• Title/Summary/Keyword: 커뮤니케이션 방법론

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An Exploratory Study of Technology Planning Using Content Analysis & Hype Cycle (뉴스 내용분석과 하이프 사이클을 활용한 기술기획의 탐색적 연구: 클라우드 컴퓨팅 기술을 중심으로)

  • Suh, Yoonkyo;Kim, Si jeoung
    • Journal of Korea Technology Innovation Society
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    • v.19 no.1
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    • pp.80-104
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    • 2016
  • Existing methodologies of technology planning about promising new technology focused on target technology itself, so it is true that socio-environmental context which the relevant technology has influence on is not well understood. In this respect, this study is aimed to questingly examine that news content analysis methodologies widely available in the field of science communication can be applied as a complementary methodology for contextual understanding of socio-environment in terms of technology planning about promising new technology. In the co-evolutionary environment of technology-society, promising new technology shows hype phenomenon regarding the relation with the society. Based on this, this study performed news content analysis and examined if the consequences of analysis would match hype cycle. It tried to explore substantive content understanding by socio-environment factors according to specific news frame content. To do this, new content analysis was performed targeting cloud computing as a representative promising new technology. The result of news content analysis targeting general newspapers, business news, IT special newspapers revealed that the tendency of news reporting matched the trend of hype cycle. Particularly, it was verified that reporting attitude and news frame analysis provided useful information to understand contextual content depending on social, economic, and cultural environment factors about promising new technology. The results of this study implied that news content analysis could overcome the limitation of technology information analysis focusing on academic journal patent usually applied for technology planning and could be used as a complementary methodology for understanding the context depending on macro-environment factors. In conclusion, application of news content analysis on the phase of macro-environment analysis of technology planning could contribute to the securement of mutually balanced view in the co-evolutionary perspective of technology-society.

Typology Study on Journalists' Barriers to Science Reporting: Focusing on Q methodology (언론인들의 과학보도 장벽 유형에 관한 연구 - Q 방법론을 중심으로)

  • Kim, Jin-Young
    • Korean journal of communication and information
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    • v.49
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    • pp.99-121
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    • 2010
  • Utilizing Q methodology, this study explored typology on journalists' barriers to science reporting. Two research issues were raised: First, what are the subjectivity factors and characteristic feature of journalist's barriers to science reporting; Second, what are the commonalities and differences among them. 20 science journalists were interviewed in-depth to find out their subjectivity factors. Korean journalists' type of barriers to science reporting could be classified into 4 groups as follows: Type I(N=8) is "reporting tendency barrier" type. Type II(N=3) is named for "institutional and systematic framework barrier". Type 3(N=5) belongs to "situational barrier" type. Type 4(N=3) is "scientific knowledge barrier" type.

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Group Cohesiveness Context Aware Computing Methodology for Computer Mediated Communication (컴퓨터 매개 커뮤니케이션(CMC)에서의 집단 응집성 인식 방법론)

  • Kim, Jong-Ok;Kwon, Oh-Byung
    • The Journal of Society for e-Business Studies
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    • v.16 no.2
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    • pp.1-18
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    • 2011
  • Context-aware computing aims to enable the on-line applications and services to be executed in a timely and automated manner. Many of such applications and services involve group-level interactions. For more smoothing communication within a community, specific group-level issues such as group dynamics must be considered. To do so, obtaining group-level contexts such as the role, conflict resolution and norms, are key ingredients to improve group performance. Since group context is not the same as a simple summation of individual context, as group is not just a simple set of individuals, awaring individual context is not sufficient for group-level communication support. However, context-aware computing research still has stressed more on individual context. This leads us to the motivation of searching for group context aware method. Hence, the of this paper is to propose a novel methodology which automatically recognizes group context. Especially, we focus on group conhesiveness in this paper just because group cohosiveness is one of the important variables to control the performance of group interaction. To verify the applicability of the proposed method, an empirical test has been conducted to compare the performance of the proposed methodology with that of conventional methods.

Emotion Generation Model for Tutoring Agents (교육용 에이전트를 위한 감성 생성 모델)

  • Choo, Moon Won;Choi, Young Mie
    • Proceedings of the Korea Multimedia Society Conference
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    • 2002.05d
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    • pp.812-822
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    • 2002
  • The interface metaphor has been evolved gradually from desktop to agent-oriented paradigm. Multimedia contents could be simply recognized as the multimodal communicational interface. In this respect, the emotional agents are actively focused as the research topics to test the possibility for realizing anthropomorphized and sympathetic interfaces. In this paper, the emotion generation model for tutoring agents is suggested.

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Quality, not Quantity? : Effect of parallel corpus quantity and quality on Neural Machine Translation (양보다 질? : 병렬 말뭉치의 양과 질이 인공신경망 기계번역에 미치는 효과)

  • Park, Chanjun;Lee, Yeonsu;Lee, Chanhee;Lim, Heuiseok
    • Annual Conference on Human and Language Technology
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    • 2020.10a
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    • pp.363-368
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    • 2020
  • 글로벌 시대를 맞이하여 언어의 장벽을 해소하기 위하여 기계번역 연구들이 전 세계적으로 이루어지고 있다. 딥러닝의 등장으로 기존 규칙 및 통계기반 방법론에 비하여 눈에 띄는 성능향상을 이루어내고 있으며 많은 연구들이 이루어지고 있다. 인공신경망 기반 기계번역 모델을 만들 때 가장 중요한 요소는 병렬 말뭉치의 양과 질이다. 본 논문은 한-영 대용량의 말뭉치를 수집하고 병렬 말뭉치 필터링 기법을 적용하여 데이터의 양과 질을 충족시켰으며 한-영 기계번역 관련 객관적인 테스트셋인 Iwslt 16, Iwslt 17을 기준으로 기존 한-영 기계번역 관련 연구 중 가장 좋은 성능을 보였다.

