• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.158-166
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• 2013

This study gave attention to the people who has resistance of the social media that tens to be the use as innovations. Therefore, this study examined the determinant factors of psychological resistance of the social media such as Twitter focused on students as none-users of social media. Total of 268 none-users participated in this study. The results were as follows. First, relative advantage influenced negatively on innovation resistance. Second, perceived complexity influenced significantly not on innovation resistance. Third, perceived risk influenced positively on innovation resistance. Therefore, social media related to social relationship should improve relative advantage, the other way, decrease perceived risk such as defamation and personal attack.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.627-631
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• 2020

We examined the factors affecting user satisfaction and persistent intention of use for the Internet-only banking services. Firstly, this study extracted factors that influence the acceptance of Internet-only banking services based on previous studies. The purpose of this study is to investigate the effect of perceived relative advantage, perceived convenience, perceived usefulness as independent variables based on Technology Acceptance Model for two dependent variables ; user satisfaction and intention for continuous use for internet-only banking service. The study showed that perceived relative advantage, perceived convenience, and perceived usefulness have a significant effect on user satisfaction and intention for continuous use as a result of an empirical analysis of 204 customers of internet-only banking services. Based on the results of the study, some practical implications for customer retention are suggested.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.111-134
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• 2006

This paper analyzes the resistance to mobile commerce services in consumer adoption process. Relative advantage, compatibility, perceived risk, complexity, self-efficacy, innovativeness and attitude for competing service have been chosen as independent variables. This paper also investigates on the significant factors which resist against adoption of mobile commerce service according to adoption phase. The results show that relative advantage, self-efficacy, perceived risk, attitude for competing service are significant factors to affect resistance to mobile commerce services. Relative advantage, perceived risk, attitude for competing service are significant resistance to mobile commerce services for consumers in before-adoption group and compatibility, complexity, self-efficacy are significant factors for consumers in after-adoption group. This study can be extended to new communication services such as Wibro and DMB to reduce resistances in early adoption phase.

• Management & Information Systems Review
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• v.36 no.2
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• pp.113-132
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• 2017

This research focuses on the effect of consumer's innovativeness and the trust in other domain affecting the intention to use mobile payment services. The result of this paper reveals that consumer's innovativeness has both a direct impact on the intention to use mobile payment services and a indirect impact. Relative advantage and image play a mediating role between consumer's innovativeness and the intention to use mobile payment services. Moreover, the study reveals that the trust in other domain not only directly affects on the intention to use mobile payment services but also indirectly affects by mediating relative advantage, image, and perceived risk. This study indicated that a customer's established trust in other domain influences his or her trust in mobile payment services. Electronic payment service providers should consider that the trust-building process encompasses other domain as well as mobile relationships. And electronic payment firms should do their best to reduce customers' perceptions of risk.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.55-67
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• 2015

This study examines innovation resistance to smart learning, an emerging innovative technology for startups and corporate ventures in the education market. The study explores whether the relative advantage, compatibility and complexity of an innovation, attitudes toward existing learning method(s), and perceived self-efficacy significantly affect innovation resistance. Additionally, the effects of such innovation resistance on future use and the moderating effect according to demographic characteristics are examined. The results of the analysis using a structural equation model showed that all the factors considered (except relative advantage) affects innovation resistance, innovation resistance significantly affects intention to use.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.199-200
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• 2019

모바일 간편 결제란 모바일을 통해 재화, 서비스 이용에 관련된 결제를 처리하는 것을 의미한다. 모바일 접속자가 늘어나고 모바일 채널로 구매하는 사용자 규모가 커짐에 따라 모바일 간편 결제 시장은 지속적으로 성장되고 있다. 따라서 본 연구에서는 청소년을 대상으로 모바일 간편 결제에 대한 이용 실태를 조사하고자 한다. 정보기술에 대한 개인혁신성과 현금 결제 습관을 사용자의 개인적 속성으로, 사용자가 인지하고 있는 위험성과 상대적 이점을 지각된 신념으로 보고 모바일 간편 결제 이용에 대한 청소년들의 인식을 연구하고자 한다. 대부분의 학생들이 온라인/모바일 쇼핑을 통해 모바일 간편 결제를 많이 사용하는 것으로 나타났으며, 상대적 이점이 있다고 높게 생각하고 있고, 현금 사용에 대한 습관 역시 높게 나타났다.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.47-67
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• 2000

본 연구는 전자상거래 쇼핑몰 개발이후 수용되고 확산되는 과정에서 소비자 지각위험 및 구매의도에 영향을 미칠 수 있는 요인들을 선행연구들로부터 도출하고, 이들 요인이 소비 자 지각위험과 구매의도와 어떻게 관련되는지를 조사하며, 이에 대하여 전자상거래 쇼핑몰 이용확산에 필요한 전략적 시사점을 도출하려는데 목적을 두고 수행되었다. 연구결과 소비자 지각위험에 영향을 미치는 변수로 복잡성, 기업의 명성, 보안성의 3가지 요인이었고, 구매의도에 영향을 미치는 변수로는 상대적 이점, 적합성, 마케팅 지원, 보안성의 4가지 요인이었다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.278-285
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• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.383-394
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• 2021

This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.51-67
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• 2011

This research looks at the innovative product characteristics, environmental properties, and personal attitudes as antecedents of consumer's perceived usefulness and easiness of product usage. And the attitudes toward digital convergence products and its acceptability as consequences. The results indicate that relative advantage, expectation for better product, the social influence, mass communications, and attitudes toward the new technology, significantly influence the perceived usefulness. The current research revealed that perceived usefulness is more influential over perceived easiness on the formation of positive attitude toward the product. The users of digital convergence products put more weight on the availability of the product functions rather than easiness of use.