• Title/Summary/Keyword: 젊은 세대

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A Study on Commercial Kimichi Consumption of Housewives is Seoul and Chungbuk Area (주부들의 시판김치 사용실태 조사-서울. 충북지역 중심으로-)

  • 이현주
    • The Korean Journal of Food And Nutrition
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    • v.13 no.3
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    • pp.221-225
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    • 2000
  • 서울,충북지역의 주부 590명을 대상으로 시판김치의 사용실태를 설문 조사한 결과는 다음과 같다. 시판김치의 구매는 30대에서 많았고 고졸의 경우에 많았다. 직업 유무, 월수입, 주거 및 가족형태는 시판 김치 이용과 유의적인 차이를 보이지 않았지만 연령과 교육수준에 따라서는 유의적인 차이(P<0.05)연령이 낮을수록, 교육수준은 높을수록 시판김치를 이용하는 것으로 나타났다. 시판김치의 선호도는 배추김치가 73.2%로 높게 나타났고, 시판김치 구매 장소는 주로 대형 수퍼마켓을 이용하였으며, 1회 구매분량은 3포기를 구맹하는 경우가 가장 많았다. 구매 이유는 편리하기 때문과 가사와 자녀로 시간이 부족하여 구매하는 경우가 많았다. 또한 어떻게 담그는지 몰라서 구매하는 경우도 있었다. 제품 선택 동기는 주로 구맹 경험에 의해서 시판결치를 구입하였다. 광고를 보고 구매하는 경우도 있었고 재료나 점원의 권유에 의해서 구매하는 경우도 있었다. 응답자들이 가장 맣이 지적한시판 김치으 개선점은 가격이었다. 가격이 비싸다고 생각하는 경구가 많았다. 그밖에 위생명, 맛의 다양성, 분량과 용기의 개선도 필요하다고 생각하는 경우가 있었다. 향후 시판김치 구매 여부에 대해서는 73.2%가 긍정적으로 응답하여 앞으로도 시판김치를 구매할것으로 나타났다. 이상의 결과를 보면 상품화 된 김치의 이용은 젊은 세대뿐만 아니라 교육수준의 향상에 의해 주부들의 라이프 스타일이 식생화에도 반영되기 때문에 계속증가할 것으로예측된다. 그러므로 본 연구의 결과를 토대로 하여 가격면, 위생면, 맛의 다양성, 분량과 용기 등에 있어서도 한 단꼐 개선된 고품질 김치의 생산이 요구된다고 볼 수 있다.

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Treatment of Acromioclavicular Joint Injury (견봉 쇄골인대 손상의 치료)

  • Noh, Kyu-Cheol;Lee, Jae-Won;Yoo, Yon-Sik
    • Journal of the Korean Arthroscopy Society
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    • v.15 no.1
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    • pp.58-68
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    • 2011
  • Acromioclavicular (AC) joint dislocations are common injuries in active individuals secondary to direct force on the lateral aspect of the adducted shoulder. Complete disruption of the acromioclavicular and coracoclavicular (CC) ligaments may occur, depending on the magnitude of the insulting force. Most of these injuries are successfully treated without surgery. However, for the treatment of cases in which surgical management is warranted, there are more than 100 surgical techniques available without a gold standard technique. We review the anatomy of the acromioclavicular joint, the diagnosis of disorders of this joint, and the different treatment options in this article.

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Therapy Marketing Strategy for Recovering Heterogeneous Life Style of New Generation Workers (신세대 직장인들의 이질적인 삶의 회복을 위한 Therapy Marketing 전략)

  • Bang, Hyo-Chan;Kim, Soo-Min;Lee, Hyun-Chang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.10a
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    • pp.825-826
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    • 2009
  • With IT industry and communication network development, e-Commerce fields have been developed in a enormous scale. The technology development of e-Commerce serves a new working environment and arouses interests in changes of lifestyles. In this paper, we observe the consumer pattern of new generation consumers focused on e-Commerce marketing parts and propose a Therapy Marketing to recover the value of life transformed because of heterogeneous life.

