• Journal of Digital Convergence
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• v.19 no.8
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• pp.21-32
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• 2021

The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.759-771
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• 2014

The purpose of this study was to examine the effects of undesirable parenting behavior, children's peer relationship and self-regulated learning on children's self-esteem. Using the data from Korean Children and Youth Panel Survey, this study was conducted with Structural Equation Modeling(SEM). The results of this study were as follows. First, parents' undesirable parenting behavior influenced directly on children's self-esteem, and peer relationship. Second, children's peer relationship influenced directly on self-regulated learning, and self-esteem. Third, children's self-regulated learning influenced directly on self-esteem. Fourth, parents' undesirable parenting behavior did not influenced directly on children's self-regulated learning. But children's peer relationship and self-regulated learning had mediating effects on the relationship between undesirable parenting behavior and children's self-esteem.

• Journal of Korean Library and Information Science Society
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• v.39 no.2
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• pp.213-226
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• 2008

The purpose of this study was to analyze the effect of bibliotherapy for developing children's social competence. Specifically, this study investigated the relationship between bibliotherapy and social competence for elementary school children. In this study, social competence includes self-esteem, self-control, peer-relationship. As a result, bibliotherapy was significantly to related to self-control, self-esteem, peer-relationship. These results will be contributed to learn and develop social competence through bibliotherapy.

• Korean Journal of Child Studies
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• v.31 no.1
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• pp.19-33
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• 2010

This study examined the effects of family climate, peer support and self-esteem on children's self-regulation. The participants in this study were 369 children (M=11.78 year) who completed questionnaires regarding family climate, peer support, self-esteem and self-regulation. Data were analyzed means by of a Structural equation model using AMOS 7.0. Our results indicated that (1) family climate, peer support and self-esteem were directly linked with children's self-regulation (2) the associations between family climate or peer support and children's self-regulation were mediated by children's self-esteem. These results imply that family climate and peer support are important antecedent variables in predicting children's self-regulation as well as their relative levels of self-esteem.

• Korean Journal of Child Studies
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• v.29 no.3
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• pp.115-125
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• 2008

This longitudinal study tested the role of adolescents' emotional regulation and self-esteem as mediators of the associations between parenting behaviors and adolescent's internalizing problems one year later in a sample of 125 adolescents aged 16 to 17 years growing up in single parent families. Structural equation modeling was used for analyses of research questions. Results indicated that time 1 parenting behaviors were not associated with time 2 adolescents' internalizing problems directly, but that time 1 and time 2 self-esteem mediated the associations between time 1 parenting behaviors and time 2 adolescents' internalizing problems.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1209-1219
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• 2009

The purpose of this study examined the path model of maternal emotional expression, temperament and self-esteem on emotion regulation among children. The subjects were 487 5th and 6th graders. Data was gathered through questionnaires reported by children and their mothers and analyzed by structural equation modeling. The results showed that children's 'activity level' temperament and maternal negative emotional expression directly affected maladaptive emotion regulation. Children's 'emotionality' temperament and maternal positive emotional expression directly affected adaptive emotion regulation. Children's 'approach-flexibility' temperament and self-esteem directly affected both maladaptive and adaptive emotion regulation. Maternal emotional expression and children's self-esteem mediated between children's temperament and emotion regulation. Additionally, the most important variable predicting children's maladaptive emotion regulation was the children's 'activity level' temperament, and the most important variable for adaptive emotion regulation was the children's 'emotionality' temperament.

• Asia Marketing Journal
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• v.11 no.4
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• pp.95-119
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• 2010

