The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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The Effect of Mobile Foodservice Platform Service Characteristics on Ease of Use, Usefulness and Reuse Intention

모바일 외식 플랫폼서비스특성이 사용용이성과 유용성 및 재사용의도에 미치는 영향

  • Jeon, Jang Chul (Dept. of Foodservice & Culinary Management Graduate School Kyonggi University)
  • 전장철 (경기대학교 외식조리관리학과)
  • Received : 2019.01.07
  • Accepted : 2019.03.08
  • Published : 2019.05.31
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Abstract

This study examined the sub - dimensions of mobile food platform service characteristics and verified how they affect the usability, usability and re - use intention. The data collection is from February 11, 2019 to February 28, 2019. The researcher visited the food service company and presented the questionnaire by direct interview. The results of the analysis are summarized as follows. First, the ubiquitous connectivity and interactivity of the mobile eater platform service have a significant effect on ease of use, but the situational awareness has no significant effect. Second, ubiquitous connectivity, situational awareness, and interactivity have a significant effect on usability, and ease of use has a significant effect on usability. Third, ubiquitous connectivity has a significant effect on re - use intention, and situational awareness and interactivity have a significant effect on re - use intention. Fourth, ease of use has no significant effect on re-use intention, but usefulness has a significant effect on re-use intention.

본 연구는 모바일 외식플랫폼서비스 특성에 대한 하위차원을 파악하고 사용용이성, 유용성 및 재사용의도에 어떠한 영향을 주는지 검증하고자 하였다. 자료 수집은 2019년 2월 11일부터 2019년 2월 28일까지이며, 연구자가 외식업체를 방문하여 직접 면담을 통하여 설문내용을 제시하였다. 분석결과를 요약하면 다음과 같다. 첫째, 모바일 외식플랫폼서비스의 편재접속성, 상호작용성은 사용용이성에 유의적인 영향을 미치는 것으로 나타났으나, 상황인식성은 유의적인 영향을 미치지 못하는 것으로 나타났다. 둘째, 편재접속성, 상황인식성, 상호작용성은 유용성에 유의적인 영향을 미치는 것으로 나타났으며, 사용용이성은 유용성에 유의적인 영향을 미치는 것으로 나타났다. 셋째, 편재접속성은 재사용의도에 유의적인 영향을 미치는 것으로 나타났으며, 상황인식성, 상호작용성은 재사용의도에 유의적인 영향을 미치는 것으로 나타났다. 넷째, 사용용이성은 재사용의도에 유의적인 영향을 미치지 못하는 것으로 나타났으나, 유용성은 재사용의도에 유의적인 영향을 미치는 것으로 나타났다.

Keywords

표 1. 표본의 일반적 특성 Table 1. Demographic characteristics of the subjects

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표 2. 확인적 요인분석 결과 Table 2. Confirmatory factor analysis

GJMGCK_2019_v5n2_31_t0002.png 이미지

표 3. 판별타당성 분석결과 Table 3. Discriminant Validity analysis

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표 4. 모수추정 결과 Table 4. Discriminant Validity analysis

GJMGCK_2019_v5n2_31_t0004.png 이미지

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