• The Research Journal of the Costume Culture
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• v.13 no.2 s.55
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• pp.209-220
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• 2005

The purposes of this study were to determine the components of internet shopping value and to identify how those influence on the consumers' internet shopping behavior of apparel products. The data were collected via a self-administered questionnaire from 221 male and female students who have the shopping experiences for apparel products on the internet shopping malls, living in Kyongnam province. Using SPSS 12.0 package, $Cronbach's \alpha$, factor analysis, cluster analysis, ANOVA, Duncan multiple range test and stepwise multiple regression analysis were performed. The results could be summarized as follows; 1) According to the internet shopping values, college student consumers were classified into three groups, utilitarian value shoppers, hedonic value shoppers and low interest shoppers. 2) As a results of the ANOVA among the three groups, significant differences were found in the internet shopping mall attributes and perceived risks. 3) Internet shopping values-hedonic and utilitarian shopping values, internet shopping mall attributes and perceived risks had an significant effect on the attitude and purchasing intention of the internet shopping mall.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.27 no.6
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• pp.1507-1517
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• 2017

Generally, information breach incidents are thought to be caused by external hackers. However, both direct and indirect information breach incidents by insiders are more frequent than by external hackers. It also accounts for more than half of the total information breach, so it should be prepared against insider breach. In this study, based on General Deterrence Theory(GDT) and Rational Choice Theory(RCT), we integrated the risk sensitivity and situational anxiety, which were studied in the field of traffic psychology to construct research model. Result of analysis shows that the impact of risk perceptions on the severity and certainty of perceived punishment was not statistically significant, but perceived benefits, situational anxiety, and severity and certainty of perceived punishment were found to influence the information breach intention.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.739-747
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• 2024

The purpose of this study was to identify the relationship between nursing students' COVID-19-related knowledge, perception of infection risk, and health beliefs and infection prevention behaviors, and to identify the factors influencing COVID-19 prevention behaviors, and to provide the necessary basic data for the preparation of measures to improve the infection prevention behaviors of nursing students. Data were collected from 161 nursing students 4th in G city. Data analysis was analyzed by descriptive statistics, Independant t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis using the SPSS 21.0 program.. AS a result of this study, Preventive Behaviors was found to have significant positive correlations with COVID-19 Risk Perception(r=.217, p=.006), Health Belief Model of Perceived benefit(r=.206, p=.009) and negative correlations with Perceived barriers(r=-.219, p=.005). The most influential factors the Preventive Behaviors of nursing students were the Perceived benefit (β=.17, p<.001), mental health status after COVID-19(β=.188, p=.014), and these factors explained 58% in Preventive Behaviors(F=9.686, p=.000). In conclusion, it is expected that nursing students' health belief promotion programs, infection-related curriculum, and emotional support programs can be developed and applied to improve the degree of infection prevention behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.727-736
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• 2005

The purpose of this study was to identify the new fashion brand evaluation attributes influenced by risk perception and its relationship with information search. As for the method of the research, questionnaires were given to 311 consumers who just finished shopping at new fashion brand stores. The results of this study were as follows: 1) New fashion brand evaluation attributes consisted of five factors; product experience attributes, celebrity credence attributes, product search attributes, brand credence attributes, salesperson search attributes. 2) New fashion brand evaluation attributes were found to be significantly influenced by risk perception. 3) The amount of information seeking and the use of information sources were found to be significantly related to the new fashion brand evaluation attributes. 4) The variables influencing on the new fashion brand evaluation attributes were age and monthly clothing expenses.

• Korean Journal of Human Ecology
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• v.22 no.5
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• pp.477-490
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• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• Journal of the Korean Home Economics Association
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• v.40 no.2
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• pp.161-173
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• 2002

This study explored the Internet searching values(utilitarian searching value and hedonic searching value) of college student consumers, typed the Internet searching values to four types, and analysed the level of perception to Internet shopping' benefit-risk according to the Internet searching value types. The subjects were 361 college students. We used Cronbach'$\alpha$, multiple regression, one-way ANOVA, and Scheffe' test as statistical analysis. The results were summarized as follows : 1) According to the Internet searching values, college student consumers were classified into 4 types - high utilitarian/high hedonic type, high utilitarian/low hedonic type, low utilitarian/high hedonic type, and low utilitarian/low hedonic type. 2) Both high utilitarian/high hedonic type and low utilitarian/high hedonic type had high level of perception to Internet shopping' benefit-risk.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.304-306
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• 2012

최근 들어 온라인 쇼핑몰과 SNS(Social Network Service)가 결합한 새로운 쇼핑방식인 소셜쇼핑(social shopping)과 소셜커머스(social commerce)가 핫이슈가 되었다. 소셜커머스는 이전에 존재하지 않던 수요를 창출해 낼 수 있다는 점에서 공동구매와는 전혀 다른 새로운 상거래방식이다. 소셜커머스는 50% 이상의 가격할인율과 특정 거래조건(품목, 거래가능 시간, 사용기간, 물량 등)의 제약을 통해 관심의 경제(economy of attention)를 극대화한 수익모델이라 할 수 있다. 본 연구에서는 소셜커머스에서 가격할인과 소비자들의 제품에 대한 지각된 위험은 충동구매에 어떤 영향을 미치는지에 대해서 검토하고자 하였다.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.15 no.3
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• pp.46-56
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• 2007

This research examined how pilots perceive risks when faced with emergency flight situations. We had 116 commercial airline pilots evaluate riskiness of 39 non-routine flight situations. The pilots' risk perception was analyzed as a function of their position (captain vs. first officer), expertise (expert vs. novice), and military flight experience (with vs. without military experience). Results showed that captains evaluated potential-risk situations and low-risk situations more dangerous than first officers. However, there were no differences between experts and novices, and between pilots having military flight experience and pilots not having military flight experience in risk perception. The analysis of multi-dimensional scaling revealed that the pilots used controllability as a key dimension for evaluating riskiness, though the other dimensions they used varied with their position, expertise, and military flight experience.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.206-216
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• 2001

This study was intended to identify the information search behavior according to the risk perception and clothing involvement. The data were collected via a questionnaire from 369 students of Semyung University in Checheon and data were analyzed by frequency, factor analysis, Cronbachs alpha and multiple regression. The results of this study were as follows; 1. Multiple regression revealed the fact that each type of involvement dimensions were influenced by the risk perception dimensions. Among four involvement dimensions, importance of clothing was the best influenced factor according to the risk perceptions. 2. Also information search behavior was influenced by risk perception and fashion involvement. Among four information search behaviors, industry providing search was the best influenced factor by the risk perception and clothing involvement.