• Title/Summary/Keyword: 포터의 다이아몬드 모델

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A Study on improving the competitiveness of agri-food export sector in Korea - with Porter's Diamond Model - (우리나라 농식품 수출부문의 경쟁력 향상방안 연구 - 포터의 다이아몬드 모델을 중심으로 -)

  • Cho, Sung-Je;Park, Hyun-Hee
    • International Commerce and Information Review
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    • v.13 no.3
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    • pp.249-274
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    • 2011
  • This paper examines agri-food export competitiveness among 4 countries(Korea, USA, Japan, China) based on Porter's Diamond model approach. Korea agri-food competitiveness index is much less than those of other countries. Korea is the lowest ranked among the 4 countries in terms of three determinants(except 1 factor, related and supporting industries) of Porter's Diamond Model: Factor condition, demand condition, firm strategy, structure and rivalry. Korea is assumed to have weak point in the factor condition, demand condition because of low capital and land as well as insufficient investment on the agri-food sector. on the other hand, it seems to have strong factor in consumer condition(demand condition). This paper suggest the following strategies to reinforced the agri-food export sector in Korea. 1) an incentive system for seed development and capital investment, 2) a cluster strategy between agriculture and related industry.

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Factors and Sources of Regional Competitive Advantage: The Case of the Hospitality Industry of Jeju Island (지역의 경쟁우위 요인과 원천에 대한 연구: 제주지역 관광산업을 중심으로)

  • Yoon, Dong Jin
    • International Area Studies Review
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    • v.21 no.4
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    • pp.195-222
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    • 2017
  • This exploratory study analyses the factors, sources and effects of the regional competitive advantage of Jeju Island in Korea in global competition era. The competitive advantage of Jeju Province is analysed with the triple diamond model based on Porter's model for the competitive advantage of nations. The competitive advantage factors of Jeju Province are measured through the competitive advantage of the hospitality industry, which is one of the major industries of Jeju Island. These factors include outstanding natural landscape, domestic hospitality industry workforce, social overhead capital, massive domestic and international tourists, growth of related industries such as duty free shops and casinos, and coincidences such as Jeju Olle trail construction and Chinese government's international travel approval. Since these factors are based on local, domestic and international management resources, this study suggests that obtaining such resources is critical among Jeju hospitality industry in gaining the competitive advantage. Although the competitive advantage of Jeju hospitality industry is increasing, the organic connections with the regional economy are required for improvements on Jeju residents' quality of life. This study examines the factors and origins of competitive advantages on a regional level instead of a national level, and further investigates how the characters and origins of these factors affect the local economy. The results suggest that the triple diamond model is suitable for evaluating the regional competitive advantages.

Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

The Logistics Business Analysis and implications of UAE - With Porter's Diamond Model - (아랍에미레이트(UAE) 물류 비즈니스 분석과 시사점 -포터(Porter)의 다이아몬드 모델을 중심으로-)

  • Chung, Tae-Won
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.133-138
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    • 2016
  • As UAE has witnessed tremendous growth and diversification in its economy, logistics in particular has had great success as one of the first logistics clusters and hub to develop global business competitiveness but a few data and practical study related with logistics business competitiveness have existed due to lack of the openness in the region. In this sense, the purpose of this study was to carry out competitive analysis between UAE and not only major Middle East countries and but also Global countries using Porter's Diamond model. As a result of analysis with Middle East Countries such as Saudi Arabia, Qatar, UAE gained the highest score in factor conditions followed by logistics conditions, supported industries and demand conditions. UAE also is required to reduce cost and time of logistics process and get higher ease of international shipment, logistics competency and logistics timeliness. The logistics data set released from international and reputable bodies like WEF, OECD and IMD will assist to analyses logistics competitiveness among hub countries in future studies.

A Comparative Study on the International Competitiveness of Chinese Shipping Industry (중국 해운산업의 국제경쟁력 비교연구)

  • Lee, Choong-Bae;Wan, Jun-Bin;Kim, Jeong-Hwan
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.289-312
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    • 2012
  • Shipping is a global industry, with 80% of the world's international trade of goods transported by sea. Many countries with large international trade volumes place great importance in developing their shipping industry. Recently changes in the world economy, international trade, world oil prices and other uncertainties have led to increased competition in the world shipping market. This is specially true, along the Pacific coast, where five of the world's major maritime countries, Japan, China, South Korea, Singapore and the United States are located. This paper aims to compare the international competitiveness of Japan, China, South Korea, Singapore and the United States with Port's Diamond Model and AHP analysis. The results of this research give some suggestions for international competitiveness of Chinese shipping industry, is very competitive in quantitative terms but is relatively weak in qualitative terms.

A Study on the Industrial Competitiveness Analysis of Domestic Autonomous Operation Technology Industry Based on the Porter's Diamond Model (국내 자율운항기술 분야의 산업경쟁력 분석 연구 - 포터(Porter)의 다이아몬드 모델을 기반으로)

  • PARK, Hye-Ri;PARK, Han-Seon
    • Journal of Navigation and Port Research
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    • v.46 no.3
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    • pp.203-208
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    • 2022
  • Recently, various digital technology issues such as e-Navigation, Maritime Autonomous Surface Ship (MASS) and Smart ships have constantly emerged in the maritime industry, based on the fourth industrial revolution. The International Maritime Organization is gradually tightening regulations for marine safety and marine environmental protection, and these strengthened regulations are leading to new maritime industries. Thus, the purpose of this study was to design a suitable model to analyze the industrial competitiveness of domestic autonomous operation technology industry, based on the Porter's diamond model. Based on a total of five evaluation factors and 13 detailed factors, the industrial competitiveness of the domestic autonomous operation technology industry was evaluated qualitatively and quantitatively. This industry, which is in the early stage of industrial development, was evaluated as 16.9 points relative to indexing industrial competitiveness. Currently, it is characterized by the simultaneous development of related regulations and core technologies, from the establishment of the scope of the industry. The industrial competitiveness evaluation considering these industrial characteristics is expected to serve as the basis for strategic support and new industrial policy, and impact a wide range of related industries such as shipping, logistics, ports, and shipbuilding and equipment industries.

