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UX Methodology Study by Data Analysis Focusing on deriving persona through customer segment classification (데이터 분석을 통한 UX 방법론 연구 고객 세그먼트 분류를 통한 페르소나 도출을 중심으로)

  • Lee, Seul-Yi;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.27 no.1
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    • pp.151-176
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    • 2021
  • As the information technology industry develops, various kinds of data are being created, and it is now essential to process them and use them in the industry. Analyzing and utilizing various digital data collected online and offline is a necessary process to provide an appropriate experience for customers in the industry. In order to create new businesses, products, and services, it is essential to use customer data collected in various ways to deeply understand potential customers' needs and analyze behavior patterns to capture hidden signals of desire. However, it is true that research using data analysis and UX methodology, which should be conducted in parallel for effective service development, is being conducted separately and that there is a lack of examples of use in the industry. In thiswork, we construct a single process by applying data analysis methods and UX methodologies. This study is important in that it is highly likely to be used because it applies methodologies that are actively used in practice. We conducted a survey on the topic to identify and cluster the associations between factors to establish customer classification and target customers. The research methods are as follows. First, we first conduct a factor, regression analysis to determine the association between factors in the happiness data survey. Groups are grouped according to the survey results and identify the relationship between 34 questions of psychological stability, family life, relational satisfaction, health, economic satisfaction, work satisfaction, daily life satisfaction, and residential environment satisfaction. Second, we classify clusters based on factors affecting happiness and extract the optimal number of clusters. Based on the results, we cross-analyzed the characteristics of each cluster. Third, forservice definition, analysis was conducted by correlating with keywords related to happiness. We leverage keyword analysis of the thumb trend to derive ideas based on the interest and associations of the keyword. We also collected approximately 11,000 news articles based on the top three keywords that are highly related to happiness, then derived issues between keywords through text mining analysis in SAS, and utilized them in defining services after ideas were conceived. Fourth, based on the characteristics identified through data analysis, we selected segmentation and targetingappropriate for service discovery. To this end, the characteristics of the factors were grouped and selected into four groups, and the profile was drawn up and the main target customers were selected. Fifth, based on the characteristics of the main target customers, interviewers were selected and the In-depthinterviews were conducted to discover the causes of happiness, causes of unhappiness, and needs for services. Sixth, we derive customer behavior patterns based on segment results and detailed interviews, and specify the objectives associated with the characteristics. Seventh, a typical persona using qualitative surveys and a persona using data were produced to analyze each characteristic and pros and cons by comparing the two personas. Existing market segmentation classifies customers based on purchasing factors, and UX methodology measures users' behavior variables to establish criteria and redefine users' classification. Utilizing these segment classification methods, applying the process of producinguser classification and persona in UX methodology will be able to utilize them as more accurate customer classification schemes. The significance of this study is summarized in two ways: First, the idea of using data to create a variety of services was linked to the UX methodology used to plan IT services by applying it in the hot topic era. Second, we further enhance user classification by applying segment analysis methods that are not currently used well in UX methodologies. To provide a consistent experience in creating a single service, from large to small, it is necessary to define customers with common goals. To this end, it is necessary to derive persona and persuade various stakeholders. Under these circumstances, designing a consistent experience from beginning to end, through fast and concrete user descriptions, would be a very effective way to produce a successful service.

Petrology and Geochemistry of Miocene Alkaline Basalt (Huangsongpu Basalt) from the Mt. Baekdu Area (백두산 지역의 마이오세 알칼리 현무암(황송푸 현무암)의 암석학적/지화학적 특성)

