• Title/Summary/Keyword: 한류 문화 콘텐츠

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Design of Educational Training System for Contents Specialist for development of cultural contents in Asia (아시아 문화콘텐츠 시장개척을 위한 교육지원시스템 설계 및 구현)

  • Lee, Eun-Ryoung;Kim, Kio-Chung
    • Journal of Digital Contents Society
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    • v.11 no.1
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    • pp.47-55
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    • 2010
  • Cultural Content Industry, a core industry based on knowledge, is becoming an economic model making new benefits by adding human creativity, imagination, sensitivity and style in to information technology. Cultural Contents Industry representing cultures of each countries is facing major changes towards a new competitive industry of each nation. Cultural content of a country is upbringing new contents power developing into a new industry by flattening the barriers within nations. But cooperations face difficulties in launching the industry because of limited information about the current market and lack of understanding in cultural differences. In order to solve this problem, this paper aims to create global network leading to increase of export and creation of new market with cultural contents and train local specialists. In order to search for the ways to maintain Korean contents in other nations and expand exportation. cooperations invite leading cultural contents groups to South Korea, let the groups experience Korea's contents. Cooperations initiated invite training, dispatch training by Korean companies and international students training. The purpose of this paper is to support education system, ETS-CS(Educational Training System for Contents Specialist) and analyse practices applied in the field to develop a better cultural contents industry.

What is the Factors Influencing on Performance Satisfaction and Revisit to Performance Hall in Korea and Japan? (한.일 공연 만족과 공연장 재방문에 영향을 미치는 요인 분석)

  • Kwak, Jun-Sik;Moon, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.47-54
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    • 2017
  • Today, increasing consumption of arts and culture, many people are visiting theater or concert hall. moreover K-culture led to boom in arts and culture but previous researches focused on analysis of culture contents on the other hand satisfaction of performance hall and revisit intention is minuscule. Therefore, this research investigates satisfaction of performance and revisit intention of factors influencing Korean and Japanese audience. As a results, performance facilities and customer reception service positive influence on revisit intention to Korean audiences but customer reception service positive influences on revisit intention to Japanese audiences beside performance satisfaction indirect effect on revisit intention as well.

Development of Serious Game 'Word Collector' for Learning Hangul (한글 학습 기능성게임 '단어수집가' 개발)

  • Lee, Bum-Ro
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.613-614
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    • 2022
  • 전 세계적인 주목을 받기 시작한 한류 콘텐츠의 확산으로 한국어 교육에 대한 수요가 폭발적으로 증가하고 있는 상황에서 효과적인 한국어 학습용 기능성 게임에 대한 가능성이 주목 받고 있다. 본 논문에서는 한국어 교육의 진입 과정에 해당 될 수 있는 한글을 게임 통해 학습하고 익숙해지는 경험을 제공할 수 있는 한글 학습 RPG '단어수집가'개발을 기획하고 해당 게임의 프로토타입을 개발한다. 제안 게임의 주인공은 가상의 공간에서의 체험을 통해 한글의 자음과 모음을 게임 아이템으로 획득하고 이를 조합하여 한글 단어를 합성하여 이를 게임에 활용하는 구조를 가지도록 설계되었고, 전체 게임 시나리오의 학습 적합성과 재미 요소들의 점검을 위해 실제 기획 의 핵심 내용을 적용한 프로토타입을 활용한다. 또한 본 게임에서 기획된 한글 학습용 게임은 미국 워싱턴에 위치한 조지워싱턴대학교에서 발행하는 미국인 대상의 한국어 교재와 스토리 등을 연동하여 온오프라인 연계 한글 교육 실현을 목표로 한다.