Case Study on Amorepacific : Focusing on Analysis of Competitive Advantage through Diamond Model (아모레퍼시픽에 대한 사례연구: 다이아몬드 모델을 통한 경쟁우위 분석을 중심으로)

  • Shin, You-jin;Park, Sang-hyeon
    • Journal of Venture Innovation
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    • v.4 no.2
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    • pp.43-55
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    • 2021
  • Based on the modifier 'K', the Republic of Korea has been drawing attention from around the world in various fields. Therefore, if you look at a representative field, it can be called the beauty, that is, the cosmetics industry. In particular, paying attention to the fact that interest in appearance has been increasing in recent years, regardless of age or gender, we intend to explore ways to create competitiveness in the industry. In particular, from this perspective, we tried to deal with the company case of AMOREPACIFIC, one of Korea's leading cosmetic companies, and seek the direction of development through analysis of corporate competitiveness. Therefore, as an analysis method for this study, we tried to subdivide and examine the factors that have been possible for a company to succeed using the diamond model of Michael Porter. Based on the factors derived after that, we intend to present the direction for the company to discharge in the future.

Types of business model in the 4th industrial revolution (4차 산업혁명시대의 비즈니스 모델 유형)

  • Jung, Sang-hee;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.1-14
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    • 2018
  • The 4th Industrial Revolution is making a big change for our company like the tsunami. The CPS system, which is represented by the digital age, is based on the data accumulated in the physical domain and is making business that was not imagined in the past through digital technology. As a result, the business model of the 4th Industrial Revolution era is different from the previous one. In this study, we analyze the trends and the issues of business innovation theory research. Then, the business innovation model of the digital age was compared with the previous period. Based on this, we have searched for a business model suitable for the 4th Industrial Revolution era. The existing business models have many difficulties to explain the model of the digital era. Even though more empirical research should be supported, Michael Porter's diamond model is most suitable for four cases of business models by applying them. Type A sharing outcome with customer is a model that pay differently according to the basis of customer performance. Type B Value Chain Digitalization model provides products and services to customers with faster and lower cost by digitalizing products, services and SCM. Type C Digital Platform is the model that brings the biggest ripple effect. It is a model that can secure profitability by creating new market by creating the sharing economy based on digital platform. Finally, Type D Sharing Resources is a model for building a competitive advantage model by collaborating with partners in related industries. This is the most effective way to complement each other's core competencies and their core competencies. Even though numerous Unicorn companies have differentiated digital competitiveness with many digital technologies in their respective industries in the 4th Industrial Revolution era, there is a limit to the number of pieces to be listed. In future research, it is necessary to identify the business model of the digital age through more specific empirical analysis. In addition, since digital business models may be different in each industry, it is also necessary to conduct comparative analysis between industries

A study on the components of the Metaverse ecosystem (메타버스 생태계 구성 요소에 관한 연구)

  • Jung, Sang Hee;Jeon, In-oh
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.163-174
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    • 2022
  • Despite the great interest in the metaverse from academia and industry, research so far has been focused on a specific area, and the background of the study is in the recognition that research is necessary from the perspective of the entire metaverse ecosystem. The purpose of this study was to derive the metaverse research framework and each component to study from the perspective of the metaverse ecosystem, and to study the development stage of the metaverse ecosystem. From an academic point of view, the ecosystem components were derived through the Metaverse IDC-Platform, a framework for applying Michael Porter's diamond model to the metaverse. From a practical point of view, the four components of the metaverse ecosystem interact with each other in terms of metaverse application and development. As the basis of this study, it can be used strategically because it is possible to identify areas for reinforcement in academia and industry and provide basic data for insight by closely examining the strengths and weaknesses of each component. The contribution of research is that it has created a foundation for research that has been limited to specific areas from an ecosystem perspective, unlike before.

What Kinds of Korean Peculiar Competitive Advantage do Woman Han-Sang have ? : The Cases of Women Han-Sang in Australia (여성 한상 중소기업 경영자가 보유한 한국인 특유의 경쟁우위 요소가 무엇인가? : 호주소재 여성 한상기업들의 사례를 중심으로)

  • Bae, Jun-hwan;Park, Hyun-Chae
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.10
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    • pp.461-469
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    • 2018
  • The main purpose of this study is to examines peculiar competitive advantages of Korean women businessmen(Han-Sang) in Australia. The results of case analysis are summarized as follows. First competitive advantage is CEO's excellent dynamic capabilities like wonderful adaptability, woman's unique delicate management style, mom's unique emotional leadership and showing leadership by example. Second competitive advantage is Korean peculiar sincerity and diligence, can-do spirit, perseverance and fast implementation. Lastly, The social status as Korean immigrants made them weak position in Australian society but it was found that they have made weakness a strength. They built up the solidarity with Korean immigrant society and took advantage of it for their business. Based on the results, implications for researchers and practitioners are discussed.