• Digital Contents
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• 3호통권142호
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• pp.58-67
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• 2005

디지털콘텐츠 산업도 수출 황금시대가 열렸다. 지난해 최고 키워드가 됐던‘한류’는 디지털콘텐츠 시장에도 남의 말이 아니었다. 국내 선진 기술을 바탕으로 세계시장을 들썩이게 했다. 이제 국산 콘텐츠가 일본, 중국, 동남아시아를 넘어 유럽, 북미지역에서까지 잇단 성공신화를 일구고 있다. 이에 정보통신부는 올해 목표를‘세계로, 메이저 진출 원년으로’라고 잡았다. PC · SW산업에서는 서구 국가에 선수를 빼앗겼지만, 새로운 산업으로 각광받는 디지털콘텐츠 산업만큼은 우리나라가 세계 시장을 선도할 수 있다는 긍정적인 전망이 쏟아지고 있다. 이에 월간 <디지털콘텐츠>는 해외 주요국가의 디지털콘텐츠 시장에 대한 분석자료를 연재한다. 연재 내용은 한국소프트웨어진흥원이 조사한‘2004년 디지털콘텐츠 산업 해외시장 조사 연구 보고서’를 재구성한 것으로, 이 글을 통해 해외로 진출하고자 하는 국내 디지털콘텐츠 업계 관계자들의 해외시장에 대한 보다 현실적이고 정확한 정보를 얻을 수 있기를 기대한다.

• Journal of the Speleological Society of Korea
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• 제81호
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• pp.55-74
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• 2007

지하전철은 고비용 구축에 의한 대량 수송의 실적에도 불구하고 현실적으로 고액의 적자행정에서 벗어나지 못하고 있다. 선진국에서는 비용과 효율성을 위하여 지하전철선호에서 지상 모노레일로 급격한 변화를 가져오고 있다. 특히 경량화에 의한 첨단기술력에서 생산되는 고급 모노레일 카의 쾌적성, 친환경적, 경제성, 저소음, 저오염, 국지적 효율성 등에 의한 유비쿼터스 사회에 기여될 수 있는 최적의 조건을 가지고 있으므로 향후 지자체 위주의 행정에 의한 재정자립도의 확보를 위한 관광지의 개발에 관련된 천연성 지형지물, 인문성 문화제, 조경성 예술분야 등에 효자 상품으로 등극할 것이다. 이에 따라 정책적인 조정에 필요한 법제도 및 지방 조례 등의 조정으로 특색 있고 미래지향적인 모노레일 카의 정책방안의 설정이 시급하다. 특히 지정학적으로 3면이 바다로 위호되어 있고 중국, 러시아, 일본 등의 열강 국들에 육교적인 지정학적인 최상의 관광 및 첨단 한류문화의 교류의 니치성 상품의 활성화로 상대적으로 작지만 큰 경제적인 효과를 가져 올 수 있는 신 수송환경에 적극적인 행정과 민의의 접점에 교두보적인 수송의 르네상스 개념이 필요하다.

• International Commerce and Information Review
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• 제9권1호
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• pp.427-449
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• 2007

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

• Bulletin of Food Technology
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• 제26권4호
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• pp.307-313
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• 2013

대만은 인구 2,500만명의 국가로 중국진출의 전초기지로 활용이 가능한 매력적인 국가이다. 소비자의 가장 중요한 특징은 합리적인 소비를 중시하며, 가격에 민감하여 이를 활용한 다양한 마케팅이 중요하며 더운 나라로 음료형태의 건강기능식품이 가장 큰 규모를 형성하고 있으며, 건강기능식품의 경우 효능에 따라 제형을 선택하고, 젊은 층이 주 고객이나, 홍삼으로 주로 40대 이상이 소비하고 있다. 홍삼은 승열작용이 있다는 믿음을 가지고 있으며 중장년층이 주 고객이다. 홍삼형태로 80%가 약재상을 통해 유통되고 있으며 대만의 홍삼 시장은 한국과 차이가 있는 홍삼문화, 대기업 중심의 유통구조로 인한 벤더 중심 유통, 높은 제품경쟁력 그리고 막대한 판촉비 필요 등 대만 시장은 한국과 유사한 완숙기 시장을 형성하고 있다. 그러나 한류의 영향으로 한국에서 성공가능성이 큰 제품을 대만시장에 맞도록 수정하여 출시한다면 도전해 볼만한 시장임에는 틀림없다.

