• Title/Summary/Keyword: 해외 진출 전략

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A Study on the Entry of the Domestic Cold Chain Industry into the UN Procurement Market (국내 콜드체인 산업의 유엔 조달시장 진출방안)

  • Shin, Seok-Hyun
    • Journal of Navigation and Port Research
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    • v.45 no.6
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    • pp.333-345
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    • 2021
  • Amid the rapidly changing logistics environment and demand changes in the post-corona-19 era, the importance of the cold chain logistics sector is being highlighted. The scope of cold chain is not limited to food, but is expanding to various fields such as pharmaceuticals, semiconductors, and flowers. The demand on the storage and transportation of corona vaccines is rapidly increasing. The rapid increase in domestic low-temperature facility construction and renovation may lead to the saturation of the cold chain related industry in the future and slow growth. In preparation for this, it is necessary to accumulate infrastructure know-how using IT technologies, and to consider entering into the UN procurement market as a potential niche market, by taking advantage of Korea's recent global status. The demand for cold chain in the UN procurement market is increasing mainly in underdeveloped countries, and it is expected to continue to grow. In this paper, the capabilities of domestic cold chain related companies were analyzed, domestic and overseas cold chain logistics market trends and overseas market entry status were investigated. An in-depth survey was conducted to present strategies for domestic cold chain logistics related companies to enter the UN procurement market.

Competency Assessment of Korean Construction Firms on International Plant Projects (국내 기업의 경쟁력 및 업무역량 분석 - 해외 플랜트 사업을 중심으로 -)

  • Jang, Hyoun-Seung;Lee, Bok-Nam;Choi, Seok-In;Koo, Bon-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.4
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    • pp.173-181
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    • 2008
  • Last decade, Korea's export scale has resulted in remarkably increasing tendency, and the Korean construction firms(KCFs)' activities on the global markets also have been revitalized. Therefore, this paper analyze a correlation between changes in the oversee market conditions and firms' competitiveness focused on plant business. The aim of this paper is to analyze the internal competency change of the KCFs on the global markets in the past 5 years and to find gap of internal competencies between KCFs and outstanding foreign firms. From a survey analysis this paper found that the external impacts on the global markets(changes of exchange rates, raw materials prices, supply-demand conditions, etc.) have highly influenced the sales amount of the KCFs. But the impacts to change the operating profit have been analyzed as not important. So it is necessary to reinforce the KCF's internal competencies rater than expecting an improvement of the external conditions. Also, the KCFs should strengthen the design engineering as a core competency.

An empirical study of the Strategy Development and Deployment effects on the Hospital Management and Hospital Performance (병원전략의 수립과 전개가 병원의 경영과 병원의 성과에 미치는 영향에 관한 연구)

  • Moon, Jae-Young
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.57-63
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    • 2015
  • The objective of this research is to find out how strategy development and deployment effect on patients satisfaction, employee satisfaction, and work process in Korean hospitals. Previous researches suggested when establish a strategy had to reflect internal ability which are work process, employee satisfaction and others and external ability which are patients satisfaction and others. As a results, strategy development positive influence on patients satisfaction, employee satisfaction and work process, and strategy deployment positive influence on patients satisfaction, employee satisfaction and work process as well. Patients satisfaction positive influence on hospital performance and work process influence on hospital performance but employee satisfaction is not.

Internal and External Assessment of Contract Management Competences in the Overseas Construction Projects (해외 건설프로젝트 계약관리 역량의 대내적·대외적 평가)

  • Park, Seunghoon;Kim, Yea Sang
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.6
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    • pp.109-120
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    • 2017
  • Even though domestic construction companies are expanding into overseas construction markets, the profitability of overseas project are decreasing and finally some biggest domestic construction companies recorded heavy deficit one after another in 2013. Contract management, which is very deeply related to profitability, is the most difficult area to domestic construction companies, especially in Middle East and Asia where they have the highest market share and a high level of contract management is required. The purpose of this study is to assess their contract management competences to help them improve contract management skills and strategies. First, we defined the overseas project contract management process and selected competences from the each process stage. Then, we conducted a survey with overseas project experts. For considering their competences from various angles, we divided survey groups into domestic construction groups and other groups (Contract consultancy agencies and Construction research institutes) to understand the internal and external perspective of the domestic construction companies' contract management competences. The results of survey was analyzed by using paired samples t-test, Borich Needs Assessment Model and Independent t-test. We expected that the results of this study could contributes to establish strategies for enhancing the domestic construction companies' contract management competencies.

A Study on Patent Data Analysis and Competitive Advantage Strategy using TF-IDF and Network Analysis (TF-IDF와 네트워크분석을 이용한 특허 데이터 분석과 경쟁우위 전략수립에 관한 연구)

  • Yun, Seok-Yong;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.529-535
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    • 2018
  • Data is explosively growing, but many companies are still using data analysis only for descriptive analysis or diagnostic analysis, and not appropriately for predictive analysis or enterprise technology strategy analysis. In this study, we analyze the structured & unstructured patent data such as IPC code, inventor, filing date and so on by using big data analysis techniques such as network analysis and TF-IDF. Through this analysis, we propose analysis process to understand the core technology and technology distribution of competitors and prove it through data analysis.