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A Study on the Second Frame in Film <The Power of The Dog> -Focusing on Iconology by Panofsky (영화 <파워 오브 도그>의 이차 프레임 연구 - 파노프스키 도상해석학을 중심으로)

  • Jia Xinyue
    • Smart Media Journal
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    • v.12 no.1
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    • pp.102-111
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    • 2023
  • As one of the image symbols, the second frame has rich symbolic metaphor. In previous studies, second frames are mostly presented in physical forms such as doors, windows, but in <The Power of the Dog>, there are various forms of second frames, providing more types for the study of second frames. Panofsky's Iconology has put forward a rigorous research method on how to interpret the meaning of image symbols in the picture. This study aims to use Panofsky's Iconology to analyze the second frame in <the Power of the dog>. The purpose is to expand the methodology of film image research and break through the problem that the Iconology analysis of film image stays in narrative analysis (iconographical analysis). It can be seen from the results of this study that the second frame has different visual presentation according to the requirements of narrative. In the narrative of the film, it symbolizes the depressed tone of the film and the stressful relationship between different characters. What director Campion wants to show through the second frame is that in the film industry where the problem of women is getting better, the motif of feminist film creation has changed from the expression of female appeals in binary opposition to the expression of the appeals of diverse groups in "decentralization."

Type in Motion as a Visual Storytelling (Visual Storytelling으로서의 Type in Motion에 관한 연구)

  • 박효신
    • Archives of design research
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    • v.13 no.3
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    • pp.235-244
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    • 2000
  • The form or interpretation of today's communication design lies in content development and storytelling to the designer. However, the understanding as well as exteriment of the mechanisms behind content creation remain an obscure concept. Particularly given the rapid development of digital technology, since the 1980s typography has been quickly transforming itself from its static state to the more dynamic'Type in Motion'. following this came the need for solid research in'Type in Motion'as the best means of presenting story content and form The previous passage has studied the effectiveness of'Type in Motion'in presenting this kind of content. Type in Motion has allowed vast developments in the methods of story presentation. It is Due that today's digital technology has given many benefits to the designer, but on the other hand, it has required a more diverse understanding of digital design. furthermore, even the designers in digital typography lack the understanding and research in'Type in Motion'not only as a mode of visual language but also of verbal language. Given this point· in hand, the entire interpretation and interrelation of story and'Type in Motion'can be considered essential, given their shaping of effective digital typography.

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A Study on the Editorial Design of Web Magazine -Focused on the Web Magazine for Women in Korea- (웹(Web) 매거진(Magazine)의 편집디자인에 관한 연구 -국내 여성 Web Magazine을 중심으로-)

  • 원종열
    • Archives of design research
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    • v.15 no.1
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    • pp.203-211
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    • 2002
  • The appearance of Internet, the 5th medium which has succeeded newspaper, magazine, TV, radio, creates WEB MAGAZINE to overcome the restriction of space and time. This paper has conducted the contents and visual points of view in webmagazine. Through case study, the following and identify for the analysis of the webmagazine contents and visual format. Firstly, communication at webmagazine is carried out at the user-centered atmosphere. Secondly, Even through an aesthetic is emphasized in the webmagazine, when web designer compose of the web site, it is necessary to find the proper methodology under the basis of user's behavior. Thirdly, Although webmagazine required the visual form, we should know that the evaluation of webmagazine should be implemented by users. Therefore, webmagazine should be designed by the user-centered layout.

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The Systematic Form Generation of Product Design (제품디자인의 체계적 형태발상 연구)

  • 이문기
    • Archives of design research
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    • v.15 no.1
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    • pp.279-288
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    • 2002
  • The appearance of Internet, the 5th medium which has succeeded newspaper, magazine, TV, radio, creates WEB MAGAZINE to overcome the restriction of space and time. This paper has conducted the contents and visual points of view in webmagazine. Through case study, the following and identify for the analysis of the webmagazine contents and visual format. Firstly, communiation at webmagazine is carried out at the user-centered atmosphere. Secondly, Even through an aesthetic is emphasized in the webmagazine, when web designer compose of the web site, it is necessary to find the proper methodology under the basis of users behavior Thirdly, Although webmagazine required the visual form, we should know that the evaluation of webmagazine should be implemented by users. Therefore, webmagazine should be designed by the user-centered layout.

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Change of Usage Behavior According to Advance of Mobile Phone Capability -Focused on Female University Students- (모바일 기기의 사용 행태 변화에 대한 탐색 연구 -20대 전반 여대생을 중심으로-)

  • Choi, Yoo-Me;Yu, Hyun-Jung;Lee, Hye-Sun;Kim, Eun-Jung;Jang, Ha-Ri
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.92-102
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    • 2013
  • The definition of mobile phone was a device that can make and receive telephone calls or messages for communication but it has rapidly developed from communication tool into multi-function device. Especially since release of smart phone, Korea is one of the highest country in the world and the statistics can be interpreted into people positively accept new technology. Therefore it's time to study on usage behavior according to different generation of mobile phone. Based on media richness theory and elaboration likelihood model, we analyzed factors affecting usage behavior of mobile phone. Case study methodology were constructed a survey to female university students from 20-24 years of age.