• International Commerce and Information Review
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• v.14 no.2
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• pp.55-79
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• 2012

The previous studies based on a resource-based view of firm highlighted the role of resources within a firm in creating and sustaining competitive advantage. Recent research, however, the relational view points to the importance of inter-firm sources(or relational capital) in creating firm competitiveness. In international business field, the studies on born-global firms also states that when firms are lack of ownership-specific advantages in their internationalization process, they resort to the external partners and social networks to complement their resource scarcity. By adopting the relational view and born-global firms concept, a network-based approach needs to be applied to explain the international strategy of Korean service firms. This is because most of Korean service firms own less ownership-specific advantages than global competitors. This study proposes Korean firms' global network building and exploiting strategy to enhance their international stages of development. The network, for example, Global Korean Tourism Network, enables network members access to the valuable resources and capabilities they are lack of when undergoing internationalization process. This study's contribution is along two dimension. First, even global Korean network is emerging as a major issue in recent years, we could not figure out how to build global Korean network for service firms. This studies gives an answer. Second, we derived what benefits can be gained from the network if Global Korean Tourism Network is developed for hotel, tourism, convention firms' internationalization.

• Korean Business Review
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• v.14
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• pp.1-30
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• 2001

To prevent the VAT evasion and to form a sound VAT paying culture, we can draw the policy directions for government as follows: First, it is necessary to strengthen the tax supervision of small business and the administration of tax sources of cash-income industry. Second, the tax-deductible rate of the received tax invoices should be increased in a short-term base, and a simplified taxation system should be abolished in a long-term base. Third, in cases a trader has not received a tax invoice, an additional tax should be applied. Forth, to issue the tax invoice faster and conveniently, it is requested to introduce a new system which issues electronic card of registration when a businessman applies for his/her business registration. Fifth, to make tax standard transparent, it is desirable to punish the violator, relating to credit card regulations, stricter than present and to enforce the electronic bookkeeping. Sixth, for the reduction of noncompliance rate and creating a climate for autonomous, faithful tax return, it is necessary to expand and intensify tax investigation. And also it is necessary to make the level of penalty tax higher up and the level of criminal punishment less down, to keep up tax audit coverage. Seventh, a trader who is eligible for simplified taxation, whose tax base is under 12,000 thousand won, should not be required to pay the value added tax. But it is desirable to cut down them for the fairness of tax burden. Eighth, the effective date of the revised tax law should be fixed. Ninth, it is necessary to reinforce publicity and to educate on tax system and administration, for reducing tax evasion or tax avoidance and encouraging faithful tax return. Tenth, as the tendency of VAT evasion of distribution industry turns out to be the highest, it is requested not only to intensify tax administration on them but also to establish system and incentives, for introducing information system in distribution industry(introducing POS system, computerization of transaction record, establishing EDI between traders).

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.131-145
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• 2016

This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the policy of information privacy via the provision studies. Also, in order to analyze the relationship among the factors such as the concern of information privacy, trust, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, and established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Second, the information privacy policy has the positive effects upon the information privacy concern and it has the negative effects upon the trust. Third, the information privacy concern has the negative effects upon the trust. At last, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.55-75
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• 2010

The primary purposes of this study are to find a proper model for government's selections of Mainbiz and present what are the better weights of the current indexes. We prepared three sets of models：first one using original 10 variables; second one using 9principally composed variables; third one using 7 principally composed variables. Among 3 models, the last one had higher explanation power than the other two models. Therefore, if index weights are adjusted according to the third newly developed model, the credibility in evaluating and selecting Mainbiz will be improved. When transforming the index weights and running the analysis, 5 variables(organization process, marketing management, management process, production-facility states, the level of forecasting) have more direct influences than other 4 variables(innovation strategies, knowledge management, achieving level, operational level) on selecting Main-biz.

