• Archives of design research
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• v.19 no.1 s.63
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• pp.59-68
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• 2006

Scarf has played an important role not only as keeping warm of human body but also as accessory of clothes. These days with taking a growing interest of accessory, scarf had thrown off a subsidiary part and gradually had a leading place which guides the overall mode of fashion. Because scarf design of Korea does not get out of imitation step of foreign countries brands it is necessary to develop the scarf design which can show the cultural identity and originality of Korea in international society. Therefore in this study, I chose lotus flower patterns expressed on Buncheon pottery and Korean traditional patchwork cloth as the subject material of scarves design development, and my intention for this study is to develop scarves designs of Korean images by adding modern scenes. For that, first I researched lotus flower patterns expressed on Buncheon pottery and Korean traditional patchwork cloth. Among those materials, I selected to had been presented modern image. And by using computer design program of adobe illustrator 10.0 I designed the basic patterns of three types and developed the square scarves design and rectangle scarves design with those.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1114-1121
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• 2009

1990 년대 후반 이후 스마트 의류 연구는 기능성 및 인간 친화적인 측면으로의 접근 필요성이 증가됨에 따라 기능 및 사용자 중심의 연구로 진행되어 오고 있다. 이에 따라 최근 스마트 의류의 발달은 사용자 애플리케이션을 중심으로 세분화되어 개발되고 있다다변하는 의류 시장에서 스마트 의류 상품기획은 기존의 의류 상품기획과 같이 소비자 트렌드 중심의 경향과 함께 소비자의 특성을 파악하는 연구의 필요성이 대두되어 그 중요성은 날로 부상하고 있다. 그러나, 기존의 스마트 의류의 연구는 기능성, 사용성 기반의 연구자 중심의 개발이 이루어지고 있어, 소비자 중심, 마켓 중심의 연구가 미비한 실정이다. 따라서 본 연구에서는 스마트 의류 기획에 있어 가장 밀접한 관련이 예상되는 의복 및 의복행동 라이프 스타일과 디지털 라이프 스타일을 중심으로 라이프 스타일의 유형을 분석하고, 라이프 스타일에 따른 스마트 의류 수용도와 인지도를 조사하고자 하였다. 본 연구는 추후 스마트 의류의 수요가 가장 높을 것으로 예상되는 20 대, 30 대를 중심으로 이루어졌으며, 라이프 스타일에 따른 스마트 의류의 수용도와 인지 여부 및 스마트 의류의 선호도를 조사하여 그 결과를 제시하였다.그 결과 소비자 라이프스타일은 유행추구형, 감각적 정보추구형, 실용적 기능추구형의 세 유형으로 도출되었으며, 유행추구형 집단이 스마트 의류에 대한 인지도가 가장 높은 것으로 나타났다. 유행추구형은 엔터테인먼트 의류군을 선호하였으며, 스마트 의류 속성 중 외관을 다른 집단에 비해 중시하는 경향을 보였다. 감각적 정보추구형은 감성교감의류 및 생체 신호 측정의류의 선호도 및 필요성을 높게 인지하고 있었으며, 실용적 기능 추구형은 생체 신호 측정의류 및 환경과의 상호작용 하는 의류에 대해 선호하는 경향을 나타내며, 스마트 의류의 필요성을 다른 집단에 비해 높게 느끼고 있는 것으로 나타났다. 본 연구는 스마트 의류의 인식 및 선호도 등 상품화에 실질적인 평가 자료를 제시함으로써, 추후 스마트 의류의 상용화에 있어 시장 가능성 및 상품화를 위한 스마트 의류 기획 방향을 제시한 것에 의의가 있다.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.175-178
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• 2009

본 연구는 감성공학적 접근법으로 터치 모바일 폰의 자유 드로잉 GUI 요소를 디자인 하기 위한 프로세스를 검증하는 것이 목적이다. 본 연구의 프로세스는 다음과 같이 진행되었다. 첫째, 터치폰에서 자유드로잉하는 행태를 파악하기 위하여 남 녀 대학생 57 명을 대상으로 터치폰 일기를 쓰게 하여 분석하였다. 또한 관찰 대상자가 선호하는 패션, 좋아하는 이미지를 수집하여, IRI 표준 이미지 스케일 맵에 매핑하여 감성 요소를 추출하였다. 둘째, 추출된 감성 요소는 Norman(2002)에 의거한 감각적(Visceral), 행태적(Behavioral), 심볼적(Reflective) 감성 어휘로 도출하고, 요인 분석을 통해 대표 감성 어휘를 도출하였다. 셋째, 자유 드로잉을 위한 터치 모바일폰 GUI 요소를 도출한 후 대표 감성 어휘와의 관계성을 분석하여 관계성이 높은 디자인 요소를 추출하였다. 마지막으로 추출된 대표 디자인 요소와 대표 감성 어휘는 다차원척도(Multidimensional scaling : MDS) 분석을 실시하여 2 차원 축에 모델링하고, 정량적으로 디자인에 반영될 주요 감성을 도출해본 결과 사용자의 감성적 경험을 통해 도출된 GUI 와 유사성이 높은 감성 어휘는 감성적 디자인을 할 때 주 요소로 적용 된다는 사실을 확인하였다.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.495-502
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• 2003

