• Journal of Distribution Science
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• v.10 no.4
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• pp.21-28
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• 2012

While recent economic stagnation has left consumers dispirited, rapid growth has been seen in the domestic coffee industry recently. With the growth in coffee consumption, a tremendous increase in the number of specialty coffee shops has been seen in the domestic coffee market. The expectation that markets specializing in coffee will continue to grow for a long time will cause existing enterprises to expand their shops and increase the rate of entry of new shops. Intense competition in the domestic coffee market will force companies to create a competitive advantage through differentiated marketing strategies. This paper focuses on how the shopping value and repatronage intention of customers using coffee shops is affected by service quality. Moreover, this paper intends to examine the service quality that is critical for the successful management of relationships and the values that are important to consumers. For these purposes, the discriminative effect of service quality on shopping value was analyzed and the effect of utilitarian and hedonic value on repatronage intention was reviewed. The results of this study are detailed below. First, interaction and outcome quality can positively affect the hedonic value, whereas environment quality is not meaningful for utilitarian value. Considering the relative effect on utilitarian value outcome, the effect of outcome quality is greater than that of interaction. This result shows that the role of outcome quality is most important for improving utilitarian value. Second, outcome and environment quality positively affect hedonic value; however, interaction quality does not meaningfully increase hedonic value. These results indicate that customers recognize hedonic value on the basis of their evaluation of the service outcomes and the background to delivery service. In particular, it was revealed that the relative effect of outcome quality on hedonic value is greater than that of environment quality. Third, both utilitarian value and hedonic value had a positive effect on repatronage intention. The relative influence of the hedonic value is that the shopping value affects the repatronage intention more than the utilitarian value. These results mean that customers recognize coffee shops as spaces for satisfying utilitarian and hedonic values, and they place more importance on the benefits of the emotional experience than functional needs. Finally, this study suggests that output quality is more important than other service factors, and the results of this paper give some implications to the coffee shop industry that customers seek utilitarian needs based on economic value and place more weight on hedonic value, such as that offered by relationship media.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.679-687
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• 2013

Currently, we are living in the era of digital media that puts the technologies in front which is called digital. Based on the characteristic of 'de-materialistic', human senses have been extended more than ever and there is no exception on those influences. Even though the existence of media seriously brought the identity and value of the painting into a question after the emergence of analog photos, advent of digital photos are raising the wind of new paradigms and values creation more seriously than ever. Unlike analog photos of the past which go through chemical process, true nature of digital photo goes through the digital process which is represented by 0 and 1. This didn't bring the loss of the original, but rather brought the creation of the copy which excels the original through retouching and consequently, destroyed the traditional value which is referred as an original. Like this, digital photo image has aesthetics and value of existence which is differentiated from analog photo because it has essentially different structures and characteristics with analog photo.

• Journal of Korea Port Economic Association
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• v.24 no.1
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• pp.61-83
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• 2008

The meaning of "added value" refers to the contribution of the factors of production, i.e., land, labor, and capital goods, to raising the value of a product and corresponds to the incomes received by the owners of these factors. The importance of added value in service industry has been recognized as one of the critical factors to economic growth, even in logistics industry. But, it is hard to find out the previous studies providing a clear definition and framework for designing and analyzing the performance of Value Added Logistics(VAL). The purpose of this study is to define the meaning of extended VAL that extensively includes activities initiating and operating the reverse logistics under the closed-loop logistic scheme, and to suggest the framework that describes the partnerships among participants involving in operating the value added logistics. Also, in this paper, we emphasize on the need for investigation of added value logistics definition and framework based on previous academic studies, and examine various value added logistics service activities of current leading 3PL companies across the world. Finally, we suggest the analytic framework for value added logistics throughout closed-loop logistics.

