• Title/Summary/Keyword: 해외사례 분석

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Strategies to Revitalize Bus Exterior Advertisement for Enhancing Bus Transportation Profits: Focused in Seoul (버스운송 수익증대를 위한 버스 외부광고 활성화 방안: 서울시를 중심으로)

  • Lim, Kwangk-kyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.44 no.3
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    • pp.361-373
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    • 2024
  • Advertising on the exterior of buses was initiated in 1985 with the aim of generating operational funds for the 1988 Seoul Olympics. However, despite numerous technological advancements, the regulations governing the method (sheet attachment), area, and placement of exterior advertising on buses have remained unchanged to date. This has constrained the potential for profitability and efficiency in bus exterior advertising. According to Seoul Metropolitan Government, metro usage increased by 23 % in 2019 (prior to the COVID-19) compared to 2006, while bus usage decreased by 10 %. Consequently, financial subsidy for buses surged significantly over the past five years (2018-2022), averaging around KRW 450 billion, which is approximately 1.27 times the average for the preceding decade (2013-2022). The majority of revenue for bus transportation agencies is derived from passenger fares (81.1 %) and subsidies from Seoul City (17.5 %). Hence, it is imperative to enhance the share of revenue from sources other than fares. This study proposes an expansion of the role of bus exterior advertising by increasing the advertising area as a means to increase non-fare revenue. Two alternatives were proposed to expand the advertising area by 17 % and 94 %, respectively, compared to the current level, and their potential impacts were analyzed. The findings indicate that advertising revenue could increase from a minimum of KRW 3.2 billion to a maximum of KRW 53.9 billion, and public subsidies could be reduced by as much as 11.9 %. The bus exterior advertising can serve as an effective approach to diversify transportation revenue and decrease public subsidies.

A Study on the Influence of Workers' Aspiration for Academic Needs on Participation in University Education (근로자의 학업욕구 열망이 대학교육 참여에 미치는 영향에 관한 연구)

  • Lee, Ji-Hun;Mun, Bok-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.3
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    • pp.231-241
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    • 2021
  • This study intended to present strategies and implications for attracting new students and customized education to university officials through research on the participation of workers' academic aspirations in university education. Thus, variables were derived by analyzing prior data, and causal settings between variables and questionnaires were developed. Subject to the survey, 331 workers interested in participating in university education were collected through interpersonal interviews. The collected data were dataized, and reliability and feasibility verification and frequency analysis were conducted. Finally, we validate the fit of the structural equation model and the causal relationship for each concept. Therefore, the results of the validation show the following implications. First, university officials should be motivated by a mentor and mentee system with experienced people who have switched to a suitable vocational group through university education. It will also be necessary to develop and disseminate programs so that they can continue to develop themselves for the future. To this end, it will be necessary to help them understand their aptitude and strengths through consultation with experts. Second, university officials should strengthen public relations so that prospective students can know the cases and information of the job transformation of the admitted workers through recommendations. It will also be necessary to develop university education programs that can self-develop, accept various ideas through "public contest", and provide accurate information about university education to workers through re-processing. Third, university officials should provide workers with a program that allows them to catch two rabbits: job transformation and self-improvement through university education. In other words, it is necessary to stimulate the motivation of workers by providing various information such as visiting advanced overseas companies, obtaining various certificates, moving between departments of blue-collar and white-collar, and transfer opportunities. Fourth, university officials should actively promote university education programs related to this by participating in university education and receiving systematic education and the flow of social environment. Finally, university officials will need to consult and promote workers so that they can self-develop when they participate in college education, and they will have to figure out what they need for self-development through demand surveys and analysis.

Considerations for Helping Korean Students Write Better Technical Papers in English (한국 대학생들의 영어 기술 논문 작성 능력 향상을 위한 고찰)