• International Commerce and Information Review
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• v.17 no.3
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• pp.133-152
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• 2015

Cause of the technology leakage and trade secrets can be leaked to the lack of infrastructure, lack of coping skills of SMEs. In addition, small businesses can avoid technology outflow and re-experience the same half of the damage, even when the external leak developed after the fact and does not demonstrate such technology leakage time for the technology and situation which did not take any action, security, infrastructure investments difficult, work-related knowledge, lack of security, trade secret protection dedicated staff, inadequate legal and institutional measures have been identified as such complaints to date. For subcontracting, etc. mid-sized transactions, hinder the growth of SMEs, SME cross-technology leakage to the increase in unfair practices, including useful, and this has been accompanied by growth-based business-to-business it weakened.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.111-134
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• 2006

This paper analyzes the resistance to mobile commerce services in consumer adoption process. Relative advantage, compatibility, perceived risk, complexity, self-efficacy, innovativeness and attitude for competing service have been chosen as independent variables. This paper also investigates on the significant factors which resist against adoption of mobile commerce service according to adoption phase. The results show that relative advantage, self-efficacy, perceived risk, attitude for competing service are significant factors to affect resistance to mobile commerce services. Relative advantage, perceived risk, attitude for competing service are significant resistance to mobile commerce services for consumers in before-adoption group and compatibility, complexity, self-efficacy are significant factors for consumers in after-adoption group. This study can be extended to new communication services such as Wibro and DMB to reduce resistances in early adoption phase.

• The Journal of Society for e-Business Studies
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• v.12 no.1
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• pp.99-122
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• 2007

The rule based system is inference engine which can correspond quickly to new business model change and improvement requirement by dealing with the business know-how and expert knowledge as well as business process of enterprise and has been trying to apply to the various industries. As a part of application cases for rule-based system, we develop and implement the rule-based insurance product recommend and design system for the efficient decision making of insurance product in insurance industry which is sensitively affected by needs of customers, various kinds of product, and environment changes. The process of fuzzy inference of the developed system helps to recommend and design the proper Insurance product using the information of the present customer and the previous members. This approach is expected that it will be the core technology for the recommendation and design of the tailored insurance product by deciding and corresponding needs of various kinds of customer quickly in future insurance industry.

• The Journal of Society for e-Business Studies
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• v.14 no.2
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• pp.95-116
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• 2009

Ontologies have provided supports in integrating heterogeneous and distributed information. More and more ontologies and tools have been developed in various domains. However, building ontologies requires much time and effort. Therefore, ontologies need to be shared and reused among users. Specifically, finding the desired ontology from an ontology repository will benefit users. In the past, most of the studies on retrieving and ranking ontologies have mainly focused on lexical level supports. In those cases, it is impossible to find an ontology that includes concepts that users want to use at the semantic level. Most ontology libraries and ontology search engines have not provided semantic matching capability. Retrieving an ontology that users want to use requires a new ontology selection and ranking mechanism based on semantic similarity matching. We propose an ontology selection and ranking model consisting of selection criteria and metrics which are enhanced in semantic matching capabilities. The model we propose presents two novel features different from the previous research models. First, it enhances the ontology selection and ranking method practically and effectively by enabling semantic matching of taxonomy or relational linkage between concepts. Second, it identifies what measures should be used to rank ontologies in the given context and what weight should be assigned to each selection measure.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.31-51
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• 2014

This study examined the effect of product presentation on consumers' affective/cognitive states and purchase intention. The design of the study was a one factor(product presentation: garment presented flat vs. garment presented on models without faces vs. garment presented on models with faces) between-subject design with a moderator (involvement: high vs. low). A sample of 429 female college students participated in this online experiment. The results show the effectiveness of using a realistic human model on apparel websites. Also, consumers who are highly involved with clothing generally exhibit more positive responses than those who are less involved. Overall, these findings provide empirical support for the Stimulus-Organism-Response model and the Elaboration Likelihood Model, and contribute useful knowledge regarding website design for online apparel retailers.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.183-193
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• 2010

Corporate business environment is rapidly evolving with the dramatic development of Information Technology. On that regard, companies are exploring various ways to create values in a bidto deliver outstanding business performance as well as coping with a changing business environment. Companies, in addition, have exerted extra efforts in developing and retaining talents as a way to enhance business performance. Against the backdrop, this paper presents a research-analysis model to analyze capability factors of corporate members which are essential for a company to create more values in the rapidly changing business environment. To this end, this paper carried out the following researches : First, through a literature review, capability types, which are required to improve business performance, as well as individual capability factors, were analyzed. Second, based on analysis result, Attitude, Skill and Knowledge were presented as individual capability factors essential to the technological convergence environment. Third, to analyze the validity of the research analysis model, expert interviews with corporate human resource as well as a large scale survey were performed.