• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.236-248
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• 2014

The purpose of this study was to investigate the effects of human, social and cultural capital and ecological variables on volunteering among older adults. In this study, three variables of education, income and physical health were examined as human capital factors, two variables of formal and informal interaction as social capital factors, three variables of religion, cultural organization participation and quality of life as cultural capital factors, and three variables of existence of spouse, housing tenure and residence area as ecological factors. In addition, two variables of volunteering participation and continuous volunteering participation intention were considered as dependent variables. For this study, "Senior Job Replacement Project Participants" data collected by the Korea Labor Force Development Institute for the Aged were used and analyzed employing logistic regression analysis technique. This study found that three human capital variables(education, income, physical health) had positive effects on volunteering participation and continuous participation intention among older adults; of the two social capital variables, informal interaction had a positive effect on both volunteering participation and continuous participation intention, whereas formal interaction had a positive effect only on continuous participation intention; three cultural capital variables(religion, cultural organization participation, quality of life) had positive effects on both volunteering participation and continuous participation intention; and of three ecological variables, housing tenure and residence area had positive effects on volunteering participation and continuous participation intention, whereas existence of spouse had no significant effects on dependent variables.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.399-417
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• 2015

The purpose of this research is to investigate the effects of brand extension on original brand in mobile market. TAM (Technology Acceptance Model) was used in current research to verify the 'intention to use of mobile service', and 'perceived usefulness', 'perceived ease of use', and the effect of 'extended brand's intention to use' on continuous 'intention to use in original brand' are verified in the process. According to the results, TAM was found to be appropriate to verify the intention to use of mobile service. Also by verifying the effect of decision factor, it is found that perceived ease of use have positive(+) influence on continuous intention to use of original brand. According th this finding, marketers will be able to understand better in performing strategies in mobile service environment.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.295-305
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• 2021

The purpose of this study is to empirically verify how UI usability of mobile healthcare applications affects the perception of technostress and continuous use of elderly users. Through this, the effect of UI usability of mobile healthcare applications on technostress and continuous use intention was demonstrated for 199 people aged over 60. As a result, all four sub-factors of UI usability had a significant effect on technostress, and the magnitude of the influence was found to be in the order of content, process, design, and system. On the other hand, it was found that technostress had a significant effect on the intention of continued use. Through the above results, a UI design strategy that can lead to continuous use by relieving the technostress experienced by the elderly was suggested. This provides academic and practical implications for the future development and service direction of mobile healthcare applications for the elderly.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.27-34
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• 2019

The purpose of this study is to empirically analyze the moderating effect of psychological empowerment on the relationship between technostress, the technology acceptance model, and the continuance intention of use. The results of the analyses are as follows: First, IT corporation workers' technostress had a negative effect on perceived ease of use and perceived usefulness. Second, psychological empowerment was found to regulate the relationship between technostress and the technology acceptance model. Third, the perceived ease of use of IT corporation workers had a significant positive effect on the continuance intention of use, and the perceived usefulness had a positive effect on the continuance intention of use. These findings imply that training and education should be continuously conducted to improve psychological empowerment as well as manage technostress.

• Information Systems Review
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• v.25 no.2
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• pp.163-180
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• 2023

Based on the Technology-Organization-Environment (TOE) model, this study proposed a research model that explains the continuance intention of users in the with Covid-19 era considering the technical, organizational, and environmental aspects of Remote Work Solution (RWS). To verify the research model and hypothesis, an online survey was conducted on domestic RWS users. Partial least squares (PLS) were utilized to analyze the collected 411 data. As a result of the analysis, it was found that functionality and security level had positive impacts on both productivity improvement and satisfaction. However, it was also confirmed that organizational readiness had a positive effect on productivity improvement but did not affect satisfaction. Furthermore, the results revealed that government support had a positive relationship with continuance intention, but the health concerns did not. Finally, the correlations between productivity improvement, satisfaction, and continuous intention were confirmed to be significant. Therefore, 9 out of a total of 11 hypotheses were supported.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.445-456
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• 2017

