• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.363-374
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• 2024

The purpose of this study is to provide basic data to identify the communication effect of food and beverage companies' sports sponsorship activities and to find out the communication effect of food and beverage companies' active sports sponsorship activities. To this end, a survey was conducted on 300 people who participated and watched sports competitions hosted by food and beverage N companies in January, and 267 copies were used for statistical analysis to obtain the following results. First, it was found that sports sponsorship had a positive effect on corporate attitude. Second, among the factors of sports sponsorship, image enhancement, promotion, and promotion were found to have a positive effect on product attitude, but event contribution did not affect product attitude. Third, it was found that corporate attitude had a positive effect on product attitude. Fourth, corporate attitude was found to have a positive effect on purchase intention. Fifth, product attitude was found to have a positive effect on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.717-724
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• 2014

Although team cohesion can be a double-edged sword, empirical studies have focused positive effect of team cohesion. This study claims that team cohesion can be divided social task cohesion, so we can investigate positive effect of social cohesion and negative effect of task cohesion on technological innovation. Cohesion emphasize homogeneity, thus creativity supporting team climate alleviate negative effect of social cohesion and increase positive effect of task cohesion. This study has used materials collected from 205 NPD teams The results show negative effect of social cohesion(${\beta}$=-.19, p<.01), positive effect of task cohesion(${\beta}$ =.18, p<.05), positive interactive effect between social cohesion and creativity supporting team climate(${\beta}$=.14, p<.10) and positive interactive effect between task cohesion and creativity supporting team climate(${\beta}$=.16, p<.05) on technological innovation.

• Journal of the Korean Geotechnical Society
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• v.20 no.6
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• pp.137-150
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• 2004

Aging effect of sands showed insignificant result in comparison with that of clay, so that it has not been studied so far. But, as penetration resistance increase has been observed with the lapse of time after deposition and disturbance, aging effect of sands has been actively investigated by field tests, and recently many researchers are performing not oかy field tests but also laboratory tests on sands, so aging effects of sands have been also examined by laboratory tests. In this study, to observe the aging effect of undrained static shear behavior for Nak-Dong River sand, undrained static triaxial tests were performed with changing relative density$(D_r)$, consolidation stress ratio$(K_c)$, and consolidation time. These tests showed that modulus within elastic section increased as consolidation time increased, and in addition, phase transformation point strength$(S_{PT})$ and critical stress ratio point strength $(S_{CSR})$ also increased. But pore water pressure ratio$(u/{p_c}')$ decreased as consolidation time increased, so with this various result, aging effect of static shear for sands can be observed as well.

• Journal of the Korean Society of Hazard Mitigation
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• v.11 no.2
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• pp.93-101
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• 2011

Korea has about 70% of its land classified as the mountain area, which has led to cut-slope being the result of substantial road and railway construction. However, there is currently a lack of research about the seismic retrofit design of a slope, even though many earthquakes have recently occurred at home and abroad. In this study, in order to investigate the stabilizing effect of piles against sliding during an earthquake, a series of 1 g shaking table tests and pseudo-static analyses were carried out. As a result, the stabilizing effect of piles against sliding during an earthquake was verified by the 1 g shaking table tests and the most effective result from the pseudo-static analyses was that the installation of the piles on the central part of the slope, where the failure surface included piles unlike the lower part and upper part of the slope. Furthermore, when the pile was installed on the central part of the slope, the change of the safety factor depending on the distance between the center of two piles was evaluated.

• Journal of the Korean Society of Hazard Mitigation
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• v.11 no.1
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• pp.15-22
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• 2011

In this research, static load test is performed to verify the arch effect and structural performance of CFTA(Concrete-Filled and Tied steel tubular Arch) girder, and FE(Finite Element) analysis is performed to investigate validity of the test result. CFTA girder is designed to maximize the benefit of each material, such as steel plate, filled concrete and PS tendon. Static load test is performed based on the frame-analysis result of 12m sample miniature model. The result of static load test is that structural performance and safety of CFTA girder are confirmed and there is different deflection mode with other structural form result from arch effect. FE analysis with ABAQUS is also performed to show the validity of the truck collision safety and static load test.

