Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of University Students' Autonomous and Controlled Motivation and Entrepreneurship Education on Entrepreneurship Intention: Integrating the Theory of Planned Behavior and Self-determination Theory

대학생의 내적·외적 동기와 창업교육이 창업 의도에 미치는 영향 : 계획된 행동이론과 자기결정 이론의 통합모델 중심으로

  • Chung, Chan-Young (College of Informatics, Korea University) ;
  • Lee, So-Young (Department of Information Management, Hoseo Graduate School of Venture)
  • 정찬영 (고려대학교 정보대학) ;
  • 이소영 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2020.07.20
  • Accepted : 2020.09.20
  • Published : 2020.09.28
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Abstract

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

본 연구의 목적은 첫째, 대학생들의 창업을 하고자 하는 내적 동기가 창업에 대한 태도, 주관적 규범, 지각된 행동통제에 미치는 영향을 살펴보고, 둘째, 대학생들의 창업에 대한 태도, 주관적 규범, 지각된 행동통제가 창업의도에 미치는 영향을 확인하고, 셋째, 대학생 대상 창업교육이 창업 의도에 미치는 조절효과를 분석하는 것이다. 선행연구를 바탕으로 연구모형과 연구 가설을 설정하였고, 서울과 경기 지역의 대학생들을 대상으로 설문조사를 통해 251부의 설문응답을 수집하여 SPSS 24와 AMOS 23을 활용하여 실증분석을 하였다. 분석 결과 첫째, 창업을 하고자 하는 내적동기는 창업에 대한 태도, 주관적 규범, 지각된 행동통제에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 창업에 대한 태도, 주관적 규범, 지각된 행동통제는 모두 창업 의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 대학생 대상 창업교육은 창업에 대한 주관적 규범이 창업 의도에 미치는 영향과, 창업에 대한 지각된 행동통제가 창업 의도에 미치는 영향을 각각 정(+)의 방향으로 조절하는 것으로 확인되었다. 본 연구 결과는 대학생들의 창업 의도를 높일 수 있는 보다 효과적인 교육 정책 수립과 창업교육 및 창업지원 프로그램 기획 방안을 도출하는데 기여하리라 기대한다.

Keywords

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