• Journal of Digital Convergence
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• v.16 no.11
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• pp.211-219
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• 2018

This study explored the relationships among perceived values of environment friendly-cars and shared cars, product attitudes, subjective norms, and usage intentions. The study also examined the difference between the consumer attitudes toward environment friendly-cars and shared-cars. 357 survey responses of Chinese consumers were analyzed with structural equation modeling. The results indicate that the perceived values of environment friendly-cars had positive effects on the product attitude, while the environmental as well as economic value of shared-cars had positive effects on the product attitude. The product attitude, subjective norm and anticipated guilt had positive effects on the usage intention. The results are expected to provide useful marketing strategies related to both environment friendly-car and shared car industries.

• Journal of the Korean Society of Costume
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• v.59 no.8
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• pp.110-122
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• 2009

The objective of this study is to suggest a direction eco-friendly material based fashion products may pursue in the 21 st century in order to protect our environment. This is done by considering the knowledge of the products by housewives, the main consuming players in a household. 398 copies of the survey were collected amongst Korean and Japanese housewives in the 30s and 40s aged group sample and analysed using SPSS 12.0 statistic program. The analysis results are as follows. First, base material was highly knew by Koreans in contradiction with Japanese who were highly knowing the disposal process in regard to eco-friendly fashion products. Second, a higher ratio of Koreans tended to purchase the product with consideration of health issues, however quality of the material was considered more by Japanese buyers. Finally, the result showed that eco-friendly products buyers from both countries had more willingness to purchase eco-friendly material based fashion products than non-buyers in the future. Korean housewives showed more interest in environment, benefit to health and value from eco-friendly material based fashion products than Japanese. Koreans had a better understanding of information and knowledge of the product, as well as higher future purchase intention however, Koreans considered less durability, design and variety of products.

• Journal of Environmental Policy
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• v.7 no.2
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• pp.33-48
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• 2008

The main purpose of this study is to analyze and evaluate the types of environmental awareness as an eco-friendly/non-eco consumer among Korean University students. The data of research were collected by a survey questionnaire with face-to-face interviews in South Korea. The questionnaire was consisted of fifty-six variables with five questions of demographic factors. The variables employed in the survey were drawn from the literature review and suggested by the focus group to make the questionnaire influential in studying the trends of eco-friendly consumers. Descriptive statistics and binary logistic regression modeling were used by two groups of the student consumers to find the significance of each factors; practice, habit, recognition, concern, and insistence. Environment-friendly consumers show significant difference with non eco-friendly consumers including practice, habit, and concern toward environmental issues.

• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.1-14
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• 2014

School uniform recycling has gained increasing attention as one of the solutions for environmental problems and improvement of home economics. The aim of this study is to investigate the effect of environment-friendly consumption consciousness, consumption behavior, and consumption value on attitude of school uniform recycling in adolescents. Using self-completion questionnaire, environment-friendly consumption consciousness, consumption behavior, and consumption value were examined in 426 middle- and high school female students in Seoul and Gyeonggi province. The results are as follows; first, although more than 60% students showed positive attitude for purchasing recycled school uniform, respondents have rarely been purchasing recycled school uniform. Second, environment-friendly consumption consciousness, consumption behavior, and consumption value of students had the significant effect on the attitude of school uniform recycling. Our results suggest that more efforts should be focused on the education of environment-friendly consumption consciousness and consumption behavior.

• Annual Conference of KIPS
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• 2021.11a
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• pp.1361-1363
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• 2021

우리나라는 21 세기의 시작과 함께 디지털 혁명을 기반으로 한 4 차 산업혁명의 시대를 겪고 있다. 유비쿼터스 모바일 인터넷, 인공지능, IoT 기술 등의 다양한 기술들의 발전은 기존의 우리의 삶의 방식을 실시간으로 바꾸어 놓고 있다. 이러한 기술의 발전을 통한 우리나라의 항만의 친환경화에 대한 인식이 어느정도 인지 알아본다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.8
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• pp.1220-1230
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• 2010

The purposes of this study were to compare price sensitivity analysis for using environmental-friendly agricultural products in university foodservice between Jeonnam and Gyeongnam areas in Korea and to suggest the optimum guideline for price increase. The questionnaires were distributed to 600 university students respectively in Jeonnam and Gyeongnam area from July 15 to July 25, 2008; among them, 570 students from Jeonnam area and 490 students from Gyeongnam area responded. The results of this study were as follows. First, Indifference price (IDP) were 890 won (Jeonnam area) and 1,050 won (Gyeongnam area); Optimum price point (OPP) were 1,030 won (Jeonnam area) and 1450 won (Gyeongnam area). Price stress range were 140 won (890~1030 won) in Jeonnam area and 400 won (1050~1450 won) in Gyeongnam area. Second, point of marginal cheapness (PMC) were 500 won (Jeonnam area) and 790 won (Gyeongnam area) whereas point of marginal expensiveness (PME) were 1,170 won (Jeonnam area) and 1820 won (Gyeongnam area). Range of acceptable price (RAP) were 670 won (500~1170 won) in Jeonnam area and 1030 won (790~1820 won) in Gyeongnam area. Third, on the basis of IDP percentage and RAP, students in Jeonnam area were more sensitive to meal price increase than students in Gyeongnam area. In contrast, on the basis of Price Stress, students in Gyeongnam area were more sensitive to meal price increase than students in Jeonnam area. Hence, when using environmental-friendly agricultural products in university foodservice, in Jeonnam area, meal price increase should be recommended to be in RAP (500~1170 won), and in Gyeongnam area, meal price increase should be recommended to be in RAP (790~1820 won).

