• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1389-1392
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• 2011

최근 스마트 기기의 보급화로 인해 많은 종류의 스마트기기용 어플리케이션이 개발되고 있다. 본 논문에서 다루는 안드로이드 OS(Android Operation System)를 사용한 양방향 모바일 프레젠테이션(Presentation) 이란 기존 일방적 전달방식의 프레젠테이션에서 모바일 플랫폼을 활용하여 청취자와 프레젠테이션 주최자간의 동일 자료를 통해, 제한적인 공간에서의 실시간적인 쌍방향 프레젠테이션 환경을 제공 해줄 수 있는 어플리케이션이다. 기존의 일방적인 방향으로 인해 생길 수 있는 청중들과의 커뮤니케이션의 개선과 발표 자료에 대한 가독성 저하의 문제를 해결하여 보다 발표자로 하여금 프레젠테이션의 효율을 높일 수 있도록 하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.193-194
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• 2020

인터넷 시대에 있어 사회관계망 서비스(SNS, Social Network Service)는 기존의 커뮤니케이션 중심의 기능에 더하여 다양한 개성과 새로운 형태의 플랫폼으로 지속적으로 변화하고 있다. 많은 나라에서는 자신들만의 독특한 특징을 반영한 SNS와 페이스북 등 전 세계적으로 많이 이용하고 있는 SNS 등을 인터넷을 통해 누구나 자신들의 정보를 공유하고 타인의 정보를 획득할 수 있게 되었다. 이에 본 연구는 본 연구는 중국의 제3자 모바일 결제서비스의 특징을 알아보기 위하여 위쳇을 사용하는 중국 사용자를 대상으로 유형성, 편리성, 정확성, 공감성, 자기효능감, 혁신성, 신뢰성, 수용의도를 통하여 그 특징을 알아보고 한다.

• Knowledge Management Research
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• v.25 no.1
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• pp.43-66
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• 2024

In an era where digital technology reshapes brand-consumer interactions, this study examines the influence of Nike's Run Club and Adidas' Runtastic apps on loyalty and advocacy. Analyzing 3,715 English reviews from January 2020 to October 2023 through text mining, and conducting a focused sentiment analysis on 155 'recommend' mentions, we explore the nuances of 'hot loyalty'. The findings reveal Nike as a 'companion' with an emphasis on emotional engagement, versus Runtastic's 'tool' focus on reliability. This underscores the varied consumer perceptions across similar platforms, highlighting the necessity for brands to integrate user preferences and address technical flaws to foster loyalty. Demonstrating how customized technology adaptations impact loyalty, this research offers crucial insights for digital brand strategy, suggesting a proactive approach in app development and management for brand loyalty enhancement

• Korean journal of communication and information
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• v.61
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• pp.52-73
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• 2013

The purpose of this study is to investigate the effect of motivations for using smatphones and tablet PCs on using applications. For this purpose, this study took a survey targeted for smartphone and tablet PC users. The results suggested that the motivations were consisted of four dimensions ; informations, communication, specific functions and relaxation. In terms of motivations, smartphone users preferred to use specific functions and tablet PC users preferred to use them for relaxation. The motivations for using applications were depended on types of applications. Smartphone users preferred communication applications to information or entertainment ones but tablet PC users preferred entertainment and information applications to communication ones. The results also suggested that motivations for using smartphone and tablet PC had strong impact on using applications in part. The motivations for using smartphone and tablet PC worked as a strong factor for using applications. Especially, the motivations of using smartphone had a strong positive relationship with using applications.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.660-675
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• 2018

This study is designed to investigate how the perceived characteristics of the online video services affect the 'flow' as positive experience and satisfaction of users. For the study, we conducted a questionnaire survey on 289 people using YouTube, and then analyzed the relationships among variables using hierarchical regression analysis. As a result, it was confirmed that interactivity, newness of recommendation service, diversity of content, and entertainingness of contents all affect the lower level of flow experience. On the other hand, the accuracy of the recommendation service did not affect the flow experience, but positively affects the level of satisfaction. Finally, it is also confirmed that flow has a direct effect on user satisfaction, and mediates relationship between the characteristics of YouTube and satisfaction. The results of this study are helpful to understand user's perception and experience of online video platform service and suggest the discussion points to be considered by the industry to satisfy users.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.74-85
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• 2019

This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.13-22
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• 2020

This study aims to find out success factors of crowdfunding on movie projects. For empirical analysis, we collected 583 data of the movie projects from the crowdfunding platform 'Tumblbug'. To figure out the success factors, we examined effects of 10 independent variables on 1 dependent variable. The independent variable includes target amount, project information, reward options, creator funding power, editor recommendation, creator contents power, movie type, number of comments, number of replies, and number of SNS information. The final achievement rate of crowdfunding was set as dependent variable. This study found that the target amount, number of text information, number of video information, editor recommendation, number of backers' reply, and number of SNS information had a significant impact on the achievement rate of the movie crowdfunding project. This study has implications in that it has discovered a variable of editor recommendation and the number of SNS information, and both of them have a positive effect on crowdfunding achievement.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.3
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• pp.99-104
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• 2022

In the age of convergent media, traditional media and network media are highly integrated, and benefits are shared, which promotes the increase of traditional culture communication channels, the change of communication methods, and the change of the mode of interaction with audiences. This article analyzes the difficulties of traditional culture dissemination by enumerating some excellent cultural programs in China. At the same time, combined with the current situation of convergence media, it discusses how to transform invisible traditional culture into visual digital content, and make it widely disseminated by means of convergence media. It provides reference for the development of traditional culture, and has enlightening significance for creating high-quality cultural programs and spreading mainstream culture.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.2
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• pp.397-402
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• 2024

Speech recognition and motion recognition technologies are applied and used in various smart devices, but they are composed of simple command recognition forms and are used as simple functions. Apart from simple functions for recognition data, professional command execution capabilities are required based on data learned in various fields. Research is being conducted on a system platform that provides optimal data to users using Generative AI, which is currently competing around the world, and can interact through voice recognition and motion recognition. The main technical processes designed for this study were designed using technologies such as voice and motion recognition functions, application of AI technology, and two-way communication. In this paper, two-way communication between a device and a user can be achieved by various input methods through voice recognition and motion recognition technology applied with AI technology.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.311-321
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• 2024

This study comprehensively analyzed the perceptions of Chinese consumers who have and have not purchased Samsung smartphones, based on data from the social media platform Weibo. Various big data analysis techniques were used, including text mining, frequency analysis, centrality analysis, semantic network analysis, and CONCOR analysis. The results indicate that positive perceptions of Samsung smartphones include aspects such as design aesthetics, camera functionality, AI features, screen quality, specifications, and performance, and their status as a premium brand. On the other hand, negative perceptions include issues with pricing, a yellow tint in photos, slow charging speeds, and safety concerns. These findings will provide a crucial basis for making significant improvements in Samsung's market strategy in China.