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인터넷 비즈니스의 고객지향 마케팅: 패션 비즈니스에의 적용

  • Lee, Cheol
    • Proceedings of the Costume Culture Conference
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    • 2000.09b
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    • pp.1-10
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    • 2000
  • 최근 우리나라에서도 인터넷 사용인구가 1000만 명을 넘고 인터넷 비지니스에 대한 일반인과 기업들의 관심이 본격화되고 있다. 이처럼 인터넷 비지니스가 활발하게 전개되면서, 인터넷 비즈니스의 고객만족과 이를 위한 고객지향 마케팅 활동이 중요시되게 되었다. 즉 인터넷을 이용하여 어떻게 하면 고객만족을 달성할 수 있으며, 또한 인터넷 비즈니스에 적합한 마케팅 전략을 어떻게 수립할 수 있는가가 인터넷 비즈니스의 경영자에게 중요한문제로 제기되고 있다. 인터넷 비즈니스에서는 오프라인의 전통적인 기업(블릭 앤 모터:Brick and Motar)보다 고객만족이 훨씬 중요하다. 이처럼 중요한 고객 만족 수준을 높이기 위하여는 마케팅 활동이 고객지향 관점에서 이루어져야 한다. 따라서 본 논문에서는 인터넷 비즈니스의 마케팅이 고객지향 관점에서 어떻게 이루어져야 하는가를 마케팅의 기본과정에 따라 살펴본다. 구체적으로 본 논문은 인터넷 비즈니스의 특성과 성공요인, 인터넷 마케팅과 전통적 마케팅의 차이, 인터넷 비즈니스의 시장 세분화 및 표적 고객 선정, 그리고 인터넷 비즈니스의 마케팅 믹스 전략을 고객지향 관점에서 살펴본다. 그리고 마지막 장에는 인터넷 비즈니스의 고객지향 마케팅을 패션 비즈니스에 적용하여 인터넷 비즈니스의 앞으로 나아갈 방향을 제시해 본다.

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Analysis of Potential to Achieve Carbon Neutrality through Technical Definition and Case Study of Carbon-Neutral Buildings (탄소중립 건물의 기술적 정의와 사례 분석을 통한 탄소중립 달성 잠재성 분석)

  • Min Hee Chung
    • Land and Housing Review
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    • v.15 no.2
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    • pp.19-28
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    • 2024
  • This study analyzes the potential to achieve carbon neutrality through the technical definition and case studies of carbon-neutral buildings. In line with the Paris Agreement of December 2015, the global community has committed to limiting the average temperature rise to below 2oC and striving to restrict it to 1.5oC above pre-industrial levels. Achieving this requires reaching a net-zero state by 2050 and necessitates transitions across various sectors including energy, land use, and transportation. This research explores the technological approaches and real-world examples of carbon-neutral buildings, assessing their feasibility and limitations. By examining the definition of carbon-neutral buildings and presenting various technological solutions and case studies from both domestic and international contexts, this study evaluates the effectiveness and practicality of carbon-neutral buildings. The findings offer specific guidelines for the design, construction, and operation of carbon-neutral buildings and provide practical information for policymakers and practitioners aiming to create sustainable built environments.

Cross-Lingual Style-Based Title Generation Using Multiple Adapters (다중 어댑터를 이용한 교차 언어 및 스타일 기반의 제목 생성)

