• Title/Summary/Keyword: 텍스트 연구

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A study of changes in user experience and service evaluation - Topic modeling of Netflix app reviews (사용자 경험과 서비스 평가의 변화에 관한 연구 - 넷플릭스 앱 리뷰 토픽 모델링을 통해)

  • Seon Yeong Yu;Mi Jin Noh;Yang Sok Kim;Mu Moung Cho Han
    • Smart Media Journal
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    • v.12 no.6
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    • pp.27-34
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    • 2023
  • As Netflix usage has increased due to the COVID-19 pandemic, users' experiences with the service have also increased. Therefore, this study aims to conduct topic modeling analysis based on Netflix review data to explore the changes in Netflix user experience and service before and after the COVID-19 pandemic. We collected Netflix app review data from the Google Play Store using the Google Play Scraper library, and used topic modeling to examine keyword differences between app reviews before and after the pandemic. The analysis revealed four main topics: Netflix app features, Netflix content, Netflix service usage, and Netflix overall reviews. After the pandemic, when user experience increased, users tended to use more diverse and detailed keywords in their reviews. By using Netflix review data to analyze users' opinions, this study shows the changes in user experience of Netflix services before and after the pandemic, which can be used as a guide to strengthen competitiveness in the competitive OTT market.

The Discourse associated with mental illness on TV documentaries : The Completion of Distinction (TV 다큐멘터리가 생성한 정신장애 담론 : 구별짓기의 완성)

  • Chang, Hae Kyung;Woo, Ah Young
    • Korean Journal of Social Welfare Studies
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    • v.42 no.1
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    • pp.179-217
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    • 2011
  • This paper discusses the type of discourse associated with mental illness and individuals with mental illness in the context of TV documentary. Discourse is an linguistic product which prescribes and interprets the reality and reconstructs the reality systematically. Therefore, TV documentary contents illuminate the dominant discourse associate with mental illness through the diverse types of representation. We picked four TV documentaries from each public channels and analyzed these documentaries using Fairclough's Critical Discourse Analysis. Faircough suggests the analysis frame consisting of three level. The analysis reveals that TV documentaries produce the discourse "the Completion of Distinction" associated with mental illness and individuals with mental illness. TV documentaries suggest the reason why we distinct them from us in textual level. In discourse practice level, they suggest the method and the principal agent of distinction. For social practice, TV documentaries reinforce the dual attitude of viewer. Alternative discourse associated with mental illness and individuals with mental illness will be constructed when individuals with mental illness recovers the status of principal agents and produces strong voices about themselves.

A Study on the Perceptions of SW·AI Education for Elementary and Secondary School Teachers Using Text Mining (텍스트 마이닝을 이용한 초·중등 교사의 SW·AI 교육에 대한 인식 연구)

  • Mihyun Chung;Oakyoung Han;Kapsu Kim;Seungki Shin;Jaehyoun Kim
    • Journal of Internet Computing and Services
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    • v.24 no.6
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    • pp.57-64
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    • 2023
  • This study analyzed the perceptions of elementary and secondary school teachers regarding the importance of SW/AI education in fostering students' fundamental knowledge and the necessity of integrating SW/AI into education. A total of 830 elementary and secondary school teachers were selected as study subjects using the judgment sampling method. The analysis of survey data revealed that elementary and secondary teachers exhibited a strong awareness of the importance and necessity of SW/AI education, irrespective of school characteristics, region, educational experience, or prior involvement in SW and AI education. Nevertheless, the primary reasons for not implementing SW/AI education were identified as excessive workload and a lack of pedagogical expertise. An analysis of opinions on the essential conditions for implementing SW/AI education revealed that workload reduction, budget support, teacher training to enhance teacher competency, content distribution, expansion of subject-linked courses, and dedicated instructional time allocation were the major influencing factors. These findings indicate a significant demand for comprehensive instructional support and teacher capacity-building programs.

Information Security Consultants' Role: Analysis of Job Ads in the US and Korea (정보보호 컨설턴트의 역할: 미국과 한국의 구인광고 분석)

  • Sang-Woo Park;Tae-Sung Kim;Hyo-Jung Jun
    • Information Systems Review
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    • v.22 no.3
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    • pp.157-172
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    • 2020
  • The demand of information security consultants is expected to increase due to the emergence of ISMS-P incorporating ISMS and PIMS, the implementation of European Privacy Act (GDPR) and various security accidents. In this paper, we collected and analyzed advertisements of job advertisement sites that could identify firms' demand explicitly. We selected representative job advertisement sites in Korea and the United States and collected job advertisement details of information security consultants in 2014 and 2019. The collected data were visualized using text mining and analyzed using non-parametric methods to determine whether there was a change in the role of the information security consultant. The findings show that the requirements for information security consultants have changed very little. This means that the role does not change much over a five year time gap. The results of the study are expected to be helpful to policy makers related to information security consultants, those seeking to find employment as information security consultants, and those seeking information security consultants.

