• Title/Summary/Keyword: 인지심리학

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A Study on the Structuralization of Consumer Needs by Analysing Emotional Factors (감성 요소 분석을 통한 소비자 니즈의 구조화에 관한 연구)

  • 엄정식;김창수;김명석
    • Archives of design research
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    • v.12 no.1
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    • pp.97-106
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    • 1999
  • As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

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Moderating Effect on Transportation Between Short Storytelling ad types and Message Sensation Value: Focusing on TikTok & Chinese consumers (짧은 동영상 광고 스토리텔링 유형과 메시지자극가(MSV)가 스토리몰입에 미치는 영향연구 - 틱톡(TikTok) 중국소비자를 대상으로)

  • CHEN, KAKA;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.659-665
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    • 2021
  • Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

Study on the direction of serious contents design for training skills in U-healthcare: Focused on elderly learners (U-헬스케어를 위한 학습용 기능성콘텐츠 설계방향 : 노인 대상자를 중심으로)

  • Ha, Dong-One;Lee, Chang-Jo
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.3
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    • pp.23-32
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    • 2010
  • U-healthcare provides people with many conveniences and keeps their health. As facility centered medical environment is being changed to patient centered one, however, various problems are emerging. These problems range from institutional problems to technological, producer related, and user related ones. The researcher took interested in problems originating from users, in particular, elderly patients and guardians taking care of an elderly patient. The main focus of this study is the direction of serious contents design for training skills in HMI of U-healthcare equipment and developing emergency coping abilities. In this study, I started from research on elderly cognitive psychology and elders' motor reactions and interconnected the characteristics of various digital content forms. The results of this study are expected to be useful for the rapidly expanding elderly population and in the U-healthcare industry.

Development of RPG-based Cognitive Behavioral Group Therapy for Reducing Delinquency in Adolescents (청소년의 비행 문제 감소를 위한 롤플레잉게임형식 인지행동 집단치료 프로그램의 개발)

  • Bae, Seonghoon;You, Sungeun
    • Korean Journal of School Psychology
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    • v.16 no.3
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    • pp.471-499
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    • 2019
  • The purpose of this study was to develop a program that reduces adolescent delinquency and enhances adolescents' social problem-solving, emotional regulation, and self-control skills and to assess the effectiveness of the program. The program was administered in the form of a role-playing game ("RPG") to increase the participants' motivation to participate in and the effectiveness of the therapy. The subjects in this study were 36 adolescents who engaged in delinquent behavior and their 18 homeroom teachers in middle schools located in Seoul and Gyeonggi Province. The subjects were randomly assigned to the experimental group or the comparison group. The experimental group received the proposed RPG-based cognitive behavioral group therapy while comparison group received problem-solving group therapy. Teachers in the experimental group were educated about how to guide their students following each therapy session while teachers in the comparison group did not receive any education. The dependent variables in this study were incidences of delinquent behavior and social problem-solving, emotional regulation, and self-control skill level. Each variable was assessed before treatment, immediately after the end of the full treatment program, and two months after the end of the full treatment program. At the end of the full treatment program, the experimental group engaged statistically significantly in fewer delinquent behaviors and displayed statistically significantly higher levels of social problem-solving, emotional regulation, and self-control skills than the comparison group. These differences persisted until the assessment two months after the end of the full treatment program. Moreover, the experimental group reported higher levels of satisfaction with the treatment program than the comparison group. The findings of this study suggest that this RPG-based cognitive behavioral group therapy program is effective at reducing adolescent delinquency, improving adolescents' social and emotional management techniques and strategies for avoiding delinquency, and in motivating delinquent adolescents to engage more actively in treatment.

Analysis Program for Diffusion Model: SNUDM (확산모형 분석도구: SNUDM)

  • Koh, Sungryong;Choo, Hyeree;Lee, Dajung
    • Korean Journal of Cognitive Science
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    • v.31 no.1
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    • pp.1-23
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    • 2020
  • This paper introduces SNUDM, an analysis program for Ratcliff's diffusion model, which has been one of the most important models in cognitive psychology over the past 35 years and which has come to occupy an important place in cognitive neuroscience in recent years. The analysis tool is designed with the basic principles of easy comprehension and simplicity in use. A diffusion process was programmed as the limit of a simple random walk in a manner resembling Ratcliff & Tuerlinckx(2002). The response time distribution of the model was constructed by simulating the time taken by a random walk until it reaches a threshold with small steps. The optimal parameter values in the model are found to be the smallest value of the chi-square values obtained by comparing the resulting distribution and the experimental data using Simplex method. For simplicity and ease of use, the input file used here is created as a file containing the quantile of the reaction time, the trials and other information. The number of participants and the number of conditions required for such work programs are given in a way that answers the question. Using this analysis tool, the experimental data of Ratcliff, Gomez, & McKoon(2004) were analyzed. We found the very similar pattern of parameter values to Ratcliff et al.(2004) found. When comparing DMAT, fast-dm and SNUDM with the generated data, we found that when the number of trials is small, SNUDM estimates the boundary parameter to a value similar to fast-dm and less than the DMAT. In addition, when the number of trials was large, it was confirmed that all three tools estimate parameters similarly.

