 4 types of stress responses yielded 8 factors : negative emotional responses, general somatic symptoms, specific somatic symptoms, lowered cognitive function and general negative thinking, self-depreciative thinking, impulsive-aggressive thinking, passive-responsive and careless behavior, and impulsive-aggressive behavior. Both test-restest reliability(r= .83 -.93) and internal consistency(Cronbach's alpha : .79 -.96 for each of 8 subscales and .98 for total items of the scale) were all at statistically significant levels. Total scores of the PSRI significantly correlated with total scores of GARS scale, PSQ, and global indicies of SCL-90-R, respectively. The patient group had significantly higher scores than healthy subjects in each of all the subscales except impulsive-aggressive behavior subscale. These results suggest that the PSRI is a reliable and valid tool stable over time which may be effectively used for the research in stress-related field including psychosomatic medicine.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.171-196
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• 2018

With the development of the web, two-way communication and evaluation became possible and marketing paradigms shifted. In order to meet the needs of consumers, web design trends are continuously responding to consumer feedback. As the web becomes more and more important, both academics and businesses are studying consumer emotions and satisfaction on the web. However, some consumer characteristics are not well considered. Demographic characteristics such as age and sex have been studied extensively, but few studies consider psychological characteristics such as regulatory focus (i.e., emotional regulation). In this study, we analyze the effect of web style on consumer emotion. Many studies analyze the relationship between the web and regulatory focus, but most concentrate on the purpose of web use, particularly motivation and information search, rather than on web style and design. The web communicates with users through visual elements. Because the human brain is influenced by all five senses, both design factors and emotional responses are important in the web environment. Therefore, in this study, we examine the relationship between consumer emotion and satisfaction and web style and design. Previous studies have considered the effects of web layout, structure, and color on emotions. In this study, however, we excluded these web components, in contrast to earlier studies, and analyzed the relationship between consumer satisfaction and emotional indexes of web-style only. To perform this analysis, we collected consumer surveys presenting 40 web style themes to 204 consumers. Each consumer evaluated four themes. The emotional adjectives evaluated by consumers were composed of 18 contrast pairs, and the upper emotional indexes were extracted through factor analysis. The emotional indexes were 'softness,' 'modernity,' 'clearness,' and 'jam.' Hypotheses were established based on the assumption that emotional indexes have different effects on consumer satisfaction. After the analysis, hypotheses 1, 2, and 3 were accepted and hypothesis 4 was rejected. While hypothesis 4 was rejected, its effect on consumer satisfaction was negative, not positive. This means that emotional indexes such as 'softness,' 'modernity,' and 'clearness' have a positive effect on consumer satisfaction. In other words, consumers prefer emotions that are soft, emotional, natural, rounded, dynamic, modern, elaborate, unique, bright, pure, and clear. 'Jam' has a negative effect on consumer satisfaction. It means, consumer prefer the emotion which is empty, plain, and simple. Regulatory focus shows differences in motivation and propensity in various domains. It is important to consider organizational behavior and decision making according to the regulatory focus tendency, and it affects not only political, cultural, ethical judgments and behavior but also broad psychological problems. Regulatory focus also differs from emotional response. Promotion focus responds more strongly to positive emotional responses. On the other hand, prevention focus has a strong response to negative emotions. Web style is a type of service, and consumer satisfaction is affected not only by cognitive evaluation but also by emotion. This emotional response depends on whether the consumer will benefit or harm himself. Therefore, it is necessary to confirm the difference of the consumer's emotional response according to the regulatory focus which is one of the characteristics and viewpoint of the consumers about the web style. After MMR analysis result, hypothesis 5.3 was accepted, and hypothesis 5.4 was rejected. But hypothesis 5.4 supported in the opposite direction to the hypothesis. After validation, we confirmed the mechanism of emotional response according to the tendency of regulatory focus. Using the results, we developed the structure of web-style recommendation system and recommend methods through regulatory focus. We classified the regulatory focus group in to three categories that promotion, grey, prevention. Then, we suggest web-style recommend method along the group. If we further develop this study, we expect that the existing regulatory focus theory can be extended not only to the motivational part but also to the emotional behavioral response according to the regulatory focus tendency. Moreover, we believe that it is possible to recommend web-style according to regulatory focus and emotional desire which consumers most prefer.