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A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility Society (저출산 정부홍보 개선방안을 위한 질적 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.137-143
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    • 2022
  • The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

Unity VR 360 Degree Content Implementation (Unity기반의 탐색적 VR 360도 콘텐츠 구현)

  • Shin, Yoo-cheol;Kim, Min-geun;Lee, Hyo-won;Kang, Ha-ram;Park, Cheol-yoo;Lee, Young-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.436-438
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    • 2021
  • This content is implemented for active seniors who actively accept IT digital content as the current metaverse generation arrives. The elderly living in the nursing home can directly explore various parts of the map through the user scenario, so that they can recall their youth or experience various views, such as a place where they spent their lives in the past or a place where they can experience their jobs. In the current situation where the aftermath of Corona is getting stronger, the elderly living in nursing homes can have a positive effect on psychological stability and prevention of depression by using this content.

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A study on the Relationship between the Degree of Awareness on Low Carbon Green Growth and the Organizational Commitment Focused on the Traditional Retailers (전통시장 상인들의 저탄소 녹색성장에 대한 인식과 조직몰입의 관계에 대한 연구)

  • Yang, Hoe-Chang;Kim, Sung-Il;Park, Young-Ho;Lee, Shang-Nam
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.37-46
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    • 2011
  • Since the Korean retail industry was made accessible to the big conglomerates and foreign retail companies, local traditional markets have faced serious problems. To sustain the local traditional markets' survival, the Korean government established various remedial policies for addressing, and many scholars published articles to suggest how to find solutions to, the problem. Unfortunately, the results have not been satisfactory. The purpose of this study is to find another way to help the Korean traditional retail market, from the view point of the Green Growth Policy, an initiative designed to address environmentally balanced economic growth in Korea. In order to survive and to maintain sustainable growth, it is incumbent upon retailers in the traditional market to understand the concept of the Green Growth Policy. A survey was conducted as a means of testing the degree of awareness of the Green Growth Policy, as well as determining the relationship between the degree of awareness and the degree of organizational commitment by the retailers in the local traditional markets. Interestingly, we were able to detect some of the features (e.g., they were distinguished by the elderly and the young, as well as low level of education and high level of education) in the traditional market retailers' demographic characteristics. We utilized the analysis of variance (ANOVA) statistical method to simultaneously compare the differences in retailers' demographic characteristics; the results were as follows: Overall, the results showed that the awareness of the Green Growth Policy, the degree of trust in the government's policy, levels of self-efficacy, and levels of organizational commitment were higher with the older traditional market retailers than the younger traditional market retailers. Specifically, the degree of trust in government policies (F=9.964,p < .05), levels of self-efficacy (F=5.532,p < .05), and levels of organizational commitment (F=5.697,p < .05) were statistically significant. Moreover, in the portion of the study that addressed the difference between education levels, all the variables were averaged in the higher education category of the traditional market retailers. Specifically, awareness levels of the Green Growth Policy (F=8.564,p < .005) and levels of self-efficacy (F=6.754,p < .005) were statistically significant. These results revealed that the traditional market retailers' demographic characteristics should be considered important factors in order to realize their policy. The results of the study showed the following: 1) The degree of awareness of the government's Green Growth Policy was statistically significant as it related to traditional market retailers' organizational commitment. 2) The degree of trust of the government's policy was significantly moderated between the awareness of the government's Green Growth Policy and the traditional market retailers' organizational commitment. This result demonstrates that the traditional market retailers' awareness of the government's Green Growth Policy will show more organizational commitment with higher levels of trust of the government's policy. 3) It also revealed that traditional market retailers' self-efficacy was fully mediated between the awareness of the Green Growth Policy of the government and traditional market retailers' organizational commitment. The results suggest that the government should show an interest in showing traditional market retailers how to enhance their traditional markets. Implications and future research directions are also discussed.

