• Archives of design research
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• v.12 no.4
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• pp.15-22
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• 1999

The research on applying typographic medium to typography has been active, and the results have been Used on designs. ut method of applying editing design in imaginary space in the Web environment to typographic medium has been used in actual life instead of editing design for print outs. In this treatise, we will look into appropriate method to apply typography under the Web environment through research , and limitation of applying typography as a method to apply typography into the Web environment appropriately, and discuss the alternative for it.

• Cartoon and Animation Studies
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• s.33
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• pp.363-382
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• 2013

Up until about ten years ago, the use of typography played only an auxiliary role on broadcast television programs, primarily by transmitting information in order to facilitate a basic understanding of content. Recently, however, kinetic typography has become an important component in broadcast production. In fact, kinetic typography has developed into a visual language and a means of artistic expression, one that is increasingly used in the production of entertainment programs on television. This paper analyzes six aspects of kinetic typography: manner of development, location, intent, expressive techniques, color and font selection. Particular attention is placed on their use in three highly rated television entertainment programs: "2 Days & 1 Night", "Running Man", and "Infinite Challenge". The development way consists of the technique : starts off with cut and ends with cut. While, other techniques show conversation and situation representation using Z axis : zoom-in, zoom-out in , X axis : pan in <2 Days & 1 Night>. and Y axis : tilt in . Typographic design elements, expression technique, color, font are shown up according to the feature of each program. The resulting analysis suggests new ways for motion arts designers and the broadcast media to use kinetic typography in the development of television programs.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.162-175
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• 2020

The purpose of this study is to deal with practical investigation, which blends symbolism on spatio-temporal level-especially typography in three-dimensional environment-and the symbolism of written language in the context of visual communication. Up until now, typography research and education have mainly been centered on two-dimensional environment and printing technology, such as the paper. However, this study is the result of this researcher's direct design and implementation of projects on typography aside from paper. Accordingly, this study is to provide an opportunity to raise the level of reason and expression used in visual communication to a new level and to expand its scope. To ensure the efficient progress of the project, this study was to identify the structure, system, and process of communication first. Furthermore, this study was to investigate two-dimensional and three-dimensional typography as the backbone of visual communication. In addition, several representative 3D typography works are analyzed in context and used as the conceptual framework of the project conducted for this study. Based on these results, this research verifies and suggests the possibility practically and objectively by creating the project series entitled Rhetorical Space in 3D typography. In addition, this research gives an opportunity to visualize ideas aimed at the development of character-based visual language and visual communication design in the realm of the more spatial, physical, and three-dimensional public environment.

• Archives of design research
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• v.14 no.4
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• pp.99-108
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• 2001

The Charm is composed of various kind of ancient signs, letters and systematic characters so that they delivers messages with many expressions. They, compared with the experimental typography, are more logical and experimental than we generally think. Also, they have meanings and attributes as characters do, in which there are symbols, hieroglyphs, pictures and other similar words. Each attribute diverse from symbolic meaning, associates to deconstruction of letters. It is needed to review the experimental attributes of charms with the view of structural typography for potentialities of expression. The purpose of the study is to analyze and classify the morphologic construction of charms so that we can find the possibilities of applying the attributes to visual languages and typography. Future study seems to be extending the area of expressing of typography fit for our own culture, not for Western

• Archives of design research
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• v.14 no.2
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• pp.225-234
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• 2001

Technically, the connotation of Typography is more than embodiments which are associated with records, keeping and expressions in languages. Therefore, it reflects a variety of social aspects based on cultures. The tendencies of modem Typography that have been confusing originate from the reaction caused by, what's called, cynical Rationalism - as a kind of characteristic. Nowadays, modem Typographic is required that it experience a new turning point with challenge and innovation. In association with the fact, it tends to be more local, compromised, dialectal, multi-cultural and anti-aesthetic. Moreover, there are multilateral tendencies concerned with generations and wealth & poverty. Consequently, the situation of modem Typographic which was regarded as an immovable role is now needed to change. The vernacular trends of Typographic changing with newer aspects is not always optimistic - it may be failure. However, at least, the experiments of it have expanded the range of modem Typographic. Therefore, the ultimate goal will be to obtain, what's called, potential data some of which are unknown to us.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.141-143
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• 2009

본 연구에서는 키네틱 타이포그래피의 감정 표현에 따른 사례 연구를 통해 키네틱 타이포그래피의 특징에 언급한 이론적 배경을 대입해 보았으며 이를 통해 감정의 표현이 제대로 전달되고 표현이 풍부해 질 수 있음을 알아보았다.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.199-203
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• 2006

Typography's original meaning was printing by a plate or a printing type. Nowadays, Typography covers graphic design that composes types visually. Typography has an important mean because of two functions-linguistic and image building functions. Typography helps conveying information and making images. As new media appears, audio-visual factors take an important role. Therefore Typography's image building function be more important than linguistic function. This thesis will handle the relationship between typography and game contents. How typography is described through game contents and how typography's meaning are explained in game contents are topics. And typography's functions and factors on On-line game will be discussed.

• Journal of Game and Entertainment
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• v.2 no.2
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• pp.61-69
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• 2006

Along with advance in visual culture, the importance of motion graphic has been increasingly emphasized day by day, which can maximize information delivery using image illustration and typography, graphic factors of images. In addition, we can easily see increasing cases where what a designer intends is visualized using creative typography in diverse mass media such as TV commercials, movies or web. Thanks to the effects of this trend, various ways of manufacturing works have been proposed in the field of motion typography by applying diverse factors including verbal ones, time, form, motion, colors, and sound for the purpose of expressing formless semantic notions through visual form of typography. However, physiological features such as sex, age, health status, pathological conditions, and body size can have a bigger effect on the process of real communication. Therefore, if property of quasi-verbal sound can be reflected appropriately in motion typography where communication is expressed only by visual form, it can enable people to understand what a designer intends faster and more exactly.

• Archives of design research
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• v.12 no.3
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• pp.43-52
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• 1999

For Bauhaus, the vaious typography experiments developed around the printing workshops, and it was only in the later Weimar Period that L. Moooly-Nagy, who came to be in charge of the rxinting workshops, approached it from the functional way of thinking and demanded print type reforms Using this as the basis, a new form of typograph called "typophoto" was developed by combining images and characters together using photography techniques and Bauhaus Unification Chaacter producyion. Harbert Bayer, striving at molds based on the ideologies of L. Moody-Nagy, prepared the framework for modern informational advertisements by producing a variety of advertisements based on several law of psychology and physiology. Bayer's successor, Joost Schmidt focused on lettering based on functionalism and typographic training and practice, while pioneering in the new area of display design wiwh efficient usage of space for exhibitions a1d dsplays. Thus, despite being carried doWl by the same leader in the sane era, the series of typographic experiments undertaken by the artists Bauhaus present guidelines to the direction modern visual communication must take through creativity and insight into the upcoming future that is not contained within the boundaries of traditions and customs.and customs.

• Journal of Korea Multimedia Society
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• v.14 no.8
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• pp.1070-1081
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• 2011

Among visual communications methods through new media, the typography becomes a key role in information transfer areas with the development of motion graphics. Recently, the researches on stereoscopic image productions have been carried out actively to increase the reality of created images, and the various new approaches for the production of stereoscopic images have been investigated. However, it is obvious that the researches using motion typography have not been studied sufficiently. Thus in this study, the stereoscopic images for moving typography are suggested and produced by using three experimental studies -- the experiments using text movement, camera movement, and finally, editing and composition. In the experiments, from the stereoscopic motion typography produced by our proposed methods, the various visual effects have been obtained, and the visual communication with high reality has been achieved.