• Title/Summary/Keyword: 피부관리행동

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피부관리실의 내부 마케팅이 종사자 직무만족에 미치는 영향에 관한 연구

  • 김영희;박순천
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.66-68
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    • 2004
  • 피부관리실에 있어서 고객만족에 미치는 영향요인으로는 피부관리실의 외부환경, 시설 등의 물리적 품질이 기본적으로 중요한 요소라는 그간 이 부분에 많은 시설개선과 연구가 진행되어져 오고 있다. 그러나 피부미용 서비스는 고객과 종사자간의 상호접촉을 통해 전달되기 때문에 피부관리실 종사원의 태도와 행동은 고객만족에 매우 큰 영향을 미치게 되며, 우수한 품질의 서비스를 제공하기 위해서는 종사원 관리가 피부관리실의 성공에 매우 중요한 요인이 된다. (중략)

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Study on the Theory of Planned Behavior applied to appearance management behavior: focused on skin care, makeup, apparel, hair and weight management behaviors (계획된 행동이론(TPB)을 적용한 외모관리행동에 대한 연구 - 피부, 화장, 의복, 헤어, 체중관리 행동을 중심으로 -)

  • Lee, Ji-Young;Park, Kil-Soon
    • Korean Journal of Human Ecology
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    • v.21 no.2
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    • pp.331-347
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    • 2012
  • The purpose of this study was to explore how the Theory of Planned Behavior applies to five appearance management behaviors and the effects of three variables - attitude, subjective norm, and perceived behavior control on appearance management behaviors. The research was conducted by surveying 410 female adult respondents between the ages of 20 to 40 with the goal of predicting the appearance management behavior of women. The data were analyzed using IBM SPSS Statistics 19.0 and Amos 19 in addition to Frequency analysis and path analysis. In the first case, the potential for applying appearance management theory on appearance management behavior of women was observed. The appearance management behavior performed by women was classified into five categories: skin care behavior, makeup management behavior, apparel management behavior, hair care behavior, and weight management behavior. It was determined all five behaviors could be predicted by applying the Theory of Planned Behavior. In the second case, effects of attitude related to subjective norm and perceived behavior control related to skin care behavior was statistically significant. In terms of makeup management behavior, all of the three variables were statistically significant. With regard to apparel management behavior, only subjective norm behavior was statistically significant. Concerning hair care behavior, attitude and perceived behavior control were statistically significant. On weight management behavior only attitude was statistically significant.

Correlation between interests of hand's health and hand skin care behaviors by age group (연령별 손 건강에 대한 관심과 손 피부 관리행동의 상관관계 연구)

  • Hong, Da-Geom
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.158-165
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    • 2017
  • The purpose of this study is to provide basic data for increased understanding of detailed customer needs by age group, and also to improve customer satisfaction. The survey was conducted from August $30^{th}$ to September $15^{th}$, 2017. The poll was conducted with 302 persons aged from 20's to 50's by using convenience-sampling method and self-administration method for survey. The results were analyzed by frequencies, independent sample t-test, Pearson correlations, and through multiple regression analysis. The study results are briefly summarized as follows. First, the overall age group's interest of hand's health was robustly high. Second, in the 20s and 30s age groups hand care interest and self-hand care (r=.284, p<.01) increased with improved hand health condition. In the 40s and 50s age groups there were positive correlations between hand health condition and Information recognition(${\beta}=.246$, p<.1), Product use(${\beta}=.312$, p<.05), and Professional Hand Care(${\beta}=.354$, p<.000). This study indicates that hand care concern and management behaviors change with age. Therefore, further research and more specific follow-up are required for improvement of the awareness of healthy hands.

The appearance management interest of University Students and Appearance management behavior converged with Beauty trend (대학생들의 외모관리관심도 및 뷰티트렌드와 융합된 외모관리행동)

  • Oh, Jeong-Sun
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.305-315
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    • 2018
  • The purpose of this study is to investigate the relationship between university students' interest in appearance management and various forms of appearance management behaviors converged with beauty trends. The questionnaire was distributed for 15 days from April 15 to 30, 2018 to the students in the G district. The data of 267 students who explained and agreed on the purpose and method of the study were analyzed using SPSS 18. University students' interest in appearance management showed a difference of interest according to university students, male and female students in body composition management, skin care, hair care, and cosmetics use management except for interest in health care. In addition, students with a high level of interest in managing cosmetics use had a positive effect on the degree of interest in managing cosmetics usage in fashion styles, cosmetics style, skin care, and body management behavior factors that were converged with trends. And negative (-) influence on the use of health equipment. Based on the study of the trend management behaviors of college students, I will expect to utilize the reference materials for new product development research of the beauty industry and will continue to study the new management mode of appearance management.