  • Kim, Eunju;Hirata, Chiharu;Jeong, Hoon Young;Kil, Youngwoo;Yang, Kyounghee
    • Korean Journal of Mineralogy and Petrology
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    • v.33 no.4
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    • pp.307-324
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    • 2020
  • Major and trace elements, and Sr, Nd, isotopic composition analysis have been carried out on the Miocene basalt (Huangsongpu basalt, 20 Ma) 25 km to northeast from the Mt. Baekdu. The basalt has Na2O+K2O=3.5~4.7 wt.%, and MgO=9.9~11.1 wt.%, containing Mg-rich olivine (Mg#=75~86), clinopyroxene (Mg#=72~85) and Ca-rich plagioclase micro-phenocrysts. These data suggest that the basalt belongs to the alkaline magma series with a primitive nature, crystallized at a near-liquidus. The basalt is also characterized by high Cr (394~479 ppm) and Ni (389~519 ppm) contents, Nb-Ta enrichment anomalies and OIB-like trace elements patterns, displaying identical signatures to those of typical intraplate magmas. The rare earth element (REE) patterns of the basalt and high (Gd/Yb)sample/(Gd/Yb)PM ratio (=2.8~3.5) suggest the parental magma was derived from relatively low-degree (3~5%) partial melting of garnet peridotite. The 143Nd/144Nd and 87Sr/86Sr composition of the basalt are higher than those of BSE. The high 87Sr/86Sr (= ~0.7058) ratio of the basalt indicates a contribution of recycled ancient oceanic crust or continental crust on the Pacific slab suggesting that the Huangsongpu basalt was generated from metasomatized mantle.

Predicting the Pre-Harvest Sprouting Rate in Rice Using Machine Learning (기계학습을 이용한 벼 수발아율 예측)

  • Ban, Ho-Young;Jeong, Jae-Hyeok;Hwang, Woon-Ha;Lee, Hyeon-Seok;Yang, Seo-Yeong;Choi, Myong-Goo;Lee, Chung-Keun;Lee, Ji-U;Lee, Chae Young;Yun, Yeo-Tae;Han, Chae Min;Shin, Seo Ho;Lee, Seong-Tae
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.22 no.4
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    • pp.239-249
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    • 2020
  • Rice flour varieties have been developed to replace wheat, and consumption of rice flour has been encouraged. damage related to pre-harvest sprouting was occurring due to a weather disaster during the ripening period. Thus, it is necessary to develop pre-harvest sprouting rate prediction system to minimize damage for pre-harvest sprouting. Rice cultivation experiments from 20 17 to 20 19 were conducted with three rice flour varieties at six regions in Gangwon-do, Chungcheongbuk-do, and Gyeongsangbuk-do. Survey components were the heading date and pre-harvest sprouting at the harvest date. The weather data were collected daily mean temperature, relative humidity, and rainfall using Automated Synoptic Observing System (ASOS) with the same region name. Gradient Boosting Machine (GBM) which is a machine learning model, was used to predict the pre-harvest sprouting rate, and the training input variables were mean temperature, relative humidity, and total rainfall. Also, the experiment for the period from days after the heading date (DAH) to the subsequent period (DA2H) was conducted to establish the period related to pre-harvest sprouting. The data were divided into training-set and vali-set for calibration of period related to pre-harvest sprouting, and test-set for validation. The result for training-set and vali-set showed the highest score for a period of 22 DAH and 24 DA2H. The result for test-set tended to overpredict pre-harvest sprouting rate on a section smaller than 3.0 %. However, the result showed a high prediction performance (R2=0.76). Therefore, it is expected that the pre-harvest sprouting rate could be able to easily predict with weather components for a specific period using machine learning.

A Study on the Effects of Gender Differences between the Importance of Basic Psychological Needs and the Components of Love: Focusing on lovers (기본 심리적 욕구 중요성과 사랑의 구성요소 간의 남녀차이 영향연구: 연인을 대상으로)

  • Kim, Byung-Hoon;Cheong, Mee-Sook
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.529-540
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    • 2021
  • This study is a test of gender differences between the importance of basic psychological needs and the components of love. The need for research is to verify the relationship between need and love. The purpose of this study is to serve as basic data for preparing a solution to the relationship between lovers and promoting love. Research participants targed a total of 193couples unmarried love couples, 386 person living in Seoul and Gyeonggi metropolitan areas. For the research tools, the basic psychological needs importance scale and components of love scale had been used. Regarding the analysis of the data, as a statistical analysis using SPSS 22, the t-verification, the correlation analysis, and the regression analysis method had been carried out. As a result of the analysis, regarding the importance of the basic psychological needs, regarding the relationship, the females were meaningfully (t=-3.528, p<.01) higher than the males. And, among components of love, regarding the passion and the commitment, the males were meaningfully (t=3.588, p<.001) higher than the females. And, regarding the correlations between the main variables, it appeared that the basic psychological needs importance of the males has a correlation with the components of love. And, regarding the females, it appeared that, among the basic psychological needs importance, only the relationship and the capability have the relationships with the components of love. Regarding the influence of the basic psychological needs importance on the component of love, it appeared that the relationship need importance of the males has a positive (+) influence on the component of love. And, regarding the autonomy need of the males, it appeared that, among the component of love, it has a negative (-) influence on the passion and the commitment. Regarding the females, it appeared that, differently from the males, only the need for a relationship has a positive (+) influence on the components of love. It was found that women's relationship needs had a positive effect on the components of love, but women's desire for autonomy did not affect the components of love, unlike men. Therefore, the importance of the basic psychological needs of love couples influenced the love relationship, and the relationship between the variables showed gender differences. If love couple understands and meets the importance of each other different basic psychological needs when a conflict arises, it will be a helpful resource for resolving conflict and promoting love.

