• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.338-346
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• 2008

This study was to analyze the relationship between constraint, motive and degree of participation in sport for all. To attain the goal of this study described above paragraphs, the peoples dwelling in Chungnam, 2007 year were set as a collected group. Then, stratified cluster random sampling method, finally drew out and analyzed 400 people in total. The result of reliability check up was here below; over Chronbach's ${\alpha}=.687$. To analyze materials, reliability analysis, CFA and SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, constraint influence on the motive of participation in sport for all. Second, motive influence on the degree of participation in sport for all. Third, constraint influence on the degree of participation in sport for all.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.513-520
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• 2020

This research aims to examine the difference in participation motivation, participation experience and identity negotiation between generations of overseas Koreans in the National Sports Festival(NSF). The subjects for this study were 360 overseas Koreans who took part in the 100th NSF held in Seoul in 2019. The results are as follows; First, while the first generation participated in the NSF because of visiting family and maintaining Korean identity, the second generation took part in the event for self-realization. Second, the second generation had more negative experiences than the second generation during the NSF. Third, while the first generation negotiated more identity with origin, the second generation had more identity with settlement.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.225-233
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• 2008

The purpose of this study is to investigate the relationship between leisure motives of private guards and their sports participation, verify the casual relationship between its variables, and finally present the need of leisure activities for them and related politic data. The subjects are the private guards who work for a private guard company in Seoul in 2007, Except the data having inadequate answers among the 200 copies which are collected by stratified cluster random sampling, the data of total 193. The result of reliability analysis check up was here below; Chronbach's ${\alpha}= .835$. SPSSWIN 15.0 program is used for the reliability and correlation analysis of the questionnaire. The followings are the conclusions from this investigation through above methods and procedures. First, leisure motives affect the experience of sports participation; the more relaxational motives are, the less the experience of sports participation is. Second, leisure motives affect the degree of sports participation; the more motives of recognizing competence are, the more the frequency of sports participation is; the more intellectual motives are, the longer the period of sports participation is; the more relaxational motives are, the less the intensity of sports participation is, while the more motives of recognizing competence are, the more the intensity of sports participation is.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.423-431
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• 2009

The purpose of this study was verily the structure model of yacht participants' motives for sport participation, satisfactions of basic psychological need and intentions of persistent participation. Their motives for sport participation and satisfaction of basic psychological desires are reported as variables involving so much in their intentions of persistent participation in the sport activity in which participants of Life Exercise take part. Therefore, a survey research was conducted by aiming at members of yacht foyers' groups and university yacht clubs, 267 copies of the questionnaire in total were used for the analysis. SPSS 12.0 and AMOS 7.0 were used for the processing of the data, and exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis and covariance structure model analysis were also applied according to each study objective. The results of the study were as follows: Firstly, there were significant correlations among yacht participants' satisfaction of basic psychological desires, participation motives and intentions of consistent participation. Secondly, yacht participants' satisfaction of basic psychological desires was found to have significant and direct effects on their intentions of persistent participation while haying indirect effects through the medium of their motives for sport participation at the same time. Thirdly, their motives for sport participation had significant effects on their intentions of persistent participation. Fourthly, suggested by the study, the structural equation model of yacht participants' motives for sport participation, satisfaction of basic psychological desires and intentions of persistent participation was found statistically appropriate.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.473-481
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• 2016

This research aims to examine the relationship between the overseas Koreans' return visit for the participation in the National Sports Festival(NSF) and transnational identity negotiation. The subjects for this study were 378 overseas Koreans who took part in the 96th NSF in 2015. The results are as follows; First, the higher the motivation for socializing with others, maintaining a national identity and self-realization, the more the positive experience in the NSF. However, the higher the motivation for releasing stress and helping business, the more the negative experience they have in the NSF. Second, while the higher the motivation for releasing stress and helping business, the stronger the identity with settlement. However, the higher the motivation for maintaining a national identity, the stronger the identity with origin. Third, while the more the negative experience in the NSF, the stronger the identity with settlement. However, the less the negative experience in the NSF, the stronger the identity with origin.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.893-908
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• 2011

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.103-112
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• 2021

The purpose of this study was to identify motivation factors of marathon crew members using Q methodology. Four distinct factors were emerged throughout the analysis: the first factor is 'the major event participation preference' who is seeking mega or big marathon events to enjoy festival atmosphere. The second factor is 'special meaningful event participation preference' who prefers to participate marathon events to help disabled people or childeren. The third factor is 'the tourism type marathon event participation preference' who is seeking to participate marathon event with tourism. The last factor is 'the preference type for record breaking ' who is seeing the place is accessability, a good season and running course to break personal record.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.604-606
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• 2010

이 연구는 한국인의 여가활동 제약과 생활만족의 관계를 규명하고자 한다. 이 연구는 성균대학교 동아시아학술원 서베이리서치센터에서 실시한 2007년 한국종합사회조사 데이터를 활용하였다. 한국종합사회조사에서는 다단계지역확률표본추출법을 이용하여 1,431명의 표본을 추출하였다. 이 연구에서는 SPSSWIN 17.0과 AMOS 5.0 프로그램을 적용하였다. 결론은 다음과 같다. 첫째, 여가활동 제약이 클수록 여가활동 동기는 약화된다. 둘째, 여가활동 제약은 여가활동 참가에 영향을 미치지 않는다. 셋째, 여가활동 제약은 생활만족에 영향을 미치지 않는다. 넷째, 여가활동 동기가 강화될수록 여가활동 참가는 증가한다. 다섯째, 여가활동 동기가 강화될수록 생활만족 또한 높아진다. 여섯째, 여가활동 참가가 증가할수록 생활만족 또한 높아진다.

• International Area Studies Review
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• v.13 no.2
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• pp.669-686
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• 2009

This study attempted to segment food festival market based on delineated motivation and find factors and find the difference attendants' characteristics among segment market. The study also explored the influence of motivation factors on satisfaction. The results shows that The results are followings : (1) Derived factors of food festival attendance motivation were 'food', 'escape', 'familey togetherness', 'entertainment'. (2) A cluster analysis identified three segments for four motivation factors. Three segments were found to be different according to age, income, the number of company, and information source. (3) Four motivation factors had significant influence on satisfaction. food factor's influence was the highest. and 'family togetherness', 'escape', 'entertainment' are ranked accordingly.