The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A study on the relationship between skin care of attitudes and behavior

피부관리의 태도와 행동과의 관계 연구

  • Lee, Ji-Young (Dept. of Art Convergence Major Beauty Art, Seowon University) ;
  • Park, Kil-Soon (Dept. of Clothing & Textiles, Chungnam National University)
  • 이지영 (서원대학교 융합아트과 뷰티아트전공) ;
  • 박길순 (충남대학교 의류학과)
  • Received : 2013.04.11
  • Accepted : 2013.06.11
  • Published : 2013.10.31
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Abstract

The purpose of this study is to predict skincare behavior from the perspective of theories about planned behaviors and a systematic structure for identifying influences on human behavior; Consequently, this study attempted to undertake a concrete analysis of influences on skin care behavior. The results showed that: an attempt was made to analyze structural equation modeling as to whether or not to apply Ajzen's theory of planned behavior to skin care behavior. This study found the possibility that the theory of planned behavior might be applicabled to the research model composed of skin care attitude, the norms of skin care, behavioral control on skin care, behavioral intentions of skin care, and skin care behavior at the appropriate level in their entirety. This study found that external control factors of skin care behavior had the highest effect on skin care behavior among other factors.

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References

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