• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.145-167
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• 2012

The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

• Annual Conference on Human and Language Technology
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• 2010.10a
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• pp.147-151
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• 2010

본 연구는 대화 시스템에서 처리되는 사용자 발화의 의도 분석 기법과 담화 정보를 사용하여 음성 인식 결과로서의 인식 후보 문장들을 재순위하는 방법을 제안한다. 담화 정보는 사용자 발화의 의도 분석에 매우 중요한 자질로 사용되고 있기 때문에 음성 인식 결과들의 후보를 선택하는 문제에서도 담화 정보는 매우 중요한 자질로 사용될 수 있다. 음성 인식 결과의 후보 문장들을 모두 의도 분석 과정을 거치고 각각의 후보 의도들과 이전 담화 정보의 연관성을 이용하여 음성 인식 결과를 재순위화 한다. 실험을 통하여 재순위 과정을 수행한 결과 1순위 음성 인식 결과는 재순위 과정을 거치지 않는 결과에 비해 7.08%의 오류 감소율을 보였다.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.31-37
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• 2019

This study examined the sub - dimensions of mobile food platform service characteristics and verified how they affect the usability, usability and re - use intention. The data collection is from February 11, 2019 to February 28, 2019. The researcher visited the food service company and presented the questionnaire by direct interview. The results of the analysis are summarized as follows. First, the ubiquitous connectivity and interactivity of the mobile eater platform service have a significant effect on ease of use, but the situational awareness has no significant effect. Second, ubiquitous connectivity, situational awareness, and interactivity have a significant effect on usability, and ease of use has a significant effect on usability. Third, ubiquitous connectivity has a significant effect on re - use intention, and situational awareness and interactivity have a significant effect on re - use intention. Fourth, ease of use has no significant effect on re-use intention, but usefulness has a significant effect on re-use intention.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.137-149
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• 2012

It has become a crucial issue for IT service firms how to form positive relationships with their customers in order to retain existing customers and potential customers. To address this issue, many researchers have introduced the concept of consumer relationship proneness(CRP). This present study examines if CRP is related to trust and commitment that enhance the intention to reuse. Using PLS, we analyzed 200 data collected through a survey of global electronic company members experienced IT outsourcing services. As a result, CRP has a defined impact on both trust and commitment, and relationships between trust and commitment, commitment and reuse intention have a positive effect. On the other hand, trust does not affect reuse intention. Based on these results, it presents a discussion for future research and the implications for CRP.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.322-337
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• 2009

This study focused on the relationships of the effects of DINESERV quality upon customer satisfaction, revisit intention and word-of-mouth intention. In addition, it examined the potential mediation effects of customer satisfaction between DINESERV quality and revisit intention and between DINESERV quality and word-of-mouth intention. To meet the above goals, customers who visited 27 Korean restaurants in Jeonju city were surveyed. Total 428 valid copies of questionnaire were then obtained and used for the data analysis using SPSS and AMOS 16.0 for 2-stage analysis. As a result, it was found that some potential factors of DINESERV, such as service encounter, atmosphere and food quality had significant effects on customer satisfaction, but there was no significant effect in the relationship between DINESERV quality and revisit intention; convenience, a potential factor of DINESERV, had a significant effect on word-of-mouth intention; customer satisfaction had a significant effect on revisit intention and word-of-mouth intention; service encounter, atmosphere and food quality had indirect effects on revisit intention and word-of-mouth intention by way of mediation effects of customer satisfaction.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.137-138
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• 2016

본 연구에서는 기술수용모델과 혁신확산이론을 기반으로 스마트폰 혁신기술 저항에 관한 재사용 의도에 미치는 영향을 알아보고자 한다. 외부변수는 기술수용모델의 인지된 유용성과 인지된 사용 용이성 그리고 혁신확산이론의 적합성과 복잡성을 4개 변수를 두고자 한다. 예측변수는 혁신저항 변수를 두고 재사용의도에 미치는 영향으로 하여 개념모델을 완성하였다. 또한 혁신저항 변수가 인지된 위험 요인을 매개하여 재사용의도에 미치는 영향을 알아보고자 하였다. 연구대상은 부산 경남지역 및 전북지역에 거주하는 스마트폰 사용자를 대상으로 설문을 통해 자료를 수집하고자 한다. 인구통계학인 분석은 IBM SPSS Statistics 19로 하고 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석은 Smart PLS를 사용하여 분석하고자 한다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.113-125
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• 2022