This study aims to investigate the relationships among sensation seeking tendency and shopping orientation and the preferences of fashion styles of female college students. The sensation seeking was found related with shopping orientation, and style preference. 'Seeking change' tendency and 'seeking unusual sensation' are related to 'hedonic shopping orientation', while 'seeking adventure/satisfying curiosity' is related to 'impulsive shopping orientation'. As 'seeking adventure/satisfying curiosity' increased, the preference of 'vivid character style' increased. The cross-effect of seeking sensation and shopping orientation affected style preference. Allowance and residential location affected the seeking sensation, shopping orientation and preference styles, while monthly spending on clothing and residential type affected shopping orientation only. The students with large allowance showed high 'seeking adventure/satisfying curiosity', high 'brand loyalty and impulsive' shopping orientation, and high preference in 'accessory and conspicuous style'. The students residing in Inchon showed high 'seeking unusual sensation', and 'practical shopping orientation', and low 'accessory and conspicuous style' than Seoul students.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.328-339
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• 2008

The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.83-89
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• 2022

For the purpose of promoting the excellence of Korea's unique traditional hanji around the world, it was intended to promote 'modernization of tradition' by producing and presenting cultural products suitable for modern sensibility using traditional hanji which is widely used in the arts. First of all, using hanji as a material, jumchi hanji was made by jumchi technique. Cut to a certain width according to the cultural products such as laptop case, cell phone case, hat, and bag. Weave the cut jumchi hanji with plaine weave, twill weave, and hexagon depending on the purpose of the cultural products to be made. A cultural products were made by matching the woven jumchi hanji with artificial leather, cotton, and denim.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1800-1809
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• 2006

The wearable technology takes the concept of clothing over its limits -integrating software, communication devices, and sensors into the garments to enable them to 'think' for the wearer. A dress is no longer just a dress, but a dress as well as a wearable computer interface. This wearable computer network transports the data power and control signals within the wearer's personal space. The purpose of this thesis is to explore the wearable technology from a commercial perspective. On this theme I made a survey and interviewed 20 men and 20 women in London to find out if many people are familiar with the concept of the wearable technology. The main results of this study include: Firstly, according to the survey, people are not familiar with the concept of the wearable technology, and further people thought negatively about the wearable computer rather than positively they worried about hish prices, inappropriate technology and side effects. Secondly, people are especially interested in items related to health and security, so in this area there are huge potential opportunities for the wearable technology, Finally, wearable technology needs to be a simplified set of interactive devices, which are in a user friendly format for marketability because convenience was one of the biggest concern for consumers. Therefore, development of the wearable computer should be promoted not only through computer engineering but also through the connection with human lift.

• Archives of design research
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• v.14 no.4
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• pp.65-75
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• 2001

The movement towards fashion and east-west culture in housewares has placed a requirement upon tableware to be varied and segmentized meals have become more than simply what to eat, where to eat, and how to eat This issue created demand for both practical and aesthetic tableware, that satisfies modern eating habits and lifestyles. Therefore, the following research was commenced in order to assess the development of contemporary tableware and tablecloths that try to harmoniously accommodate tradition and modernity while evoking a younger feel and sophistication. The direction of this study lies in introducing an innovation to tableware, one not based on predetermined combinations, but on an unlimited number of open coordination concepts, an innovation that satisfies movements towards itemization, specialization, and variation of the fashion and fusion represented in the culture of the dining table, and furthermore, the objective of this study lies in the transformation of the conservative image of the Woo Il Yo brand in order for it to exhibit modern sensibilities through a harmonious combination of tradition and modernity, as seen in a new tableware design that provides various table settings that implement color coordination through a mix and match concept The development objective of the design efforts was focused on lunch ware comprising of the following: 15 pieces of tableware items based on 15 tableware designs, 4 pieces of tablecloth items based on 3 tablecloth designs, all combined, comprising 19 pieces of design. Additionally, a dinnerware line was also developed comprising of 8 pisces of tableware items originating from 8 tableware designs and one tablecloth design resulting in one item. As a result of the research, S/S lunch ware line was developed comprising of 15 items of tableware and three tablecloth designs, and a F/W oriented dinnerware line was developed comprising of 5 items.

• Science of Emotion and Sensibility
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• v.26 no.2
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• pp.53-66
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• 2023

In recent times, more fashion brands have been seeking ways to use metaverse platforms, in which users can actively participate, as their new brand touch-points. This study aims to compare the brand experiences of the fashion brand Gentle Monster's offline store and its equivalent metaverse store. By changing the order of offline and metaverse visits, two groups participated in the field study that allowed them to experience directly the offline and metaverse stores. As a result of the analysis, the following findings were discovered: (1) In the overall experiential response, the frequency of sensory modules responding to new information was much higher than that of feeling experiences; (2) Experiential responses were more active in the offline store where the subjects could touch and use products directly rather than in the metaverse; (3) Among the four types of theme space, the experiential response was the most frequent in the product space; (4) The first group that visited the metaverse store before the offline store showed a more active experience than the second group that visited the offline store first. Finally, the results of this study show that metaverse brand stores in virtual space not only provide differentiated experiences beyond the spatiotemporal constraints of real space but can also be used as a strategic tool to make offline store experiences more meaningful and rich.