A Study on the Information Search Action for Skin Care of Women in Their Twenties -on the Information Source- (20대 여성의 피부관리 정보탐색행동에 관한 연구 -정보원을 중심으로-)

  • Kim, Do Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.1
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    • pp.700-709
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    • 2016
  • This study examined the importance of the skin care source on the consumer's general characteristics (lifestyle, residential district and income). The questionnaire survey results showed that women in their twenties choose dermatologic clinics as the best source for skin care. The three-way ANOVA using three variables (lifestyle, residential district and income) showed notable differences between the dermatologic clinic, newspaper?magazine, family?friends, and internet sources. Some suggestions for a marketing strategy were made. For example, newspaper?magazine targeting high income consumers is a good means for dermatologic clinics in Seoul and the Internet is better than other sources for other industries in Daejon.

A Comparative Study of Skin-related Habits and Skin Health Behaviors according to Gender in College Students (대학생의 성별에 따른 피부 관련 생활습관 및 피부건강행동에 대한 비교 연구)

  • Kim, Yong-Youn;Park, Shin-Jun;Park, Si-Eun
    • Journal of Industrial Convergence
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    • v.18 no.3
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    • pp.7-17
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    • 2020
  • This study investigated the differences in skin-related habits and skin health behavior according to the gender in college students. The questionnaire surveyed four category on general characteristics, skin-related habits, cosmetic use, and skin care habits. As a result, there were significant differences between gender in smoking(χ2=19.58, p=0.000) and exercise(χ2=17.59, p=0.001) habits. In all categories of cosmetics use, there were significant differences between gender. But both male and female college students were the highest in the 'Not used' and 'Less than once a week" in functional cosmetics, essence, nutritional cream, eye cream, mask pack and deep cleansing items. whereas, there were significant differences between gender in use of sun cream(χ2=31.20, p=0.000). The results of this study showed there were differences in gender according to the survey items. However, female college students were overall better than male college students in skin care.

A Study on Hair Condition Hair Control and Nutrition Knowledge of Hair and Beauty Care Major and Non-major Female Students (미용전공과 비전공 여대생의 모발영양지식, 모발상태, 모발행동에 관한연구)

  • 노영희
    • The Korean Journal of Food And Nutrition
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    • v.12 no.6
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    • pp.592-596
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    • 1999
  • 본 연구는 피부미용전공과 비전공여대생의 모발영양지식을 파악하고 모발영양에 관한 과목을 수강한 학생들과 수강하지 않은 대상자들간의 모발상태 모발행동 등을 연구하고자 청주에 있는 피부미용과 여대생 146명과 비전공여대생 145명을 선정하여 설문지를 통해 분석하였다. 본 연구에서 얻어진 결과는 다음과 같다. 모발영양지식은 전공여대생이 비전공여대생에 비해 훨씬 높았고 모발의 진단을 받아본 경험도 전공대상자가 높았다 그러나 모발상태 손상원인 모발에 관한 걱\ulcorner은 두 그룹 모두 비슷한 양상을 보였다. 모발관리도 전공대상자가 비전공대상자 보다 많이 하고 있었고 모발손질 횟수도 전공대상자가 높은 비율로 나타났다 미용실 출입횟수는 2-3달에 한번이 가장높았고 그룹간에 차이는 없었다. 1회 머리손질 비용도 전공대상자가 비전공대상자에 비해 높은 경향이었고 샴푸의 선택기준은 두 그룹 모두 샴푸의 질과 본인 모발의 상태를 우선적으로 고려하여 선택하였다. 결론적으로 피부미용전공여대생은 모발영양과 모발 관리학 등에 관한 수업을 받았기 때문에 모발영양 지식이 많이 모발행동이 더 바람직하였고 모발상태를 양호하게 유지하였다 그러므로 모발에 관한 교육 건강한 모발을 유지하는데 기여한 것으로 나타나 적절한 모발교육 프로그램을 개발하여 비전공여대생들에게도 모발교육을 실시하는 것이 바람직하다고 사료된다.

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A study on the relationship between skin care of attitudes and behavior (피부관리의 태도와 행동과의 관계 연구)

  • Lee, Ji-Young;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.21 no.5
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    • pp.629-638
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    • 2013
  • The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

The Influence of Appearance Satisfaction on Interest in Eye Makeup and Makeup care Behavior in Female Consumers (여성 소비자의 외모만족도가 아이 메이크업 관심도 및 메이크업 관리행동에 미치는 영향)

  • Jung, Woo-Jung
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.2
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    • pp.348-358
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    • 2022
  • This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.