• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.4
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• pp.63-68
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• 2020

In this study, The purpose is to understand the influence of lovemark on relation continuing intention. As a result of reliability analysis, the Cronbach's α coefficient of all variables such as lovemark, relation continuing intention showed 0.8 or more, thus ensuring reliability. The results of regression analysis between variables for hypothesis testing are as follows. as a result of analysis on the effect of lovemark on the relation continuing intention, it showed that both factors of love and respect dimension had significant influences, and that the relationship intension also increased as the love and respect dimension increased. As a result of this study, In order to increase lovemark and relationship intension, it was also confirmed that efforts should be focused on immersion between airlines and customers. It was confirmed that efforts to increase the airline's lovemark are needed to retain existing customers and attract new customers.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.595-604
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• 2015

This study aimed to analyze service internship participation determinant contents of undergraduate students who major in airline service to influence their career. To accomplish this purpose, data collected from 211 students were analysed using logistic regression analysis. Personal characteristic, big 5character factors, social support were analysed as service internship determinant contents. The research results showed grade, GPA, broad experience, flight experience among personal characteristics and extraversion among big 5factors personality as significant service internship determinant contents of students. Also, the research results showed career preparation, career decision making self-efficacy and social support as non-significant service internship determinants of students. It was concluded that active participation with service internship is imperative for undergraduate students in airline service major to enhance career competence upon graduation.

• Journal of Advanced Navigation Technology
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• v.15 no.6
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• pp.1082-1097
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• 2011

Service training influences on students' attitude, working behavior, and the improvement of service performance skill. To raise self-efficacy and service orientation of students, it is necessary to create and maintain a motivating environment. In order to accomplish the purpose of this study, related theories are researched and analyzed through theoretical consideration and in order to understand the relationship between them, questionnaires about service training, self-efficacy and service orientation of students were prepared. The statistics analysis of the collected materials was made by use of the SPSS-WINDOWS 12.0 and AMOS 5.0 statistics package. When it comes to the summary of the results through the empirical analysis of this study, it is as follows: First, the service training have been positively effective to the students' self-efficacy. Second, the service training has been positively effective to the students' service orientation. Third, the students' self-efficacy has been positively effective to the service outcome orientation and service process one.

• Asia Marketing Journal
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• v.11 no.3
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• pp.167-184
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• 2009

In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.207-218
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• 2017

This study examines the effect of the satisfaction with major on career exploration behavior focused on the comparison between 2year and 4year colleges in a sample of 550 of college students majoring in airline service in Choong Chung province. The data was analyzed descriptive analysis, t-test, ANOVA, multiple regression analysis, hierarchical analysis. As a result, first, class/curriculum satisfaction had positive effect on self exploration while relationship satisfaction and pride major had positive effects on job exploration and self exploration. Second, the effect of satisfaction with major on career exploration behavior was different depending on school system. Accordingly it is suggested that different approaches are required in career counselling for 2year and 4year college students.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.3
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• pp.94-104
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• 2015

Recently the departments of aviation-related in the college are increased as the aviation industry is rapidly expanded. To enhance their competitiveness and have differentiation, it is emphasized for each department to manage and teach their students well. Therefore this study aims to examine self-efficacy and academic adjustment of aviation-related college students and investigate the relationship between self-efficacy and academic adjustment. To achieve the objectives, it conducted a survey of aviation-related college students in C university from Apr. 27th. 2015 to May. 22th. 2015. A total of 225 questionnaires were analyzed using SPSS 18.0 statistical package program and frequency analysis, factor analysis, reliability analysis, multiple regression analysis, correlation analysis and one-way ANOVA were conducted. The result released that general self-efficacy was recognized higher at the department of aviation operation than aviation maintenance and aviation service and social self-efficacy was recognized higher at the department of aviation service than aviation maintenance and aviation operation. Also general self-efficacy had an influence on the motivation, application and performance and social self-efficacy affected motivation, performance and academic environment. The implication of these findings would help to manage aviation-related college students, develop their departments and provide the directions for future research.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.347-353
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• 2022

The Purpose of this study is to investigate mediating effects of satisfaction in major on the causal relationship between job image of students majoring airline service and career preparation behavior. This study employs a survey questionnaire to examine the mediating effect of satisfaction in major. A 33-item survey questionnaire was administered to 210 students in the universities in 4 Metropolitan cities. The research data are analyzed using six statistical methods: factor analysis, reliability analysis, t-test, ANOVA, correlation analysis, and three-step mediated regression analysis. As a result of the analysis, there is mediating effect of satisfaction in major in the causal relationship between job image and career preparation behavior.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.29 no.4
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• pp.117-123
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• 2021

A startup airline is motivating its flight attendants to do voluntary and effective safety behavior as well as setting up safety culture in its organization at the same time in the early stage of revenue-flight service due to the lack of flight operation experience compared to competing airlines. Based on the sample of flight attendants from a startup airline, this paper tried to perform empirical analysis which focused on relationship among safety leadership, safety motivation and safety behavior. According to empirical analysis, it was proven psychological resources had a significantly positive effect on work engagement. Work engagement is proven to have a significantly positive effect on both flight attendants' safety motivation and their safety work. It was also implied that flight attendants couldn't understand a contradictory attitude of their leaders because leaders had them focus on safety work engagement while not providing enough human resource and capital. In addition, it was found leader's excessive emphasizing safety policy might not result in flight attendants' safety behavior.

• Journal of the Korea Convergence Society
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• v.10 no.9
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• pp.127-132
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• 2019

This study is an example of the registration of intellectual property rights by applying capstone design to airline service. To relieve the inconvenience of the 'Paper Cage' that is on sale in the airlines, the team create 'Foldable Inflight Pet Cage' for the convenience of passengers accompanying their pets. This allowed not only pets but also passengers on board to make comfortable and safe air travel. Through collaboration with aviation experts and pet cages production experts, the team produced foldable cages that were not previously available. For verification of products, preliminary survey was conducted to enable the commercialization of foldable cage. The project period was 15 weeks, and the participants consisted of 18 students, 1 professor, and 4 industry experts. This study shows Capstone Design can also be applied in airline service and be a valuable research on the necessity of industry-academic links and practical-oriented education.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.3
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• pp.65-75
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• 2022

This study tried to confirm whether the public's negative emotions such as fear and anxiety about corona virus infection caused by the spatial nature of the aircraft were alleviated due to factors of in-flight services focusing on hygiene and quarantine and further had a positive effect on the formation of Rapport between cabin crews and passengers. We also investigated the impact on passengers' perceptions such as Reliability and Safety which can be viewed as a new measure and standard of customer satisfaction in the Pandemic era through Rapport. A survey was conducted online in December 2021 for passengers with experience in boarding aircraft after the COVID-19 outbreak, and a total of 211 responses were used for analysis. As a result of the analysis of the data, it was confirmed that aircraft in-flight service had a positive (+) effect on Rapport, and Rapport between passengers and cabin crews had a positive (+) effect on passenger Reliability and Safety.