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.895-911
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• 2012

The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2010.04a
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• pp.165-166
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• 2010

Today, because the international community recognized happing of environmental crisis on the world the international environmental agreements and advanced country's environmental regulations are very tight. Especially, port cities are posed strong threats to the environment due to receiving high pollution from ships and cargo vehicle emissions. So many advanced country (ex. United States, Japan, EU) implement Natural-friendly Port Policy and Program. Environmental-Regulations become more stringent in the future, management of low carbon dioxide emissions brings the competitiveness.(중략)

• Journal of Korean Society of Rural Planning
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• v.17 no.4
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• pp.25-38
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• 2011

본 연구는 방글라데시의 친환경농업 실태와 농업인들의 인식을 바탕으로 친환경농업 개발에 대한 정부의 역할과 정책적 대안을 모색하고자 하였다. 연구 자료는 방글라데시 탕가일 지역의 농업인을 대상으로 유기농가 100가구와 일반농가 100가구를 무작위로 추출하여 설문조사를 통하여 수집되었다. 인구 과밀의 방글라데시 정부는 식량안보를 위하여 지력 저하 및 환경악화를 방지하고자 많은 노력을 기울이고 있다. 즉 지속 가능한 농업개발을 위하여 통합해충관리(IPM), 통합작물 관리(ICM)를 비롯하여 토양의 비옥도 개선, 페로몬트랩이나 자연 천적을 이용한 해충방제 등 다양한 프로그램을 운영하고 있다. 농업인들의 의견 조사에 따르면 친환경농업에 대한 정부의 역할은 긍정적으로 평가하고 있으나 정책이나 관련 프로그램은 아직 부족한 것으로 나타났다. 일반농가인 경우 극히 소수 농가만이 친환경농업을 실행하고 있는데, 이는 관련기술에 대한 지식의 부족과 유기농 비료 등의 자재 부족이 친환경농업을 실행하는데 가장 큰 어려움이라 지적하고 있다. 일반농가의 39%는 유기농업 의사를 보이고 있지만 마케팅시설의 부족과 농사 실패에 대한 두려움 등을 유기농으로 전환하지 못하는 주요 이유로 들고 있다. 일반농가의 일부(17%)만이 정부의 농업교육 프로그램임인 통합해충관리(IPM)과정을 이수하고 있다. 정부의 유기농 정책은 거의 전무하며 NGO들의 지원에 의하여 꾸준하게 진행되고 있을 뿐이다. 따라서 농업인들은 통합해충관리(IPM), 유기농 퇴비, 페로몬트랩이나 자연 천적 등 매우 다양한 농민교육프로그램들을 정부 주도적으로 실시하여야 하며 친환경농업정책을 보다 명확하게 규정하기를 요구하고 있다. 비교적 젊고 교육수준이 높은 소규모 농업인들이 유기농에 적극적임을 알 수 있다. 유기농의 평균 농지규모는 0.246ha, 유기농 평균 경력은 7.63년, 일반농가대비 농가수입은 11.4% 높게 나타났고 비교적 소농들이 높은 수익률을 보이고 있다. 소비자의 신뢰, 마케팅시설, 생산자단체나 조직의 부족 등이 유기농가들의 가장 큰 애로점이 되고 있고, 유기농산품의 표준화를 위하여 정부의 인증제도와 인증기관 설립이 필요함을 지적하고 있다. 유기농을 보다 활성화하기 위해서는 정부 주도하에 마케팅을 비롯하여 교육, 수출 및 각종 장려책 등이 마련되어야 할 것이다.

• Korean Journal of Human Ecology
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• v.21 no.4
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• pp.781-790
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• 2012

In midst of growing interest and awareness towards sustainability and being "green", there has been increased demand for sustainable clothing. In the purpose of boosting eco-friendly textiles industry, this research was conducted by investigating environmentally-conscious clothing behavior of university students and assessing their views on eco-friendliness of fibers. Thus, their awareness on recycled polyester fiber was evaluated. The research was conducted by surveying 257 university students residing in Daejeon. The data were analyzed with descriptive statistics, factor analysis, and reliability analysis, using SPSS 19.0. The results were as follows. 1) The majority of the subjects answered "Disposing clothing in the clothing recycling container" to reduce environmental impact. 2) Six factors of eco-friendliness of fiber were extracted as reutilization, unfinishedness, economics, environment preservation, natural materials, and slow fashion by using factor analysis. 3) Subjects scored organic cotton as most eco-friendly among various fibers. Recycled polyester fiber was graded less sustainable than natural fiber, but more eco-friendly than artificial one. 4) In assessment of subject's awareness of recycled polyester fiber, they highly valued on resource-reutilization and economics, but less valued on its hygiene, thermal insulation and health-functionality.