• Proceedings of the Korea Water Resources Association Conference
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• 2008.05a
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• pp.352-356
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• 2008

가뭄관리에서 가장 중요한 요소는 1) 강수량, 지표수, 지하수, 댐수, 토양수분 등 물 공급량의 시 공간적 모니터링과 2) 이용가능한 물 공급량 약화 정도에 따라 적시적소에 물 이용자가 취해야할 행동요령을 제시하는 것이다. 가뭄지수는 가뭄관리에서 종합적인 물 공급량 정보를 하나의 수치로 정량화하여 가용 수자원의 악화정도를 나타내어 가뭄경보의 기준으로 활용된다. 현재까지 개발된 대표적인 가뭄지수들은 PDSI(Palmer Drought Severity Index), SPI(Standardized Precipitation Index), SWSI(Surface Water Supply Index) 등이 있다. PDSI는 여러 가지 제한점을 가지고 있지만 가뭄지수 개발의 시발점이 되었다는 점에서 전세계적으로 이용하고 있고 국내에서도 기상청의 공식적인 가뭄지수로 발표되고 있다. PDSI는 복잡한 물수지 모형에 의해 산정되며, 이용되는 매개변수는 지역의 기후상황, 보정자료기간 등에 민감하게 작용하고 있으나 이들에 대한 국내기후 환경에서의 평가가 선행되어 있지 않고 있다. PDSI는 가뭄과 습윤 기간의 시작과 종료 시점을 확률적으로 산정하여 이를 기반으로 가뭄경보에 활용하고 있다. 또한, 이들 확률은 기상학적 가뭄상황을 나타내는 PDSI에 후행하는 하천유출, 저수지 수위, 지하수 등의 수문학적 가뭄을 표현하는 PHDI(Palmer Hydrological Drought Index)를 산정하는 데 이용된다. Z-지수 역시 PDSI에서 얻을 수 있는 가뭄지수로 단기간의 가뭄특성에 의한 농업가뭄을 표현하는 데 적합한 지수로 알려져 있다. 본 연구에서는 PDSI의 제한점들을 살펴보고 우리나라의 기후상황, 자료보정기간 등에 따른 PDSI의 제매개변수들을 재산정하여 계산된 PDSI의 변동성을 검토한 후 이를 Palmer(1965)가 제시한 PDSI 산정식과 비교 평가하였다. 또한 가뭄의 시작과 종료 확률 개념에 의하여 산정된 PDSI를 기상청에서 제공하고 있는 PDSI와 비교 분석하여 개선점을 도출하였다.

• Journal of Korean Society of Transportation
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• v.36 no.1
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• pp.51-65
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• 2018

Intentional aggressive driving (IAD) is defined as a hazardous driving event that the aggressive driver intentionally threatens neighbor drivers with abrupt longitudinal and lateral maneuvering. This study developed a methodology for detecting IAD events based on the analysis of interactions between aggressive driver and normal driver. Three major aggressive events including rear-close following, side-close driving, and sudden deceleration were analyzed to develop the algorithm. Then, driving simulation experiments were conducted using a multi-agent driving simulator to obtain data to be used for the development of the detection algorithm. In order to detect the driver's intention to attack, a relative evaluation index (Erratic Driving Index, EDI) reflecting the driving pattern was derived. The derived IAD event detection algorithm utilizes both the existing absolute detection method and the relative detection method. It is expected that the proposed methodology can be effectively used for detecting IAD events in support of in-vehicle data recorder technology in practice.

• Journal of the Society of Naval Architects of Korea
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• v.38 no.1
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• pp.116-122
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• 2001

In this paper, to make a base of the fire safety assessment about ship's fire protection design and Classification Society rule, statistical informations and modeling techniques for the fire safety engineering are investigated and probabilistic safety assessment methods in the structural reliability engineering are introduced. FSEM(Fire Safety Evaluation Module) developed in this paper calculates the probability of fatality, which can be used as an index of fire safety. FSEM is used to calculate the probability of fatality of the evacuees in a small room installed according to the rules for fire-proof. Sensitivity analysis is executed to investigate FSEM's applicability to ship. From results, the necessity of new criterion for ship's fire safety design, the need to study the human behavior in the evacuation from fire, and the development of new fire progress model considering special situations in ships are acknowledged.

• Journal of the Korean Society for Marine Environment & Energy
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• v.16 no.2
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• pp.143-150
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• 2013

The Honolulu Strategy is a framework document to address marine debris issue globally. The Fifth International Marine Debris Conference held in March 2011 and organized by NOAA and UNEP catalyzed the development of the Holonulu Strategy. Goals of the Strategy are to reduce the amount and impact of land-based, sea-based, and accumulated marine debris. A set of strategies for each goal were provided for education and awareness, legislation, and alternative technologies. The Strategy also lists indicators that could be used to evaluate outcomes of strategies. The adoption of the Honolulu Strategy by the international community has led the international organizations such as GPA, IMO, and CBD to strengthen their responses to the marine debris issue. UN has also set up specific actions that will be implemented until 2025 through its resolutions on marine debris. Recent global developments related to the marine debris issue might lead to a change in the character of the international marine debris management from the current soft law regime to a mandatory one. The Honolulu Strategy could provide a guideline when the Korean government formulates the Second Basic Plan for Marine Debris Management, especially with its prevention-oriented approaches, utilization of scientific policy development tools, and adoption of evaluation system using performance indicators.