• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.62-74
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• 2018

This study was proposed to examine the mediating effect of basic psychological needs on how parenting attitude affect middle school students with over-dependence on smart phone. This study utilized 2017 survey research by National Information Society Agency (NIA), namely a long-term follow-up study of 901 people with over-dependence on internet and smart phone. This study showed two findings. First, over-dependence on smart phone had correlations with basic psychological needs- autonomy(r=-.22, p<.001) and competence(r=-.13, p<.001); with parenting attitude- positive parenting(r=-.21, p<.001) and negative parenting(r=.15, p<.001). Second, both parenting attitude and basic psychological needs had a causal relationship with over-dependence on smart phone. These results can provide a basis to reconsider social awareness on over-dependence on smart phone among middle school students. This study proposed few research directions for further study to prevent over-dependence on smart phone and to educate parents.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Journal of Intellectual Disabilities
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• v.20 no.2
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• pp.1-21
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• 2018

The purpose of this study was to analyze the predictors of basic psychological needs on happiness of students with intellectual disabilities The participants were 191 middle and high school students with intellectual disabilities in Busan, Ulsan, & Gyeongnam province. The collected data were analyzed using descriptive statistics, the t-rest, Pearson relationship and multiple regression analyses. The results were as follows. First, there was significant difference in the level of autonomy according to the gender. And there was a statistically significant difference in the level of happiness, satisfaction and positive emotion according to the gender. Second, Pearson's correlation coefficient was conducted in order to know the relation between basic psychological needs and happiness of students with intellectual disabilities. The result showed that the relation between basic psychological needs of students with intellectual disabilities and happiness was positively correlated. Third, autonomy and relationship had a meaningful effect on the level of happiness. This results suggest that autonomy and relationship play an important role in increasing happiness of students with intellectual disabilities.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.375-376
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• 2022

본 연구는 자율 안전을 통한 안전의식 증진 사망재해 빈도율BOTTOM UP, 자아욕구 맥그리거 이론을 반영한 근로자 능력과 동기부여 제공시 능력치를 향상시키는 내용을 토대로 작성되었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.127-134
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• 2017

This study investigated empirically the structural relationship of golf participants' basic psychological needs, exercise emotion, and exercise-adherence behavior. Using two-hundred thirty questionnaires, the results were as follows. First, golf participants' autonomy, competence, and relatedness had a significant impact on the positive emotions. On the other hand, only competence lowered the negative emotions, and the other variables did not have a significant impact. Second, golf participants' autonomy, competence, and relatedness increased the exercise-adherence behavior. Third, golf participants' positive emotion increased the exercise-adherence behavior but a negative emotion decreased it. In terms of the indirect effect, golf participants' autonomy, competence, and relatedness influenced the exercise-adherence behavior, which was mediated by exercise emotion. This study is useful to sports participants interested in real value and a happy life through exercise-adherence behavior.

• Science of Emotion and Sensibility
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• v.26 no.1
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• pp.17-32
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• 2023

This study aims to study the impact of pet attachment on subjective well-being, focusing on individuals who live with pets. In addition, it is to recognize that their basic psychological requirement mediates between pet attachment and subjective well-being. For this purpose, a survey was performed on 358 adults living with pets nationwide. The final data of 319 people were evaluated after excluding invalid information. Dependent on the theoretical approach of the attachment theory, the human-pet relationship was examined by dividing it into two orthogonal dimensions pet attachment prevention and pet attachment anxiety(Zilcha-Mano et al., 2011). The mediating effects were investigated as an in-depth mechanism that mediates between pet attachment and subjective well-being, the mediating effects were examined, in terms of the three basic psychological needs of Self-Determination Theory, which are autonomy, competence, and relatedness. As an outcome, first, pet attachment prevention and pet attachment anxiety both revealed a negative correlation with subjective well-being. Second, basic psychological needs, which are autonomy, competence, and relatedness, are mediated between pet attachment and subjective well-being. Autonomy, competence, and relatedness fully mediated the relationship between pet attachment avoidance and subjective well-being. Meanwhile, in the case of pet attachment anxiety, only autonomy among basic psychological needs is fully mediated between pet attachment anxiety and subjective well-being in the case of pet attachment avoidance. This means that pet attachment prevention or pet attachment anxiety correlates with subjective well-being by satisfying basic psychological needs instead of directly affecting personal well-being. Regarding the pet effect, it is meaningful to find an in-depth mechanism that the human-pet relationship has for an adaptive and positive impact on humans.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.397-407
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• 2020