The Analysis of the Weights of Country Risk by Participants of Overseas Construction Projects (건설사업 참여주체 별 해외건설공사 국가리스크 핵심요인 도출 및 비교분석)

  • An, Byung-Ho;Kim, Jin-Eon;Kim, Yea-Sang
    • Korean Journal of Construction Engineering and Management
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    • v.14 no.2
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    • pp.150-159
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    • 2013
  • The government has focused on activation of overseas construction projects and strengthening competitiveness in the long term. In recent years Public construction contract as well as design, engineering, construction management(CM) are gradually expanding into other countries, but risk analysis cases in the field are slight. In this study, We utilized PI scale and drew a conclusion about the importance of overseas risk by participants. We compared its features from the risk factor based on Risk Matrix. As a result of this study total of 6 section 31 Country Risk factors for the importance of overseas risk by participants were drawn, and the key risk factors (17 constructor, 14 designers, 17 CMr) based on Risk Matrix were derived. By utilizing the result of this study will be used as the basic data for establishing risk management strategy to meet each business and planning evaluation model.

A Case Study on International Technology Transfer of Korean Public Information Systems and Recommendations for NTIS (국내 공공정보시스템의 국제기술이전 사례연구 및 NTIS 제언)

  • Lee, Eunji;Kang, Inje;Lim, Chulsu;Choi, Kiseok;Lee, Byeong-Hee
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.533-545
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    • 2016
  • It is well known that international technology transfer(ITT) is relatively more difficult than the domestic technology transfer because of the difference in interest, technology level, culture and other various macro-environmental conditions. This study aims to derive recommendations for ITT of National Science and Technology Information Service(NTIS) of Ministry of Science, ICT and Future Planning(MSIP) by conducting case study of ITT in domestic public information systems. The cases are the national agencies that performed successfully in ITT. The cases are Korea Customs Service(KCS)'s customs administration system(UNI-PASS), Public Procurement Service(PPS)'s Korea On-Line E-Procurement System(KONEPS), and Korean Intellectual Property Office(KIPO). After studying on how the cases proceeded ITT, this paper suggests proper preparation strategies in the view point of information marketing.

An Analysis on Global Terminal Operator's Selection of Container Terminal -Focusing on the Chinese Container Ports- (GTO의 신규터미널 후보지 선택에 관한 연구 -중국 컨테이너 항만을 중심으로-)

  • Yeo, Gi-Tae;Jung, Hyun-Jae;Pak, Ji-Young
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.159-178
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    • 2012
  • Recently, Global network expansion strategy of GTOs(Global Terminal Operator) coupled with each country's port policy, plays huge role for the evolution of modern container port. The Chinese ports can be regarded as the major markets to the GTOs. However, there are scant of researches for finding the key success factors of GTOs' strategies when they consider to invest in overseas. In this respect, the aims of this study were to draw out the evaluation variables for successful investment strategies of GTOs, and to calculate the selected target ports. The 14 variables are selected including the variable named 'development potentiality of a port' through literature reviews. Using the Factor Analysis (FA) based on selected variables, four principal factors were extracted such as 'ability for port operating and cargo generating', 'the trade route and volume', 'the calling potentiality for large vessels' and 'the possibility of utilization of existing infrastructure'. In addition, the weights of factors and variables are evaluated through Fuzzy AHP method. As a result, 'ability for port operating and cargo generating' is chosen as the most important factor among principal factors as scored 0.343, and 'the development potentiality of a port' (0.107) is represented as the most important variable among 14 detailed variables. In overall, from the Global Terminal Operator's point of view, Shanghai is ranked as most suitable port for operating new terminal among the top 5 Chinese ports.

The Effects of Technological Capability and Domestic Marketing Capability on Export Market Orientation, and Moderating Effect of Market Turbulence: Evidence from SMEs in Gwangju and Jeonnam Province (기술역량과 국내 마케팅역량이 수출지향성에 미치는 영향과 시장변동성의 조절효과: 광주·전남지역 중소기업에 대한 실증분석을 중심으로)

  • Lee, Jae-Eun;Kang, Ji-Won;Choi, Seo-Hyung;Choe, Soon-Kyoo
    • Korea Trade Review
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    • v.42 no.4
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    • pp.21-47
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    • 2017
  • This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

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A Study on the Strategies of China Smart Farming Development - From the Perspective of One Belt One Road Initiative and Made in China 2025 Plan - (중국 스마트 농업 발전 전략 고찰 -[일대일로]와 [중국제조2025]전략을 중심으로)

  • Zhang, Qingqing
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.251-261
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    • 2018
  • Under the great influence of ICT technology, China is forging ahead steadily and rapidly in the area of smart farming. In the last decade, Chinese government has carried out strategic plans to promote its economic development in agriculture, such as the plan of Made In China 2025 and One Belt One Road initiative. This thesis's objective is to analyze how such plans and initiative can provide 'windows of opportunity' to the development of smart farming industry in China. China led the development of smart agriculture by making a T-shaped rise which is composed with 'One Belt One Road Initiative and Made in China 2025 Plan. This thesis is divided into three types as path-following catch-up, path-skipping catch-up, path-creating catch-upAs this thesis also manages to provide some implications on the export strategies of South Korea's smart farming industry by understanding chinese samrt farm industry.