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Implementation of Visual Contents on Mandala's Twining Rite (만다라 결연 의식의 시각 콘텐츠 구현)

  • Kim, Kyungdeok;Kim, Youngduk
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.37-45
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    • 2015
  • The importance of cultural contents industry is steadily growing owing to the Korean wave etc. and Buddhist cultural contents is a part of the cultural contents. However, the development of Buddhist cultural contents in many ways has left much to be desired. That is because, it is difficult for the public, who is not Buddhist scholar, to understand and take interest in conventional contents on Buddhist books themselves which are digitalized. Also, most contents researches are discussed on the necessity of contents development and just stay in these subjects, but it is insufficient to study a semantic analysis and visualizing contents on Buddhist books. So, in this paper, we analyse mandala's twinning rite in the Buddhist books and implement visual contents on the rite. The mandala is using toohadeokbul in a special way as the abhisinca rite. We analyse concept of the toohadeokbul and implement its visual contents which visualize ideological logic of Buddhism. The implemented contents are able to provide the public with Buddhist cultural experience of the yard. Additional, by trying to visualize descriptive expressions of Buddhist books, this paper could be a precedent for developing visual contents of unlimited data comprised in Buddhist books.

A Study on Korean Wave and Its Negative Feelings: Focusing on Chinese Netizens (키워드를 중심으로 살펴본 중국 네티즌의 반한류 유발 요인과 제언: 티엔야논단(天涯論壇)을 중심으로)

  • Lee, Seung Jae
    • Korean Journal of Communication Studies
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    • v.25 no.5
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    • pp.81-101
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    • 2017
  • The purpose of this paper is two folds: Korean media contents, which has led the Korean Wave in China in 1990s will be reviewed, and the causes of the negative feelings of Korean Wave that have occurred among Chinese netizens will be factored out in order to suggest the solutions to this conflict situation. The reviews and comments on the China's major portal site, Tienya were analyzed by the key words that causes the conflict between China and Korea. Of the total 340,000 responses, politics, history and entertainment are categorized by the keywords, and the largest portion of the netizen's comments are found to be political issues with 34%, particularly the issues related to the THAAD. This means that the negative feeling toward the Korean Wave is more closely related to politics rather than the media contents. Therefore, in order to overcome the negative feelings in China and maintain the stable relationship with the two countries in the midst of the changing US-China situation, it is necessary to lead the media business with high quality contents along with the mutual understanding and cooperation of the media content producers. It is also necessary to try to approach Chinese market in a cooperative and stable way through co-production or joint venture with Chinese media. In consequence, the excellence of Korean cultural contents and the cultural ties with Chinese media market will be identified with in-depth understanding of Chinese nationalism, Sinocentrism and Chinese culture.

Exploring the Possibility of Independent Film Development according to the Current Status of the Domestic OTT Market Centered on Netflix (넷플릭스를 중심으로한 국내 OTT 시장의 현황에 따른 독립영화 발전 가능성 모색)

  • Lee, Jeong-Hyeon;Jeong, Jae-Hyung
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.375-385
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    • 2020
  • This paper attempts to understand the reality of Netflix on the Korean film distribution market environment, and to verify the possibility of developing domestic content centered on independent films in the OTT market, led by Netflix. The research significance of finding the way for Korean diverse films and independent films that cannot be provided with investment and distribution opportunities in various Korean Wave contents will be studied, and the characteristics of Netflix in the Korean film market will be explored. Netflix disseminates Korean contents such as Korean movies and Korean dramas, contributes to the spread of the Korean Wave, and is re-adjusting the paradigm of the distribution market, raising issues that cause a virtuous cycle of profits, controversy over net usage fees, and flooding of Hollywood movies. Considering the nature of intercultural exchange, the interaction between independent film content, Netflix platform, audience, and global market will expand interactive communication opportunities. In other words, just as Netflix uses the Korean media market to make profits, Korea should also use Netflix to try to expand the global market of Korean film contents (K-Film)and maintain a cultural and economic reciprocal attitude.