Mobile healthcare apps should be paid more attention not just as software, but also as significant health information providers. We examine the impact of psychological factors (e,g., instrumental efficacy, informational efficacy, health information orientation, playfulness, and responsiveness) on intention to continuous use of mobile healthcare apps. Based on an expanded technology acceptance model (TAM II), this study examined the effects of psychological factors influencing the usage of mobile healthcare apps. The results showed that informational efficacy and instrumental efficacy influenced intention to use through perceived ease of use and perceived usefulness. Playfulness influenced intention to continuous use directly as well as indirectly through perceived ease of use and perceived usefulness. Health information orientation and responsiveness influenced intention to continuous use through perceived usefulness. This study suggests the need for adopting instrumental, informative perspectives and playfulness in contemporary health research and production of mobile healthcare apps.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.82-104
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• 2023

This study analyzes the effect of users' experiences using AI chatbot services on relationship quality and behavioral intention. For the study, a survey was conducted on users who experienced AI chatbot services, and the research hypothesis was verified by analyzing the final 299 copies of valid data. As a result of the analysis, it was confirmed that satisfaction and trust, which are the relationship quality dimensions of AI chatbot service, were formed in users through the cognitive experience, emotional experience, and relational experience. In addition, it was confirmed that satisfaction and trust have a positive effect on the intention to continue using and recommending AI chatbot services, which correspond to the level of consumers' behavioral intentions, respectively. In addition, in terms of relationship quality, it was significant in all paths of the road of behavior, but in satisfaction, the path coefficient of the road of continuous use of AI chatbot and recommended road was significantly higher than the path coefficient in trust. This study provided a theoretical foundation that the relationship with relationship quality that affects behavioral intention also affects AI chatbot services in the online environment, and it is significant in that it suggests that relationship quality is an important mediating factor in establishing long-term relationships with consumers.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.23-39
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• 2022

This study was conducted to empirically analyze the factors influencing the intention to continue using live commerce, which was active as digital contacts become more prevailed due to the progress of the 4th industrial revolution and the COVID-19 pandemic. A research model was established by paying attention to the characteristics of influencers among various influencing factors. Influencer characteristics were subdivided into attractiveness, professionality, awareness, and entertainment. In addition, the dual mediating effect of interaction and trust was also tested between influencer's characteristics and the intention to continue using of live commerce. To this end, a survey was conducted targeting people who have experience using live commerce, and 300 valid samples were analyzed. The empirical analysis utilized SPSS 25.0 and Process Macro 4.0. As a result of the empirical analysis, it was found that attractiveness, professionality, awareness, and entertainment derived from the characteristics of influencers all had a significant positive (+) effect on the intention to continue using live commerce. The impact of the influence of variables that directly affect the intention to continue using was in the order of entertainment, awareness, professionality, and attractiveness. On the other hand, as a result of examining the dual mediating effect of interaction and trust, it was found that they all tested a mediating role between attractiveness, professionality, awareness, entertainment, and intention to continue using live commerce. Based on these research results, the academic and practical implications of this study were presented.

• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.183-187
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• 2009

본 연구는 정보시스템이 조직에 수용된 후의 이용단계에서 사용자의 지속사용의도에 영향을 미치는 요인들간의 관계 모형을 도출하고, 실증하였다. 실증분석 결과, 성격심리유형과 주관적 지각인 기대일치, 자기주도성, 자기효능감이 정보시스템 수용 후 단계에서 지속적인 사용을 예측할 수 있는 변인으로 나타났다. 따라서 정보시스템 도입 초기의 기술수용관점에서 설명하였던 TAM과 그 확장모형들과는 달리, 수용 후 정보시스템 지속사용 성과 요인에 대한 인식을 사용자 중심으로 하는 방향으로 관점의 변화가 필요하다는 결론을 도출하였다.