Whitening and Antioxidant Effects of Extracts from Angelica gigas Nakai Thin Root (참당귀 세미 추출물의 미백 및 항산화 효과)

  • Lee, Sang-Hoon;Park, Jeong-Yong;Seo, Kyung Hye;Choi, Jang Nam;Lee, Yoon-Jeong;Moon, Youn-Ho;Hur, Mok;Park, Woo Tae;Huh, Yun Chan;Chang, Jae-Ki;Koo, Sung Cheol
    • Korean Journal of Plant Resources
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    • v.34 no.1
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    • pp.37-43
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    • 2021
  • Angelica gigas Nakai (AGN) is a perennial plant belonging to the family Apiaceae. Its root has been utilized as a traditional medicine especially in Korea. This study was carried out to evaluate the potential use of extracts from AGN root parts as a cosmetic material. The dried AGN roots are divided into body (B), thick root (TkR), medium root(MR) and thin root (TnR) according to their diameter before cutting into medicine. B, TkR and MR of AGN are combined and used as medicinal herbs (MH). The extracts from AGN each root part (B, TkR, MR, TnR, MH) were used to test the effect on cell viability using MTS assay and to examine inhibitory effect on melanin accumulation in B16F10 melanoma cells. All extracts (50 - 200 ㎍/mL) from the each root part did not affect the cell viability. And inhibitory effect of all root extracts (200 ㎍/mL) on melanin accumulation was 12-19%. Especially, TnR showed similar inhibitory effect on melanin accumulation to MH. In addition, DPPH and ABTS free radical scavenging activity were higher in the TnR extract compared to MH. This study showed that the TnR extract exhibit high inhibitory effect on melanin accumulation and antioxidant activity compared to MH, suggesting that TnR extract has potential as a cosmetic ingredient.

Meta-analysis on the Effect of Startup Support Policies to Startup Performance (창업지원정책이 창업성과에 미치는 영향에 관한 메타분석)

  • Kim, Sun Chic;Jeon, Byung Hoon;Yun, Sung Im
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.95-114
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    • 2020
  • This paper, a meta-analysis of the effect of the start-up support policy on the start-up performance was conducted to examine the effect of the start-up support policy on the start-up performance of beneficiary companies and to provide theoretical and practical implications to support organizations and practitioners. To this end, 35 papers containing the correlation coefficient, which is a positive statistical value, were selected from the previous studies in academic journals and dissertations published in Korea from 2007 to 2020. In the preceding study of the start-up support policy, the independent variables include funding, education support, facility/equipment support, network support, mentoring support, consulting support, marketing support, management support, technical support, manpower support, and finance as a dependent variable. The effect size of the impact on aptitude and non-financial performance was reviewed. The pattern of the effect size was presented as a forest plot for easy visual understanding, and outliers were verified through sensitivity analysis for small-study-effect data with publication convenience. As a result of analyzing the effect size of the government-supported policy, it was verified that the effect size was generally medium or higher, affecting the entrepreneurial performance. Among the independent variables, the factor that has the greatest effect on startup performance is manpower support, followed by technical support, marketing support, management support, facility/equipment support, education support, mentoring support, funding, network support, and consulting support. It was analyzed that the effect size was large in order. As the 「Small and Medium Business Startup Support Act」 was recently reorganized from the manufacturing industry to digital transformation and smartization on October 8, 2020, the start-up support policy should consider the start-up stage and verify the priorities to organize the budget.