• Asia Marketing Journal
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• v.3 no.3
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• pp.89-109
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• 2001

본 연구에서는 판매원의 적응판매(adaptive selling)에 미치는 목적지향성(goal orientation)의 효과를 검증하였다. 판매원의 목적지향성에 영향을 미치는 요소로서 판매관리자 지향성(supervisory orientation)과 동료 피드백(coworker feedback)을 고려하였다. 판매관리자 지향성온 최종성과 지향성(end-results orientation)과 능력지향성(equability orientation)으로 구분하였고, 동료 피드백은 행동피드백(behavioral feedback)과 실적피드백(output feedback)으로 구분하였다. 판매원의 목적지향성은 학습지향성(teaming orientation)과 성과지향성 (performance orientation)으로 구분하였다. 이들 개념들 간의 관계를 가설로 설정한 후, 자동차 영업사원을 대상으로 실증분석을 하였다. 분석결과, 판매관리자의 최종성과지향성은 판매원의 학습지향성 및 성과지향성에 정적인 영향을 미치고, 동료의 실적피드백은 판매원의 성과지향에 정적인 영향을 미치는 것으로 나타났다. 그리고 판매원의 학습지향성은 적응판매에 정적인 영향을 미치나, 성과지향성에는 영향을 미치지 않는 것으로 나타났다. 이러한 결과를 토대로 관리적 시사점을 제시하였다.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.423-434
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• 2014

This study examined the relative effects of positive and negative reinforcement on customer service behaviors. In addition, we examined whether the intervention would lead to response generalization on non-target behaviors. Five employees at three different convenient stores participated and ABC/ACB within-subject design was adopted. For the three participants, followed by the baseline(A), the positive reinforcement was first introduced(B) and the negative reinforcement(C) was introduced for the next phase. For the remaining two participants, the negative reinforcement(C) was first introduced after baseline(A) and the positive reinforcement (B) was introduced. Results showed a greater improvement in target behaviors under the positive reinforcement condition than that of the negative reinforcement condition. In addition, both reinforcement condition cause response generalization on non-targeted service behaviors, however, the comparable effects was found between two reinforcement conditions. Post-interview indicated that participants experienced positive emotions under positive reinforcement condition and negative emotions under negative reinforcement condition. These results suggest that the he techniques using positive reinforcement can be more effective and efficient to improve the work performance.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.18 no.3
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• pp.265-275
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• 2005

The objective of this paper is to numerically assess the behavior of tubular X-joints with an internal ing stiffener, and to evaluate the reinforcement effect of a ring stiffener, and to establish the strength formulae. Nonlinear finite element analysis is used to compute the static strength of axially loaded tubular joints. Numerical and experimental results are in good agreement for tubular X-joints. The chord lengths of simple and ring-stiffened X-joints are suggested to reduce chord end effect. And, internal ring stiffener is found to be efficient In improving static strength of tubular X-joints. Maximum strength ratios are calculated as $1.5\sim3.5$. Regression analyses are performed considering practical size of ring stiffener and strength estimation formulae for tubular X-joints with an internal ring stiffener are proposed.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.253-261
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• 2021

The purpose of this study was to examine the effects of mindfulness on the stress of university students' lives, and to verify that Positive Affect & Negative Affect have a moderating effect in the relationship between the two variables. The Mindful Attention Awareness Scale, Positive Affect & Negative Affect Schedule, and the life stress scale for college student were utilized for 243 female university students at K Women's University. First of all, Mindfulness of female university affected the stress of college students' lives. Second, Positive Affect did not have a moderating effect in the relationship between female college student's mindfulness and stress. Third, In the relationship between mindfulness and stress, female college students showed a moderating effect. In conclusion, female university students' awareness of mindfulness helped lower interpersonal stress, current task stress, and decreased Negative Affect. The discussion discussed the limitations of this study and the future direction of the study.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.75-82
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• 2023

This study aimed to identifying the mediating effects of motivation on the relationship between parent attachment and eating habit among nursing students. The survey participants was 125 college students. The data were analyzed using the SPSS/WIN 26.0 and AMOS 26.0 version program, using descriptive statistics, Pearson's correlation, and path analysis. Eating habit, parent attachment and autonomous motivation were positive correlations. Controlled motivation was positive correlations with autonomous motivation. Parent attachment directly positive related to autonomous motivation and eating habit. Autonomous motivation directly positive related to eating habit. Autonomous motivation has a mediating effects between parent attachment and eating habit (𝛽=.09, p=.003, 95% CI: 0.29~0.19). Therefore, further research is needed to develop and evaluate programs that include strengthening parental attachment and autonomous motivation.