• Journal of the Korea Society of Computer and Information
• /
• v.28 no.12
• /
• pp.249-257
• /
• 2023

In this paper, we propose ways how portal site POI(Point-of-Interest) contents by analyzing the effect of portal site POI contents attributes on favorability, satisfaction, and visit intention, and to propose a strategic marketing plan using portal site POI contents in restaurants. In this study, a survey was conducted on 300 people who had experience using portal site POI contents. Through prior research, the portal site POI contents attributes were classified into accuracy, authority, aesthetics, and currency. To verify the research hypothesis, single regression analysis and multiple regression analysis were conducted to confirm the relationship between variables. To summarize the core research results, first, the portal site POI contents attribute showed a positive relationship with favorability. Second, it was found that the portal site POI contents attribute had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability had an effect on the visit intention. Fifth, satisfaction was found to have an effect on the visit intention. Based on the analysis results, in order to induce customer visits in restaurants, it is necessary to make good use of portal site POI contents to increase user favorability and to allow users to visit stores.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.395-396
• /
• 2012

본 연구는 국내 전문대학교에서 대학의 정체성과 이미지를 함축적인 형태로 표현하기 위하여 사용하고 있는 정체성 마크를 대상으로 형태별, 조형별, 색상별의 유형을 조사 분석하고 이를 활용하는 방안을 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.397-398
• /
• 2012

본 연구는 대학 홍보 전략에 활용하고 있는 마케팅PR 전략 활동을 연구 목적에 따라 3가지의 유목을 분류하고 각 유형에 맞는 사례를 조사하여 분석하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.11 no.9
• /
• pp.315-322
• /
• 2011

Knowledge contents acquisition has received very little attention in the study of knowledge management, unlike knowledge sharing and utilization. For an organization to generate and preserve a competitive advantage, it is vital that its knowledge contents be acquired. This study analyzes, by quantitative approach of surveys, the degree of activities of knowledge contents acquisition for the employees of a local government organization. The results show that the employees of a local government are not aggressively involved in knowledge contents acquisition activities. Lessons and implications of this study for management leadership are presented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2012.05a
• /
• pp.409-412
• /
• 2012

This Paper studied out prototype and the structure of Cultural Archetype Contents on Social Network Game. Interaction with the platform have the information that aims to develop relationships with SNG. The paradigm is changing the Cultural Archetype Contents. Today Cultural Archetype Contents is a major topic in Game Contents and this issue has influenced the game design and Story Telling. And I hope that they will be fine an alternative strategy of Cultural Archetype Contents and SNG.

• Journal of Service Research and Studies
• /
• v.8 no.3
• /
• pp.81-95
• /
• 2018

This study proposes a service model that can effectively provide users with knowledge and wisdom contents from the experience of overcoming the crisis to sustain human growth. In order to serve as a wisdom content, the necessity of the service nature is suggested and the present knowledge contents services are analyzed from the viewpoint of service nature. As a result, it is analyzed that current knowledge contents service is unidirectional, inconsistent and can not provide various related information together. In this study, we propose a wisdom contents service model that is consistent with the current service era. We propose a new wisdom contents service model that reflects the essence of service as a way to become more useful wisdom contents service. The proposed wisdom contents service model is able to provide a story and various related information out of the existing fragmentary knowledge services. This makes it easy for users to acquire and use wisdom. This study is a basic study for the development of wisdom contents service, and further research is needed on detailed discussion of wisdom contents service, analysis of service system, and suggestion of customized service through user demand survey.

• Digital Contents
• /
• no.11 s.66
• /
• pp.86-92
• /
• 1998

마이크로소프트의 Active-X 및 선마이크로시스템즈의 Java 관련 기술, 인터넷 기반의 컴포넌트 소프트웨어 기술등 개방형, 분산, 객체 기술을 활용한 정보시스템 구축이 일반화될 전망이다. 이 글에서는 객체기술을 이용한 정보시스템 구축에 관련된 개발환경 및 개발도구 등을 소개하고, 그 활용방법 및 업무분석/설계방법(객체지향 분석/설계 방법)을 논의하고 그 활용사례 등을 6회에 걸쳐 기술한다.

• Broadcasting and Media Magazine
• /
• v.19 no.3
• /
• pp.56-64
• /
• 2014

인터넷이 방송에 활용된 이후 사용자는 플랫폼과 콘텐츠에 대하여 더 많은 선택권을 가지게 되었고 이러한 경향은 스마트 TV와 N-스크린 방송 도입 이후 더욱 확고해졌다. 방송사는 이러한 변화에 발맞추어 플랫폼을 확장하고 다양한 서비스를 제공하기 시작했다. 많은 사용자들과 많은 콘텐츠를 바탕으로 서비스를 제공하기 위하여 방송사들은 데이터 분석을 서비스에 도입하기 시작하였고 여러 가지 지능적인 콘텐츠 서비스들을 고안하였다. KBS 기술연구소에서 진행한 관련 연구들의 흐름을 소개함으로써 방송 환경에서의 지능적 콘텐츠 서비스 흐름을 파악하고자 한다. 콘텐츠 추천을 시작으로 N-스크린 부가 서비스 활용, 데이터 자동 인식 연구까지의 동향을 소개한다.

• Journal of Korea Multimedia Society
• /
• v.13 no.11
• /
• pp.1677-1686
• /
• 2010

Application contents verifications and operations are essential for using a secure smart phone environment. In the existing smartphone environment, application verification was performed only in the application company and users has direct management application. However these application verification and management practices have been caused by a variety of security vulnerabilities. Therefore, we will analyze the security vulnerabilities in the existing methods and then we propose an application contents management of smart phone using pre-qualification method.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.11a
• /
• pp.324-329
• /
• 2005

최근 정부에서는 디지털 국토를 수치지도와 영상지도로 만들기 위한 본격적인 작업에 임하고 있다. 기존의 항공사진측량 방식에서 인공위성에 의한 원격탐사측량 방식으로 고해상도의 디지털 영상취득이 가능해지면서 이를 이용한 다양한 활용을 고려하고 있어, 본 연구에서는 기존의 지역영상자료와 위성영상자료를 조사하고 이를 보다 더 구체적으로 이용할 수 있는 영상지도 콘텐츠 생성을 실험 한 것이다. 그 결과 현지조사 및 측량에 의한 좌표변환방식을 보완하여 보다 효율적인 방법을 도출하였으며, 다양한 속성 콘텐츠와의 결합에 의한 보다 구체적인 지형 분석 모델링을 시도하여 일반인들이 활용 가능한 영상콘텐츠를 제작할 수 있는 방안을 얻었다.