• 제목/요약/키워드: 중국문화산업

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A Study of Visual Merchandising Effectiveness: A Cross-cultural Study of Korean and Chinese Consumers (비주얼 머천다이징 효과에 관한 연구: 한국과 중국 소비자의 비교문화연구)

  • Park, Hyun-Hee;Li, Qin;Jeon, Jung-Ok
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.439-449
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    • 2010
  • The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

A Longitudinal Study on e-Service Quality Dimension to Each Period of Korea Wave for Rediffusion in Southeast Asia using QFD (QFD를 이용한 동남아시아 한류재확산을 위한 e-서비스 품질차원의 한류시점별 종단분석 연구)

  • Jang, Bo-Kwon;Park, Ki-Nam
    • Journal of Korea Society of Industrial Information Systems
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    • v.20 no.6
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    • pp.79-90
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    • 2015
  • Since the late 1990s, the Korea wave has been very big issue among Asian nations. It has been increased in some regions including Russia, East Europe, South America but it has been decreased in some regions including Southeast Asia, Japan and China. The stream of Korea wave has been changed until now. We need a study considering on the time period of Korea wave. So this paper shows several implications from some changes by each time period of Korea wave for Southeast Asia cultural regions. In order to achieve objectives of the paper, we collected and classified 2511 requirements from bulletin board systems and e-mails. It shows how to improve e-service quality and to enhance nation brand utilizing types of requirements of Southeast Asia cultural regions and by the time period of Korea wave using QFD methodology. These implications are applied to design a tourism website for Southeast Asia cultural region.

A Study on Korean Inbound Tourism Market Efficiency Strategy Using Portfolio Theory (포트폴리오 이론을 적용한 한국 인바운드 관광 효율화 전략 연구)

  • Son, Sae Hyeong;Park, Jae Eun;Kim, Eunmi;Koo, Chulmo;Han, Ingoo
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.265-285
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    • 2020
  • The inbound tourism market is recognized as a vital sector of the tourism industry today, but it is highly volatile due to each country's economic, social, and cultural variables. The causes of volatility vary according to the inbound country, and we intend to revitalize the stabilized tourism industry by minimizing risks. In this study, the portfolio theory was applied to derive the optimal combination for each country to achieve the minimum risk level's maximum growth rate. The number of inbound travelers and the average expenditure per person was simultaneously applied. As a result of the analysis, the best mix by country based on the number of inbound travelers was the UK, the United States, Germany, China, and Japan. Based on average spending, each country's best combinations were Thailand, Middle East, Singapore, Japan, Russia, Hong Kong, and Germany. It is expected to be able to establish a plan to operate the Korean inbound tourism market strategically.

Key Trends in Smart Agriculture Policies and Their Geographical Implication (스마트농업의 주요 정책 동향과 지리적 시사점)

  • Kim, Na-Ri
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.3
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    • pp.397-419
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    • 2022
  • Smart agriculture has emerged to be a solution to the global food crisis and a new growth engine in the era of the Fourth Industrial Revolution. The purpose of this study is to reveal the spatiality of smart agriculture by analyzing smart agriculture policies in major countries and examining how major's agricultural knowledge and experience are expressed in specific agricultural environment. I selected China, Japan, the Netherlands, and the United States as representative examples. In the analysis of agricultural policy, the direction, governance and main areas and technologies were focused. As a result, it is found both standardization strategy and the localization strategy work at the same time. Standardization strategies decontextualize technologies and policies from the economic, social, cultural, and ecological contexts of region. The regionalization strategy builds a smart agricultural model for each country with reflecting geographical characteristics. This study could be for facilitating further researches on geographies of agricultural technology and agricultural knowledge production.

