• Title/Summary/Keyword: 지지적 서비스

Search Result 358, Processing Time 0.04 seconds

The Environmental Factors affecting Customers' Self-Determined Relationship Development and Performance (고객의 자기결정적 관계발전에 영향을 미치는 환경적 요인과 그 성과)

  • Suh, Mun-Shik
    • Management & Information Systems Review
    • /
    • v.30 no.2
    • /
    • pp.81-111
    • /
    • 2011
  • Relationship Marketing has been dealt with as an effective strategy to sustain customer loyalty in many previous researches. For relationship development, a customer's efforts are necessary as well as an organization's efforts. However, the role of customers for the development of the relationship with an organization has been dealt in few previous researches so far. Furthermore, whereas researchers understand the importance of consumers' motivation in the relationship, few researchers had paid attention. This research is based on the Self-Determination Theory (SDT) to explain the role of customer motivation in the process of relationship development and performance. We started by using SDT to confirm the psychological side of relationship development in customer aspects. Then, this paper verified the relationships among environmental factors(informative communication, perceived personalization), relationship motivation(identified motivation, internal motivation) and relational factors(affective commitment, relationship strength). It suggested that customer's roles in psychological parts be inevitable in developing the relationship and it acquired by such stimulations from service providers. In conclusion, this paper has several marketing implications on customer acquisition and retention. For service providers, they should recognize the fact that a customer's perception of self-determination factors can generate tangible and intangible performance in relationship development.

  • PDF

Effects of Service Leadership on Job Satisfaction in Family Restaurant (외식산업에 있어서 서비스 리더십이 직무만족에 미치는 영향 - 패밀리레스토랑을 중심으로 -)

  • Jung, Hyun-Young;Yang, Il-Sun;Kim, Hyun-Ah
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.34 no.5
    • /
    • pp.667-673
    • /
    • 2005
  • The purposes of this study were 1) to analyze the preference of leadership style among ${\lceil}$Transformational leadership$\rfloor$ and ${\lceil}$Service leadership$\rfloor$, 2) to examine the differences of the job satisfaction between the high level of service leadership group and low level of the service leadership group and 3) to testify the hypothesis that the service leadership and its 4 elements (belief, attitude, ability, insight) affect the job satisfaction. The questionnaires were developed to measure the service leadership, the preference of leadership style (transfer-mational leadership and service leadership) and Job satisfaction. The surveys were distributed to 120 managers and employees in the family restaurant in Korea, and 104 questionnaires were responded (response rate: $86.7\%$). The SPSS 12.0 package program was used to conduct the descriptive analysis, correlation analysis, t-test and multiple regression analysis. The result of leadership style preference showed the followers preferred the service leadership $(75.0\%)$ to the transformational leadership $(25.0\%)$. Comparing the job satisfaction of high level of service leadership group and that of low level of service leadership group, the job satisfaction of high level of service leadership group was significantly (p<0.001) higher than that of low level of service leadership group (high level of service leadership group: 4.03, low service leadership group: 3.27, measured on a 5-point likert scale). All three factors of job satisfaction (human factor, service system and company image) in high level of leadership group were significantly (p<0.001) higher than those of lower level of service leadership group. The result of multiple regression analysis presented that the service leadership and it's 4 elements (concept, mind, skill, insight) have significant (p=0.000) effects on the job satisfaction. As a conclusion, we examined theoretical framework of service leadership model and testified the applicability in the field of family restaurants. But the service leadership was the new conceptual theory, so there should be the more empirical studies on managers and employees in the service industry.

