• Journal of Digital Convergence
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• v.10 no.3
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• pp.59-69
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• 2012

The purpose of this study is aimed at policy proposal to increase the management consulting application intend, investigating the factor that influence the application intend in terms of consultant side, consulting diagnosed small and medium sized enterprises side by means of consulting satisfaction and consulting deliverables. The results of this study showed that consultant capacity and consulting performance have positive impacts on the consulting deliverables and satisfaction, but the collaboration of diagnosed SMEs have no significant effect on consulting deliverables. In addition, verifying the mediating effect of consulting deliverables and consulting satisfaction for the consulting application intend, consultant capacity and consulting performance was mediated fully by the consulting deliverables and satisfaction. The collaboration of diagnosed SMEs was not mediated by the consulting deliverables, but particialy mediated by the consulting satisfaction.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.195-202
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• 2012

This Study is to verify that Consulting firm's brand plays a mediating role in consulting expertise, experience utilizing, and word of mouth intention. The results of study show that firstly, Consulting expertise and experience utilizing have a positive effect on word of mouth intention, and secondly Consulting firm's brand have also a positive effect on the mediating role in the relationship between consulting expertise & experience utilizing, and of mouth intention. This study have a significant meaning to ascertain that word of mouth intention should enhance the value of consulting firm's brand with first priority, and importance of consulting expertise and experience utilizing should be recognized, and the values of consulting expertise and experience utilizing be enhanced by consulting firm's brand.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.149-162
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• 2016

This paper aims to examine the mediating effects of client involvement and client utilizing willingness among consultant competency, consultation process and consulting performance. To accomplish the purpose, the analysis was conducted with 446 SMEs which had a consulting experience. The collected data were analyzed with SPSS and AMOS for Windows. This study used several statistical techniques such as descriptive analysis, confirmatory factor analysis, reliability analysis, feasibility analysis, Sobel test and the significance test of indirect effects. All studied factors presented meaningful results(+) except the path of consultant competency and client involvement. The client utilizing willingness presented the mediating role between consultation process and consulting performance. Consequently, it said that consultation process with client utilizing willingness was more important than consultant competency itself.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.147-157
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• 2012

In this study, User intention also factors that Consulting application and Subjective norm, Task media fit factors also impact on User intention was examined. In this process, especially Subjective norm and Task media fit of SNS in each dimension to User intention about the impact of Consulting application was in each carried out to examine the mediating effect. The test result used in this study the Subjective norm, Task media fit and Consulting application in a significant positive(+) User intention also was effective. And verifying the results of the mediating effect of Consulting application, Subjective norm and Task media fit has proven to be effective in all parameters. The results of such individuals or companies with Consulting application of SNS. SNS Subjective norm and Task media fit are aware of the factors influencing the Strategy envisions an appropriate response, such as to provide Suggestions.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.116-127
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• 2016

The instructional consulting has emerged as an important teaching development program in university. So, this research aims to analyze the instructional consultation system in centers for teaching and learning in four-year-course universities and deduce implications from it. To this end, focusing on instruction consulting program types, status, and example cases for promotion, homepages were reviewed and phone interview was conducted from July to August, 2015. The results were as follows. First, 9 types of instruction consulting system in universities were found. Second, the status of offering the programs and implementing them did not correspond to each other. Third, universities were mainly using in-school consultants. Fourth, universities had various ways of using the results and reward systems. Lastly, as for the example cases, through various consulting programs, consultant pools, use of results and reward system, and connection with other programs, it was found that instruction consulting system was operated organically. The implications that the research result offers are as follows. First, there should be accurate diagnosis of instructors and customized consulting systems based on needs. Second, there should be supports inside schools and cooperation between external organizations that can help raise consulting teams of various backgrounds. Third, the instructional consulting should be made through joint considerations and reflections of instructors. Fourth, universities should provide systematical support for instructional consultation and have higher awareness about it.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.207-216
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• 2011

This paper is for the influence of consulting character how to affect on the word-of-mouth intention and repurchase. Consulting characters consist of expertise, reliability and application. The results of this study are as follows: Firstly, Application except expertise and reliability have a positive effect on word-of mouth intention influence. Secondly, expertise and application except reliability have a positive effect on repurchase intention influence. This study shows that the company marketing performance would be greatly improved by an application of consulting experience and an expertise of consulting need.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.129-137
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• 2015