Factors and Sources of Regional Competitive Advantage: The Case of the Hospitality Industry of Jeju Island (지역의 경쟁우위 요인과 원천에 대한 연구: 제주지역 관광산업을 중심으로)

  • Yoon, Dong Jin
    • International Area Studies Review
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    • v.21 no.4
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    • pp.195-222
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    • 2017
  • This exploratory study analyses the factors, sources and effects of the regional competitive advantage of Jeju Island in Korea in global competition era. The competitive advantage of Jeju Province is analysed with the triple diamond model based on Porter's model for the competitive advantage of nations. The competitive advantage factors of Jeju Province are measured through the competitive advantage of the hospitality industry, which is one of the major industries of Jeju Island. These factors include outstanding natural landscape, domestic hospitality industry workforce, social overhead capital, massive domestic and international tourists, growth of related industries such as duty free shops and casinos, and coincidences such as Jeju Olle trail construction and Chinese government's international travel approval. Since these factors are based on local, domestic and international management resources, this study suggests that obtaining such resources is critical among Jeju hospitality industry in gaining the competitive advantage. Although the competitive advantage of Jeju hospitality industry is increasing, the organic connections with the regional economy are required for improvements on Jeju residents' quality of life. This study examines the factors and origins of competitive advantages on a regional level instead of a national level, and further investigates how the characters and origins of these factors affect the local economy. The results suggest that the triple diamond model is suitable for evaluating the regional competitive advantages.

Space Development and Law in Asia (아시아의 우주개발과 우주법)

  • Cho, Hong-Je
    • The Korean Journal of Air & Space Law and Policy
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    • v.28 no.2
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    • pp.349-384
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    • 2013
  • The Sputnik 1 launching in 1957 made the world recognize the necessity of international regulations on space development and activities in outer space. The United Nations established COPUOS the very next year, and adopted the mandate to examine legal issues concerning the peaceful uses of outer space. At the time, the military sector of the U.S.A. and the Soviet Union were in charge of the space development and they were not welcomed to discuss the prohibition of the military uses of outer space at the legal section in the COPUOS. Although both countries had common interests in securing the freedom of military uses in outer space. As the social and economic benefits derived from space activities have become more apparent, civil expenditures on space activities have continued to increase in several countries. Virtually all new spacefaring states explicitly place a priority on space-based applications to support social and economic development. Such space applications as satellite navigation and Earth imaging are core elements of almost every existing civil space program. Likewise, Moon exploration continues to be a priority for such established spacefaring states as China, Russia, India, and Japan. Recently, Companies that manufacture satellites and ground equipment have also seen significant growth. On 25 February 2012 China successfully launched the eleventh satellite for its indigenous global navigation and positioning satellite system, Beidou. Civil space activities began to grow in China when they were allocated to the China Great Wall Industry Corporation in 1986. China Aerospace Corporation was established in 1993, followed by the development of the China National Space Administration. In Japan civil space was initially coordinated by the National Space Activities Council formed in 1960. Most of the work was performed by the Institute of Space and Aeronautical Science of the University of Tokyo, the National Aerospace Laboratory, and, most importantly, the National Space Development Agency. In 2003 all this work was assumed by the Japanese Aerospace Exploration Agency(JAXA). Japan eases restrictions on military space development. On 20 June 2012 Japan passed the Partial Revision of the Cabinet Establishment Act, which restructured the authority to regulate Japanese space policy and budget, including the governance of the JAXA. Under this legislation, the Space Activities Commission of the Ministry of Education, Culture, Sports, Science, and Technology, which was responsible for the development of Japanese space program, will be abolished. Regulation of space policy and budget will be handed over to the Space Strategy Headquarter formed under the Prime Minister's Cabinet. Space Strategy will be supported by a Consultative Policy Commission as an academics and independent observers. By revoking Article 4 (Objectives of the Agency) of a law that previously governed JAXA and mandated the development of space programs for "peaceful purposes only," the new legislation demonstrates consistency with Article 2 of the 2008 Basic Space Law. In conformity with the principles laid down in the 1967 Outer Space Treaty JAXA is now free to pursue the non-aggressive military use of space. New legislation is the culmination of a decade-long process that sought ways to "leverage Japan's space development programs and technologies for security purposes, to bolster the nation's defenses in the face of increased tensions in East Asia." In this connection it would also be very important and necessary to create an Asian Space Agency(ASA) for strengthening cooperation within the Asian space community towards joint undertakings.

