The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Effects of Self-Esteem, Life Satisfaction and Gender on the Self-Presentation and Social Interaction Motivations for Facebook Use

페이스북 이용자의 자존감, 삶의 만족도, 성별의 차이가 자아표현 동기 및 사회교류 동기에 미치는 영향

  • 조미혜 (세종대학교 호텔관광경영학과) ;
  • 전수현 (계명대학교 호텔관광학과) ;
  • 최은경 (세종대학교 만화애니메이션학과)
  • Received : 2014.05.20
  • Accepted : 2014.07.07
  • Published : 2014.09.28
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Abstract

This study examined effects of self-esteem, life satisfaction and gender on the sign needs which included self-presentation(presenting true-self and ideal-self) and social interaction (feeling connected and gaining approval) for Facebook use. Due to the significant interaction effects of gender, further statistical analyses were conducted. While there were negative relationships between self-esteem and self-presentation for male respondents, there were positive relationships between self-esteem and social interaction for female respondents. In addition, there were positive relationships between life-satisfaction and self-presentation for male respondents, but there was the only positive relationship between life satisfaction and presenting true-self for female respondents. Based on the study results, the study implications, limitations and future study were discussed.

본 연구는 페이스북 이용자의 신호욕구(Sign Needs)를 자아표현(진정한 자아표현, 이상적 자아표현)동기와 사회교류(사회적 연결느낌, 사회적 인정획득)동기로 구분한 후, 이용자의 자존감, 삶의 만족도 그리고 성별의 차이가 각 동기에 미치는 영향을 조사하였다. 성별의 조절효과 유의성이 제시되어 그룹별로 살펴본 결과, 남성에게는 자존감과 자아표현의 역(-)의 관계가 여성에게는 자존감과 사회교류의 정(+)의 관계가 제시되었다. 또한 남성에게는 삶의 만족도와 자아표현의 정(+)의 관계가 여성에게는 삶의 만족도와 진정한 자아표현만 정(+)의 관계가 제시되었다. 본 연구 결과를 토대로, 실무적 시사점과 본 연구의 제한점 및 추후연구 방향을 논의하였다.

Keywords

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