This study aimed to analyze the mediating effect of grit in the relationship between basic psychological needs and subjective well-being among Korean and Chinese adolescents. The study subjects were a total of 300 Korean and Chinese adolescents. As a result of the study, first, the Korean adolescents showed a high level of autonomy in basic psychological needs, while Chinese adolescents showed a high level of competence. Second, there was a significant positive correlation between basic psychological needs and grit as well as subjective well-being. Third, we established that the direct effect of basic psychological needs on subjective well-being was more potent in Korean adolescents than Chinese adolescents. Fourth, the indirect effect of basic psychological needs on subjective well-being through grit was statistically significant. Fifth, the mediating effect of grit was found to be stronger among Chinese youth than Korean youth. Based on these findings, we discussed the importance of grit to improve the subjective well-being of adolescents, and the approaches to improve Korean youth's competence and Chinese youth's autonomy.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.59-87
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• 2021

The purpose of this study is to investigate the influence of teacher-librarians' autonomy support on the school library users' satisfaction and continuance intention. Based on SDT(self-determination theory), it focuses on the mediating effect of BPN(basic psychological needs) between the autonomy supports and the satisfaction of the school library users. A survey was administered to 331 middle school students and the research model was examined by using regression analysis and Hayes' parallel multiple mediator model. The findings show that the teacher-librarians' support for autonomy directly and indirectly has a positive effect on the students' satisfaction with the school library, and perceived autonomy and competence among the sub-factors of basic psychological needs are found to have a significant mediating effect between the support of the librarian's autonomy and satisfaction with the school library. In addition, students' satisfaction with the school library shows a significant effect on the continuance intention. This study is meaningful in that it presents the role of teacher-librarians as a factor affecting students' motivation to use school libraries and provides implications for revitalizing school libraries.

• Journal of the Korea Society of Computer and Information
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• v.29 no.11
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• pp.343-352
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• 2024

Since social media is a hedonic information system, enjoyment should be a key variable in social media research. However, despite this necessity, research on enjoyment in the social media environment is still in its initial stage, and in particular, research on the antecedent variables of enjoyment is scarce. The purpose of this study is to examine the relationship between enjoyment and use of interaction controls as an antecedent variable of enjoyment. To this end, the study establishes and empirically verifies the theoretical mechanism of the relationship between these two variables based on self-determination theory. The study conducted a survey to collect data. As a result of the study, this study found that the use of interaction controls affects enjoyment through the primary effect on relatedness need satisfaction and autonomy need satisfaction. Based on these results, this study discusses theoretical and practical implications and explains the limitations of the study.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.12-22
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• 2016

The present study aims to evaluate the self-determined motivational features of smartphone addiction management apps. This study analyzed whether smartphone addiction management apps have features to support adolescent users' basic needs, that is, autonomy, competence, and relatedness. 26 apps were analyzed. Among them, 8 apps were parental management apps installed on a parent's phone and a child's phone, and 18 apps were self-management apps installed on a child's phone. According to a content analysis, only 3 of 26 apps addressed all three basic needs. Overall, the functions to support users' competence and relatedness were rarely found. Particularly, parental management apps had a high level of controlingness. The results suggest that the addiction management apps have limitations in stimulating adolescent users' self-determined motivation to manage their phone use.