A Study on the Influence of Office Workers' Job Performance Ability, Retirement Readiness, and Future Anxiety on Entrepreneurship Will: Focusing on the Mediating Effect of Another Success Expectation on Life after Retirement (직장인의 직무수행능력, 노후준비도, 미래불안감이 창업의지에 미치는 영향연구: 퇴직후 삶에 대한 또 다른 성공기대감의 매개효과를 중심으로)

  • Park, Gug Gun;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.167-187
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    • 2020
  • Currently, Korea is changing into an ultra-aging society, and office workers retire at the age of 49.5 on average from their main jobs, and the national pension is delayed from 62 years old to 65 years old by 2034, so research is needed to prepare for the aging of office workers after retirement. The purpose of this study is to examine the factors affecting the intention to start a business after retirement and the mediating effect of another sense of success expectation on life after retirement, targeting office workers nationwide. Changes in individual attitudes and systematic institutional support are needed to prepare for a sustainable job until the age of 100 after retirement, that is, a start-up utilizing wisdom and experience in work life. As a result of the study, the ability to perform the goal as job performance, economic preparation for retirement preparation, preparation for external relations, and future anxiety have a positive effect on the entrepreneurial will, and the ability to use new technologies as job performance, and physical preparation for retirement. Preparation and preparation for internal relations were found to have no effect. In the influencing relationship between preparation for external relations and the will of start-up, and future anxiety and will of start-up, another sense of success was confirmed to have a partial mediation effect. In the relationship between economic preparation and willingness to start a business, the effect of complete mediation was confirmed. In order to increase the will to start a business after retirement, it was confirmed that another sense of expectation for success was an important variable. Introducing a government-sponsored education system in the company to reduce the government's financial burden due to super-aging and achieve corporate growth through employee training while potential founders, office workers, are employed, and entrepreneurship and goals for the three life goals of office workers By introducing a performance improvement program, we were able to get implications that would be a solution to the growth of individuals and businesses and reducing the government's financial burden.

Anti-inflammatory Effects of Hemistepta lyrata Bunge in LPS-stimulated RAW 264.7 Cells through Regulation of MAPK Signaling Pathway (LPS로 유도된 RAW 264.7 대식세포의 염증반응에서 MAPK 신호경로 조절을 통한 지칭개 에탄올 추출물의 항염증 효과)

  • Kim, Chul Hwan;Lee, Young-Kyung;Jeong, Jin-Woo;Hwang, Buyng Su;Jeong, Yong Tae;Oh, Yong Taek;Cho, Pyo Yun;Kang, Chang-Hee
    • Korean Journal of Plant Resources
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    • v.34 no.1
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    • pp.23-30
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    • 2021
  • Hemistepta lyrata Bunge (HL) has been used as a folk remedy to treat cancer, inflammation, bleeding, hemorrhoids and fever, and leaves and young shoots have been used as famine food. Nevertheless, the biological activities and underlying mechanisms of the anti-inflammatory effects remain unclear. In this study, it was undertaken to explore the functions of the aerial part of HL as a suppressor of inflammation by using RAW 264.7 cells. As immune response parameters, the productions of as nitric oxide (NO) and prostaglandin E2 (PGE2), cytokines such tumor necrotic factor (TNF)-α and interleukin (IL)-6 were evaluated. Although the release of TNF-α remained unchanged in HL-treated RAW 264.7 cells, the productions of NO, PGE2 and IL-6 were significantly increased at concentrations with no cytotoxicity. Furthermore, HL significantly attenuated the mitogen-activated protein kinases (MAPK) pathway including decreasing the phosphorylation of the extracellular signal-regulated kinase (ERK1/2) and p38 mitogen-activated protein kinases. Collectively, this study provides evidence that HL inhibits the production of major pro-inflammatory molecules in LPS-stimulated RAW 264.7 cells via suppression of ERK and P38 MAPK signaling pathways. These findings suggest that the beneficial therapeutic effects of HL may be attributed partly to its ability to modulate immune functions in macrophages.

