• Title/Summary/Keyword: 준거

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Retail Sale Advertising: Effects of Reference Price, Price Rationale and Price-Quality Inference on Evaluation of Apparel Attributes (비교가격 광고의 준거가격과 소매점의 가격할인취지 및 소비자의 가격 -품질 연상 심리 수준이 의류제품 속성 평가에 미치는 영향-)

  • Hyun, Ji-Eun;Hong, Hee-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.47-75
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    • 2002
  • The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

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Delphi Survey to Develop an Analysis Framework for Mathematics Textbooks from a Critical Mathematics Education Perspective (비판적 수학교육 관점에 따른 수학교과서 분석준거 개발: 전문가 델파이 조사를 중심으로)

  • Song, Ryoon-Jin;Ju, Mi-Kyung
    • Journal of Educational Research in Mathematics
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    • v.27 no.1
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    • pp.113-135
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    • 2017
  • The purpose of the research was to develop an analysis framework for Korean mathematics textbooks from a critical mathematics education perspective. For this, we conducted a comprehensive literature review regarding critical theory, critical education, and critical mathematics education. Based on the literature review, we derived a preliminary framework for textbook analysis. To validate the preliminary framework delphi survey was carried out twice with 21 expert panelists in the field of mathematics education and multicultural education. The first delphi survey was conducted with open-ended questions to investigate diverse opinions regarding educational goals, contents, and teaching methods of critical mathematics education. The second delphi survey was conducted with Likert-type scale and it was analyzed using Mean, Contents Validity Ratio, Degree of Consensus. As the result of the whole research procedures, the final analysis framework was developed consisting of four categories: classical knowledge, community knowledge, communicative knowledge, and political knowledge. A development of the analysis framework from a critical mathematics education perspective could give a significant impact on the mathematics curriculum or mathematic teacher education in the Korea and a meaningful initial step for the effort of practicing critical mathematics education. It is expected that this study could not only incite consideration for the better mathematics education but also expand the prospect of research and practice in mathematics education. This study would provide a new paradigm of future mathematics education with which to teach and guide students to become members of world civil society with mathematical power and critical competency.

Development of Evaluation Criteria on Digital Text-book (디지털 교과서의 평가 준거 개발)

  • Jeong, Young-Sik
    • The Journal of Korean Association of Computer Education
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    • v.11 no.3
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    • pp.13-20
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    • 2008
  • The Ministry of Education, Science and Technology has been developing the digital textbooks from 2007. But the evaluation criteria on the digital textbooks is not prepared, so it is difficult to develop excellent digital textbooks and to select superior ones. In this study, we researched into the concept, attributes and functions of the digital textbook in order to select the evaluation indicators, based on the literature reviews of digital textbooks, core evaluation measures and criteria were identified. And three methods were employed: a Delphi study, expert forums, and simulation tests. The results of these studies led the development of an evaluation criteria which consisted of four evaluation areas and 74 questions. The four evaluation areas consisted of content area, instrument design area, platform area and user area.

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An Interpretation and Application of Uniform Laws for International Trade by Principles for Achieving Uniformity (통일사법협약의 원칙에 의한 국제거래 통일준거법의 제정과 적용 고찰)