  • Kim, Yee-Jin;Pak, Bo-Young;Lee, Chang-Ha;Kim, Moon-Kyum
    • Journal of Engineering Education Research
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    • v.10 no.3
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    • pp.64-78
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    • 2007
  • For Korean researchers, English is essential. In fact, this is the case for any researcher who is a non-native English speaker, as recognition and success is predicated on being published, while publications that reach the broadest audiences are in English. Unfortunately, university science and engineering programs in Korea often do not provide formal coursework to help students attain greater competence in English composition. Aggravating this situation is the general lack of literature covering this specific pedagogical issue. While there is plenty of information to help native speakers with technical writing and much covering general English composition for EFL learners, there is very little information available to help EFL learners become better technical writers. Thus, the purpose of this report is twofold. First, as most Korean educators in science and engineering are not well acquainted with pedagogical issues of EFL writing, this report provides a general introduction to some relevant issues. It reviews the importance of contrastive rhetoric as well as some considerations for choosing the appropriate teaching approach, class arrangement, and use of computer assisted learning tools. Secondly, a course proposal is discussed. Based on a review of student writing samples as well as student responses to a self-assessment questionnaire, the proposed course is intended to balance the needs of Korean EFL learners to develop grammar, process, and genre skills involved in technical writing. Although, the scope of this report is very modest, by sharing the considerations made towards the development of an EFL technical writing course it seeks to provide a small example to a field that is perhaps lacking examples.

The Evaluation of Physical Environmental Factors in Urban Parks for Healthy City - Focus on Seoul - (건강증진을 위한 도시공원의 물리적 환경요소 평가 - 서울시를 대상으로 -)

  • Chae, Jin-Hae;Kim, Won-Ju
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.4
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    • pp.29-40
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    • 2020
  • This study quantitatively and qualitatively analyzes the physical environment for health promotion in urban parks by indicators that were selected in consideration of overseas cases and previous studies. To evenly distribute the areas to be evaluated by region, Seodaemun Independence Park, Hongneung Park, Gocheok Park, Sillim Park, Cheongdam Park, Gaepo Park, and Sungin Park were selected among the old neighborhood parks already established in Seoul. The evaluation indicators consist of quantitative indicators (12 factors classified into the three categories of the surrounding environment, the park characteristics, and the park facilities) and qualitative indicators (14 factors classified according to the five categories of accessibility, safety, convenience, activities, and amenities). These indicators were selected after conducting advisory meetings with experts in the field. The physical environment perception factors were evaluated by experts and investigators by field inspections and were rated on a three-point scale (high, medium, low). According to the results of the analysis, first, not only were exercise facilities and trails, but also various factors which support health activities, such as rest areas, leisure spots, and cultural facilities, as well as accessibility, cleanliness, and drinking water facilities are important indicators for health promotion. Second, even if the requirements are met for quantitative factors, several inconveniences hinder the actual implementation or use in the qualitative evaluation. Thus, both quantitative and qualitative evaluations must be simultaneously performed for the proper judging of the physical environment of a park. Third, upon conducting a qualitative evaluation of the physical environmental factors, score differences depended on the evaluated categories in each park. These differences show that indirect indicators, such as accessibility, safety, and facility convenience are insufficiently equipped compared to direct indicators, such as activity, which includes exercise facilities and fitness centers for health promotion. As the utilization rate of parks is increasing due to COVID-19, more efforts should be made to improve park services in the post-corona era. To promote such services, it is necessary to regularly evaluate parks based on both quantitative and qualitative indicators and to contemplate services not only through direct factors but also indirect factors and security measures.

A Case Study on Classification System Design for Public Sector Information Typology (공공데이터 유형화를 위한 분류체계 설계에 관한 사례 연구 -미래창조과학부 산하기관의 공공데이터를 중심으로-)

  • Kim, Dae-Gi;Joo, Won-Kyun;Kim, Eunjin;Lee, Yong-Ho
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.51-68
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    • 2014
  • Today's public sector information is considered an important national asset that has social and economic value. Hence, developed countries are competitively promoting various policies to actively promote access to public sector information and the use of such information for private purposes. The Korean government is also boosting the Government 3.0 policy as a new governmental management paradigm that supports the creative economy. Despite these governmental efforts, since open public sector information is only classified from the supplier's perspective, it is difficult to have access to information for private application from the consumer's perspective and expand private applications because of the problems in identifying the information source. In this study, the concept of data from the user's perspective for the activation of private applications was defined by focusing on public sector information obtained by affiliated organizations of the Ministry of Science, ICT and Future Planning(MSIP). The new classification system was designed by analyzing the classification system of conventional open services of public sector information through investigation.