• Korean Journal of School Psychology
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• v.17 no.3
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• pp.333-356
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• 2020

This study examined the mediating effects of fear of negative evaluation(FNE), fear of positive evaluation(FPE) and disqualification of positive social outcomes(DPSO) on the relationship between public self-consciousness(PSC) and social anxiety(SA) among college students. In this study, SA was divided into social interaction anxiety(SIA) and performance anxiety(PA). Participants included 316 undergraduates who completed a survey. There were three major results. First, PSC, SIA, PA, FNE, FPE and DPSO were positively correlated with each other. Second, FNE, FPE and DPSO had significant mediating effects on the relationship between PSC and SA. Third, when FNE, FPE and DPSO mediated the relationship between PSC and SA, the effect on PA was significantly greater than the effect on SIA, and in the path mediated by FNE, the effect on SIA was greater than the effect on PA. This paper discusses the findings and implications of this study.

• Information and Communications Magazine
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• v.30 no.1
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• pp.33-38
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• 2012

스마트시대는 전 산업분야, 더 나아가 사회 전반에 IT가 활용, 재생산되어 인류 삶의 질을 보다 향상시키는 시대로 정의할 수 있다. 이를 위한 기술(스마트 기술)의 혁신은 타산업과의 융합은 물론, IT산업발전을 위한 총체적(holistic)접근이 요구되며, 단기적이고 금전적인 성과를 지향하기 보다는 비금전적(non-financial)이며, 사회성과 등 미래 성과를 지향하는 특징을 가지고 있다. 본고에서는 스마트시대 기술 진화방향을 생태계(CPND) 활성화 차원에서 조망하고, 혁신을 위한 R&D 전략을 기술도메인의 발굴 및 선택을 위한 기획전략, 효과적 성과창출을 위한 수행전략 그리고 효율성 제고를 위한 성과 활용전략으로 구분하여 제시하였다. 즉, 미래 스마트시대에 부합하는 기술혁신을 견인하기 위해서는 물리적 공간/아날로그적 형식에서 가상(Virtual) 공간/디지털 형식으로, 폐쇄적 플랫폼에서 개방형 플랫폼으로, 음성/데이터중심에서 지능화된 디바이스로, 대인통신에서 사물통신으로 진화하는 메가트렌드를 고려하여, 지향점에 따른 차별적 기획체계 구축, 다양한 가치생성방식의 활용, 성과극대화형 R&D 수행방식 수립, 그리고 특허경영과 같은 활용체계 구축 등의 R&D 전략이 필요함을 제시하였다.

• Archives of design research
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• v.17 no.2
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• pp.479-486
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• 2004

We need to seek after new direction and order of design that puts more value on the spirits and culture of human beings in the 21st century, creating a new, all-inclusive value in which individual human being, the society and the environment can co-exist in a peaceful relationship by overcoming the materialistic, analytical, competitive, and differentiated values of traditional industrial society. The aim of this study, then, is to present a new method of design that can meet the demands of the 21st century in a civic age of information, knowledge and culture, by focusing on Monistic ideals derived from a deeply rooted Oriental philosophy. The concept of Monism is embodied by a mind set that treasures the benefit to others over rewards to the self, puts more importance on the spiritual life hidden behind physical phenomena, thinks more of what lacks than what exceeds, elevates the mind over the body, and seeks after beauty via a total harmony of balance and development that can be feasible only by combining all these elements. Ultimately, the new design principle based on the Monism consists of three basic elements: (1) identification of the subject and the object between things under the perception that all things are one (Unification); (2) the ability that helps things exist with appropriate beauty maintaining balance and stability (Harmony); and (3) the attitude of sharing to maintain sustainable vitality by filling up what lacks or is missing in a whole(Change).

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.335-342
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• 2004

디지털콘텐츠는 인터넷 기반 사업 분야의 핵심요인으로 인지되어져 왔다. 디지털콘텐츠 산업은 인터넷 등의 매체를 통해 가치 확산이 빠르게 이루어질 수 있으나 유통 과정의 문제로 인해 사업적 성공을 기대하기는 쉽지 않다. 현재까지 제시된 관련 사업모델은 오프라인 상에서 진행되어 온 유형재(Goods)나 서비스 모델을 반영하여 디지털콘텐츠 분야의 성공적인 사업화를 위한 필요요소를 적극적으로 반영하지 못하여 왔다. 본 연구에서는 디지털콘텐츠의 사업적 성과 향상 및 부가가치 창출을 위해 고려하여야 할 요인을 반영한 사업모델과 그 평가방법을 제시하였다. 또한 제시된 사업모델의 성공적 운영을 위한 전략을 환경에 따라 차별적으로 제시하였다