  • Kim Sung-Hoon;Choi Seong-Wook
    • Management & Information Systems Review
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    • v.7
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    • pp.451-462
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    • 2001
  • 국제물품매매계약은 당사자간의 합의에 의해서 이루어진다. 그러나 국제간의 물품매매에 관련하여 모든 상황을 특정계약에 반영하는데는 한계가 있다. 따라서 특정계약에 대한 해석과 판단의 기준이 되는 하나의 보편적이며 합리성에 기초를 둔 준거법이 필요하게 된다. 이러한 준거법은 어느 특정국가의 사범으로 충분할 수도 있지만 국제거래가 안전하고 원활하게 실행되기 위해서는 그것이 세계 어느 나라에 있어서도 같은 내용의 통일적인 법에 의하여 규율되는 것이 바람직하다. 특히 경제적 합리성에 기초를 둔 거래법의 분야에서는 이론적으로 법의통일은 가능하며 실제적으로는 로마의 사법통일협회(UNIDROIT)나 국제연합 국제상거래위원회(UNIDROIT)에 의하여 지금까지 어느 정도 통일사법 제정의 필요성이 꾸준히 제기 되어 왔다. 이러한 목적을 수행하기 위하여 UNICITRAL(국제연합 국제상거래위원회)이 1980년에 발표한 국제물품매매계약에 관한 UN 조약-비엔나협약(CISG)은 국제간의 물품매매에 관한 계약법으로서 중요한 역할을 수행하고 있다. 비엔나협약(CISG)의 법리적인 근거는 "자주적인 준거법의 제정 및 그 적용상의 통일성"에 있다는 것이다. 또한 그 내용을 보면 첫째, 지역적 의미를 가지는 법률용어의 사용을 피하고 대신 격지간의 계약시 실제로 발생하는 현실적 사례의 관점에서 법안을 작성하고자 하였고 둘째, 그 내용을 달리하고 있는 각국의 사법을 통일하는 것에 의해 모든 사법적 법률관계에 같은 내용의 사법을 적용하는 방법, 즉 세계통일사법의 제정이라 하겠다. 본 연구는 비엔나협약(CISG)의 입법취지와 배경을 고찰하였으며 또한 통일사법으로서 협약상의 "일반원칙의 통용"을 계약성립(Formation of Contract)의 과정별로 정리하였다.

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Development of Evaluation Criteria For Game-style Courseware Based on HCI (HCI 이론을 적용한 게임형 학습 프로그램 평가 준거 개발)

  • Lee, Jeong-Hee;Lee, Jae-Mu
    • Journal of Korea Game Society
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    • v.7 no.2
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    • pp.91-100
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    • 2007
  • The purpose of this study is to develope a criterion for evaluation on game-style courseware by the application of HCI theory. The HCI theory, which deals with principles or methods for developing systems people can use conveniently and pleasantly, has been applied to overall area of program development. And it also has been widely used to evaluate learning programs. However, there have been few studies on a game-style courseware evaluation on the basis of the HCI theory. Thus, it is necessary to apply the HCI theory to studies on the game-style courseware evaluation. This paper shows that evaluation criteria are developed on three viewpoint bases : usefulness, usability, and affect which are as elements in HCI. The evaluation criteria developed in this paper can be applied to a basis for evaluation on game-style coursewares.

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Development of Evaluation Criteria and Analysis For Game-type Learning Program Based on HCI (HCI 이론에 기반한 게임형 학습 프로그램 평가 준거 개발 및 적용)

  • Lee, Jeong-Hee;Lee, Jae-Mu
    • Journal of The Korean Association of Information Education
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    • v.11 no.1
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    • pp.1-9
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    • 2007
  • The purpose of this study is to develope a criterion for evaluation on game-type learning programs by the application of HCI(Human Computer Interaction) theory. And to analyze game-type learning programs for elementary students on the criterion developed in this study. The HCI theory, which deals with principles or methods for developing systems people can use conveniently and pleasantly, has been applied to overall area of program development. And it also has been widely used to evaluate learning programs. However, there have been few studies on a game-type learning program evaluation on the basis of the HCI theory. This paper shows that evaluation criteria are developed on three viewpoint bases : usefulness, usability, and affect which are as elements in HCI. And analyzes the game-type learning programs from these three points of view. The evaluation criteria developed in this study can be applied to a basis for evaluation on game-type learning programs, and the analysis will be able to be a useful guide to game programers as well as its users.

