• Feed Journal
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• v.4 no.8 s.36
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• pp.38-41
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• 2006

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.375-380
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• 2006

각 이동통신사들은 통화품질 수준이 비슷하게 유지 됨으로써 단말기 불만이 해지의 중요한 요소로 파악되고 있으며, 기기변경을 통해 고객의 이탈을 방지하는 전략을 펴고 있으며 이는 실제 상당한 효과가 있는 것으로 알려져 있다. 또한 2004년부터 시행된 번호이동성 도입으로 기기변경에 대한 캠페인이 중요한 이슈로 부각되고 있다. 따라서 이 연구에서는 고객 분석을 통해 기기변경에 대한 욕구가 높은 고객을 선별할 수 있는 모델을 수립하고 타겟된 고객을 기변 요인에 따라 그룹핑하여 개인화된 캠페인을 실시하는 방법을 제시하고자 한다. 기존의 regression, decision tree, neural networks 등을 이용하여 기변에 큰 영향을 미치는 변수들을 선별하고, 이를 바탕으로 캠페인 성공률을 높일 수 있는 고객을 선별하게 된다.

• Korean Deer Journal
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• v.10 no.3 s.63
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• pp.1-24
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• 2005

수입녹용 정밀검사 현행유지/인사발령/'2005 범 양록인 참여 캠페인/양록자조활동자금의 이해/대전시민 사로잡은 사슴고기의 맛과 영양/사슴 전두수 이표장착, 빠르면 내년부터/사슴질병 방역교육 실시/"본회, 갈잎 알선사업 안한다"/주요 회무 일지/제 5차 이사회 실시/본회 이성복 이사, 한의학박람회 참가/사슴만성소모성질병 발생/본회, 농업인의 날 부대 행사 참가 예정/"20년 전 회보, 클릭 한번이며 OK"/'06양록인 교육계획서 제출/사진으로 보는 한국구제 축산박람회/녹용 수입절차 완화 놓고 치열한 싸움 본회 요구 사항 받아들여졌으나 안심은 금물/양평사슴연, 전국사슴인대회 개최/월동용 조사료 공급, "빨간불"/녹용, 오가피 등에서 새 성장촉진물질 추출/사슴에 받혀 농장 주인 숨져/힘 있는 양록 생산자 단체를 육성하자/뉴질랜드의 녹용 및 녹육 산업/사슴사료의 올바른 이해/양록통계/복지부, 한약재 품질 특별점검 실시/중국산 한약재서 농약 검출/10월까지 한약품질개선 종합계획 마련/'청남대' 관광객에 건강식품 강매 업체 검거/한방상식/농축산 뉴스/업계단신/사슴이표장착 사업이 갖는 의미/성락의<사는 이야기>/지회 및 회원 단신

• Journal of the Korea Society of Computer and Information
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• v.13 no.6
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• pp.301-314
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• 2008

The purpose of this study is to examine the effect of information service quality on user satisfaction and individual performance in Outbound Callcenter. A survey was conducted and data were collected from 330 respondents of 1 company which adopted CMS. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. As a result of data analysis, 6 out of 8 hypotheses were supported. User satisfaction is significantly influenced by information quality factors such as accuracy, currency, and relevancy. 2) Also, User satisfaction is significantly affected by internal service quality factors such as training support and reward system. 3) Individual performance is significantly influenced by user satisfaction. Implications of these findings are discussed for researchers and practitioners.

• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.117-124
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• 2012

This study started why do consumers use the counterfeit goods. We executed the pretest through the depth interview, and made an purchase motivation scale, useful benefit factor and cost factor scale of counterfeit goods. We found out having the recognition difference of China consumers with Korea about these. The results is as follows. First, A counterfeit motivation appeared to the recognition difference appeared in a ostentation, economical efficiency and self-satisfaction factor with korea and china consumers. Second, counterfeit useful benefit factor organized to a personal significantly and economic benefit and the recognition difference appeared. Third, Counterfeit good useful cost composed to the personal good-quality, economic and social image of cost factors, and the recognition significantly difference appeared to all of cost factors with Korea and China consumers. These results are helpful for a depth understanding about the counterfeit use behavior, and will be utilized for the public campaign to reduce such behavior.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.287-293
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• 2012

