• Title/Summary/Keyword: 체험활동

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The Effect of the Characteristics of Tours and Activities in Online Travel Agencies on Memorable Tourism Experiences, Satisfaction, and Loyalty: Based on the S-O-R Framework (온라인 여행사 여행체험활동 특성이 기억할만한 관광경험, 만족도 및 충성도에 미치는 영향: S-O-R 프레임워크를 기반으로)

  • Jin, Chengjun;Yang, Sung Byung
    • The Journal of Information Systems
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    • v.31 no.2
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    • pp.263-288
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    • 2022
  • Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

A Case Study on Virtual Reality-based Science Exhibition: Study on Korea, Hong Kong and Japan Science Museums (가상현실 기반의 과학관 전시물 사례 연구 - 한국, 홍콩, 일본 과학관을 중심으로 -)

  • Lee, Juyeon;Jang, Shinho
    • Journal of Creative Information Culture
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    • v.6 no.3
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    • pp.107-128
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    • 2020
  • In this study, the present state and characteristics of VR exhibits currently exhibited in Korea, Hong Kong, and Japan were studied to derive the improvements in the domestic VR exhibits. The previous literatures on VR exhibits at Science Museum were reviewed and online and offline data were collected, analyzed and compared. As the result of the study, VR exhibits at Science Museum in Korea turned out to focus on interest and fun rather than containing scientific content, and exhibits aimed at recreational play and physical activity. The Hong Kong Science Museum VR exhibits are more physically targeted exhibits than the cognitive target exhibits. In addition, at the Japanese Science Museum, there are many exhibits aimed at the physical target exhibits. As the result of classifying VR exhibits into the similar types, it was possible to derive them into four characteristics. The implications for future KOREA VR museum exhibitions were discussed.

Exploration of Response to Dog's Far-Infrared Energy Release Loess Fabric Cushion (반려견의 원적외선 에너지 방출 황토원단 방석에 대한 반응의 탐색)

  • Lee, Ku Yeon;Lee, Hyung H.;Hahm, Suk Chan
    • Journal of Naturopathy
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    • v.9 no.1
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    • pp.33-36
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    • 2020
  • Purpose: For the health of pet dogs and to reduce harm to humans, we investigated the preference of pet dogs on cushions made from functional ocher textile, which is known to be beneficial to human health. Methods: The preference of 12 small dogs between cushions made using functional ocher textile and normal yellow colored fabrics was observed. Results: The observation study showed 83.3% preference on cushions made from functional ocher textile where dogs rested or slept mostly. The biting behavior was improved by 83.3%. After using the functional cushions, four dogs with eye disease, one with eczema, and two with allergy showed improvements while others showed no improvement. After the experience, 50% of dogs became quieter. 87.5% of dogs showed more mild temperament. Conclusions: The functional ocher cushions showed preferences by dogs as well as brought positive improvements with the temperament and health conditions. This study proves to be a valuable fundamental research in this field of functional ocher cushions.

A Fabrication of an Angle Trisection Tool Using Veprtskii's Method (Veprtskii의 방법을 활용한 각의 삼등분 도구 제작)

  • Han, Inki
    • Communications of Mathematical Education
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    • v.36 no.4
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    • pp.627-644
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    • 2022
  • In this study various angle trisection tools based on Archimedes' insertion method were investigated, some tools were fabricated and their characteristics were compared. Through these works, it was found that factors such as the convenience of use, arbitrariness of the trisected angle, and simplicity of structure should be considered in the production and utilization of the trisection tool. Considering the factors described above, attention was paid to the method proposed by Veprtskii A.I. in 1888 as a making method of the angle trisection tool. In this study, we improved the method proposed by Veprtskii A.I., we used two wooden chopsticks and a string to make an angle trisection tool. The improved trisection tool had fewer parts than other trisection tools, a simple structure, and more convenient usage. In particular, this tool divided an arbitrary angle(not a specific angle) into the same three parts, and the production cost was low and the production process was simple. This tool is expected to be widely used in concrete activities related to the properties of the exterior angles of triangles and the properties of isosceles triangles in mathematics classrooms.