The purpose of this study is to examine how the app characteristics of delivery apps and personal characteristics influence consumers' attitudes, trust, and reuse intention. To address the goal, this researcher selected consumers having experience in ordering food through a delivery app as subjects and carried out a survey with a structured questionnaire from April 1st to 30th, 2022, and then collected the results through Google Surveys due to the prevalence of COVID-19. The main results are summed up as follows. First, it has been found that app characteristics influence their attitudes, trust, and reuse intention. Second, personal characteristics have significant effects on their attitudes, trust, and reuse intention. Third, their attitudes and trust have been found to exert effects on their reuse intention. This study is distinct from previous studies in that it has considered app characteristics and personal characteristics both in examining the factors to realize the continuous use of delivery apps. Moreover, this study is significant in that based on the results, it has revealed that factors associated with app characteristics and personal characteristics are crucial to enhance their intention to reuse delivery apps.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.535-546
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• 2015

Using mobile bookstore application is increasing in accordance with the proliferation of internet and mobile devices. In this circumstances, the purpose of this study is to explore the factors regarding to mobile bookstore application quality evaluation are effecting to customer satisfaction and reuse intention. Thus information, transaction, design, communication, ubiquitous access, personalization, safety are set as a quality evaluation factor. And it is analyzed the effect of these factors to customer satisfaction and reuse intention with path analysis method. As the result, transaction, ubiquitous access, personalization, safety factors effected customer satisfaction and customer satisfaction effected reuse intention. These results show that user mainly access mobile bookstore application for purchasing book. Thus it is important for mobile bookstore operator to keep the application accessed anytime, and serve personalized information, and simplify transaction process, and intensify security for protecting personal or transaction information.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.362-367
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• 2009

온라인상의 쇼핑에서 사용후기에 관한 많은 연구가 진행 중이지만, 사용후기를 보는 원인에 관한 분석에 대해서는 아직 부족함으로 연구를 진행하였다. 온라인상이기 때문에 가지는 위험 중에서도 사용후기를 통해서 어떤 위험을 가장 많이 가지고 있는지에 대해 우선 알아볼 필요성이 있을 것 같다. 이의 연구결과 기능적 위험을 가장 크게 지각하고 있었기 때문에 사용후기를 보는 이유로서의 근거가 될 수 있을 것이다. 둘째, 의류에 관련된 논문들을 보면 온라인상에서 구매를 꺼려하는 이유가 직접 눈으로 보고 만질 수 없다는 기능적 위험을 가장 크게 가지고 있었다. 그렇기 때문에 대리 시용구매를 할 수 있는 사용후기를 이용하여 의류제품을 온라인상에서 구매하는 것이 영향을 미치는 것인지에 대해 알아보고자 한다. 본 연구 결과, 긍정적인 후기를 보고 구매하려는 의도가 나타났었고 부정적인 후기를 보고 구매하지 않으려하므로 사용후기가 구매함에 있어 영향을 미치고 있음을 알 수 있었다. 마지막으로 사용후기를 중심으로 메시지를 보고 메시지에 대한 태도와 제품에 대한 태도, 그리고 구매의도 뿐만 아니라 메시지의 유형에 따라서 구전 의도나 사이트 재방문 의도라는 구매 행동에도 차이가 날 것이라고 추측했다. 연구 결과를 보면 유형별로 각각 다르게 영향을 미치고 있었으며, 부정적인 메시지로 인해 제품에 대한 좋지 않은 태도를 가지게 됨으로써 제품을 구입하려는 사이트 재방문 의도는 나타나지 않았다.

• Journal of Korean Library and Information Science Society
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• v.51 no.1
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• pp.329-347
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• 2020

This study analyzed the effect of app characteristics of the handicapped library on user satisfaction and intention to reuse using the technology acceptance model. As a result, the app's accessibility, convenience, innovation, and reliability have a significant effect on perceived usefulness, and instant accessibility, accuracy, and interactivity have no significant effect. The characteristics of all apps were analyzed to have a significant effect on perceived ease of use. The regression model for perceived ease of use and perceived usefulness was statistically significant. It was found that perceived ease of use and perceived usefulness had a positive effect on user satisfaction and satisfaction was intended to be reused.