• Title/Summary/Keyword: 항목 기반 협력 필터링

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Recommender System using Association Rule and Collaborative Filtering (연관 규칙과 협력적 여과 방식을 이용한 추천 시스템)

  • 이기현;고병진;조근식
    • Journal of Intelligence and Information Systems
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    • v.8 no.2
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    • pp.91-103
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    • 2002
  • A collaborative filtering which supports personalized services of users has been common use in existing web sites for increasing the satisfaction of users. A collaborative filtering is demanded that items are estimated more than specified number. Besides, it tends to ignore information of other users as recommending them on the basis of information of partial users who have similar inclination. However, there are valuable hidden information into other users' one. In this paper, we use Association Rule, which is common wide use in Data Mining, with collaborative filtering for the purpose of discovering those information. In addition, this paper proved that Association Rule applied to Recommender System has a effects to recommend users by the relation between groups. In other words, Association Rule based on the history of all users is derived from. and the efficiency of Recommender System is improved by using Association Rule with collaborative filtering.

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A New Similarity Measure using Fuzzy Logic for User-based Collaborative Filtering (사용자 기반의 협력필터링을 위한 퍼지 논리를 이용한 새로운 유사도 척도)

  • Lee, Soojung
    • The Journal of Korean Association of Computer Education
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    • v.21 no.5
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    • pp.61-68
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    • 2018
  • Collaborative filtering is a fundamental technique implemented in many commercial recommender systems and provides a successful service to online users. This technique recommends items by referring to other users who have similar rating records to the current user. Hence, similarity measures critically affect the system performance. This study addresses problems of previous similarity measures and suggests a new similarity measure. The proposed measure reflects the subjectivity or vagueness of user ratings and the users' rating behavior by using fuzzy logic. We conduct experimental studies for performance evaluation, whose results show that the proposed measure demonstrates outstanding performance improvements in terms of prediction accuracy and recommendation accuracy.

Probabilistic Reinterpretation of Collaborative Filtering Approaches Considering Cluster Information of Item Contents (항목 내용물의 클러스터 정보를 고려한 협력필터링 방법의 확률적 재해석)

  • Kim, Byeong-Man;Li, Qing;Oh, Sang-Yeop
    • Journal of KIISE:Software and Applications
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    • v.32 no.9
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    • pp.901-911
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    • 2005
  • With the development of e-commerce and the proliferation of easily accessible information, information filtering has become a popular technique to prune large information spaces so that users are directed toward those items that best meet their needs and preferences. While many collaborative filtering systems have succeeded in capturing the similarities among users or items based on ratings to provide good recommendations, there are still some challenges for them to be more efficient, especially the user bias problem, non-transitive association problem and cold start problem. Those three problems impede us to capture more accurate similarities among users or items. In this paper, we provide probabilistic model approaches for UCHM and ICHM which are suggested to solve the addressed problems in hopes of achieving better performance. In this probabilistic model, objects (users or items) are classified into groups and predictions are made for users considering the Gaussian distribution of user ratings. Experiments on a real-word data set illustrate that our proposed approach is comparable with others.

Time-aware Collaborative Filtering with User- and Item-based Similarity Integration

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.149-155
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    • 2022
  • The popularity of e-commerce systems on the Internet is increasing day by day, and the recommendation system, as a core function of these systems, greatly reduces the effort to search for desired products by recommending products that customers may prefer. The collaborative filtering technique is a recommendation algorithm that has been successfully implemented in many commercial systems, but despite its popularity and usefulness in academia, the memory-based implementation has inaccuracies in its reference neighbor. To solve this problem, this study proposes a new time-aware collaborative filtering technique that integrates and utilizes the neighbors of each item and each user, weighting the recent similarity more than the past similarity with them, and reflecting it in the recommendation list decision. Through the experimental evaluation, it was confirmed that the proposed method showed superior performance in terms of prediction accuracy than other existing methods.

