• Journal of Digital Convergence
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• v.12 no.12
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• pp.491-506
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• 2014

The purpose of this study is to examine the effect of expected perspective on the role of genre and attitude toward utilizing genre in broadcast ad on the liking of broadcast ad genre as appeal types of creativity. The results show that there is a significant correlation between macro-environmental expected perspective(MEEP) on the role of genre and a negative attitude toward utilizing genre in broadcast ad. A significant correlation between micro-practical expected perspective(MPEP) and a positive attitude was also found. Consumers with an integrated-situational expected perspective(ISEP) show a more significant relationship with the dual attitude. Consumes with a MPEP have a stronger liking on comparative ad and sex appeal ad, and consumers with an ISEP show a median liking. Consumers with positive attitude have a stronger liking on comparative ad and sex appeal ad, and consumers with a dual attitude show a median liking that is between the positive attitude-based consumers' and negative attitude-based consumers'.

• Proceedings of the Korean Society for Environmental Edudation Conference
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• 2006.07a
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• pp.201-203
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• 2006

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.61-76
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• 2020

As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

• Journal of Korean Elementary Science Education
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• v.42 no.4
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• pp.481-496
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• 2023

This study aimed to evaluate the effects of utilizing educational game content for science learning on science-related attitudes. The content was applied to 24 students in an after-school science club at an elementary school in Gyeongsangbuk-do Province followed by a pre and posttest analysis using the Attitude About the Relevance of Science Test and the Creative Personality Test. This study used Tino's Journey, which was developed by the Korea Creative Content Agency and is currently distributed for free through the Ministry of Education to develop nine lessons that include scientific scenarios and concepts presented in the game. The results demonstrated that science lessons utilizing educational game content significantly influenced the science-related attitudes of the students. Among the subdomains, enjoyment of science lessons increased the most followed by the attitude toward scientific inquiry, social meaning of science, and hobby of science. However, the commonness of scientists, acceptance of scientific attitudes, and career in science did not reveal significant differences. This study classified the students into two groups (i.e., high and low, n=12 each) using the Creative Personality Test in advance. This study performed covariate analysis with the score for pre-science-related attitude as the covariate. Result revealed that the scores for science-related attitude significantly differed between the high and low groups. Specifically, the increase in the scores of the low group was larger than that of the high group. Lastly, the study presented implications for the utilization of educational game content in science learning.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.303-325
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• 2004

This study investigated subtypes of men who batter, and explored the differences among them. It was based on 217 subjects from all around the nation who received legal punishment. In the analysis of the typology, we specifically tested whether the Holtzworth-Munroe and Stuart proposed typology was verified. The results of the cluster analysis revealed support for their theoretical distinction for three types of abusers. These results imply that Holtzworth-Munroe and Stuart's batterer typology is applicable to Korean batterers to some degree. Type 1 men demonstrated the lowest levels of physical and psychological abuse toward their wives and were the least likely to have had a history of child abuse or alcohol problems. These men had lower MCMI scores and did not show any extraordinary personality traits. Men in this category were violent only against their wives, had relatively liberal sex role attitudes and had the most satisfaction in their intimate relationships. Type 2 men were violent only at home, using a moderate level of violence. These men had very high levels of dependency on others and showed a borderline, avoident or passive-aggressive personality. The amount of alcohol consumption was similar to Type 1, but scores of jealousy, self-esteem, and attitudinal variables were similar to Type 3 men. They lacked assertiveness skills and reported the least marital satisfaction. Type 3 men used the most severe violence and were violent both inside and outside the home. These men showed signs of antisocial and aggressive personality. They had experienced frequent physical abuse during childhood, were the most likely to abuse alcohol and had lower self-control. Type 3 were the most traditional in their views of women's roles and had attitudes supporting violence. Based upon the study findings, practical implications of enhancing treatment efficacy were considered.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.43-57
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• 2009

Middle and High school students are highly interested in appearance and clothing and they use it as a method of expressing their personality and freedom. We examined clothing attitudes and school uniform attitude of the students and analyzed relationship between them by the survey of 446 middle and high school students living in Seoul. First, High school students have more positive attitudes towards school uniform than middle school students have. High school students prefer school uniform and wear more frequently than middle school students do. Second, the group of economic efficiency and individuality have more positive attitudes and prefer the school uniform than group of practicality, fashion and conformity have. The group of fashion and economic efficiency show the preference of famous brand. Based on these results, we understand the attitudes of middle and high school student towards school uniform with reference to the clothing attitudes. Therefore, we need to accept demand of students in producing school uniform.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.159-173
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• 2013

The purpose of this study examines the relationship among private brand value, brand trust, brand attitude and brand loyalty. Theoretical studies and the current study indicate that private brand loyalty is influenced by brand value, brand trust, and brand attitude. Through the empirical survey undertaken for this study, it was found that emotional value, social value, functional value, and brand trust including brand attitude influence brand loyalty. The results of empirical analysis can be summarized by the following: First, private brand value had a significant direct effect on brand trust and brand attitude. Second, emotional value and functional value had a positive effect on brand trust and brand attitude. Further, social value had a significant direct effect on brand attitude. And social value had a significant indirect effect on brand attitude through brand trust. Third, brand trust had a significant direct effect on brand attitude. And brand trust had a significant indirect effect on brand loyalty through brand attitude. Fourth, brand attitude had a positive effect on brand loyalty. Therefore, These finding will spawn both academic and practitioner interest in the private brand value and serve as a foundation for further research in this important area.

• Journal of The Korean Association For Science Education
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• v.22 no.4
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• pp.750-756
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• 2002

The purpose of this study was to examine the effects of a treatment program by types of underachiever developed from "electric voltage and current" section in the 8th grade science textbook. The program for the underachiever who have lack of basic knowledge and needs to learning aimed to improve their achievement and attitude toward science. For this study, 171 8th grade students were sampled and distributed to control and experimental group. Among them, 54 underachievers were identified. The underachievers were defined as science achievement level is below mean and IQ is above 90. The independent variables in this study were teaching method (traditional instruction and developed instruction) and types of underachiever. The dependent variables were students' achievement and attitude toward science. Pretest-posttest control group design was used. The main results of this study were that the treatment program emphasizing learning sheet activities based on LT(Learning Together) model had significant effect for underachievers who have lack of basic knowledge and needs to learning to increase their achievement and attitude toward science.

• Journal of Distribution Research
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• v.4 no.3
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• pp.33-46
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• 2000

본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.639-650
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• 2014

The purpose of this study is to identify attitudes of police science students toward police image by Q-Methodology. Q-Methodology provides a method of identifying the subjectivity of each item. A survey was carried out among 40 police science students to classify the 40 selected Q-statements into a normal distribution using a 11 point scale. The collected data was analyzed by QUANL program and principal component analysis was used to identify the types of police image. As a result of this study, the police image was classified into 3 types. Type 1 can be categorized by 'fantastic image', Type 2 can be classified by 'stressful image', and Type 3 can be categorized by 'charismatic image'. These results will be used to develop a programs for improving police science students' education and will be a basis for reforming police image.