KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY (한국포장학회지)

Korea Society of Packaging Science and Technology (한국포장학회)
권호 표지
DOI QR코드

DOI QR Code

A Survey on the Consumer Packaging Preferences for Mini Pot Flower Plants on Domestic Market in Korea

소형 분화류의 포장재 및 포장용기에 대한 소비자의 기호도 조사

  • Received : 2017.04.04
  • Accepted : 2017.04.27
  • Published : 2017.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

In this study we surveyed the preferences of consumer packaging for mini pot flower plants to improve the flower market application in Korea. The surveys were consisted of the consumers residing in Seoul metropolitan (221), Gyeonsang (70), Jeonla (29), Chungceong (19), Gangwon (7), other provinces (3). A total of 349 eligible respondents (male 173, female 176) were surveyed with a self-administered questionnaire asking on the general characteristics for residents, packaging material, packaging design, type of flower pot, degree of transparency, convenience, consumer's demand for packaging development, a significant point when purchasing the flower pot product. The collected date was analyzed using a chi-square (${\chi}^2$) statistical test in SPSS program. Most residents prefer for mini pot flower plants packed with packaging characteristics of plastic material (56.4%), packaging design of separated type (76.2%), angled type (62.5%), and transparency (48.6%). The other question results showed that major consumer's demand for mini pot flower plants is maintaining the freshness quality and stability structure for them. Transparency of packaging can also affect directly the preferences for purchasing the mini pot flower plants. The packaging structure with a proper shape design may protect the fresh mini pot flower plants from shock or any other damage during distribution. The results of this study help to provide consumer's demand for packaging development and to give the greatest advantages in terms of production and marketability of mini pot flower plants.

최근 화훼 산업의 활성화를 위하여 정부 주도의 캠페인, 꽃 문화 확산 운동 등 화훼 소비 증대를 위한 활동들이 꾸준히 진행되고 있다. 절화류 상품은 MA 포장, 기능성 포장 개발 등 다양한 방법을 통하여 상품의 품질 유지를 위한 연구가 진행되고 있으나, 국내 분화류 제품의 경우 품질 개선 및 포장 디자인 등에 대한 연구가 여전히 미비한 실정이다. 또한 소형 분화류의 온라인 마켓 유통량이 점차 증가되고 있음에 따라, 산지에서 소매점, 소비자에게 이르기까지 제품의 품질 유지를 위한 다양한 구조 형태의 포장 개발이 요구되고 있다. 본 조사 연구는 소형 분화류 제품에 대한 소비자의 요구에 적합한 포장을 고려하기 위하여 기존 포장을 개선하는 목적으로 포장 소재 및 형태, 투명도, 편리성, 및 기타 포장 선호도 등에 대한 조사를 실시하였다. 결과로 플라스틱 포장 소재, 분리형 포장, 투명 포장 그리고 상품의 안정성 및 품질 유지를 위한 포장을 선호하는 것으로 파악되었다. 따라서 국내 소비자의 소형 분화류 상품 선호도 조사 연구를 바탕으로 향후 다양한 분화류 제품 및 제품 크기에 따른 상품화 가능성, 가격 변화 요인 등을 고려한 연구가 추가적으로 진행되어야 될 것으로 판단된다.

Keywords

References

  1. KOSIS. 2017. Statistics Korea, Flower cultivation status.
  2. Kim, D.H. and Yoon, S.G. 2014. A study on strategies for the South Korean floricultural industry to enter the Chinese market. J. North-East Asian Cultures 40: 261-280.
  3. Park, K.H. and Heo, S.Y., 2014. The consumer behavior survey for ginseng, green tea and flowers. Korea Rural Economic Inst. 1-177.
  4. Choi, S.O., Lee, K.W., Lee, J., Shin, D.G., and Woo, I.S. 1996. Effects of illumination on enhancing flowering of Phalaenopsis. Korea Soc. Hort. Sci. 14: 286-287.
  5. Park, Y.S., Lim, S.H., Lee, S.D., and Park, I.T. 2009. A new Phalaenopsis cultivar 'Jaha' with large purple petal. J. Flower Res. 17: 205-207.
  6. Lee, Y.R., Kim, M.S., Shin, H.K., Rhee, K.H., Bang, C.S., Kim, Y.J., and Kim, J.Y. 2008. Breeding of a new Phalaenopsis cultivar 'ice princess' with pure white flower. Horticulture 94-96.
  7. Joung, Y.H., Lee, Y.R., Kim, M.S., Lim, J.H., Shin, H.K., Cho, H.R., Rhee, H.K., and Park, S.K. 2010. New Phalaenopsis 'Sweet Pinky' of dark pink medium petal with fragrance. Korean J. Hort. Sci. Technol. 28: 899-901.
  8. Kim, M.S., Cho, H.R., Rhee, H.K., Lim, J.H., Lee, Y.R., Park, S.G., and Shin, H.K. 2008. A new Phalaenopsis cultivar 'Yellow Marble', with a yellow flower color and red spot on petal and sepal. Horticulture 86-89.
  9. Kim, S.J., Lee, S.K., and Kim, K.S. 2012. Current research trend of postharvest technology for chrysanthemum. Korean J. Plant Res. 25: 156-168. https://doi.org/10.7732/kjpr.2012.25.1.156
  10. Kim, C.H. and Cho, S.H. 2002. Development of functional additives and packaging paper for prolonging freshness of cut flowers. J. Korea Technical Assoc. Pulp Paper Ind. 34: 32-41.
  11. Byun, M.S., Han, I.J., and Kim, K.W. 2004. Prolongation vase life in cut Lilium longiflorum 'Georgia' by ethylene inhibitors and plant growth regulators. Korean J. Hort. Sci. Technol. 22: 236-241.
  12. Kwon, S., Choi, G.J., Kim, K.S., and Kwon, H.J. 2014. Control of Botrytis cinerea and postharvest quality of cut roses by electron beam irradiation. Korean J. Hort. Sci. Technol. 32: 507-516. https://doi.org/10.7235/hort.2014.14021
  13. Kim, U.C. and Suh, J.H. 2013. Study on package design development strategy of agricultural products according to consumption and preference survey. J. Digital Design 13: 301-310.
  14. Choi, W.S., Park, S.K., and Lee, Y.S. 2012. A survey on the consumer preferences for Korean rice cake packaging in the Seoul metropolitan area. J. Korean Soc. Food Sci. Nutr. 41: 418-429. https://doi.org/10.3746/jkfn.2012.41.3.418
  15. Lee, S.H. 2013. Study on the integrated setter tray and packaging design for the fruit distribution safety - Focus on the impact of the packaging design on the purchasing intention. J. Korea Design Knowledge 28: 91-100.

Cited by

  1. Breeding of Small and Medium-Sized Cymbidium 'Sodam' with a Floral Scent vol.53, pp.3, 2021, https://doi.org/10.9787/kjbs.2021.53.3.289