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Prospective Changes of English Digital Textbook Based on the Universal Design for Learning (보편적 학습 설계에 근거한 영어과 디지털 교과서 개선 방안)

  • Kim, Jeong-ryeol
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.674-683
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    • 2015
  • One of the issues with the textbooks pertinent to the current study is whether or not the Universal Design for Learning (UDL) factors have been dealt to satisfy students with different aptitudes in learning the core objectives of the lessons. This study develops a modified version of the UDL analysis criteria from the cross curricular criteria to language teaching and learning and uses it to analyze the sequence of digital English textbooks to investigate the descriptive statistics of the UDL factors in the new textbooks. The result shows that the textbook is designed most favorably to the students with the talent of linguistic aptitude and less favorably to the students with other types of aptitudes. The sequence analysis shows that sentence/word length and appearance of new words are incrementally sequenced as students advance upper grades. However, the syntactic complexity of middle school curves up steeply which is different from the elementary school textbooks. The UDL analysis will provide learning factors to consider when designing digital English textbooks to cover different aptitudinal groups.

A Base Research in regards to the Standards of Comics Criticism -Based on the Classical Aesthetic Theories- (만화비평의 준거 마련을 위한 기초연구 -고전적 예술이론을 바탕으로-)

  • Koh, Cheol-Hwan;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.763-766
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    • 2006
  • It's a seldom case that someone denies comics are one of art forms. On the other hand, Comics are usually skipped in discussions about arts, because it seems the attempts to find out the artistic worth of comics are not successful. The very work which figures out the worth of the works of arts belongs to criticism. However the standards of comics criticism are not prepared yet, though criticism should have standards to make a decision. Therefore, this thesis intends to suggest the standards of comics criticism to figure out the worth of comics. In order to reach the end, the discussions on this thesis go on the classical aesthetic theories, because the classical aesthetic theories had attempted to find out the universal worth of arts. After that, with the standards supplied by the aesthetic theories, I will suggest the specific standards of comics criticism finally.

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Validity of the Criteria for Assessing the Degree of Preference of Science Learning Programs for Gifted Elementary Pupils (과학 학습 활동에서 초등학교 상위집단 학생들이 선호하는 과제 특성 평가 준거의 타당성)

  • Oh, Won-Kun;Park, Jong-Seok;Park, Jong-Wook;Chung, Byung-Hoon
    • Journal of The Korean Association For Science Education
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    • v.22 no.1
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    • pp.32-39
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    • 2002
  • Three conjectures as the criteria for developing differentiated science learning program for gifted elementary students were derived from the previous research report: 1) The students' reasons why certain educational programs were thought to be interesting or profitable could be classified into the 3 criteria; novelty, curiosity, participation. 2) Students used to think that the programs were interesting if at least anyone of the above 3 criteria is fulfilled. 3) They think, especially, that the programs were profitable if the curiosity criterion is satisfied. To check these conjectures, 47 students were investigated with a Likert type questionnair asking how much the given program is interesting and profitable to themselves after they finished a set of programs for gifted students.

Basic research for development of evaluation criteria for invention education program (발명교육 프로그램 평가준거 개발을 위한 기초 연구)

  • Lim, Byeong-ung;Choi, Wan-Sik
    • 대한공업교육학회지
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    • v.45 no.2
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    • pp.86-107
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    • 2020
  • The purpose of this study is to increase the effectiveness and efficiency of invention education by presenting basic evaluation criteria that can be used when designing and preparing invention education programs in various educational institutions that operate invention education. The results of this study are as follows. First, the stage of the Invention Education Program was named '4P stage' as 4 stages of 'Planning, Preparation, Process, and Product'. Second, the areas of evaluation of the planning stage of the invention education program are 'goal setting, demand analysis' and curriculum design. The preparatory stage evaluation area is 'Developing an Invention Education Program, Securing Human Resources, Securing Physical Resources'. The evaluation area of the course level is 'program operation, program management, learner management'. The evaluation area of the calculation stage is 'education performance, achievement results, and education evaluation'. Invention education program evaluation criteria will play a role to enhance and manage the quality of invention education program. In addition, it is judged that this will be the basic data for developing evaluation criteria for the invention education program through the reconciliation process through reflux and the validation process of related experts at various invention education institutions.