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Research of the Neo-Confucianism and the development of Landscape painting in Song Dynasty (성리학(性理學)과 산수화(山水畵)의 발전에 관한 연구 - 송대를 중심으로 -)

  • Jang, Wan-sok
    • The Journal of Korean Philosophical History
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    • no.32
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    • pp.309-336
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    • 2011
  • There were various linking points that connect Li xue(Neo-Confucianism) to aesthetics in Song Dynasty as following. 1. The traditional moral as "pursuing pleasure of Kong-zi and Yan Hui" 2. Esteem of "life and vitality". Scholars of Li xue in Song regarded the pleasure of acting up to "benevolence" as a beauty, and this benevolence originated in the "heaven and earth; the universe". "Benevolence", that is to say, is name of the nature that continuous reproduction breed in an endless succession by "Yin-Yang the universe", thus the natural "life and vitality" of the "heaven and earth" as the matter of course is the perfect beauty. 3. An idea of "serene contemplation". Originally the "serene contemplation" belongs to discipline of "Li xue", however simultaneously this conception was entirely applicable to aesthetic point of view. 4. Cosmological consciousness. In the same manner, the "pleasure" which is moralistic and moreover aesthetic is indivisible from cosmic contemplation itself. Because of this point, the art and aesthetics of Song Dynasty self-consciously had the cosmological consciousness in its fullness. 5. Respect of beauty of nature. Scholars of "Li xue" considered as : no matter what "Li" or "Qi" that producing all things is "coming of itself", that is by no means artificially operated or prearranged in advance. Such standpoint was applied to creative art and made art of Song Dynasty esteem beauty of nature (coming of itself) exceedingly. 6. Laying stress on "disposition". Scholars of "Li xue" ordinarily valued much of "disposition of a sage", consequently this tendency influenced on aesthetics. "disposition" indicates the whole impression that one who has appearance and the inside(personality, temper, thought, etc.) gives to others. By putting that impression into practice of art and literature, it is to materialize the works of art as a unity of form and subject, also as an expression of human existence that breathed into one's sensibility on the whole. 7. Principles of "completing inquiry", "study the laws of nature by close access" of "Li xue". These principles made art and literature of Song Dynasty take a serious view of "Li" of all over the universe, so made them close investigate things, and after all have achieved very remarkable characteristic in art and literature, especially in paintings of Song Dynasty. Theory of painting in Song Dynasty had occupied considerably high position in Chinese aesthetic history. It was positively superior to former generations no matter what in quantity or in theoretical minuteness and its systematic level. Undoubtedly the Chinese theory of painting had been achieving development time after time since Song Dynasty. However if we could make a comparison it with every single period (ex. Yuan, Ming, and Qing Dynasties), there is no prominent period than Song Dynasty in theory of paintings. Song period had number of essays of Landscape painting.

Case Analysis and Prospect of K-POP Performance Art's Overseas Entry by Joint Venture (K-POP 공연 예술의 합작 투자에 의한 해외 진출 사례 분석 및 전망)

  • Ko, Kyu-Dae
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.191-200
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    • 2020
  • Companies are seeking to maximize profits through exports and imports in the ultra-fast, ultra-high-speed modern society. It is only possible to sustain its survival if it targets the global market, not based on any specific region. The K-POP group is also targeting overseas markets in a manner similar to the various global strategies used when companies make inroads into foreign markets, including exports, contracts and direct investment. The K-POP group is engaged in various forms of activities, ranging from simple forms of performance (export) that are visited and staged by an invitation from a certain foreign country to series performances (license) by an invitation from a local promoter and tour performances using its capabilities. The K-POP group is seeking to go beyond the art of single-stage performances and make a systematic plan and make inroads into foreign countries in the form of direct investment suitable for each foreign country. The K-POP group made inroads into overseas markets in the form of simple performances from the late 1990s to 2005, when 'Korean Wave' was first introduced. Group H.O.T., etc. are typical examples. Since then, it has sought to enter overseas markets in the form of franchises by accepting overseas members by 2018, starting with Super Junior in 2005. Since then, the K-POP group in the form of joint investment attempted as group IZ*ONE in 2018 appeared, and a voice story came out in September 2018 when South Korea's JYP Entertainment and Tencent of China joined forces. Unlike K-POP Group, which has entered foreign markets with a global strategy based on the existing export method (H.O.T.), 'Boystory' is a representative group that is made with joint investment, which is a direct investment method. In February 2020, RBW released 'D1Verse,' a five-member group selected by Vietnam's reality show, as a joint investment-type group. This shows the possibility that domestic and foreign companies will release a group in the form of joint investment in order to pursue both globalization and localization.

