• Journal of Korean Home Economics Education Association
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• v.31 no.3
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• pp.57-71
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• 2019

This study intended to analyze the ethical clothing consumption behavior of female adolescents and use it as a basic data for education. Specifically, the female adolescents were classified according to their shopping orientation and then the differences among these groups were examined in terms of their ethical consumption behavior of clothing products, i.e., buying, using and disposing. As a result, three groups were identified: pleasure-seeking, intermediate, independence pursuing according to the shopping orientation sub-factors (loyal, enjoyment, impulsive, imitative and independent). The pleasure-seeking group were more likely to conduct ethical use behavior of clothing products, while the independence-pursuing group conducted more ethical buying and ethical disposing behavior. The lower their desire to enjoy shopping itself, the more cautious they are about their own decisions, and the more confident they about buying from the brand and store they liked, the more likely they were to conduct ethical buying behavior of clothing products. On the other hand, when the emotional and desire-seeking tendencies are combined with independent shopping tendencies, the more likely they conduct ethical use behaviors. In addition, the more they make independent purchasing decisions, the more likely they are to conduct ethical disposal behaivors. The results of this study suggest that providing detailed consumer education that considers individual differences in shopping orientation is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.2
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• pp.665-674
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• 2011

This study examined how students' satisfaction with their major department influences their organizational commitment and intention to pursue a career in tourism-related fields among college students majoring in hospitality and tourism. The results indicated that their overall satisfaction with their department affected positively their organizational commitment but not the behavioral intention to pursue career in the tourism-related fields. Organizational commitment, on the other hands, exerted a positively significant influence behavioral intention to pursue tourism-related career. The results of this study underscored the needs for the educators to manage students' psychological attachment to the department they belong to and their major field of study. Continuous relationship-building efforts should be made for the students to pursue tourism-related career after graduation. Such efforts include efficient communication between faculty and students, extended supports from the school and alumni to the students, and last but not the least, sufficient supports from colleges.

• Journal of The Korean Association For Science Education
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• v.19 no.3
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• pp.367-376
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• 1999

When 37 7th-graders learned science in cooperative learning environments, their small-group processes were audio/video taped. The verbal behaviors that appeared in cooperative learning processes were categorized, and the relationships between verbal behaviors and academic achievement were investigated. Students' verbal behaviors were classified into learning behaviors and management behaviors. Learning behaviors were further coded into giving help. reading problem, and asking help. Giving help was the most frequent behavior among the categories. In studying zero-order correlation between verbal behaviors and academic achievement, giving help and reading problem were found to have positive relationships with academic achievement. Giving specific content, which is a subcategory of giving help. showed the closest correlation with academic achievement. In studying partial correlation between verbal behaviors and the improvement of academic achievement, only application subtest score. which demands higher-order thinking, was positively related with some verbal behaviors including giving specific content.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.79-88
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• 2015

This study focused on the idea that consumers who are dissatisfied with their body form tend to be more interested in weight control behavior. This research connects this relationship with consumers' risk perception on the internet and consequent decision hesitation behavior. Empirical results extracted three factors of weight control behavior: diet, physical treatment, and medication and exercise. Weight control behavior was different by gender but not by age. Consumers who were dissatisfied with their body form were likely to do exercise, but other types of dissatisfaction (weight dissatisfaction and height dissatisfaction) were not significantly related to weight control behavior. Weight dissatisfaction influenced perceived size risk significantly when shopping online. Diet, physical treatment, and medication had significant influence on perceived size risk when shopping online. Perceived size risk had significant influence on decision delay and offline switch behavior. This study took a convergence approach, which connects consumer characteristics with online shopping behavior.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.179-184
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• 2020