• Journal of the Korean Society of Costume
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• 제63권6호
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• pp.40-55
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• 2013

The purpose of this study was to find ways to increase sales and enhance of the competitiveness of the Korean fashion brands expanding into the Chinese market by conducting a survey of the Chinese female students in order to gather data regarding their preferences and features so that clothes that are more suitable for Chinese women can be designed. For this study, a survey was conducted to 305 students attending universities or language schools located in the metropolitan areas near Seoul who had exposure to Korean clothes. The study results can be summed up as follows: According to the analysis, the Chinese students preferred comfortable, practical, and casual styles. And the analysis shows that they prefer achromatic monotonous colors rather than vivid colors or splendid and complex patterns. The students felt that Korean clothes reflected the trends very well, and they also showed very high satisfaction with the design. The most common way of gathering information for their clothing purchase was through Internet search and magazine advertisements. The survey showed that the biggest strength of the Korean fashion brands was their ability to reflect the fast changing fashion trends in their designs, and they were very much satisfied with their diverse designs and colors. Among the domestic fashion brands, they prefer domestic SPA brands such as MIXXO, SPAO, and 8IGHT SECONDS.

• Journal of the Korean Society of Clothing and Textiles
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• 제33권4호
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• pp.655-665
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• 2009

The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

• The Journal of the Korea Contents Association
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• 제15권12호
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• pp.73-80
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• 2015

Starting the popularity of Korean dramas exported to China in 1996, the Korean wave started around the world market. Afterwards, as the Korean culture itself as well as dramas rapidly emerged as contents of the Korean market, the foreign direct sale consumers who want to buy Korean goods directly online are increasing at an alarming rate. This study each selected 4 domestic shopping malls and 4 foreign famous shopping malls which were conducting a global marketing currently and compared/researched them in the design aspect in order to apprehend if domestic online shopping malls were properly meeting the consumer environment of the foreign market. As a result, it was revealed that domestic online shopping malls conducting the global marketing could not fully understand the internet environment by countries and were going through a limit of the information delivery by SMS, and could not use the visual signs actively which were useful to the meaning delivery. Accordingly, this thesis suggested a plan to actively utilize the variable element considering various screens to the design, plan to efficiently design the text for solving the language problem by countries, and plan to design using the developing IT technology as a solution to those problems.

• The Research Journal of the Costume Culture
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• 제27권5호
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• pp.479-495
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• 2019

This study defines Korean wave stars as Korean wave human brands and examines the influence of the characteristics, attachment, and self-congruity of the Korean wave human brand on brand equity. For this, this study surveyed Chinese female consumers in their 20s and 30s who consume many Korean wave products from May 2018 to June 2018. First, human brand characteristics, attachment, self-congruity, Korean wave aspiration level, and brand equity according to demographic characteristics were identified. Second, characteristics, attachment, self-congruity, and the aspiration level of the Korean wave human brand showed correlations with brand equity. However, brand awareness, a sub-factor of brand equity, does not show correlations with self-congruity. Third, characteristics, attachment, self-congruity, and Korean wave aspiration level had a positively influenced brand equity. Fourth, when looking into the mediated effect of attachment on brand equity, both human brand characteristics and self-congruity showed a partially mediated effect. Fifth, when analyzing the adjustment effect in the Korean wave aspiration level, a group with higher Korean wave aspiration level showed more correlations with attachment and brand equity. This study found that attachment and self congruity are important elements in forming human brand and brand equity. This study is significant in that it verified the influence of Korean wave brand power that has been on the rise recently on brand equity and provided a theoretical basis that has allowed researchers to determine that the characteristics, attachment, and self-congruity of Korean wave human brand significantly influence brand equity.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제22권2호
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• pp.362-367
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• 2021

This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.

• International Commerce and Information Review
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• 제16권1호
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• pp.3-24
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• 2014

When the Korean Wave was sweeping over China, Asia, Other Countries, Some people worried that the ambiguity of the copyright act would obstruct export of the entertainment contents. To solve this problem, the copyright authentication was introduced in the copyright act, enforcement for its, etc. There are two authentication systems at copyright. One is right authentication protected by copyright, Other one is licence authentication received from the owner. This study is meant to seeking the problem of insufficient regulation related to copyright authentication. According to analysis of FGI in this study, the existing system does not support a proper and specific way how to suggest a long term perspective in the transaction of Korean Contents between Korea and China. The key to success of copyright authentication system between Korea and China depends upon the implementation of the system of copyright mutual authentication. To do so, In reality, laws, institutions, technologies, policies, and operations, etc. should be Inter-operability. Also we should realize that this system gives mutual benefits at transaction between the two countries. Thus, it is important for two countries to effort trade cooperation continuously.