• Proceedings of the Korean Information Science Society Conference
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• 2001.04b
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• pp.460-462
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• 2001

인터넷 사용자가 급증하고, 인터넷을 통한 비즈니스에 수익 모델에 대한 관심이 높아지면서 방문자별로 맞춤 정보를 제공하는 퍼스널라이제이션이 인터넷 개발자 및 사용자들의 관심을 모으고 있다. 이러한 퍼스널라이제이션을 위해서 전처리과정인 사용자 프로파일 생성과정을 확장된 웹 로그 처리 시스템을 통해서 구현해본다. 웹사이트 서버의 확장된 이벤트 처리, 즉 사용자의 행위정보를 로그에 포함시켜 로그정보를 웹 로그 서버에 전송하도록 설계하였다. 그리고 이 웹 로그 정보를 쉽게 분석할 수 있다. 이때 데이터베이스 저장 기술로 OLE DB Provider상에서 수행되는 ADO 기술을 사용함으로써 확장된 웹 로그 처리 시스템을 설계하였다. 확장된 웹 로그 DB를 패턴분석, 군집분석 등의 마이닝(Mining) 기법을 통하여 맞춤 서비스에 대한 사용자 프로파일을 구축할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10b
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• pp.118-120
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• 2001

웹 이용 마이닝은 거대만 웹 데이터 저장소의 로그들을 이용하여 웹 사용자의 사용 패턴을 분석하는 데이터 마이닝 기술이다. 마이닝 기술을 적용하기 위해서는 전처리 과정 중의 사용자와 세션을 정확하게 구분해야 하는데, 표준 웹 로그 형식의 웹 로그만으로는 사용자를 완전히 구분할 수 없다. 따라서 정확한 결과를 얻기 위해 사용자와 세션을 구분할 수 있는 모듈을 웹 서버에서 제공하거나, 각각의 페이지에 적당한 실행 필드를 삽입해야 한다. 사용자와 세션을 구분하는 데는 캐시 문제, 방화벽 문제. IP(ISP)문제, 프라이버시 문제, 쿠키 문제 등 많은 문제들이 있지만, 이 문제를 해결하기 위한 명확한 방법은 아직 없다. 이 논문은 참조 로그와 에이전트 로그, 그리고 액세스 로그 등 서버측 클릭스트림 데이터만을 이용하여 사용자와 세션을 구분하는 방법을 제안한다.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.3
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• pp.59-76
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• 2008

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.85-107
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• 2019

Online consumers browse products belonging to a particular product line or brand for purchase, or simply leave a wide range of navigation without making purchase. The research on the behavior and purchase of online consumers has been steadily progressed, and related services and applications based on behavior data of consumers have been developed in practice. In recent years, customization strategies and recommendation systems of consumers have been utilized due to the development of big data technology, and attempts are being made to optimize users' shopping experience. However, even in such an attempt, it is very unlikely that online consumers will actually be able to visit the website and switch to the purchase stage. This is because online consumers do not just visit the website to purchase products but use and browse the websites differently according to their shopping motives and purposes. Therefore, it is important to analyze various types of visits as well as visits to purchase, which is important for understanding the behaviors of online consumers. In this study, we explored the clustering analysis of session based on click stream data of e-commerce company in order to explain diversity and complexity of search behavior of online consumers and typified search behavior. For the analysis, we converted data points of more than 8 million pages units into visit units' sessions, resulting in a total of over 500,000 website visit sessions. For each visit session, 12 characteristics such as page view, duration, search diversity, and page type concentration were extracted for clustering analysis. Considering the size of the data set, we performed the analysis using the Mini-Batch K-means algorithm, which has advantages in terms of learning speed and efficiency while maintaining the clustering performance similar to that of the clustering algorithm K-means. The most optimized number of clusters was derived from four, and the differences in session unit characteristics and purchasing rates were identified for each cluster. The online consumer visits the website several times and learns about the product and decides the purchase. In order to analyze the purchasing process over several visits of the online consumer, we constructed the visiting sequence data of the consumer based on the navigation patterns in the web site derived clustering analysis. The visit sequence data includes a series of visiting sequences until one purchase is made, and the items constituting one sequence become cluster labels derived from the foregoing. We have separately established a sequence data for consumers who have made purchases and data on visits for consumers who have only explored products without making purchases during the same period of time. And then sequential pattern mining was applied to extract frequent patterns from each sequence data. The minimum support is set to 10%, and frequent patterns consist of a sequence of cluster labels. While there are common derived patterns in both sequence data, there are also frequent patterns derived only from one side of sequence data. We found that the consumers who made purchases through the comparative analysis of the extracted frequent patterns showed the visiting pattern to decide to purchase the product repeatedly while searching for the specific product. The implication of this study is that we analyze the search type of online consumers by using large - scale click stream data and analyze the patterns of them to explain the behavior of purchasing process with data-driven point. Most studies that typology of online consumers have focused on the characteristics of the type and what factors are key in distinguishing that type. In this study, we carried out an analysis to type the behavior of online consumers, and further analyzed what order the types could be organized into one another and become a series of search patterns. In addition, online retailers will be able to try to improve their purchasing conversion through marketing strategies and recommendations for various types of visit and will be able to evaluate the effect of the strategy through changes in consumers' visit patterns.

