Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Investigating the Relationship between Use of Interaction Controls and Enjoyment on Facebook

  • Gimun Kim (School of Business, Chungnam National University)
  • Received : 2024.10.08
  • Accepted : 2024.10.29
  • Published : 2024.11.29
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Abstract

Since social media is a hedonic information system, enjoyment should be a key variable in social media research. However, despite this necessity, research on enjoyment in the social media environment is still in its initial stage, and in particular, research on the antecedent variables of enjoyment is scarce. The purpose of this study is to examine the relationship between enjoyment and use of interaction controls as an antecedent variable of enjoyment. To this end, the study establishes and empirically verifies the theoretical mechanism of the relationship between these two variables based on self-determination theory. The study conducted a survey to collect data. As a result of the study, this study found that the use of interaction controls affects enjoyment through the primary effect on relatedness need satisfaction and autonomy need satisfaction. Based on these results, this study discusses theoretical and practical implications and explains the limitations of the study.

소셜미디어는 쾌락적인 속성을 갖는 정보시스템이기 때문에 소셜미디어 연구에서는 즐거움이 핵심 변수이어야 한다. 그러나 이러한 당위성에도 불구하고 소셜미디어 환경에서 즐거움에 대한 연구는 아직 초기 단계에 머물러 있고, 특히 즐거움의 선행변수에 관한 연구는 거의 이루어지지 않고 있다. 본 연구의 목적은 즐거움의 선행변수로서 상호작용 컨트롤과 즐거움 사이의 관련성을 검토하는 것이다. 이를 위해 본 연구는 자기결정이론에 근거하여 이 두 변수들 사이의 관련성에 관한 이론적 메커니즘을 수립하고 실증한다. 본 연구는 데이터 수집을 위해 서베이를 실시하였다. 연구 결과, 본 연구는 상호작용 컨트롤 사용이 관계 욕구 만족과 자율 욕구 만족에 대한 1차적 영향을 거쳐 즐거움에 영향을 미친다는 사실을 발견하였다. 본 연구는 이러한 연구 결과를 토대로 이론적, 실무적 시사점을 논의하고 연구 한계를 설명한다.

Keywords

Acknowledgement

This work was supported by Chnugnam National University.

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