Analysis of True Nature of Taliban and Terror Threat to Korea (탈레반의 실체와 한국에 대한 테러위협 분석)

  • Choi, Kee-Nam
    • Convergence Security Journal
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    • v.12 no.1
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    • pp.97-107
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    • 2012
  • Our nation, of which the term of dispatching troops is winded up at the end of this year, is facing presidential election time including the nuclear security summit meeting in March, opening of EXPO in May, and the general election. Hence, the possibility to select our nation at the strategy forming public opinion of military withdrawal through Taliban's terror is high. It coincides with public affair strategy of Taliban terror and learning effect by the past cases. If the possibility of terror threat of Taliban along with this is summarized, the period of threat will concentrate on and be heightened in the first half when the nuclear security summit meeting and EXPO open in our nation, and target and method have high possibility of collision terror of bomb carrying vehicle and suicide bomb on national government organizations or American facilities, and etc, and possibility of kidnapping on our people such as oversea tourists, missionaries, and so on. Terror groups joining the criminal act is to use Islam illegal aliens who already acquire base in our nation or entry maneuver of specialized terrorists connected to Al-Qaeda. Pretext of such terror is withdrawal of our military and western allies stationed in Afghanistan. Therefore, publicity terror of Taliban against our people living overseas and security measure of international events such as the world nuclear security summit meeting, Yeosu EXPO, and etc in the first half of this year should be thoroughly prepared, domestic illegal aliens' movement should be comprehended, and measure blocking international terrorists' relating to Taliban infiltration into our nation should be sought for. Also, there is need of early announcement of government's political will on our military stationed in Afghanistan.

A Study on Light-weight Algorithm of Large scale BIM data for Visualization on Web based GIS Platform (웹기반 GIS 플랫폼 상 가시화 처리를 위한 대용량 BIM 데이터의 경량화 알고리즘 제시)

  • Kim, Ji Eun;Hong, Chang Hee
    • Spatial Information Research
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    • v.23 no.1
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    • pp.41-48
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    • 2015
  • BIM Technology contains data from the life cycle of facility through 3D modeling. For these, one building products the huge file because of massive data. One of them is IFC which is the standard format, and there are issues that large scale data processing based on geometry and property information of object. It increases the rendering speed and constitutes the graphic card, so large scale data is inefficient for screen visualization to user. The light weighting of large scale BIM data has to solve for process and quality of program essentially. This paper has been searched and confirmed about light weight techniques from domestic and abroad researches. To control and visualize the large scale BIM data effectively, we proposed and verified the technique which is able to optimize the BIM character. For operating the large scale data of facility on web based GIS platform, the quality of screen switch from user phase and the effective memory operation were secured.

Technical Index for the Maintenance of Watertightness of the Roof of a Large-Span Membrane Structure (대공간 막 구조물 지붕의 수밀성능 확보를 위한 유지관리 지표 연구)

  • Oh, Sang-Keun;Kim, Dong-Bum;Lee, Sun-Gyu
    • Journal of the Korea Institute of Building Construction
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    • v.11 no.1
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    • pp.51-59
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    • 2011
  • With the increased demand for membrane structures in recent years, there have been many studies of their mechanical properties, to the extent that such structures have become recognized as independent structures with a level of safety and durability comparable to those of other general structures. But in reality, the study for the maintenance of membrane structures has not been as active. In particularly, the study of watertightness from the perspective of maintenance has been very limited. Accordingly, a study on securing watertightness performance and the guidelines for maintenance is necessary. In this study, through a case study of water leakage accidents in membrane structures overseas, causes of leakage were selected from the membrane material itself, joint parts and open door of roof part in membrane structure. The water leakage and deterioration elements were analyzed from those leakage causes. The degree of importance of the water leakage and deterioration index was also designated using the AHP (Analytic Hierarchy Process) method. As a result, the basic technical index was suggested for the maintenance of the roofs of large-span membrane structures to prevent water leakage. This index will be used to make a guideline for the long-term maintenance of the roofs of large-span membrane structures.