Double mediation effects of cognitive emotion regulation strategy and conflict resolution strategy on the association between rejection sensitivity and dating relationship satisfaction (거부민감성과 이성관계 만족의 관계에서 인지적 정서조절과 갈등해결전략의 이중매개 효과)

  • Koh, Eun Young;Kim, Mikyung
    • Korean Journal of School Psychology
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    • v.17 no.2
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    • pp.181-198
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    • 2020
  • This study examined how the rejection sensitivity model might be applied to the link between rejection sensitivity and dating relationship satisfaction by means of investigating the mediating effect of cognitive emotion regulation strategy and conflict resolution strategy. A total of 668 college students in Seoul (232 males, 436 females, mean age of 21.59 years [SD=2.08]) participated in this study. The results illustrated that the adaptive emotion regulation strategy, among cognitive emotion regulation strategies, and the integration and compromise strategies, among conflict resolution strategies, had the double mediation effect on the association between rejection sensitivity and dating relationship satisfaction. In other words, a direct negative correlation between rejection sensitivity and dating relationship satisfation resulted in high rejection sensitivity, which was expected to generate low satisfaction in dating relationships. However, it was confirmed that the use of these two strategies-the cognitive emotion regulation and the conflict resolution strategy-could bring positive effects in terms of the dating relationship satisfaction; the former helped couples to see situations more broadly and increase positive perceptions, while the latter solve their problems each other. Based on these findings, we discuss their implications for counseling practice and therapeutic interventions

The Relationship between Maladjustment Schema and Marital Satisfaction: Focusing on the Moderating Effect of Adaptive Emotion Regulation Strategy (부적응 도식과 결혼 만족도 간의 관계: 적응적 정서조절방략의 조절 효과)

  • Ji-Hye Lee;Paul Kyu-man Chae
    • Korean Journal of Culture and Social Issue
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    • v.18 no.2
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    • pp.169-190
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    • 2012
  • This research explored cognitive emotion regulation strategy, behavioral emotion regulation strategy, and experiential emotion regulation strategy, each moderating effect in the relationship between maladjustment schema and marital satisfaction. The data was analyzed through hierarchical multiple regression analysis. The results of the study are as follows: the regression analysis showed the moderating effects for adaptive emotion regulation strategy on the relationship between the maladjustment schema and marital satisfaction. The result showed the selection of 'Disconnection and Rejection', 'Impaired autonomy and Performance', 'Other-Directedness', 'Overvigilance and Inhibition' as maladjustment schema variables affecting marital satisfaction via cognitive emotion regulation strategy, that of 'Disconnection and Rejection', 'Impaired autonomy and Performance', 'Other-Directedness' as maladjustment schema variables affecting marital satisfaction via behavioral emotion regulation strategy, and that of 'Impaired limits', 'Impaired autonomy and Performance', 'Other-Directedness', 'Overvigilance and Inhibition' as maladjustment schema variables affecting marital satisfaction via experiential regulation strategy. Finally, the clinical implication and limitation of this study and suggestion for future studies were also discussed.

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Psychological Characteristics of the Aged Dealt with in the "Journal of the Korean Gerontological Society": Historical Review and Future Task (「한국노년학」에서 다룬 노인의 심리적 특성: 역사적 고찰과 미래의 과제)

  • Jung, Taeyun
    • 한국노년학
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    • v.28 no.4
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    • pp.815-829
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    • 2008
  • The purpose of the present study was to review psychological studies which have appeared in the "Journal of the Korean Gerontological Society". All told, 130 psychological papers have published for the last 30 years. Nineteen studies appeared in the 1980's, among which were 14 empirical ones and the remainders were review papers. In the 1990's were 51 papers published, and 49 ones were empirical and the rest of 2 literature review ones. In the 2000's did 56 papers appear, among which 56 ones were empirical and the rest of 4 literature review or theoretical ones. Research topics mainly examined about the aged were about mental health, life satisfaction and leasure, parent care and family relations, developmental change in cognition, and the old age general. After review of research trends for the last three decades, findings on each of research topics were examined. Finally, some limitations on the previous studies and future research directions were mentioned.

Qualitative Research on Psychological Difficulties and Coping Strategies Experienced by Working Mothers (워킹맘들이 경험하고 있는 심리적 어려움 및 대처방안에 관한 질적 연구)

  • Lee, Kyung-Jin;Yu, Kum Lan
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.587-604
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    • 2019
  • The purpose of this study is to investigate the psychological difficulties, coping strategies and help needed for working mothers in their work and home life. I asked about the difficulties of working together with family life, how to balance the balance between work and family life and what kind of help is needed for working mothers. As a result, 37 categories and 86 subcategories were derived from 11 domains. The 11 areas are: stress factors, psychological experiences, effects of work on family, effects of family on work, positive experiences as working mam, strategy as working mam, establishment of coping strategy, execution of coping strategy, external assistance and what you can do. The implications and limitations of the study were discussed.

Exploring the Moderating Effect of Big Five Personality Traits on the Relationship between Alexithymia and Depression (감정표현불능증과 우울의 관계에서 성격 5요인의 조절효과 탐색)

  • Myung Hyun Cho;Eunsan Cho;Doyoun An
    • Science of Emotion and Sensibility
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    • v.26 no.1
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    • pp.115-132
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    • 2023
  • Previous studies on emotion have repeatedly suggested that alexithymia is an important predictor of depression. Therefore, this study examined whether the relationship between these two variables can be moderated by personality factors, focusing on the Big five personality traits. An online survey of 312 college students, including alexithymia, depression, and Big five personality traits (Extraversion, Agreeableness, Conscientiousness, Emotional Stability, and Openness to Experience) was conducted. As the results, as expected, alexithymia predicted depression, which was in line with the existing research flow. In addition, moderation analysis revealed that agreeableness, emotional stability, and openness to experience moderated the relationship between alexithymia and depression, while extraversion and conscientiousness did not. This study has an important implication in that it discriminated which specific personality traits function as moderators in the process of increasing depression due to alexithymia.