• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.252-258
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• 2010

The purpose of this study was to configure a model geared toward predicting factors affecting the sexual behavior of college students and the path of their influence. The standardized path coefficients of factors that might affect their sexual behavior were calculated, and the total effects of the factors were checked when the path of their influence turned out significant. As for the path of the factors affecting the sexual behavior of college students in a firsthand manner, dating exerted a firsthand influence on sexual knowledge. That had the greatest total effect on sexual knowledge, and those with dating experiences had a better sexual knowledge. Sexual knowledge exercised a firsthand influence on sexual attitude, and that had the largest total effect on sexual attitude, as the students who had a better sexual knowledge took a more positive sexual attitude. Sexual roles affected sexual attitude and sexual behavior in a firsthand way, and sexual roles had the biggest total effect on sexual behavior. Androcentric and open sexual attitudes were permissive, distorted and led to more sexual behavior.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.356-364
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• 2013

This study aims to show what influence a career group counseling program has on the career attitude maturity in female college students and their career preparation behavior. As a result of the study, it was discovered that there was a statistically significant difference in determinacy and readiness in the sub-areas of career attitude maturity while there was no significant difference in reality. Also, there was a statistically significant difference in exploration and preparatory behavior in sub-areas of the career preparation behavior. Such results indicate that the career group counseling program had a significant influence in the career attitude maturity and their career preparation behavior. Therefore, this study suggests that to enhance the career attitude maturity in female college students and their career preparation behavior, further organized research on career group counseling programs is needed and its utilization should be increased.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.145-157
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• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

• Journal of dental hygiene science
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• v.7 no.2
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• pp.59-64
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• 2007

As the number of elderly grows in today's modern socity, dental hygienist's role is more emphasized than ever before for hygiene management of the aged. It is also find out college students knowledge, attitude and behavior towards the elderly Form March and May 2007 three monthly during collected. This is study conducted through interview with college students who are majoring in dental hygiene of health care in Gyeong-Ju and will be in charge of oral hygiene According to the interview, this study obtains the following results: 1. The level of undergraduate students knowledge of elderly shows a total score of $8.39{\pm}2.80$. 2. The average score of undergraduate students attitude toward elderly is in a neutral range(50~70), recording $55.1{\pm}8.66$ on a scale of 100. 3. The average score of undergraduate students behavior toward elderly is in a neutral range(43~60), recording $28.7{\pm}6.17$on a scale of 85 and showing negative behavior. 4. Participating in volunteer job lead the significant differences in undergraduate students attitude toward elderly. 5. Participating in volunteer job lead the significant differences in undergraduate students behavior toward elderly, That is undergraduate students volunteer job with the show a positive behavior towards elderly.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.45-52
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• 2020

Online rumor creates psychological stress and image loss for victims. Prior studies related to online rumor did not consider the online environmental factor, despite the fact that online rumor occurs in the online space. Therefore, this study tried to investigate the influence of online characteristics on online rumor. This study considered perceived anonymity, lack of social presence, and perceived dissemination as online characteristics. We established and demonstrated a research model in which online characteristics affect online rumor behavior through attitude toward online rumor. This study obtained the sample of 201 social network users based on the survey and verified the research model using PLS tool. The results provided that perceived anonymity and perceived dissemination influenced online rumor behavior through attitude toward online rumor. On the other hand, lack of social presence was not significant. The findings of this study provide the fact that an individual's online rumor behavior can be caused by online characteristics. This study suggests that we pay attention to the role of perceived anonymity and perceived dissemination for online rumor behavior.

• Journal of the Korea Society of Computer and Information
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• v.28 no.5
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• pp.171-177
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• 2023

This study aims to provide useful information for prevention of doping by investigating and verifying relationships among demographic factors such as athletic career and experience of anti-doping education, controlled motivation, attitude toward anti-doping, perceived behavioral control factors and doping intentions to verify factors affecting doping intentions of domestic elite athletes based on the advance studies that have been carried out various theoretical approaches so far. Method: This study analyzed using SPSS 27.0 program. First, this study confirmed a multicollinearity problem by conducting Pearson's correlation analysis to examine correlation between variables. And this study conducted stepwise multiple linear regression to confirm how the variables affect doping intentions. Result: Study results show that all factors such as athletic career, experience of anti-doping education, controlled motivation, attitude toward anti-doping and perceived behavioral control have a significant impact on doping intentions, and this study verified significant impact by putting variables in order of each influence. As a result of verification, this study confirmed that controlled motivation has the greatest influence, and perceived behavioral control toward doping, experience of anti-doping education, attitude toward and athletic career came next in order.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1069-1078
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• 1998