  • Yo-Han Park;Yong-Seok Choi;Kong Joo Lee
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.8
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    • pp.341-354
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    • 2023
  • The title of a document is the brief summarization of the document. Readers can easily understand a document if we provide them with its title in their preferred styles and the languages. In this research, we propose a cross-lingual and style-based title generation model using multiple adapters. To train the model, we need a parallel corpus in several languages with different styles. It is quite difficult to construct this kind of parallel corpus; however, a monolingual title generation corpus of the same style can be built easily. Therefore, we apply a zero-shot strategy to generate a title in a different language and with a different style for an input document. A baseline model is Transformer consisting of an encoder and a decoder, pre-trained by several languages. The model is then equipped with multiple adapters for translation, languages, and styles. After the model learns a translation task from parallel corpus, it learns a title generation task from monolingual title generation corpus. When training the model with a task, we only activate an adapter that corresponds to the task. When generating a cross-lingual and style-based title, we only activate adapters that correspond to a target language and a target style. An experimental result shows that our proposed model is only as good as a pipeline model that first translates into a target language and then generates a title. There have been significant changes in natural language generation due to the emergence of large-scale language models. However, research to improve the performance of natural language generation using limited resources and limited data needs to continue. In this regard, this study seeks to explore the significance of such research.

Camera Exterior Orientation for Image Registration onto 3D Data (3차원 데이터상에 영상등록을 위한 카메라 외부표정 계산)

  • Chon, Jae-Choon;Ding, Min;Shankar, Sastry
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.25 no.5
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    • pp.375-381
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    • 2007
  • A novel method to register images onto 3D data, such as 3D point cloud, 3D vectors, and 3D surfaces, is proposed. The proposed method estimates the exterior orientation of a camera with respective to the 3D data though fitting pairs of the normal vectors of two planes passing a focal point and 2D and 3D lines extracted from an image and the 3D data, respectively. The fitting condition is that the angle between each pair of the normal vectors has to be zero. This condition can be represented as a numerical formula using the inner product of the normal vectors. This paper demonstrates the proposed method can estimate the exterior orientation for the image registration as simulation tests.

A Study on the Design Technique for Energy Performance Indicators of Existing Office Buildings (기존 오피스건물 에너지성능지표에 따른 설계기법 연구)

  • Jung, Hyungtae;Lee, You Na;Kim, Insoo;Ahn, Jong-Wook
    • Journal of Energy Engineering
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    • v.27 no.3
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    • pp.28-35
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    • 2018
  • Guidelines and institutional support for buildings are being promoted around the world as measures for environmental pollution and energy conservation. In Korea, standards are prepared according to the energy saving design standards of new buildings as amended in 2013.09.01 and the zero energy building for new buildings mandatory process is being prepared from the recommendations. Nevertheless, the government's binding power on smaller buildings is insufficient. Energy savings were analyzed for the recently constructed office buildings (application of external insulation technique) and propose a dual envelope techniques were proposed for energy reduction.

DC-DC Boost Converter using Offset-Controlled Zero Current Sensor for Low Loss Thermoelectric Energy Harvesting Circuit (저 손실 열전변환 하베스팅을 위해 제로전류센서의 오프셋을 조절하는 부스트 컨버터)

  • Joo, Sunghwan;Kim, Kiryong;Jung, Dong-Hoon;Jung, Seong-Ook
    • Journal of IKEEE
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    • v.20 no.4
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    • pp.373-377
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    • 2016
  • This paper presents a low power boost converter using offset controlled Zero Current Sensor (ZCS) control for thermoelectric energy harvesting.[1] [5] Offset controlled ZCS uses adjustable pre-offset that is controled by 6bit code each connected gate of NMOS for switching. Offset controlled ZCS demonstrates an efficiency that is higher than using analog comparator ZCS and that is smaller area than using delay line ZCS. Experimentally, the offset controlled ZCS system consumes 10 times less power than analog comparator ZCS based system at similar performance.

New Method for Elimination of Comparator Offset Using the Fowler-Nordheim Stresses (Fowler-Nordheim 스트레스에 의한 MOS 문턱전압 이동현상을 응용한 비교기 옵셋 제거방법)

  • Chung, In-Young
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.46 no.3
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    • pp.1-9
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    • 2009
  • In this paper proposed a new method which adaptively eliminates comparator offsets using the threshold voltage shift by the Fowler-Nordheim stress. The method evaluates the sign of comparator offset and gives the FN stress to the stronger MOSFETs of the comparator, leading to offset reduction. We have used an appropriate stressing operation, named 'stress-packet', in order to converge the offset value to zero. We applied the method to the latch-type comparator which is prevalently used for DRAM bitline sense amplifier, and verified through experiments that offsets of the latch-type comparators are nearly eliminated with the stress-packet operations. We also discuss about the reliability issues that must be guaranteed for field application of this method.