Although there have been many studies regarding the inconsistency between consumers' attitudes and behavior, prior research has almost exclusively focused on the relationship between the attitude before behavior and the initial behavior. Relatively little research has been conducted on consumer satisfaction after purchase and post-purchase behavior. This research proposed that the relationship between satisfaction and post-purchase behavior is moderated by consumers' psychological characteristics such as need for cognitive closure(NCC) and temporal self-construal(SC). The need for cognitive closure refers to individuals' desire for a firm answer to a question and an aversion toward ambiguity. We assumed the need for cognitive closure as a major moderating variable because it is judged that the requirement for cognition clearly varies between when a consumer repurchases the same product and seeks a new alternative. Individuals who tend to end cognition due to time constraints or inappropriate conditions may display considerable cognitive impatience or impulsivity and has a higher probability in repurchasing the same product than a consumer without such limitations. They would avoid further consideration for new alternatives and the likelihood of the repurchase for prior alternative would increase. As hypothesized, significant moderating effect of the NCC was confirmed. This result gives a significant implication for a corporate to establish effective marketing strategies. For a corporate or product brand that has been occupying the market after entering the market earlier, it would be effective to maintain need for cognitive closure high in the existing consumers and thereby preventing the consumers from being interested in the new alternatives. On the other hand, new brands that have just entered the market need to lower the potential consumers' need for cognitive closure so that the consumers can be interested in new alternatives. Along with need for cognitive closure, temporal self-construal also turned out to moderate the satisfaction-repurchase. temporal SC reflects the extent to which individuals view themselves either as an individuated entity or in relation to others. Consumers under a temporarily independent SC would repurchase former alternative again according to their prior satisfaction and evaluation. In contrast, consumers in temporal interdependent SC tended to switch to a new alternative because they value interpersonal relationships above anything else and have a tendency to rely heavily on in-group opinions. When they are confronted with additional opinions, it is highly probable that he/she will choose a new product as an alternative. By proving the impact that temporal self-construal has on repurchasing behavior, this study is providing the marketers with new standards for establishing successful promotional strategies. For example, if the buyer and the user is the same for a product, it would be effective for the seller to convince the consumer to make decision subjectively by encouraging temporal independent self-construal. On the contrary, in the case where the purchase is made by an individual but the product is consumed by a group of people. For example, a housewife is more likely to choose the products or brands that her husband or children prefer rather than the ones that she likes by herself. In that case, emphasizing how the whole family can be satisfied and happy about the product would be effective for promoting repurchase.

• Proceedings of The KACE
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• 2018.08a
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• pp.19-21
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• 2018

테크놀로지가 교육에 활발하게 도입됨에 따라 수업에 교사가 테크놀로지를 활용할 수 있는 역량을 향상시키기 위하여 Technological Pedagogical Content Knowledge(TPACK)이 등장하였다. 테크놀로지의 발달에 따라 TPACK 연구가 활발하게 진행되었다. 이러한 흐름에 발맞추어 김성원과 이영준(2017)은 예비 교사의 수업 전문성 향상을 위한 프로그래밍 기반 TPACK 교육 프로그램을 개발하였다. 또한, 김성원과 이영준(2018)의 연구를 통하여 프로그래밍 기반 TPACK 교육 프로그램을 개선하였다. 본 연구에서는 프로그래밍 기반 TPACK 교육 프로그램의 개선이 예비 교사의 자아 효능감에 미치는 효과를 살펴보았다. 연구를 위하여 대조군에게는 기존의 프로그래밍 기반 TPACK 교육 프로그램을 적용하였다. 실험군에게는 개선된 프로그래밍 기반 TPACK 교육 프로그램을 적용하였다. 그 결과, 사전 검사에서는 두 집단 간의 자아 효능감은 같았다. 사후 검사에서는 실험군이 대조군보다 자신감과 과제 난이도 선호에서 유의미한 차이가 나타났다. 이를 통하여 프로그래밍 기반 TPACK 교육 프로그램의 개선이 예비 교사의 자아 효능감의 세부 영역에 효과적인 것으로 나타났다. 본 연구에서는 자아 효능감의 모든 영역에서 향상이 나타나지 않았다. 향후 연구에서는 자기 조절 효능감까지 향상될 수 있도록 교육 프로그램의 개선이 이루어져야 한다.

• Asia Marketing Journal
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• v.10 no.4
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• pp.1-33
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• 2009

This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.513-528
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• 2014

This study examined effects of self-esteem, life satisfaction and gender on the sign needs which included self-presentation(presenting true-self and ideal-self) and social interaction (feeling connected and gaining approval) for Facebook use. Due to the significant interaction effects of gender, further statistical analyses were conducted. While there were negative relationships between self-esteem and self-presentation for male respondents, there were positive relationships between self-esteem and social interaction for female respondents. In addition, there were positive relationships between life-satisfaction and self-presentation for male respondents, but there was the only positive relationship between life satisfaction and presenting true-self for female respondents. Based on the study results, the study implications, limitations and future study were discussed.