Success Factors Analysis of Chinese Large Scenario Experience Drama:'You Jian Ping-yao' (중국 대형정경체험극 '우견평요'의 성공요인 분석)

  • Wang, Yilun;Jang, Hyewon
    • 지역과문화
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    • v.8 no.3
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    • pp.27-48
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    • 2021
  • In recent years, China's tourism performing art in a series of new completion of the project, increase the box office of tourism performing arts industry, higher economic income, at the same time led to the formation of brand of tourism performing arts and has a good reputation, with the regional culture, has a certain role in promoting economic development, including Large scenario experience drama is one of the key projects. Large scenario experience drama is a new form of drama that simulates the space design of real environment and enables the audience to have active experience in visual, auditory, smell, taste, touch and other senses with strong interactivity.Large scenario experience drama are adapted from traditional Chinese culture, regional culture and long-passed stories, and combine high technology such as lighting, sound effects, special effects and 3D effects to make the audience's experience more real.As the first Large scenario experience drama in China, 'You Jian Ping-yao' reflects the profound culture of Shanxi with new forms of expression and creative means, in the form of scene experience and make the audience more intuitive feel the 'Shanxi emotion', 'Shanxi sentiment' and 'Shanxi Morality', carry forward the traditional culture at the same time, also passed the Shanxi ancient and great values, strengthened the drama of China's movie village, impetus the development of the tourism industry in Shanxi, drive the Shanxi region of jingjing, gradually formed a complete industrial chain. However, there are also limitations such as improper plot connection and improper tourist management, which can improve the performance effect through more audience interaction and guidance. Therefore, it can be seen that large-scale situational experience dramas play a great role in promoting the dissemination of traditional culture and values, the development of tourism industry, the formation of regional brand characteristics and economic development. Through these, it can be seen that large-scale situational experience plays have enlightenments such as innovative thinking content, gradually forming an industrial chain closed-loop, and broadening publicity channels for the development of live-action performances.

The Satisfaction Analysis of Suburban Rural Human Settlements in Henan Province, China -Focused on Tai Nan Village - (중국 허난성(河南省) 도시 근교형 농촌 거주환경 만족도 분석 - 태남마을(太南村)을 중심으로 -)

  • Hou, ShuJun;Jung, Teayeol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.1
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    • pp.72-84
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    • 2023
  • The Rural Revitalization Strategy (2018-2022), published by the Chinese State Council in 2018, represents a new period of rural development in China. Suburban areas are more convenient than other rural areas in integrated urban-rural development but are under greater pressure from construction and industrial pollution. As a rural area with a high proportion of rural areas, it would be valuable for Henan province to gain a comprehensive grasp of rural human settlementst while identifying problems and proposing solutions. The purpose of this study is to analyze the satisfaction of the evaluation items based on the usage status and life perception of the residents of Tai Nan village, a suburb-type rural village in Henan province. The study proposes improvement programs based on the evaluation results. As a result of the study, 24 evaluation items were derived and divided into five categories: "Living Service Facilities", "Housing Environment, "Road Environment", "Health & Ecology Environment", and "Social & Cultural Environment". The Fuzzy Comprehensive Evaluation Method was used to find the overall satisfaction level of the human living environment in Tai Nan village, which was "average", among which "Living Service Facilities" was the most important "Health & Ecology Environment" was the least satisfied. Based on these results, an improvement plan is proposed in three stages. First, the living service will be improved while strengthening the facility management of the hygiene and the ecological environment. Second, reasonable improvement of housing and the road environment will be applied. Third, programs will be introduced to cultivate residents' ability to build their own and improve the social and cultural environment. This study provides basic data for the future improvement of rural settlements in the suburban areas of Henan province and is of great significance in gradually improving the the residents' quality of life.