A suggestion of in-depth interview guidelines using generative AI services for lean startups (린 스타트업을 위한 생성형 AI 서비스 활용 심층 인터뷰 가이드라인 제안)

  • Lee Soobin;Jung Young-Wook
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.471-485
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    • 2024
  • This study explores the effective utilization of generative AI for conducting in-depth interviews within the lean startup environment. With recent technological advancements, the application of generative AI in enhancing operational productivity has been on the rise across various organizations, and this trend extends to the lean startup milieu. The research develops specific guidelines and a guidebook aimed at assisting practitioners in lean startups to conduct in-depth interviews using AI, even amidst the constraints of limited time and capital. The proposed guidebook facilitates practitioners to swiftly design and conduct interviews, thereby promoting an agile and flexible working environment within lean startups. Moreover, this study investigates practical methods for applying text-based generative AI services like ChatGPT 4 and Luyten in the fields of design and interviewing, thereby contributing to the academic discussion and practical implementation in these areas. The significance of this research lies in its potential to broaden the horizon of scholarly debate and practical application of generative AI in lean startups.

Utilizing NLP-based Data Techniques from Customer Reviews: Deriving Insights and Strategies for Cushion Product Improvement (고객 리뷰를 통한 NLP 기반 데이터 기술 활용: 고객 인사이트 도출과 쿠션 제품 개선 방안 연구)

  • Sel-A Lim;Mi-yeon Cho;Eun-Bi Jo;Su-Han Yu
    • The Journal of Bigdata
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    • v.9 no.1
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    • pp.49-60
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    • 2024
  • This study aims to provide insights for developing innovative products, based on reviews from females aged 30 to 70 who bought cosmetic cushions via TV home shopping. Analyzing 200,000 reviews with Selenium and NLP techniques, we found the main audience is in their 50s and 60s, prioritizing radiance, blemish and wrinkle coverage, and adherence. Notably, products with appealing designs were preferred, especially for gifting among relatives and friends. The proposed innovation is Korea's first AI-recommended cushion, utilizing NLP to match customer needs. Key ingredient recommendations include S.Acamella extract and AHA components, chosen for their perceived benefits and consumer preference. The research also highlights the importance of product aesthetics and gift potential, suggesting marketing strategies should emphasize these aspects to appeal to the target demographic. This approach aims to guide product development and marketing towards meeting consumer expectations in the cosmetic cushion industry, making products more personalized and gift-worthy.

Development of a Ranking System for Tourist Destination Using BERT-based Semantic Search (BERT 기반 의미론적 검색을 활용한 관광지 순위 시스템 개발)

  • KangWoo Lee;MyeongSeon Kim;Soon Goo Hong;SuGyeong Roh
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.4
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    • pp.91-103
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    • 2024
  • A tourist destination ranking system was designed that employs a semantic search to extract information with reasonable accuracy. To this end the process involves collecting data, preprocessing text reviews of tourist spots, and embedding the corpus and queries with SBERT. We calculate the similarity between data points, filter out those below a specified threshold, and then rank the remaining tourist destinations using a count-based algorithm to align them semantically with the query. To assess the efficacy of the ranking algorithm experiments were conducted with four queries. Furthermore, 58,175 sentences were directly labeled to ascertain their semantic relevance to the third query, 'crowdedness'. Notably, human-labeled data for crowdedness showed similar results. Despite challenges including optimizing thresholds and imbalanced data, this study shows that a semantic search is a powerful method for understanding user intent and recommending tourist destinations with less time and costs.

A Study on the Design and Implementation of an AI Mock Interview System for Computer Science Interview Preparation Using LLM-based ChatGPT (LLM 기반 ChatGPT를 활용한 컴퓨터 분야 면접 준비용 AI 모의 면접 시스템의 설계 및 구현에 대한 연구)

  • Jae-Sung Chun;Hee-Kwon Jang;Ji-Hye Kim;Chang-Min Bae;Dong-Gyu Lee;Il-Young Moon
    • Journal of Practical Engineering Education
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    • v.16 no.5_spc
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    • pp.643-651
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    • 2024
  • This study aims to design and implement an AI mock interview system for Computer Science (CS) interview preparation using LLM (Large Language Model) based ChatGPT. The system utilizes AI's natural language processing and speech recognition capabilities to analyze and provide real-time feedback on interview responses, helping users improve their weaknesses during the preparation process. According to a survey, 90% of users reported that the real-time feedback function provided substantial assistance in their interview preparation. Key features include GPT prompt generation and Speech-to-Text functionality, which converts voice data into text. The system received positive evaluations for its response time and feedback accuracy. Future research will explore expanding the range of question types and applying the system to various industries.