본 연구의 목적은 미국 여대생의 의복태도, 유행혁신성, 쇼핑에 신체이미지가 미치는 영향을 규명하는 것이다. 신체이미지는 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대한 신체만족도와 이상적인 신체이미지의 중요성으로 측정하였고, 의복에 관련된 변인인 의복태도, 유행혁신성, 쇼핑(점포내 쇼핑관심과 카탈로그 쇼핑행동)은 선행연구에서 타당성이 입증된 척도를 사용하였다. 결과로 의복태도와 유행혁신성은 신체 각 부위에 대한 이상적인 신체이미지의 중요성과 특정부위에 대한 신체만족도와 유의한 관계가 있는 것으로 나타났다. 즉 신체 각 부위에 대한 이상적인 신체이미지가 중요하면 할수록 또 신체 특정부위(얼굴)에 만족하면 할수록 의복에 대해 긍정적인 태도를 갖으며 유행혁신성의 정도가 높았다. 쇼핑의 경우 점포내 쇼핑관심은 신체만족도와 이상적인 신체 이미지의 중요성과 정적인 상관관계를 보인 반면 카탈로그 쇼핑행동은 이상적인 신체이미지의 중요성과 부적인상관계를 보였다. 즉 신체에 만족할수록, 또 이상적인 신체이미지가 중요할수록 점포내 쇼핑에 대한 관심은 커지는 반면 이상적인 신체이미지가 중요하면 할수록 카탈로그 쇼핑 기피하는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.18-28
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• 2017

The purpose of this study to understand attitude toward smart education of preliminary special teachers who major in special education and provide a foundation for establishing a systematic support strategy for preliminary teachers after graduation for applying smart education to their students. To this end, 230 students enrolled in special education programs were studied. The questionnaire to measure attitude toward smart education of preliminary teachers consisted of a total of 38 questions including cognitive, affective and behavioral attitudes. The questionnaire was analyzed using the SPSS Win 20.0 Program to calculated general statistic analysis such as mean and standard deviation, and the t-test, ANOVA and a post-verification method, Turkey were performed to determine if there was a difference between the individual variables. The analysis showed that the level of smart education behavior of prospective special teachers was 'moderate', and behavioral attitudes showed the highest level of behavior, and the affective attitude was the lowest. The result showed that the differences between grade is significant and attitude scores of seniors is higher than freshmen's. and there was a statistically significant difference in 'cognitive attitude' and 'behavioral attitude'as sub-factors of attitude by whether the practice teaching was conducted.

• Journal of dental hygiene science
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• v.6 no.3
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• pp.219-225
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• 2006

As the number of old people grows in today's modern society, dental hygienist's role is more emphasized than ever before for oral hygiene management of the aged. It is also important to find out college students' knowledge, attitude and behavior towards the elderly. Therefore, this study is conducted through interview with college students who are majoring in dental hygiene of health care in Busan and will be in charge of oral hygiene. According to the interview, this study obtains the following results: 1. The level of undergraduate students' knowledge of old people shows a total score of $14.53{\pm}2.35$ (correct response rate is 69.9%). 2. The average score of undergraduate students' attitude towards old people is in a neutral range(50~70), recording 63.12(${\pm}7.22$) on a scale of 100. 3. The average score of undergraduate students' behavior towards old people is lower than a neutral range(43~60), recording 39.09(${\pm}13.43$) on a scale of 85 and showing negative behavior. 4. Experience of living together with the elderly and participating in volunteer jobs lead to significant differences in undergraduate students' attitude towards old people. 5. Experience of living together with the elderly causes significant differences in undergraduate students' behavior towards old people. That is, undergraduate students living together with the elderly show a positive behavior towards old people. 6. Undergraduate students' knowledge shows a strong positive relationship with their attitude, but it has a bit positive correlation with behavior even though there are no statistically significant differences between knowledge and behavior. No relationship is found between behavior and attitude. That is, undergraduate students have more positive attitude as their knowledge of the elderly is higher, but their behavior is not positive.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.