본 연구는 확장된 합리적 행동이론(ETRA)을 이용하여 주식투자 시 자본시장심리지수를 기반으로 한 어플리케이션의 선택행동에 영향을 끼치는 요인들과 투자자의 휴리스틱과의 관계를 알아보는데 있다. 연구자는 개별 투자자의 휴리스틱이 선택행동에 영향을 미칠 것으로 추정하고 대표성 휴리스틱, 가용성 휴리스틱, 감정 휴리스틱을 측정하여 선택행동에 영향을 미치는 매개변수로 분석을 하였다. 연구모델의 경로계수 분석결과는 다음과 같다. 첫째, 독립변수인 투자기회확장 그리고 매개변수인 휴리스틱 중 대표성 휴리스틱이 행동의도에 영향을 미치는 것으로 나타났다. 둘째, 행동의도가 종속변수인 선택행동에 영향을 미치고 매개변수인 가용성 휴리스틱이 선택행동에 영향을 미치는 것으로 나타났다. 연구모형에서 대표성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향, 투자기회확장, 사용비용, 그리고 인지된 효익이며 반면에 가용성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향과 투자기회확장으로 밝혀졌다. 매개효과 검증결과에 의하면 서비스다양성은 선택행동에 영향을 미치는데 휴리스틱의 매개효과가 없고 직접효과만 있는 것으로 밝혀졌다. 반면에 투자기회확장은 선택행동에 미치는 직접효과는 통계적으로 유의하지 않고 매개변수 휴리스틱의 간접효과 값이 0.217이고 통계적으로 유의하여 매개효과가 있는 것으로 밝혀졌다. 휴리스틱의 매개효과를 개별적으로 확인한 결과 첫째, 대표성 휴리스틱은 매개효과를 통한 간접효과가 없는 것으로 확인되었다. 둘째, 가용성 휴리스틱은 매개효과의 크기가 0.1360이고 경로계수가 통계적으로 유의하게 나타나 매개효과를 통한 간접효과가 있다는 것을 확인하였다. 따라서 독립변수 투자기회확장은 시장 심리지수를 기반으로 한 어플리케이션에 대한 선택행동에 영향을 미치는데 직접적으로 영향을 미치지 않고 투자자의 가용성 휴리스틱이 매개가 되어 간접적으로 선택행동에 영향을 나타내는 것을 실증적으로 확인하였다.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.297-307
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• 2020

This study focused on the problem behavior after drinking, and examined the effects of temperament of adult drinker on offensive behavior and analyzed the sequential mediating effects of aggression and drinking behavior. To this purpose, 299 subjects were assessed through the Temperament and Character Inventory(TCI)-for adults, Korean Aggression Questionnaire, and Korean Alcohol Use Disorder diagnosis. As the results, 'Novelty seeking' had the highest level of explanation for aggression. In the relationship between 'Novelty seeking' and offensive behavior, mediating effect of aggression and drinking behavior were significant. In its course, sequential mediating effect of both was shown as complete mediation. This result implies that the aggression and drinking behavior were the factors of connecting 'Novelty seeking' and offensive behavior, and the characteristic of 'Novelty seeking' does not have direct influence on offensive behavior but only through aggression and offensive behavior that it has such effect.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.351-357
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• 2017

This study is one on the effect of leadership behavior characteristics in Korea and China on organizational citizenship behavior by means of moderating effect of self-efficacy. This study conducted analysis using PLS as methodology. This study conducted analysis on the effect of leadership behavior characteristics in Korea and China on organizational citizenship behavior. It was found in both Korea and China that leadership behavior characteristics makes positive influence on organizational citizenship behavior but without moderating effect of self-efficacy. Results of this study could be practically used in educational institutions in charge of leadership training, besides college students, and help seeking for direction to nurture basic attainments on leader's behavior characteristics.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2020.07a
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• pp.630-633
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• 2020

무의식적인 손-얼굴의 접촉으로 인한 감염의 문제점을 해결하기 위해, 얼굴 만지기 행동을 인식할 필요가 있다. 본 연구는 최근 각광을 받는 딥러닝 기술을 이용하여 비디오 영상에서 얼굴 만지기 행동 인식에 대한 연구이다. 우선, 비디오 영상에서 얼굴 만지기와 관련된 11 가지 행동에 대한 시, 공간적 특징을 컨볼루션 신경망을 통해 추출한다. 추출된 정보는 각 행동 레이블로 인코딩되어 비디오 영상에서 얼굴 만지기 행동을 분류한다. 또한, 3D, 2D 컨볼루션 신경망의 대표 네트워크인 I3D, MobileNet v3에 대해 비교 실험을 진행한다. 제안하는 시스템을 적용하여 인간의 행동을 분류하는 실험을 진행했을 때, 얼굴을 만지는 행동을 99%의 확률로 구분했다. 이 시스템을 이용하여 일반인이 무의식적인 얼굴 만지기 행동에 대해서 정량적으로 또는 적시적으로 인식을 하여, 안전한 위생 습관을 확립하여 감염의 확산방지에 도움을 줄수 있기를 바란다.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.85-94
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• 2006

Speeding is a critical issue related to safety. It is one of violations which result in high fatality regarding the crashes causing the death. It is also affected by driver s variables such as sex, age, or mileage. However, these demographic variables cannot only explain fully the psychological mechanisms of speeding but also they are not helpful for the traffic safety education. Therefore, in our study, focusing on the theory of planned behavior (TPB), we explored the effects of attitudes toward speeding as well as subjective norms and perceived behavioral control on the intention and behaviors of speeding in which the demographic variables were controlled. Moreover, because speeding can be habitual without driver s intention, we did hierarchical regression on Past behaviors or habit as variables with ought, anger, and impulse as Predictable variables. The result showed that it was significant that TPB variables predicted intention and behavior of speeding. In addition. all additional variables excepting ought and anger showed the significant increment of the explained variance. Consequently, the limitations and implications for the intervention program of speeding were discussed.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.