An Efficient Algorithm for Spatio-Temporal Moving Pattern Extraction (시공간 이동 패턴 추출을 위한 효율적인 알고리즘)

  • Park, Ji-Woong;Kim, Dong-Oh;Hong, Dong-Suk;Han, Ki-Joon
    • Journal of Korea Spatial Information System Society
    • /
    • v.8 no.2 s.17
    • /
    • pp.39-52
    • /
    • 2006
  • With the recent the use of spatio-temporal data mining which can extract various knowledge such as movement patterns of moving objects in history data of moving object gets increasing. However, the existing movement pattern extraction methods create lots of candidate movement patterns when the minimum support is low. Therefore, in this paper, we suggest the STMPE(Spatio-Temporal Movement Pattern Extraction) algorithm in order to efficiently extract movement patterns of moving objects from the large capacity of spatio-temporal data. The STMPE algorithm generalizes spatio-temporal and minimizes the use of memory. Because it produces and keeps short-term movement patterns, the frequency of database scan can be minimized. The STMPE algorithm shows more excellent performance than other movement pattern extraction algorithms with time information when the minimum support decreases, the number of moving objects increases, and the number of time division increases.

  • PDF

Influencing Factors on the Acceptance of Disabilities among Adults with Acquired Disabilities based on Ecological Theory (생태학적 이론에 근거한 성인 중도장애인의 장애수용 영향요인)

  • Yeon-Hee Jeong;Moon-Hee Kang
    • Journal of the Korean Applied Science and Technology
    • /
    • v.41 no.1
    • /
    • pp.83-95
    • /
    • 2024
  • The purpose of this study was to identify factors influencing the acceptance of disabilities among adults with acquired disabilities based on ecological theory, utilizing raw data from the 4th Disability and Life Dynamics Panel in 2021. The results of hierarchical multiple regression analysis indicated that individual factors such as 'gender,' 'type of disability,' 'severity of disability,' 'marital status,' 'education,' 'employment status,' 'depression,' 'self-esteem,' and 'overall health in the past six months,' interpersonal factors like 'emotional support and assistance,' and organizational and environmental factors including the 'level of difficulty in using disability-related services' and 'overall satisfaction with disability welfare services' were found to impact the acceptance of disabilities among adults with acquired disabilities. Based on these research findings, it is suggested that efforts in the community to enhance the acceptance of disabilities among adults with acquired disabilities should go beyond individual dimensions, increasing opportunities for social interactions and fostering a disability-friendly environment.

Social Issue Analysis Based on Sentiment of Twitter Users (트위터 사용자들의 감성을 이용한 사회적 이슈 분석)

  • Kim, Hannah;Jeong, Young-Seob
    • Journal of Convergence for Information Technology
    • /
    • v.9 no.11
    • /
    • pp.81-91
    • /
    • 2019
  • Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

The Complex relationship between employment stress and avoidance coping styles for college students (대학생들의 취업스트레스와 회피대처방식의 융복합적인 관련성)

  • Kim, Mee-Jung
    • Journal of Digital Convergence
    • /
    • v.17 no.3
    • /
    • pp.353-360
    • /
    • 2019
  • The purpose of this study was to investigate the relationship between job stress and coping style in college students. Participants were 314 students in a college. Data were collected using a self administered questionnaire. The survey was conducted from May 02, 2018 to May 28, 2018. There were statistically significant correlations between personality stress, family environmental stress, academic stress, school environment stress and emotion - centered coping style among sub - variables of job stress, Job anxiety stress was significantly correlated with social support seeking and emotion - centered coping style. Since college students' emotional stress coping style is related to depressive emotional and physical health problems, it is necessary to provide a psychological treatment program for early detection and coping with psychological support services, and a mixed service such as education, lecture, and camp. In addition, it is thought that strategic action skill training (plan, method, and technology) is needed to change from emotion - centered coping style to problem - solving style.

Educational effect of Disital-storytelling technique: A Systematic Review (디지털스토리텔링기법의 교육적 효과에 대한 체계적 문헌고찰)

  • Seo, Hee-Kyung
    • Journal of Korea Game Society
    • /
    • v.19 no.1
    • /
    • pp.37-46
    • /
    • 2019
  • As the development of IT technology and Web services have changed recently, education environment combined with high-tech digital content is becoming a new trend with the demands of educational consumers. In Korea, however, there is no systematic discussion on the issue, and there is not enough evidence to verify the effectiveness of the research. Therefore, we will systematically analyze the educational effects of Digital Storytelling to create an educational environment that meets the new horizon of intelligent web and personalized service provision in the Web3.0 era, In this study, 12 domestic experimental studies that verify the educational effects of digital storytelling were systematically analyzed, compared with overseas cases, and proposed development plans in the Web3.0 era.