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Study of emoticon as an emotional sign under the digital communication environment (디지털 커뮤니케이션 환경에서 감성기호로서 이모티콘에 관한 연구)

  • 조규명;김경숙
    • Archives of design research
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    • v.17 no.1
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    • pp.319-328
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    • 2004
  • The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

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A Study on the Social Effects of Local Living Culture Activities in Daejeon (지역 생활문화활동의 사회적 효과에 관한 연구 : 대전광역시를 중심으로)

  • Lim, Jaehyun;Han, Sangheon
    • 지역과문화
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    • v.6 no.3
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    • pp.55-77
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    • 2019
  • This study analyzed social effects of participating in living culture activities for Daejeon citizens. The social effects were set to creativity and self-esteem at the individual factor and community involvement and exchange at the social factor, this effects were tested by the method of participation in living culture activities. We used SPSS 22 to analyze this effects, factor analysis, analysis of variance, and logistic regression analysis were used. The results showed that participation in lecture programs increased the effects of community involvement and exchange at the social factor. Participation in the club activities showed a decrease in creativity, and further analysis of the club activities was necessary. Participation in cultural art events increases self-esteem. Participation in performances and exhibitions of cultural art events increased creativity. Through these analysis results, first, development of living cultural programs to improve the characteristics of local residents and community of village culture. Second, revitalization through support of various community club activity programs. Third, support for the formation of village cultural community through exchange and cooperation between local Culture and Art Activists and local residents. Fourth, development and expansion of living-oriented and generation-integrated living cultural programs for young and old generations.

Participation in Housework Among 30-Somethings: A Latent Class Analysis (잠재계층분석을 통한 30대의 가사노동 참여 유형화)

  • Lee, hyunah;Kwon, Soonbum
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.3
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    • pp.67-75
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    • 2023
  • This study will examine the changing nature of housework by analyzing participation in domestic work among 30-somethings according to generational and life cycle characteristics. To this end, 2,687 men and women in their 30s were taken from the 2020 Family Status Survey data, and a latent class analysis was conducted to categorize their participation in housework. The subjects were categorized into three groups: overall non-participation (18.05%), overall participation (59.96%), and intensive cleaning participation (21.99%). Gender, employment status, family life cycle, and attitudes about gender roles were significantly related to participation in housework. Men were more likely to be in the overall non-participation group, while women were more likely to be in the overall participation group. Individuals in the pre-formative period of the family life cycle were more likely to be in the overall non-participation group, while those in the formative and expanding periods were more likely to be in the overall participation group. The results of this study suggest that gender inequality in housework is common in the younger generation; the results also show that, in the same generation, individual participation in housework differs according to family life cycle.

A study on consumers' consumption culture of Panax ginseng -Focused on college students' attitude and purchase intent for ginseng, and related products - (소비자의 인삼 소비문화 -대학생 소비자의 인삼에 대한 태도 및 구매의도를 중심으로-)

  • Kim, Siwuel
    • Journal of Ginseng Culture
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    • v.2
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    • pp.71-83
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    • 2020
  • College students are the potential income classes preparing for income activities and are the main consumers of the future that are very important. In order to understand the current state of ginseng-related consumption culture of young consumers, this study wanted to examine university students' attitudes toward ginseng-related products and services in the future, and to find out their purchasing status, satisfaction, and intent to purchase them. In doing so, we looked at the relative influence of the relevant variables that affect the intent of the purchase. As a result, the variables that affect college student consumers' intention to purchase ginseng-related products were shown in the order of their reliability, economy, purchasing experience, subjective interest, monthly income, monthly allowance, pride in ginseng, and age. Of these, most of the variables had positive effects, but the average monthly income, monthly allowance, and age had negative effects. In other words, the higher the reliability, economy, and self-esteem of ginseng, the higher the willingness to buy ginseng, the higher the subjective interest in ginseng, the higher the age, the lower the monthly allowance, and the lower the income, the lower the willingness to buy ginseng. To promote college students' consumption of ginseng products, it is necessary to cut prices for the younger generation, enhance the quality of the products for the younger generation, improve the taste to overcome the negative aspects of rejecting the bitter and bitter taste, and, above all, induce consumers' attention. It is also necessary to expand accessibility through the development of convenient and easy-to-eat products for young people and the expansion of sales outlets. Recently, young consumers are interested in new products they have never experienced before, products that are good to certify because of their unique design or packaging, and retro products that stimulate nostalgia in the past, so they need to promote and provide information related to consumption of ginseng products in this regard. Considering the practicality and convenience of consumers, we propose consideration of personal consumers' taste curation services, which reflect their preference for products that are convenient to carry with them in line with various living environments, and can have synergy with other products.