• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.727-736
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• 2021

Examining the experiences of different generations, this study assesses the subjective well-being(SWB) from eudaemonic perspective. Data was drawn from a survey of 1,214 adults in Korea. This research conducted descriptive statistics and multivariate regression analysis. Results show that even assessed from eudaemonic approach, material factors are still essential in explaining the variation of SWB. People in industrialization generation are less happy than other generations. Satisfaction with family and different types of social participation activities are related to SWB. This study suggests needs for focused attention on the factors affecting SWB in each generation.

• Journal of Service Research and Studies
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• v.2 no.1
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• pp.69-80
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• 2012

The process and product types of the service business are various. Though the communication and sharing for learning about experience and knowledge are very important, but up to the present, the academic and systemic research have not been activated in this field. Recently, the demand and supply in the service business are growing rapidly, the related researches by the scientific and systemic approach are required. In this study, based on the research of Ostrom's team (2010) which described the category and suggestions on the service innovation issues, in the service implementation area, some research theme candidates, research trends, and examples are introduced. In service implementation area, three theme are introduced such as Effectively branding and selling services, Enhancing the service experience through co-creation, Measuring and optimizing the value of service. Finally to the service strategy, development and implementation planning scopes, the theme of leveraging technology to advance service can be applied commonly.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.183-193
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• 2010

Corporate business environment is rapidly evolving with the dramatic development of Information Technology. On that regard, companies are exploring various ways to create values in a bidto deliver outstanding business performance as well as coping with a changing business environment. Companies, in addition, have exerted extra efforts in developing and retaining talents as a way to enhance business performance. Against the backdrop, this paper presents a research-analysis model to analyze capability factors of corporate members which are essential for a company to create more values in the rapidly changing business environment. To this end, this paper carried out the following researches : First, through a literature review, capability types, which are required to improve business performance, as well as individual capability factors, were analyzed. Second, based on analysis result, Attitude, Skill and Knowledge were presented as individual capability factors essential to the technological convergence environment. Third, to analyze the validity of the research analysis model, expert interviews with corporate human resource as well as a large scale survey were performed.

• (The) Korean Journal of Advertising
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• v.29 no.5
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• pp.127-160
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• 2018

Recently, virtual reality and augmented reality technology have been extensively utilized in brand communication. The purpose of this study is to investigate digital reality contents as branded entertainment and content-analyze its format and contents for brand communication. Coding categories were derived to examine marketing characteristics of 300 digital reality contents and key descriptive statistics were presented and interpreted. The results revealed that consumer responses(i.e., view count, like, and dislike) toward Branded Digital Reality contents vary according to types of storytelling. Moreover, perceived values of contents also varied by the types of digital reality(VR vs. AR). Based on the results, this paper discusses the academical and managerial implications of study findings.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.397-404
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• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• Journal of Korean Home Economics Education Association
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• v.25 no.1
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• pp.1-14
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• 2013

The purpose of the study was investigated on that whether there was any statistical difference or not in terms of the career decision making according to the growth environment of High school students. The researcher surveyed 600 questionnaires for high school students and was using 539 questionnaires in the final analysis. They were analyzed by cluster analyses according to the growth environment scale and it classified into two cluster groups. The cluster group A and B had a significant difference on scores of the growth environment scale. The group A had more interested in activities such as political, social, intellectual, and cultural ones and participated at social and leisure activities. Moreover, the group was emphasis on moral and religious values. The group B got the higher score than group A about the score of the rational type of the career decision making: the group A got the higher score than the group B to the score of the dependent type. On the matter of the job information collection sub-scale, the group A got the higher score than the group B: the group A scored higher points than group B about the goal establishment and the self-estimate sub-scales. Therefore, in order to do the career-guidance of youths, each family had to provide positive growth environment which required various stimuli and affluent in experience settings for them to mature.

• Information Systems Review
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• v.20 no.4
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• pp.59-78
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• 2018

With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

• Journal of The Korean Association For Science Education
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• v.41 no.1
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• pp.59-70
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• 2021

Ability to make informed decisions by critically evaluating media information on socioscientific issues (SSI) is one of the crucial elements of scientific literacy that citizens should obtain. This study aims to investigate how middle school students evaluated media information about socioscientific issues (SSI) when they faced two different types of information (i.e., numerical and empathic information). To achieve the aim, 96 middle school students responded to the questionnaires asking them to evaluate reliability and persuasiveness of SSI media information. The questionnaires consisted of two sets of newspaper articles on each SSI (pro-numerical/empathic, against-numerical/empathic). After reading the articles, the students evaluated reliability and persuasiveness of each article and wrote the reasons for their evaluation. The results were as follows: First, the students believed that news articles with numerical information were more reliable than the ones with empathic information in all SSI contexts. They tended to trust scientific evidence and data from numerical information, and real cases, societal problems, expressions, and values from empathic information. In addition, they evaluated their reliability based on the logic of information, accuracy of information, breadth and depth of data, and quantity and quality of sources both numerical and empathic information. Second, in case of evaluating persuasiveness of the articles, they focused more on the values that information contained, richness and logicality of the information, rather than the types of information, regardless of the type of information.

• Journal of Christian Education in Korea
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• v.78
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• pp.87-110
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• 2024

The purpose of this study is to explore the educational philosophy that is the basis for the establishment of Christian alternative schools and the curriculum that is the standard for educational practice accordingly, and to understand in depth the educational philosophy and curriculum, what characteristics are common in each type in the school field. This study also explored the main factors that lead to educational practice in the curriculum. In order to explore these research questions, this study was conducted using interview that is one of the qualitative studies. The subjects of this study are 16 teachers selected from the three types of Christian alternative schools that exist in Korea. Based on our findings and discussion, this study was presented several suggestions. First, in the reality that parents are sending their children to alternative schools for their faith, school leaders and teachers must practice sincere faith education with deep reflection. Second, in order for Christian alternative schools to fulfill their responsibilities as schools and continue to provide a valuable education, it is necessary to integrate Christian worldviews and academics through cooperation with allied organizations. Third, in order to reduce the burden of parents' excessive educational expenses, there should be a civic effort to request financial support from the nation at least for school operating expenses.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.319-348
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• 2008

Self-efficacy, achievement goals, task value, and attribution are some of the representative motivation constructs that explain adolescents' cognition, affect, and behavioral patterns in achievement settings. These constructs have won researchers' recognition by demonstrating explanatory and predictive utility that transcends various social and cultural milieus learners are exposed to. Korean adolescents' motivation is generally in line with this universal trend and can be described adequately with these constructs. Nonetheless, there also exist a host of indigenous factors that shape these motivation constructs to be uniquely Korean. The purpose of the present article was to explore some of the socio-cultural factors that appear to wield particularly determining effects on Korean adolescents' academic motivation. Review of the relevant literature identified interdependent self-construal, traditional morals of filial piety, familism, educational fervor, academic elitism, and the college entrance system as important cultural, social, and policy-related such factors. Also discussed in this article were the roles of these factors in creating more immediate psychological learning environments for Korean adolescents, such as parent-child relationships, teacher-student relationships, and classroom goal structures.