This study was carried out to verify application motive for consulting upon the path between quality perception and use of results in the government-supported convergence consulting service on SMEs. A survey was conducted on SMEs which went through government-supported consulting, with the following results of the study. First, it turned out that the perception of the quality of consultant's performance and the perception of the quality of the government support have a positive impact on the perception of the quality of consulting results. Second, the perception of the quality of consultant's performance has a positive impact on the use of consulting results. Third, it was proved that the perception of the quality of the government support has no impact on the use of consulting results. Fourth, it was demonstrated that the perception of the quality of consulting results has a positive impact on the use of consulting results. Fifth, it turned out that there is a difference in paths of non-voluntary application group and application group and application group for consulting service. This study implies that it is necessary to reinforce consultant's competence, government support system and voluntary application for consulting.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.205-215
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• 2014

This study was carried out to verify the effect of consumer and supplier characteristics on the utilization of consulting results, quality of consulting service and management performance in the government-support consulting service on SMEs. A survey was conducted and analyzed on SMEs which went through government-support consulting, with the following results of the study. First, for consumer characteristics, consulting awareness was found to have positive effect on the utilization of consulting results while organizational culture have no effect. Second, for supplier characteristics, consultant capability was found to have positive effect on the quality of consulting service but with no effect of government support policy. Third, consumer characteristic of consulting result utilization and supplier characteristic of consulting service quality were both found to have positive effect on management performance. Suggestions and significance of this study are as follows: the result of this study suggests a need to increase the SMEs' understanding of consulting service and the utilization of the consulting results as well as institutional support for enhancing the capability of consultants, a provider of knowledge service. It also has significance in presenting an effective and efficient direction of policy on consulting support project for SMEs.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.233-240
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• 2018

This study examines whether there is a difference in satisfaction according to understanding level and participation level as well as the question of what kind of difference in consulting result. As a result of analyzing the model using the structural equation, it was confirmed that even if the quality of the consulting service was high, the satisfaction of the consulting company would be lowered if the contents were not understood or the participation was low. In other words, it was confirmed that service quality and satisfaction level of consultants were influenced by understanding and participation of company. The result implies that the high level consulting services of the consultants are also important, but in order to understand the understanding and participation of the consulting firms also affects the consulting satisfaction, and to increase the consulting performance, It is necessary to make aggressive effort to implement a corporate culture that can raise the level of education.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.374-377
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• 2009

기업 경영이 점차 글로벌화 되어가는 환경 하에서 중소기업의 경쟁력강화대책의 일환으로 경영컨설팅 지원사업이 시작된 지 10년이 되었다. 그동안 실증적인 사후자료에 의한 평가는 전무한 실정으로 본 연구에서는 중소기업 쿠폰제 경영컨설팅 사업을 통한 사업참여 중소기업의 재무적 상황을 중심으로 사업참여 전 후를 비교 분석함으로써 본 사업의 시행성과를 분석하는 데 그 목적이 있다. 이를 위해 2005년도 중소기업 쿠폰제 경영컨설팅 지원사업 참여기업 중 지원사업 중 지원예산의 규모가 가장 크고, 업체에 지원금액이 많은 사업 혁신과제컨설팅(II)부문의 컨설팅을 수행한 기업들을 대상으로 수집한 재무비율분석 자료를 활용하여 사업참여 이전 및 이후의 재무상황 변화를 분석하였으며, 2005년을 기준으로 이전 1년 및 이후 2년간을 비교하였으며, 2005년 중소기업 쿠폰제 경영컨설팅 지원사업 혁신과제컨설팅(II) 70업체 중 사업참여 이전 및 이후 2년간의 자료를 구할 수 있는 34개 업체를 대상으로 하였다. 각 년도별 표본의 재무비율 산출은 EXCEL 2007을 사용하였으며, 쿠폰제 경영컨설팅 전 후 두표본 집단간의 차이 검증은 SPSS win 15.0K의 Wilcoxon 부호순위검정을 실시하여 검증하였다. 검증결과 경영컨설팅 전 후 전반적으로 가설은 기각되고, 성장성지표의 매출액증가율 및 활동성지표의 경영컨설팅 후 2년 총자산회전율은 기각되지 않으나 역의 영향력(설명력)을 가진 것으로 나타나, 쿠폰제 경영컨설팅사업의 실질적인 효율성 제고가 필요하다.