A Methodology for Automatic Multi-Categorization of Single-Categorized Documents (단일 카테고리 문서의 다중 카테고리 자동확장 방법론)

  • Hong, Jin-Sung;Kim, Namgyu;Lee, Sangwon
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.77-92
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    • 2014
  • Recently, numerous documents including unstructured data and text have been created due to the rapid increase in the usage of social media and the Internet. Each document is usually provided with a specific category for the convenience of the users. In the past, the categorization was performed manually. However, in the case of manual categorization, not only can the accuracy of the categorization be not guaranteed but the categorization also requires a large amount of time and huge costs. Many studies have been conducted towards the automatic creation of categories to solve the limitations of manual categorization. Unfortunately, most of these methods cannot be applied to categorizing complex documents with multiple topics because the methods work by assuming that one document can be categorized into one category only. In order to overcome this limitation, some studies have attempted to categorize each document into multiple categories. However, they are also limited in that their learning process involves training using a multi-categorized document set. These methods therefore cannot be applied to multi-categorization of most documents unless multi-categorized training sets are provided. To overcome the limitation of the requirement of a multi-categorized training set by traditional multi-categorization algorithms, we propose a new methodology that can extend a category of a single-categorized document to multiple categorizes by analyzing relationships among categories, topics, and documents. First, we attempt to find the relationship between documents and topics by using the result of topic analysis for single-categorized documents. Second, we construct a correspondence table between topics and categories by investigating the relationship between them. Finally, we calculate the matching scores for each document to multiple categories. The results imply that a document can be classified into a certain category if and only if the matching score is higher than the predefined threshold. For example, we can classify a certain document into three categories that have larger matching scores than the predefined threshold. The main contribution of our study is that our methodology can improve the applicability of traditional multi-category classifiers by generating multi-categorized documents from single-categorized documents. Additionally, we propose a module for verifying the accuracy of the proposed methodology. For performance evaluation, we performed intensive experiments with news articles. News articles are clearly categorized based on the theme, whereas the use of vulgar language and slang is smaller than other usual text document. We collected news articles from July 2012 to June 2013. The articles exhibit large variations in terms of the number of types of categories. This is because readers have different levels of interest in each category. Additionally, the result is also attributed to the differences in the frequency of the events in each category. In order to minimize the distortion of the result from the number of articles in different categories, we extracted 3,000 articles equally from each of the eight categories. Therefore, the total number of articles used in our experiments was 24,000. The eight categories were "IT Science," "Economy," "Society," "Life and Culture," "World," "Sports," "Entertainment," and "Politics." By using the news articles that we collected, we calculated the document/category correspondence scores by utilizing topic/category and document/topics correspondence scores. The document/category correspondence score can be said to indicate the degree of correspondence of each document to a certain category. As a result, we could present two additional categories for each of the 23,089 documents. Precision, recall, and F-score were revealed to be 0.605, 0.629, and 0.617 respectively when only the top 1 predicted category was evaluated, whereas they were revealed to be 0.838, 0.290, and 0.431 when the top 1 - 3 predicted categories were considered. It was very interesting to find a large variation between the scores of the eight categories on precision, recall, and F-score.

Comparison of the Ambiguous Advertising Messages Effect with Clear Advertising Messages (모호한 광고와 명료한 광고의 메시지효과 비교)

  • Lee, Hyun-Woo;Oh, Chang-Il;Cho, Kyoung-Seop
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.129-138
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    • 2005
  • It has been assumed that the clarification of a message is a necessary element for successful communication. However, in the today's complicated and changing environment of business marketing media, it is shown that the clarification of the message of advertisement may inhibit the effectiveness of communication. This study was to examine what was effective communication in advertisement when the company, provoking the people's negative emotional response, needs to establish new identities such as the goals and the special fields of business. In particular, the study was to investigate what effect the advertising strategy of strategically emitting ambiguous messages makes on the consumer's recognition, emotional attitude, reliability, and attitude towards the company. It was hypothesized that an ambiguous message in an advertisement has an effect on the consumer's recognition, emotional attitude, reliability, and attitude towards the company. Three texts from the 'Imagination Praises' campaign of KT&G which has been in process since 2003 were systematically sampled and the survey was performed by the means of questionnaires made on the sample The results showed that the ambiguous message of advertising texts gained better responses on the consumer's attention, good impression, affirmation, memory, sympathy than the dear message and that the ambiguous message had an effect on the consumer's attitude towards the advertisement itself. Thus, it could be tentatively concluded that the ambiguous message could be more effective in recognition and recall to promote the changes of identities of the company having the people's unfavorable emotion. But there wasn't any evidence that an ambiguous message in an advertisement was more effective in terms of the consumer's emotional response, reliability, and attitude towards the company. From this, it could be inferred that the receiver had an uncomfortable, doubtful and negative attitude about the implicit expressive code contained in the message. In the future deeper qualitative studies can compensate for the limited explanation of this empirical study focused on statistical analyses.

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