Die Genehmigungsfiktion im deutschen VwVfG (독일 행정절차법상의 허가의제제도와 그 시사점)

  • Kim, Jung-Kwon
    • Journal of Legislation Research
    • /
    • no.54
    • /
    • pp.39-69
    • /
    • 2018
  • In $j{\ddot{u}}ngster$ Zeit wird eine Fiktion im Verwaltungsrecht als essentielles Instrument $f{\ddot{u}}r$ Deregulierung sowie Verwaltungsvereinfachung mehr und mehr ins Feld $gef{\ddot{u}}hrt$ und ihre Erweiterung gefordert, weil sie in der Regel auf das Zeitsparen durch Verfahrenswegfall zielt. In Deutschland $erh{\ddot{o}}hte$ sich eine Bedeutung der Genehmigungsfiktion, indem sie durch 4.Novelle des VwVfG, die bei der Umsetzung der Richtlinie 2006/123/EG $ben{\ddot{o}}tigt$ wurde, als ein allgemeines verwaltungsrechtliches Rechtsinstitut eingeordnet wird. In Korea gibt es $vielf{\ddot{a}}ltige$ Fiktionsmethode, $w{\ddot{a}}hrend$ im deutschen Recht die Fiktion lediglich darin besteh, nach Ablauf der festgesetzten Frist die Entscheidung bzw. den Verwaltungsakt anzunehmen. Die systematische und logische Festsetzung der Fiktionslehre in Korea ist erforderlich. Deshalb wird eine allgemeine Regel zur Fiktion durch eine Kodifikation des allgemeinen Verwaltungsgesetzes, wie VwVfG, gefordert.

Analysis on Constructs Concept of Beauty service experts' Self Management (뷰티 서비스전문가의 자기관리 구성개념 분석)

  • Kim, Hyun-Jung;Myung, Kwang-Joo
    • Journal of the Korean Applied Science and Technology
    • /
    • v.38 no.2
    • /
    • pp.423-433
    • /
    • 2021
  • The purpose of this study was to establish the concept of self-management in beauty service experts through two integrated research methods of open-ended questionnaires and focus group interview. For data collection, an open-ended questionnaire was conducted for 151 beauty service experts located in Seoul·Gyeonggi-do, and a focus group interview was conducted with 8 experts in beauty experts to collect data. Accordingly, the results derived through a series of research procedures are as follows. First, as a result of the inductive content analysis of the open questionnaire, the self-management of beauty service experts was derived into four types of intellectual management: health management, interpersonal management, appearance management, and technology management. Second, in the results of the focus group interview, the inductive content analysis was more validly supported, and the beauty service field-centered interview cases were dealt with in-depth, resulting in two additional attributes of contactless management and knowledge management. The results of this study can be used as basic data for establishing strategies for life as a successful professional of beauty service workers and developing self-management measurement tools for beauty service experts.

Identifying the Types of Activities of Payment Contract for Ecosystem Services (생태계서비스지불제계약의 활동 유형 발굴)

  • Shim, Y.J.;Sung, J.W.;Lee, K.C.;Hong, J.P.;Jung, G.J.;Kim, H.S.;Cho, G.Y.;Eo, Y.J.;Park, H.J.;Joo, W.Y.
    • Journal of Practical Agriculture & Fisheries Research
    • /
    • v.23 no.1
    • /
    • pp.13-26
    • /
    • 2021
  • This study was conducted to identify various types of activities of payment contract for ecosystem services. As supporting services, 12 types of activities were derived: fallow, eco-friendly crop cultivation, shelter creation management, etc. As regulating services, 5 types of activities were derived: stream environment purification, creation and management of riparian vegetation, creation and management of forests for responding to climate change, etc. As cultural services, five types of activities were derived: creation and management of landscape forests, creation and management of ecological trails, managing ecosystem conservation, etc.