The Ownership Choice of Leveraged Buyout Company (차입 인수합병기업의 소유구조 선택)

  • Gong, Jai-Sik;Kim, Choong-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.3
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    • pp.1151-1156
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    • 2011
  • Leveraged buyouts (LBO) means the acquisition of a company using bonds and loans. There are the prolific volumes of LBO transactions in the international M&A markets, and its influence to the financial market is increasingly huge. However, there are very few LBO transaction in the domestic M&A market and there are also few researches in this field due to the private nature of LBO transactions. Once a company is privatized through a LBO transaction, it is not so long before it is relisted on the stock exchange or it is resold to a third-party investor. In order to repay the borrowed money, an LBO investor may decide to end a company's private status through an exit via an initial public offering (IPO) or a takeover. In this paper, we expand Kaplan's study on the organizational status of post leveraged buyout (LBO) transaction. We find that there is a significant change starting 1986. Most notably, fewer LBOs remain private, the median holding period of the LBO was cut in half to 3.2 years and of those that exit, IPO exits had significantly shorter holding periods. Regression analysis shows that good market conditions lengthen the holding period of a LBO investment whereas the size of the transaction shortens it.

Introduction to the first pilot plant project for geothermal power generation in Korea (국내 최초 지열발전 pilot plant 프로젝트 개요)

  • Yoon, Woon Sang;Lee, Tae Jong;Min, Ki-Bok;Kim, Kwang-Yeom;Jeon, Jongug;Cho, Yong-Hee;Song, Yoonho
    • 한국신재생에너지학회:학술대회논문집
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    • 2011.05a
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    • pp.196.2-196.2
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    • 2011
  • 지구온난화와 화석연료 고갈에 대한 우려로 전세계적으로 신재생에너지의 개발 및 활용이 본격화되고 있다. 특히, 다양한 신재생에너지원 중에서 날씨 및 계절에 의한 영향, 기저부하 담당, 지상 점유 면적, 소음 등 생활환경 영향, 경제성 등을 고려할 때 지열에너지는 미래 청정에너지원로서 기대와 관심이 집중되고 있다. 화산이 존재하지 않는 우리나라에서의 지열발전은 거의 불가능한 것으로 인식되어 지금까지의 심부 지열에너지 개발 프로젝트는 대부분 지역난방, 시설영농 등 직접이용을 목표로 추진되어 왔다. 그러나, 2003년부터 한국지질자원연구원에서 수행한 포항 심부지열에너지 개발사업의 결과로 얻어진 다양한 지질학적/지열학적 증거들을 토대로 분석한 결과, 국내 일부 지역에서는 지하 5 km 심도에서 최대 약 $180^{\circ}C$의 지온이 예상되어 국내에서도 심부 지열에너지를 이용한 지열발전에 대한 가능성이 제기되어 왔다. 여기에, 유럽과 미국 그리고 호주 등 선진국을 중심으로 비화산 지역에서 지하 심부에 인공적으로 지열저류층(파쇄대)을 생성하고 이를 통해 열매체(물)를 순환시킴으로써 생산된 증기를 발전에 활용하는 EGS (Enhanced Geothermal System) 기술이 개발되고 몇몇 성공사례가 발표되었다. 또한, 이러한 기술개발에 힘입어 EGS 지열발전에 대한 선진국의 과감한 연구비 투자가 이어졌다. 이러한 기술적 배경에 발맞추어 우리나라에서도 2010년 12월에 EGS 지열발전 과제가 착수되었다. 이 프로젝트는 아시아에서는 최초로 수행되는 EGS 기술 개발과제로서 2015년까지 약 480억원의 R&D 예산을 투입하여 MW급의 지열발전 pilot plant의 구축을 목표로 하고 있다. 프로젝트가 성공적으로 추진될 경우 국내외적인 파급효과는 매우 클것이다. 특히 2015년까지 1.5 MW의 pilot plant의 구축이 성공적으로 추진될 경우 국내에서는 2017년까지 3 MW 이상, 2020년까지 20 MW이상, 2030년까지 200 MW 이상의 지열발전이 가능할 것으로 기대된다. 또한 축적된 기술개발 경험을 바탕으로 인도네시아, 필리핀 등의 해외의 지열발전 사업에도 진출할 수 있는 계기가 될 것이다. 프로젝트는 넥스지오를 주관기관으로 하고 한국지질자원연구원, 한국건설기술연구원 및 서울대학교 등의 지질자원 관련 연구 및 교육기관과 포스코, 이노지오테크놀로지 등의 산업체가 참여하여 컨소시엄 형태로 추진하고 있으며, 향후 관심있는 여러 기관 및 산업체의 지원과 참여를 기대한다.

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