GIS-based review of Goguryeo's defense system during the Gungnaeseong Period with the focus on the upper and middle reaches of the Amnok River and the mid-stream region of the Liohe River (GIS를 활용한 고구려 국내성 시기의 관방체계 검토 - 압록강 중상류~요하 중류를 중심으로 -)

  • Hong, Balgeum;Kang, Dongseok
    • Korean Journal of Heritage: History & Science
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    • v.54 no.1
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    • pp.260-279
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    • 2021
  • The Goguryeo kingdom established a unique defense system centered on a series of mountain fortresses. However, modern-day studies on its defense system have tended to focus on how they were positioned and generally consist of little more than individual surveys or introductions to the relevant materials, leaving much to be desired. This study attempts to extend the scope of studies about fortresses dating back to the Goguryeo period, taking into account the limitations of the available materials. As such, this study reviews the defense system of Goguryeo during the Gungnaeseong Period (i.e., the period when Gungnaeseong was the capital of Goguryeo) using the GIS system, with the focus on fortresses that are thought to have been built in the area extending from the middle and upper reaches of the Amnok River to the mid-stream region of the Liohe River, based on the aforementioned studies. The results of the study are as follows. First, the major roads built during the Gungnaeseong Period were as stated in the foregoing studies to some extent. Researchers believed that during the middle period of the dynasty, a major road ran along the Suzihe, Fuer and Xinkai rivers before finally reaching Jian. The study found that fortified walls and fortress strongholds were built along this road. Second, there were seven fortresses between the middle and upper reaches of the Amnokgang River and the midstream region of the Liaohe River. A primary defense line was closely established between the strongholds and the nearby walls, with secondary and tertiary defense lines established more loosely and encompassing a much wider area. Third, regarding the defense system along the major roads, the Choejinbosanseong, Goisanseong and Cheolbaesanseong fortresses served as strongholds along the 60-kilometer-long primary defense line, with 80-kilometer-long secondary and tertiary defense lines set up behind it. The final 120-kilometer-long defense line of the capital was established along with the Onyeosanseong Fortress, while a stumbling block was set up close to the capital as a defense system, rather than building a fortified wall. To summarize, a primary defense system was established centered on a series of fortresses, with each stronghold maintaining a closely-knit defense system in connection with other nearby strongholds to repel invaders.

Carbon and Nitrogen Inputs by Litterfall of Chamaecyparis obtusa Planted in Pine Wilt Disease-disturbed Forests (소나무재선충병 피해지에 식재된 편백의 낙엽·낙지에 의한 탄소 및 질소 유입량)

  • Kang, Hyeon Cheol;Baek, Gyeongwon;Choi, Byeonggil;Ha, Jiseok;Kim, Choonsig
    • Journal of Korean Society of Forest Science
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    • v.110 no.1
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    • pp.43-52
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    • 2021
  • In this study, carbon (C) and nitrogen (N) inputs by the litterfall of Japanese cypress (Chamaecyparis obtusa Endlicher) planted in pine wilt disease-disturbed forests were determined. The study sites were located in Sacheon-si, Gyeongsangnam-do. Eight plots under two regeneration sites (DR: four plots of C. obtusa planted under slightly disturbed Pinus thunbergii stands; CR: four plots of C. obtusa planted following the clear-cutting of severely disturbed pine stands) were established to collect litterfall from December 2018 to December 2019. The growth of diameter at breast height (DBH) was significantly higher in the CR treatment (12.10 cm) than that in the DR treatment (9.42 cm). C and N concentrations and the C/N ratio in C. obtusa leaf litter did not differ significantly between the two regeneration treatments, but the C/N ratio was significantly lower in the leaf litter collected in October (93) relative to that collected in December (143). The C concentration of litterfall components was significantly higher in C. obtusa leaf litter and in P. thunbergii needle litter than in broadleaved and miscellaneous litter, whereas the N concentration in broadleaved and miscellaneous litter was significantly higher than that in the leaf litter of C. obtusa and in branch litter. Thus, the C/N ratio was significantly higher in C. obtusa leaf litter and branch litter compared with that in miscellaneous and broadleaved litter. Respective C and N inputs by leaf litter were 773 kg C ha-1 yr-1 and 6.95 kg N ha-1 yr-1 for the CR treatments, and 78 kg C ha-1 yr-1 and 0.70 kg N ha-1 yr-1 for the DR treatment. Total C and N inputs were higher for the DR treatment (3,765 kg C ha-1 yr-1 and 47.6 kg N ha-1 yr-1, respectively) than for the CR treatment (1,290 kg C ha-1 yr-1 and 17.2 kg N ha-1 yr-1, respectively). These results indicate that, for C. obtusa, the DBH growth in the CR treatment was superior to that in the DR treatment, but the C and N inputs by litterfall were considerably reduced in CR treatments.