• Asia Marketing Journal
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• v.1 no.3
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• pp.120-140
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• 1999

Q 방법은 인간의 태도와 행동을 연구하기 위해 철학적, 심리학적, 통계적, 그리고 심리측정과 관련된 개념을 통합한 방법론으로서 인간의 주관성을 정량적으로 분석할 수 있는 특수한 통계기법이다. 소비자의 인식, 가치, 태도, 신념과 같은 개념을 객관적으로 연구할 수 있는 방법으로서 가설 생성을 위한 탐색적 연구와 이론의 검증과 같은 확인적 연구에서도 적용될 수 있다. 많은 수의 표본을 대상으로 한 횡단적 R 방법에 비하여 개인이나 소집단에 대한 깊이 있는 탐구가 가능하다는 점에서 소비자 행동 연구에 유용성이 매우 높다. 개인의 주관성을 바탕으로 한 소비자 개인의 특성과 차별성을 이해하는 것이 마케팅 분야의 핵심을 이루고 있음에도 불구하고 그 동안 소비자의 주관성에 대한 깊이 있는 접근이 이루어지지 못하였다. 1935년에 심리학 분야에서 개발된 Q방법은 이를 분석할 수 있는 컴퓨터 패키지의 보급과 더불어 사회과학 전반에 걸쳐 그 활용이 확산되어 가고 있다. 이에 Q 방법의 과학철학적 특성과, 현재 널리 이용되고 있는 변수 중심의 R 방법과의 차이, 그리고 컴퓨터 분석을 포함한 구체적인 Q 분석방법 및 관리적 활용상의 문제점에 대해 논의하였다

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.35-41
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• 2024

최근 비전통적 성인 학습자가 새로운 입학자원으로 주목받고 있으며, 그중에서도 만학도의 대학 진학률은 급격히 상승하는 추세다. 이에 따라 이들이 대학생활을 무사히 마칠 수 있도록, 즉 학업중단이 발생하지 않도록 대학에서는 다양한 측면에서 방안을 골몰해야 하는 상황이다. 본 연구는 이러한 문제의식에 기반하여, 비전통적 학습자의 학업중단을 저지할 방안을 창업지원 측면에서 살펴보고자 하였다. 이는 학업능력, 성별, 교우관계 등을 중점적으로 살펴보는 기존 연구에서 더 나아가 창업지원이라는 새로운 요인과의 관계성을 만학도의 입장에서 심층적으로 살펴봄으로써 연구의 차별성을 강조한다. 본 연구는 대학 입학 이후 학교의 창업지원을 받은 경험이 있는 만 30세 이상의 만학도 총 10명을 대상으로 심층인터뷰를 진행하여, 학교의 창업지원이 학업중단을 저지하는 데 영향을 주었는지를 살펴보고자 한다. 또한 그 과정에서 이들이 느낀 감정과 태도, 가치 등을 근거이론을 통해 분석하여 학업중단을 저지할 방안을 모색하고자 한다. 만학도는 전통적 학습자와 달리 졸업 이후 인생2모작을 준비하는 경우가 상당수기에, 이들의 니즈를 명확하게 파악하는 일은 시대적 흐름을 반영한 기초연구로서 학교의 정책적 대안을 마련하기 위한 기반이 될 수 있다.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.299-304
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• 2012

First broadcasted in 1979's and until today very popular in the Original title video content Mobil Suit GUNDAM, it has difference to existing other two-way race other robot animation. According to director Tomino Yoshiyuki animation Gundam has an elements of drama. It's explain imply all untruth reality contents. The content of Japanese animation, GUNDAM beyond its wide range of industries around the world, further developed and expanded, and further is referred to as GUNDAM culture. Academic culture in terms of the five elements that make up culture (technology, values, social relations, language, and material) around the content analysis of GUNDAM. As a result, the five cultures of each of the elements that conflict with sufficient information and are believed to be worth.