The Effect of an Integrated Rating Prediction Method on Performance Improvement of Collaborative Filtering (통합 평가치 예측 방안의 협력 필터링 성능 개선 효과)

  • Lee, Soojung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.5
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    • pp.221-226
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    • 2021
  • Collaborative filtering based recommender systems recommend user-preferrable items based on rating history and are essential function for the current various commercial purposes. In order to determine items to recommend, prediction of preference score for unrated items is estimated based on similar rating history. Previous studies usually employ two methods individually, i.e., similar user based or similar item based ones. These methods have drawbacks of degrading prediction accuracy in case of sparse user ratings data or when having difficulty with finding similar users or items. This study suggests a new rating prediction method by integrating the two previous methods. The proposed method has the advantage of consulting more similar ratings, thus improving the recommendation quality. The experimental results reveal that our method significantly improve the performance of previous methods, in terms of prediction accuracy, relevance level of recommended items, and that of recommended item ranks with a sparse dataset. With a rather dense dataset, it outperforms the previous methods in terms of prediction accuracy and shows comparable results in other metrics.

A Strategy for Neighborhood Selection in Collaborative Filtering-based Recommender Systems (협력 필터링 기반의 추천 시스템을 위한 이웃 선정 전략)

  • Lee, Soojung
    • Journal of KIISE
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    • v.42 no.11
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    • pp.1380-1385
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    • 2015
  • Collaborative filtering is one of the most successfully used methods for recommender systems and has been utilized in various areas such as books and music. The key point of this method is selecting the most proper recommenders, for which various similarity measures have been studied. To improve recommendation performance, this study analyzes problems of existing recommender selection methods based on similarity and presents a method of dynamically determining recommenders based on the rate of co-rated items as well as similarity. Examination of performance with varying thresholds through experiments revealed that the proposed method yielded greatly improved results in both prediction and recommendation qualities, and that in particular, this method showed performance improvements with only a few recommenders satisfying the given thresholds.

Integration of Similarity Values Reflecting Rating Time for Collaborative Filtering

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.1
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    • pp.83-89
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    • 2022
  • As a representative technique of recommender systems, collaborative filtering has been successfully in service through many commercial and academic systems. This technique recommends items highly rated by similar neighbor users, based on similarity of ratings on common items rated by two users. Recently research on time-aware recommender systems has been conducted, which attempts to improve system performance by reflecting user rating time of items. However, the decay rate uniform to past ratings has a risk of lowering the rating prediction performance of the system. This study proposes a rating time-aware similarity measure between users, which is a novel approach different from previous ones. The proposed approach considers changes of similarity value over time, not item rating time. In order to evaluate performance of the proposed method, experiments using various parameter values and types of time change functions are conducted, resulting in improving prediction accuracy of existing traditional similarity measures significantly.

A Similarity Measure Using Rating Ranges for Memory-based Collaborative Filtering (메모리 기반 협력필터링을 위한 평가 등급 범위를 이용한 유사도 척도)

  • Lee, Soojung
    • Journal of The Korean Association of Information Education
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    • v.17 no.4
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    • pp.375-382
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    • 2013
  • Collaborative filtering has been most widely used in commercial sites to recommend items based on the history of user preferences for items. The basic idea behind this method is to find similar users whose ratings for items are incorporated to make recommendations for new items. Hence, similarity calculation is most critical in recommendation performance. This paper presents a new similarity measure that takes each rating of a user relatively to his own ratings. Extensive experiments revealed that the proposed measure is more reliable than the classic measures in that it significantly decreases generation of extreme similarity values and its performance improves when consulting neighbors with high similarites only. In particular, the results show that the proposed measure is superior to the classic ones for datasets with large rating scales.