• Journal of KIISE:Databases
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• v.35 no.6
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• pp.459-468
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• 2008

A data stream which is a massive unbounded sequence of data elements continuously generated at a rapid rate. Many recent research activities for emerging applications often need to deal with the data stream. Such applications can be web click monitoring, sensor data processing, network traffic analysis. telephone records and multi-media data. For this. data processing over a data stream are not performed on the stored data but performed the newly updated data with pre-registered queries, and then return a result immediately or periodically. Recently, many studies are focused on dealing with a data stream more than a stored data set. Especially. there are many researches to optimize continuous queries in order to perform them efficiently. This paper proposes a query optimization algorithm to manage continuous query which has multiple join operators(Multi-way join) over data streams. It is called by an Extended Greedy query optimization based on a greedy algorithm. It defines a join cost by a required operation to compute a join and an operation to process a result and then stores all information for computing join cost and join cost in the statistics catalog. To overcome a weak point of greedy algorithm which has poor performance, the algorithm selects the set of operators with a small lay, instead of operator with the smallest cost. The set is influenced the accuracy and execution time of the algorithm and can be controlled adaptively by two user-defined values. Experiment results illustrate the performance of the EGA algorithm in various stream environments.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.85-88
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• 2004

본 논문에서는 PC 기반 지상파 DMB(Terrestrial Digital Multimedia Broadcasting, T-DMB) 수신기를 위한 대화형 방송 수신 SW 구현에 대해 설명한다. T-DMB 표준에 의하면, MPEG-4 BIFS(Binary Format for Scene)를 옵션으로 사용한 수 있게 되어 있는데, 이를 이용하면, 여러 가지 형태의 대화형 방송 기능을 실현할 수 있다. 본 논문에서는 이러한 BIFS 데이터가 포함된 비트스트림을 수신하여 이를 복호한 후, 화면에 동영상과 함께 디스플레이 하는 대화형 방송 수신 기능을 구현하였다. 또한 이를 활용하여 쉽게 구현할 수 있는, 화면상의 클릭 가능한 객체, 즉 "핫 스팟(hot-spot)"을 이용한 대화형 방송 시나리오와 예제 구현에 대해 설명한다.

• Journal of KIISE:Software and Applications
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• v.30 no.9
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• pp.843-849
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• 2003

Web usage mining is the technique of data mining that analyzes web users' usage patterns by large web log. To use the web usage mining technique, we have to classify correctly users and users session in preprocessing, but can't classify them completely by only log files with standard web log format. To classify users and user session there are many problems like local cache, firewall, ISP, user privacy, cookey etc., but there isn't any definite method to solve the problems now. Especially local cache problem is the most difficult problem to classify user session which is used as input in web mining systems. In this paper we propose a heuristic method which solves local cache problem by using only click stream data of server side like referrer log, agent log and access log, classifies user sessions and completes session.

• Journal of Digital Contents Society
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• v.18 no.4
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• pp.707-712
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• 2017

As the amount of data increases exponentially, the recommender system is attracting interest in various industries such as movies, books, and music, and is being studied. The recommendation system aims to propose an appropriate item to the user based on the user's past preference and click stream. Typical examples include Netflix's movie recommendation system and Amazon's book recommendation system. Previous studies can be categorized into three types: collaborative filtering, content-based recommendation, and hybrid recommendation. However, existing recommendation systems have disadvantages such as sparsity, cold start, and scalability problems. To improve these shortcomings and to develop a more accurate recommendation system, we have designed a recommendation system as a factorization machine using actual online product purchase data.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.4
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• pp.687-695
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• 2007

There has been increasing of using Internet shopping mall like an e-business, and it means that the analysis technique of appetence for webpase visitors logging into the case of analyzing the degree of concern and using them in the personalization has been absolutely advanced. For heavy web pages, it is impossible to use click-stream based analysis in analyzing interest for each area by what kind of information the visitors are interested in to. A web browser of a limited size has difficulty in expressing on a screen information about what they want, or what hey are looking for. Pagescrolling is used to overcome such a limitation in expression. In this study, a analyzing system of degree of concern for Webpage is presented, designed and implemented using page scrolling to track the position of the scroll bar and movements of the window cursor regularly within a window browser for real-time transfer to analyze user's interest by using information received from the analysis of the visual perception area of the web page.