• Title/Summary/Keyword: 패션마케팅 전략

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Workcase based Very Large Scale Workflow System Architecture (워크케이스 기반의 초대형 워크플로우 시스템 아키텍쳐)

  • 심성수;김광훈
    • Proceedings of the Korea Database Society Conference
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    • 2002.10a
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    • pp.403-416
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    • 2002
  • 워크플로우 관리 시스템은 정부나 기업과 같은 조직의 작업을 처리하기 위한 비즈니스 프로세스를 컴퓨터를 기반으로 자동화함으로서 작업의 효율을 높이고 비용을 절감한다. 현재에 이르러 이런 워크플로우 시스템을 사용하는 조직들이 점차 거대화되어 가고 네트워크의 발달과 인터넷의 출현으로 인하여 워크플로우 시스템이 처리하여야 하는 작업의 수와 고객과 작업자 수 등이 빠른 속도로 증가하는 추세이다. 이런 추세에서 워크플로우 시스템은 거대 조직 환경에 적합한 워크플로우 시스템 아키텍쳐를 필요하게 된다. 이에 본 논문은 거대 조직 환경을 관리할 수 있는 워크플로우 관리 시스템으로 워크케이스 기반의 초대형 워크플로우 시스템의 아키텍쳐를 설계 및 구현 하고자 한다. 그리고 워크플로우 시스템 아키텍쳐를 분류, 분석하여 장단점을 가려내어 이를 기반으로 워크플로우 시스템 아키텍쳐의 성능을 예측하여 워크케이스 기반 워크플로우 시스템 아키텍쳐가 본 논문에서 제안하는 초대형 워크플로우 시스템의 아키텍쳐라는 것을 예측하여 본다. 또한 초대형 워크플로우 시스템을 위하하부 구조로 EJB(Enterprise Java Beans)를 사용하고 사용 이유를 기술한다. 본 논문에서는 이런 워크케이스 기반의 초대형 워크플로우 시스템 아키텍쳐를 위하여 개념적인 단계와 설계 단계, 구현 단계로 나누어 설계 및 구현을 하며 개념적인 단계에서는 워크케이스 기반 워크플로우 시스템 아키텍쳐에 대하여 상세히 기술하고 설계단계에서는 전체적인 기능 정의와 초대형 워크플로우 시스템의 구조를 설계한다. 그리고 구현 단계에서는 워크케이스 기반의 초대형 워크플로우 시스템 아키텍쳐를 실제 구현하기 위한 환경을 선택하고 구현 단계의 문제점들과 해결책을 기술한다. 다 솔레노이드방식 감압건조장치로 건조한 표고버섯으로 품위에 대한 유의성 검증결과, 표고버섯의 경우 온도별로는 색택과 복원률, 건조실 내부 압력별로는 수축률, 복원률에서 유의차가 있는 것으로 나타났다. 라. 본 연구에서 구명된 감압건조특성을 기초로 하여 배치식 감압건조기를 설계 제작에 활용하고자 한다.ational banks. Several financial interchange standards which are involved in B2B business of e-procurement, e-placement, e-payment are also investigated.. monocytogenes, E. coli 및 S. enteritidis에 대한 키토산의 최소저해농도는 각각 0.1461 mg/mL, 0.2419 mg/mL, 0.0980 mg/mL 및 0.0490 mg/mL로 측정되었다. 또한 2%(v/v) 초산 자체의 최소저해농도를 측정한 결과, B. cereus, L. mosocytogenes, E. eoli에 대해서는 control과 비교시 유의적인 항균효과는 나타나지 않았다. 반면에 S. enteritidis의 경우는 배양시간 4시간까지는 항균활성을 나타내었지만, 8시간 이후부터는 S. enteritidis의 성장이 control 보다 높아져 배양시간 20시간에서는 control 보다 약 2배 이상 균주의 성장을 촉진시켰다.차에 따른 개별화 학습을 가능하게 할 뿐만 아니라 능동적인 참여를 유도하여 학습효율을 높일 수 있을 것으로 기대된다.향은 패션마케팅의 정의와 적용범위를 축소시킬 수 있는 위험을 내재한 것으로 보여진다. 그런가 하면, 많이 다루어진 주제라 할지라도 개념이나 용어가 통일되지 않고

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Contents Analysis of the Tennis Wear Design on Female Professional Tennis Players in Sport Industry (스포츠 산업에서 여성 프로 테니스 선수들이 착용한 테니스 웨어 디자인의 내용분석연구)

  • Kim, Jang-Hyeon;Lee, Ji-Yeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.186-196
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    • 2018
  • Sports has become one way to improve our own health and to enjoy life by changing the lifestyle of modern-day people. Sports athletes not only give pleasure to the public, but also play a role in elevating a nation's reputation through sports. Tennis is popular with the public, and women players receive tennis wear from various sports companies to promote the designs to the public. This study considers the design-related characteristics of women's tennis wear through content analysis of design elements from the tennis wear in four major tournaments over the most recent five years. This is important in order to provide basic data on design directions for tennis wear in the future. The results of this study are as follows. First, the silhouette plays a role in enhancing activity by considering the physical movement of tennis players who are very active. Second, color emphasizes the rules and clarity of traditional tennis tournaments, and reflects a diversified trend in tennis wear by considering smooth game play by players and combining popular colors in the year. Third, patterns and decorations on material are used as a means to emphasize the esthetics of tennis wear, and tape plays an auxiliary role in emphasizing the physical beauty of women or preventing physical movement causing injury. In addition, sponsor logos are generally located at the center of the chest of tennis wear tops by mixing letters and images. This can be interpreted as a part of the marketing strategy to enhance clarity of the sponsor's brand.