Recommender System using Association Rule and Collaborative Filtering (연관 규칙과 협력적 여과 방식을 이용한 추천 시스템)

  • 이기현;고병진;조근식
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.05a
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    • pp.265-272
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    • 2002
  • 기존의 인터넷 웹사이트에서는 사용자의 만족을 극대화시키기 위하여 사용자별로 개인화 된 서비스를 제공하는 협력적 필터링 방식을 적용하고 있다 협력적 여과 기술은 비슷한 선호도를 가지는 사용자들과의 상관관계를 기반으로 취향에 맞는 아이템을 예측하여 특정 사용자에게 추천하여준다. 그러나 협력적 필터링은 추천을 받기 위해서 특정 수 이상의 아이템에 대한 평가를 요구하며, 또한 전체 사용자에 대해 단지 비슷한 선호도를 가지는 일부 사용자 정보에 의지하여 추천함으로써 나머지 사용자 정보를 무시하는 경향이 있다. 그러나 나머지 사용자 정보에도 추천을 위한 유용한 정보가 숨겨져 있다. 우리는 이러한 숨겨진 유용한 추천 정보를 발견하기 위하여 본 논문에서는 협력적 여과 방식과 함께 데이터 마이닝(Data Mining)에서 사용되는 연관 규칙(Association Rule)을 추천에 사용한다. 연관 규칙은 한 항목 그룹과 다른 항목 그룹 사이에 존재하는 연관성을 규칙(Rule)의 형태로 표현한 것이다. 이와 같이 생성된 연관 규칙은 개인 구매도 분석, 상품의 교차 매매(Cross-Marketing), 카탈로그 디자인, 염가 매출품(Loss Leader)분석, 상품 진열, 구매 성향에 따른 고객 분류 다양하게 사용되고 있다. 그러나 이런 연관 규칙은 추천 시스템에서 잘 응용되지 못하고 있는 실정이다. 본 논문에서 우리는 연관 규칙을 추천 시스템에 적용해, 항목 그룹 사이에 연관성을 유도함으로써 추천에 효율적으로 사용할 수 있음을 보였다. 즉 전체 사용자의 히스토리(History) 정보를 기반으로 아이템 사이의 연관 규칙을 유도하고 협력적 여과 방식과 함께 보조적으로 연관 규칙을 추천을 위해 사용함으로써 추천 시스템에 효율성을 높였다. 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다. 나타내었다.약 1주일간의 포르말린 고정이 끝난 소장 및 대장을 부위별, 별 종양개수 및 분포를 자동영상분석기(Kontron Co. Ltd., Germany)로 분석하였다. 체의 변화, 장기무게, 사료소비량 및 마리당 종양의 개수에 대한 통계학적 유의성 검증을 위하여 Duncan's t-test로 통계처리 하였고, 종양 발생빈도에 대하여는 Likelihood ration Chi-square test로 유의성을 검증하였다. C57BL/6J-Apc$^{min/+}$계 수컷 이형접합체 형질전환 마우스에 AIN-76A 정제사료만을 투여한 대조군의 대장선종의 발생률은 84%(Group 3; 21/25례)로써 I3C 100ppm 및 300ppm을 투여한 경우에 있어서는 각군 모두 60%(Group 1; 12/20 례, Group 2; 15/25 례)로 감소하는 경향을 나타내었다. 대장선종의 마리당 발생개수에 있어서는 C57BL/6J-Apc$^{min/+}$계 수컷 이형접합체 형질전환 마우스에 AIN-76A 정제사료

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Similarity Measure based on Utilization of Rating Distributions for Data Sparsity Problem in Collaborative Filtering

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.203-210
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    • 2020
  • Memory-based collaborative filtering is one of the representative types of the recommender system, but it suffers from the inherent problem of data sparsity. Although many works have been devoted to solving this problem, there is still a request for more systematic approaches to the problem. This study exploits distribution of user ratings given to items for computing similarity. All user ratings are utilized in the proposed method, compared to previous ones which use ratings for only common items between users. Moreover, for similarity computation, it takes a global view of ratings for items by reflecting other users' ratings for that item. Performance is evaluated through experiments and compared to that of other relevant methods. The results reveal that the proposed demonstrates superior performance in prediction and rank accuracies. This improvement in prediction accuracy is as high as 2.6 times more than that achieved by the state-of-the-art method over the traditional similarity measures.