The Effects of 'K-POP' Preference of Chinese Consumers on Purchase Intention for Korean Products (중국소비자의 'K-POP' 선호도가 한국상품 구매의도에 미치는 영향)

  • Park, Jong-Chul;Kang, Ji-Won;Im, Ji-Won
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.1
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    • pp.79-90
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    • 2015
  • This study investigated the effects of 'K-POP' preference on purchase intention of Korean products. Especially, it revealed the mediating role between the participation intention of Korean culture event and the purchase intention of Korean products. Further, we examined the difference in the path relation according to the use-behavior of Korean wave contents. In this proposed model, we can see 'K-POP' preference had a positive effect on participation intention of Korean culture event, but it was not significant for purchase intention of common products. The participation in Korean culture event had significant effects on the purchase intention of Korean culture products and the purchase intention of common products. However, the purchase intention of Korean culture products had no significant effects on the purchase intention of common products. Thus, our finding showed that higher preference of 'K-POP' did not make cause purchase intention of common products. Further, the higher the preference of 'K-POP' was, the higher the participation intension of Korean culture event was and, as a result, the purchase intention of common products got higher. In addition, path analysis results according to the media usage behaviors show that Chinese consumer who uses the internet and has a higher preference of 'K-POP' had a positive effect on the purchase intention of common products. Furthermore, it has a positive effect on both purchase intension of Korean culture products and purchase intension of common products. In case of Chinese consumer who use the television, radio and newspapers, K-POP preference had no significant effect on the purchase intension of common products.

Study on Types of Cultural Heritage Resources Marketing and Industrialization Strategy (문화유산마케팅 유형과 산업화 전략)

  • Shim, Sang Min
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.51-72
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    • 2016
  • This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

Spacio-temporal Characteristics of Cultural Contents Diffusion: The Case of PSY's "Gangnam Style" Music Video (문화콘텐츠 상품 확산의 시·공간적 특성 -싸이의 "강남스타일" 뮤직비디오를 중심으로-)

  • Lee, Keumsook;Kim, Ho Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.2
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    • pp.224-241
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    • 2015
  • This study investigates the time-space characteristics of the consumptions of cultural-contents commodities and their spatial diffusion progresses via digital media. For the purpose, we examine the spatial diffusion patterns of PSY's Music Video "Gangnam Style" since it has been launched on the YouTube. By visualizing the spacio-temporal progresses of YouTube, Tweet, and Google searching data during four months after launching, we examine the time-space characteristics of diffusion patterns of the music video via each media. We found that the adapting time and the diffusion progress were not in accordance at each country. The results revel that cultural distance such as characterized by language, cultural linkage, exclusivism or courtesy for the 'Hanrue' affects quite strongly on the spatial diffusion of music video rather than physical distance.

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The Critique of Hallyu, or K-Entertainment as a Gendered Meta-narrative -Focusing on Female Fans, Girl Groups, and Young Women (젠더화된 메타서사로서 한류, 혹은 K-엔터테인먼트 비판 -여성 팬, 걸 그룹, 그리고 여성 청년을 중심으로)

  • Ryu, Jin-Hee
    • Journal of Popular Narrative
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    • v.26 no.2
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    • pp.9-37
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    • 2020
  • The present study examines the transnational "Hallyu" (the Korean wave) phenomenon after the 1990s in the context of a solidarity movement of East Asian women. It also focuses on the passion for the world stage given the cultural industry was supported by the government as a "chimney-less factory" during the IMF financial crisis. Over the past twenty years and through Hallyu 1.0, Hallyu 2.0, and Hallyu 3.0, "K-entertainment" has been advocated, as a concept that encompasses K-drama, K-pop, etc. in the cultural industry. Furthermore, everything Korean, through K-culture, is being put at the forefront. However, there is insufficient discussion regarding the actions of the women who led the Korean wave. This paper examines the female fans and girl groups who played leading roles in the rise of popular culture and its transnational prominence within the context of the female agency and female labor involved. The lack of acknowledgment of their roles is linked to the current erasure of the discussion on the female youth. Discussion on "woman" is still limited to the domain of reproduction in the generational discussion that has replaced the existing nation-state or class led discussions in the current era of neoliberalism. However, since The reboot or the popularity of feminism in recent years, the interest in the female narrative, in works such as 'Kim Ji-young, Born 1982' has been expanding beyond East Asia to the rest of the world. Just as Hallyu was created by women in the beginning, there is a new trend in which women across national borders are joining in solidarity. As such, the present study attempts to prove that the female fan, girl group, and female youths must be one meta-narrative through a feminist reading, rather than individuals with separate identities.