The present paper attempts to account for customers' purchase intention of counterfeit goods. Based on some previous analyses, we have set up a structured model for analysis with a hope to identify the relationship between benefits from using counterfeit goods and motivational factors to purchase them. It is found, first of all, that motivation for ostentation significantly influences personal benefits from using the counterfeit goods. Second, we also find that motivation for satisfaction does not exert any direct influence on the factors of benefits, though it affects decisions to purchase. Third, motivation for practicability has significant influence on personal and, more strongly, on economic benefits. Fourth, quality has significant influence on both personal and economic benefits. Again, this factor is also more closely related with economic benefits than with personal ones. We hope that we will be able to provide practical tips for those who design and plan public service advertisements that intend to reduce purchasing of counterfeit products.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.23 no.1
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• pp.47-53
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• 2017

In this study we surveyed the preferences of consumer packaging for mini pot flower plants to improve the flower market application in Korea. The surveys were consisted of the consumers residing in Seoul metropolitan (221), Gyeonsang (70), Jeonla (29), Chungceong (19), Gangwon (7), other provinces (3). A total of 349 eligible respondents (male 173, female 176) were surveyed with a self-administered questionnaire asking on the general characteristics for residents, packaging material, packaging design, type of flower pot, degree of transparency, convenience, consumer's demand for packaging development, a significant point when purchasing the flower pot product. The collected date was analyzed using a chi-square (${\chi}^2$) statistical test in SPSS program. Most residents prefer for mini pot flower plants packed with packaging characteristics of plastic material (56.4%), packaging design of separated type (76.2%), angled type (62.5%), and transparency (48.6%). The other question results showed that major consumer's demand for mini pot flower plants is maintaining the freshness quality and stability structure for them. Transparency of packaging can also affect directly the preferences for purchasing the mini pot flower plants. The packaging structure with a proper shape design may protect the fresh mini pot flower plants from shock or any other damage during distribution. The results of this study help to provide consumer's demand for packaging development and to give the greatest advantages in terms of production and marketability of mini pot flower plants.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.115-121
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• 2012

This study was to investigated why consumers buy counterfeit luxury goods, and to address questions about what was used. To this end, benefits consumers experience using counterfeit or what is profit? In addition, experience using counterfeit what is lost or dissatisfied? Based on the results of previous studies on the use counterfeit motivation, loss of use, benefits, and behavioral factors associated with motivation to learn using these counterfeit goods, benefits, and loss factor, each counterfeit product attitude and purchase intention was affects. First, the motivation for using counterfeit display, economics, satisfaction, usefulness, respectively. Counterfeiting in the attitude demonstrated motivation and quality had a significant impact. The economics of buying a counterfeit, satisfaction and quality significantly affected the motivation. Second, counterfeit benefits and economic benefits, personal benefits factor, respectively. Counterfeit goods on the attitude factor has significant effect personal benefit. Purchase of counterfeit goods, the economic and personal benefits also had a significant impact. Third, the loss factor counterfeit personal loss, quality loss, material loss, and social factors were lost. Attitude toward counterfeits were no significant factors that affect. The social cost of buying a factor had a significant impact. These findings on the behavior of consumers with counterfeit deep understanding helps. In addition, to reduce the future use of counterfeit campaign gives data that can be exploited.

• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.1-8
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• 2020

Machine translation refers to a system where a computer translates a source sentence into a target sentence. There are various subfields of machine translation. APE (Automatic Post Editing) is a subfield of machine translation that produces better translations by editing the output of machine translation systems. In other words, it means the process of correcting errors included in the translations generated by the machine translation system to make proofreading. Rather than changing the machine translation model, this is a research field to improve the translation quality by correcting the result sentence of the machine translation system. Since 2015, APE has been selected for the WMT Shaed Task. and the performance evaluation uses TER (Translation Error Rate). Due to this, various studies on the APE model have been published recently, and this paper deals with the latest research trends in the field of APE.