• Journal of Industrial Convergence
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• v.1 no.2
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• pp.81-94
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• 2003

This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.2
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• pp.59-71
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• 2009

A great number of companies continue to invest heavily in information technology such as SCM The reasons for this investment vary, but the principal belief is that they will use the technology to gain competitive advantage in today's highly dynamic and changing business market. In order to identify the SCM management performance, this study investigates the impacts of information technology strategy(operation-oriented and market-oriented) on the information technology investment direction(internal system orientation and external system orientation), process innovation level and management performance(non-financial performance and financial performance). This study collected data on-line and off-line from enterprises which implement the supply chain management. The 82 responses were used for the statistical analysis.

• Archives of design research
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• v.17 no.1
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• pp.383-392
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• 2004

The power tools is the product using working power generated by electric motor. Many companies are manufacturing numerous devices. Main features of tools are included various assembled products, small, light and solid and durable enough to match several standards. Fundamental requirements for the product is excellent performance and convenience for use. The quality of them depends on the equipped motor'(s) capability, accuracy of gear and endurance against worn-out. By adapting the state-of-the-art parts, they could be used in the place from home to heavy industry broadly. They can be classified electronic drills, grinders, saws and sanders families for the household appliances. For industrial tools, bore drill, grinder, polisher, and driver drill are classified as special and high priced group. This study presents the strategy of power tool development of BOSCH, BLACK&DECKER and KEYANG. Their products were analyzed in terms of product line and product mix concept. Then they are examined by design elements, such as color, shape and material for housing. As an analysis method, the image scale parameter and criteria were applied to each company's product.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.165-178
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• 2022

The purpose of this study is to empirically analyze and provide implications for the impact on performance, focusing on Environmental Sustainability, innovation orientation, and integrated activities among the factors necessary for sustainable management of SMEs. 366 copies obtained from executives and representatives above the department head level of domestic manufacturing SMEs through professional research companies were used for the final analysis, and the research hypothesis was verified using SmartPLS 3.0 and SPSS 25. As a result of the analysis, it was confirmed that Environmental Sustainability had a significant effect on social integration and technology integration, and innovation orientation had a significant effect on social integration and technology integration. In addition, it was confirmed that social integration and technology integration factors had a significant effect on the sustainability performance of SMEs. Based on these research results, theoretical, practical, and future research directions could be presented. According to the results of this study, it can be expected that manufacturing SMEs will be able to receive help in establishing strategies related to innovation orientation, social integration, and technology integration to achieve sustainable performance.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• Korea Trade Review
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• v.42 no.2
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• pp.251-276
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• 2017

The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.1
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• pp.90-105
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• 2020

This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.536-542
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• 2012

This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

• Journal of dental hygiene science
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• v.9 no.3
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• pp.265-270
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• 2009

This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty-a result variable-significantly.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.48-48
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• 2001

고객의 가치를 창조해나가기 위해 고객을 중시하 는 시장지향적인 기업문화가 확산되며, 이와 함께 판 매현장 최일선에서 고객을 직접 응대하며 기업의 시 장지향성을 실현하고 고객을 관리하는 패션판매원의 중요성이 높아지고 있는 실정이다. 이러한 시장지향 적인 기업문화와 판매원의 중요성이 높아짐에 따라 본 연구는 의류업체의 시장 지향성의 유형을 밝히고, 이러한 시장지향적 노력이 판매원의 능력과 함께 의류업체의 판매원의 만족에 어떠한 영향을 미치는지를 알아보고자 하였다. 이들의 규명을 통해 궁극적으 로 기업의 성과에 기여하는 판매원 만족에 영향을 미치는 시장지향성의 유형과 판매원의 능력 유형을 밝혀 의류업체의 시장지향적 기업문화 실현에 기여 하고자 하였다. 설문지를 이용한 실증적인 조사연구방법이 사용 되었고, 연구대상은 서울과 분당에 위치한 L백화점의 여성복 의류매장에 근무하고 있는 삽마스터 600 명을 대상으로 하였다. 선행연구를 근거로 하고 의류 업체에 맞게 수정 보완한 질문지를 사용하여, 최종 분석된 설문지는 547부이다. 자료분석은 SPSS pc + 8.0올 이용하여 빈도분석, 백분율, 요인분석, 중다회 귀분석을 사용하였다. 수거된 질문지를 통계처리 한 결과는 다음과 같다. 첫째, 의류업체의 시장지향성을 요인분석한 결과 '시장정보의 획득'시장정보의 확산', '시장정보에 대 한 반응'의 세 요인으로 나눌 수 있었다. 시장정보를 획득하는 활동에는 매장의 소비자조사. POS시스템 의 활용. 삽마스터 회의에의 관심, 경쟁 브랜드 조사 그리고 판매사원을 통한 고객의 반응 조사 등의 내 용이 포함된다. 시장정보를 확산시키고자하는 활동 에는 매장에서 본사로 상황을 보고하고, 고껴의 시정 요구를 해결하고자 하는 노력. 판매원이 제시하는 소 비자동향의 반영, 그리고 삽마스터 회의 등씩 내용이 포함되며, 시장정보에 대한 반응은 풍부한 물량공급 과 히트상품의 지속적인 공급을 활동 내용으로 한다' 둘째, 의류업체의 시장지향성은 판매원의 만족도 에 정적인 영향을 나타냈다. 이는 의류업체가 시장정 보 수집에 적극적이고, 매장과 긴밀한 정보교류를 하 며, 수집된 정보를 적극 활용하여 상품개발이나 공급 등의 노력을 보일 때 판매원이 회사에 대해 강한 신 뢰감을 느껴 만족감을 느끼게 되고 이것이 바로 성 과로 이어질 수 있는 것을 의미한다. 셋째, 판매원의 회사전략 인지능력, 의류제조과정 인지능력. 고객서버스 능력, 자율적인 목표설정 능력. 고정고객관리능력이 클수록 직무자체와 인간관계에 대한 만족도가 높게 나타나 판매원의 직무한력은 판 매원의 만족에 영향을 미치는 것을 알 수 있었다. 이 는 의류업체에서 능력 있는 판매원을 육성하거나 영 입하는데 힘써야 함을 시사하는 결과이다.