Development of Zero Waste Fashion Design Process Guideline from an Educational Perspective (교육적 관점에서의 Zero Waste 패션 디자인 프로세스 가이드라인 개발)

  • Cho, Sinwon;Lee, Jee Hyun
    • Journal of the Korean Society of Costume
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    • v.65 no.4
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    • pp.91-108
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    • 2015
  • As a solution to the wasteful consumption of resources in fashion design, this research aims to develop a process guideline for ZWF Design Methods from an educational perspective. After selecting the Jigsaw Puzzle, Subtraction Cutting, and Layer Methods as representative ZWF Methods, an application experiment was designed to deduct each Method's process, characteristics, needs, and improvement points. Its results were analyzed through action protocol analysis, expert evaluation, and qualitative analysis. Based on the analysis, this research proposed a ZWF guideline and a step-by-step guide suitable to the students' needs. By following the guideline, students can use the chosen ZWF Method to create a planned or an accidental design. In addition, they can practice ZWF effectively step by step in the order of Layer, Jigsaw Puzzle, and Subtraction Cutting. Thus, this research can provide the basis for ZWF education, which can lead to expanded application of ZWF in the future and reduce textile waste.

Developing the Construction Guideline for ZEB Based on Air-tightness of Public Buildings in Korea (국내 비주거용 건물의 기밀성능 측정 결과를 통한 기밀 시공 가이드라인 개발)

  • Bae, Minjung;Choi, Gyeongseok
    • Land and Housing Review
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    • v.11 no.3
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    • pp.69-74
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    • 2020
  • Since the design Standard for Energy Conservation in Building was implemented in 2008 for the first time, building elements such as window and door should satisfy the minimum criteria to apply for a building. Though its regulation does not cover the whole building yet, recent demand to reduce energy consumption in building sector grows rapidly year by year and also draws a lot of interest to ensure the whole building level. For example, a Zero energy building, one of low-energy buildings, requires a customized solution to resolve the air leakage issue to meet the standards in achieving the high level of air tightness. In this study, six non-residential buildings were tested by fan pressurization method to observe the air tightness of whole building to suggest the construction guideline for air tightness of low-energy building. Five out of six tested buildings showed 0.27 to 1.16 h-1 of number of air changes except one community center. These buildings were carefully constructed not only for building planning but also for parts where there was a concern of air leakage, thereby securing high levels of air-tightness. The construction skills were developed as a checklist to manage and supervise the construction site. It is our suggestion to use this checklist at construction sites for ZEB with the high level of air-tightness.

Comparison of the Effect of the Interpolation Function on the Performance of the Noise Source Imaging Technology (소음원 영상화 기술의 성능에 보간 함수가 미치는 영향 비교)

  • Park, Kyu-Chil;Yoon, Jong Rak
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.2
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    • pp.268-274
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    • 2016
  • To find the location of a random noise source present in the three-dimensional space is required at least four microphones. Using four microphones distributed in a three-dimensional space, noise source imaging technique was applied and evaluated on their performance. To compensate resolution problem which comes from both the position of the sensor array is fixed and the sampling frequency is low, up-sampling technique and interpolation function were applied. Five different interpolation methods were applied such as zero-padding, zero-order hold, first-order hold, spline function, and random signal padding. The up-sampling rate were chosen by two, four, eight times, and counting up 16 times. As a result, it was possible to more accurately estimate the position of the noise source according to the higher of the up-sampling rate. It also found that the first-order hold and the spline function's performance were slightly falling relative to other methods.