Cognitive Training Protocol Design and System Implementation using AR (증강현실을 이용한 인지훈련 프로토콜 설계 및 시스템 구현)

  • Cheol-Seung, Lee;Kuk-Se, Kim
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.6
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    • pp.1207-1212
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    • 2022
  • Realistic media, the next-generation media technology in the era of the 4th industrial revolution, is becoming an issue as a technology to experience through an environment that optimizes user experience, especially! It is rapidly developing into the health and healthcare convergence and complex fields. Realistic media technologies and services are being adopted to solve the problems of the increase in chronic diseases due to the increase in the elderly population and the lack of infrastructure and professional manpower in the fields of cognitive training and rehabilitation. Therefore, in this study, a cognitive training system was designed and implemented for the purpose of improving cognitive ability and daily life activity in subjects with mild cognitive impairment (MCI) who require cognitive rehabilitation. In the future, an integrated service platform with interactive communication and immediate feedback as an intelligent cognitive rehabilitation integrated platform based on AI and BigData is left as a research project.

A Phenomenological Study on the Meaning of College Life of Extracurricular Activities Engagement of Students Majoring in Aviation Service (항공서비스학과 비교과 참여 학생의 대학 생활 의미에 관한 현상학적 연구)

  • Lee, Sea-Yoon;Kwak, Yeon-Kyeong
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.363-373
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    • 2022
  • This study aims to investigate the essential meaning of college life based on understanding the lived experiences while participating in the extracurricular programs. This study was designed according to Giorgi's phenomenological research method to comprehend and grasp the meaning of the essential experience of each individual. Data collection for this study was conducted by a semi-structured in-depth interview with 6 participants who had engaged in the extracurricular program delivered by the department of Aviation Services. This study suggests that the experiential attributes of engaging in extracurricular classes and the meaning of involving extracurricular activities were derived into four themes each. The finding discovers that the meaning of college life including, 'improve in satisfaction of college life', 'various college life', 'memories of college life', and 'motivation for college life'. The conclusion to be drawn here is that the experience of participating in various extracurricular programs was shown to be a path of transitional process of personal growth. The significance of this study is that it revealed the extracurricular activities added a new meaning to their college life based on the interviewee's lived experience.

Design of educational platform for strategic job plannning (직업준비를 위한 전략적 학습지원 교육플랫폼의 설계)

  • Jung, Myungee;Jung, Myungsun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.10a
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    • pp.272-275
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    • 2022
  • Large-scale online platforms such as MOOCs-Massive Open Online Courses, which provide a variety of educational contents, have provided a learning environment that allows students to freely access and learn anytime and anywhere. Currently, the proportion of online lectures and home-based learning is increasing, and portfolio or experience-based learning such as bootcamp, field activities, and team project-based group learning are also being actively carried out for educational outcomes. At present, interest in nano or microdegree focused on core technology in units of hours or credits is increasing significantly because such strategic intensive education enables effective learning in terms of continuity and efficiency of education. In an era of large changes in job market due to the reorganization of the industrial structure by new technologies, intensive education in specialized new technology fields such as smart mobility, big data, and artificial intelligence is much more conducive to finding a job. With this reason it is attracting attention as an alternative to lifelong learning are receiving In this paper we propose an educational platform that can efficiently and effectively support the purpose learning for the personalized microdegree education in the online learning era.

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Development of an Artificial Intelligence-based Marine Ecological Transformation Education Program to Improve the Ecological Sensitivity of Elementary School Students (초등학생의 생태적 감수성 향상을 위한 인공지능 기반 해양 생태전환교육 프로그램 개발)

  • Kim, Min-Sun;Shin, Dong-Hoon
    • Journal of Korean Elementary Science Education
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    • v.43 no.1
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    • pp.148-157
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    • 2024
  • The purpose of this study was to develop an artificial intelligence-based marine ecological education program to improve the ecological sensitivity of elementary school students. The program was taught 11 times within 4 weeks, and an ecological sensitivity test was conducted before and after the program. The statistical results of the tests showed that the developed program improved the ecological sensitivity of elementary school students. Through in-depth interviews, improvements were found in all the areas, such as empathy for the living things, interest in nature, enjoyment of nature, and wonder about nature. Through the marine ecological classes, which used artificial intelligence and virtual reality, the students were able to get closer to nature, and the student participation activities showed a positive effect on their ecological sensitivity. This indicates that experience-oriented education methods are more effective than simple explanatory classes to improve the students' ecological sensitivity, and artificial intelligence technology proved effective in increasing the students' immersion in the class.