A Comparative Study on the Brand Experiences of Metaverse and Offline Stores (메타버스와 오프라인 스토어의 브랜드 체험 비교 연구)

  • Gwang-Ho Yi;Yu-Jin Kim
    • Science of Emotion and Sensibility
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    • v.26 no.2
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    • pp.53-66
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    • 2023
  • In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.

Learning Performance of Real-Time Online Classes Using PBL for Clothing and Textiles Majors in College (PBL(문제중심학습)을 이용한 대학 의류학 전공 실시간 온라인 수업의 학습효과)

  • Kim, Tae-Youn
    • Journal of Korean Home Economics Education Association
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    • v.34 no.4
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    • pp.143-161
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    • 2022
  • The aim of this study is to identify the learning performance of online classes using problem-based learning(PBL) for clothing and textiles majors in college with the increased use of online learning tools after the COVID-19 pandemic. In order to achieve this goal, the PBL was developed and applied to the 'Fashion Marketing and Merchandising' class conducted in real-time online at University in North Chungcheong Province, Korea for four weeks. After a four-week PBL class, a survey was conducted on 35 students in the 'Fashion Marketing and Merchandising' class and the 35 completed questionnaires were used for analysis. The measurement tools of this study were self-directed learning, cooperative learning ability, problem-solving ability, and learning achievement regarded as an important learning effect in PBL class. In addition, students' self-reflective essays were also analyzed to examine the educational effect of PBL applying online classes. As a result of this study, bivariate correlations among the four variables, students' self-directed learning, cooperative learning ability, problem-solving ability, and learning achievement were significantly positive. Furthermore, the results of multiple regression analysis showed that the three independent variables had significant effects on students' perceived learning achievement, in the order of cooperative learning ability, self-directed learning, and problem-solving ability. The students' self-reflective essays indicated that problem-based learning worksheet was helpful for identifying problems, and clarifying what they already and what they need to study more. Based on this study, it could be recommended that online class applying PBL could contribute to the improvement of student's learning performance.

An Empirical Study on the Impact of Korea Wave on the number of Foreign Tourists to Korea by age (한류가 연령별 외국인 관광객 방한에 미치는 영향에 관한 실증연구)

  • Lee, Yun-Jae;Shim, Kieun;Hong, Hye-Jeong
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.21-35
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    • 2017
  • The Korea Wave has been spread out all over the world since 1990s. Therefore, it can be seen that the Korea wave phenomenon is one of determinants of international tourism demand for Korea in addition to the macro factors such as population, GDP per capita, exchange rate, distance, etc. Existing studies have focused on analyzing the impacts of the Korea wave on the international tourism demand for Korea by using the aggregated data. However, the impacts of the Korea wave inducing tourism vary in different age groups. In this study, we conduct empirical analysis in order to explore how different the effects of Korea wave on the demand of foreign tourists visiting to Korea in different age groups are. The estimation results show that the Korea Wave influences most on international tourism demand for Korea in the age group of the under-20s. Noticeable is that the estimated effects of the Korea Wave on international tourism demand for Korea in the age group of the over-50s are higher than those in the 30s and 40s. This indicates that the parent generations visit Korea together with their young children who are most affected by the Korea Wave. Through this study, it is necessary to develop strategies for tourism marketing linked to children and parents, and to develop tourism products to increase the number of foreign visitors to Korea in the 30s and 40s.

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A Study on the Perceived Value and Intention of Use of Mobile Shopping Apps Using Value-Based Adoption Model (VAM) (가치기반수용모델(VAM)을 활용한 모바일 쇼핑 앱의 지각된 가치와 사용의도에 관한 연구)

  • Jhee, Seon Young;Kim, Mun-Ki;Han, Sang-Lin
    • Journal of Service Research and Studies
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    • v.14 no.2
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    • pp.101-116
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    • 2024
  • As the spread of smartphones has become more common and the utilization rate has increased, the mobile shopping market is also growing and expectations for related industries are also increasing. Mobile shopping apps are converging with various industries such as fashion, beauty, and lifestyle, and competition among companies to increase the number of users is intensifying with the activation of non-face-to-face. Accordingly, in this study, a study on the perceived value and intention to use mobile shopping apps was conducted based on a VAM. In order to test the hypothesis of this study, a questionnaire was conducted on 266 people who had used a mobile shopping app and it was used for analysis. Looking at the results, it was confirmed that both usefulness and enjoyment among the perceived benefit of mobile shopping apps have a positive (+) effect on the perceived value. However, it was found that the technicality and perceived risk among the perceived sacrifices of mobile shopping apps did not significantly affect the perceived value. Finally, it was confirmed that the perceived value of the mobile shopping app had a positive (+) effect on the intention to use. Through this study, we would like to examine the factors that can affect perceived value and usage intention in the mobile shopping app industry, which is increasingly competitive among companies along with the rapid growth of mobile technology and market, and suggest practical implications for related companies and officials to establish efficient strategies to further increase mobile shopping app users.