Research on Awarness and Improvement of Subway Evacuation Facilities (지하철 피난시설에 대한 시민 인식 조사 및 개선에 관한 연구)

  • Jung Myungjin;Kim Dongsu;Kim Yeongjun;Kim Yein;Lee Soobin;Lee Inkyoung;Jeong Hoseung;Pyun Seoyoung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.507-516
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    • 2024
  • Through the use and development of underground spaces, subways have become a representative means of transportation in the city center. Due to the extension of subway lines and the increase in the number of subway users, there is a risk that safety for evacuating human lives in case of fire will not be secured. Therefore, this study tried to identify citizens' perceptions of evacuation facilities through questionnaires and find alternatives. An online survey of 115 subway passengers was conducted to learn about citizens' awareness of subway evacuation facilities. As a result of the survey, awareness of evacuation facilities was high in the order of guidance lights, life-saving devices, emergency lights and portable lights, special evacuation stairs, and evacuation stairs. In addition, the majority of the respondents said they were not well aware of evacuation facilities, and people's indifference was the most common cause. As a solution to the lack of awareness, responses to active advertising and promotion, education and experience activities were the highest.

Post Occupancy Evaluation of Image and Satisfaction for Storytelling Theme on the Kim Gwang-Seok Street (스토리텔링 테마골목 이미지 및 만족도에 관한 이용 후 평가 - '김광석다시그리기길'을 대상으로 -)

  • Koo, Min-Ah;Eom, Boong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.5
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    • pp.59-68
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    • 2018
  • This study deals with post-occupancy evaluation (POE) of 'Kim Gwang-seok Street'as storytelling road for urban regeneration. The evaluation focused on image preference and use satisfaction of visitors. This is the initial project of popular singer-storytelling street as a new attraction, and the results could be used as basic data for the sustainable planning and management of storytelling streets. 200 respondents of visitor group were analyzed. Frequency analysis for demographics, use, behavior, reliability, and means, were evaluated. Factor analysis and multiple regression analysis were conducted for image preference and use satisfaction. Responses showed high frequency of twenties in age, who were typically students. In use motives and activities, strolling, sightseeing, and taking pictures were shown to be the most common. The mean scores of image variables showed symbolic (5.03), familiar (4.84), beautiful (4.71), and bright (4.63), the highest. The result of exploratory factor analysis, led to 3 factors being categorized; the mood of street, the design, and the dynamics. Due to the result of multiple regression analysis, the preference of space image was significantly influenced by 4 image variables; symbolic (${\beta}=.314$), stable (${\beta}=.248$), friendly (${\beta}=.204$), and fresh (${\beta}=.142$). In the use satisfaction analysis, the mean scores were highest concerning facility design (3.81), typical street (3.78), the image of street (3.81), continued use (3.66), and experiential tourism (3.53), respectively. The mean score of parking space (2.56) was the lowest. In factor analysis concerning use satisfaction, 3 factors were categorized; facility management, experience, and image. By the result of multiple regression analysis, the total satisfaction of use was significantly influenced by 4 independent variables; image of street (${\beta}=.296$), management (${\beta}=.277$), continued use (${\beta}=.205$), and typical street (${\beta}=.183$). As storytelling road for urban regeneration, 'Kim Gwang-seok Street' has shown considerable success in significant improvement of image preference and user satisfaction. Therefore, the enhancement of 'placeness' through storytelling of Kim Gwang-seok, and the strengthening of its identity and symbolism, should be the basic focus of development for the street in the future.