• Journal of Venture Innovation
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• v.6 no.4
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• pp.153-170
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• 2023

Generative AI services, including ChatGPT, were becoming increasingly active. This study aimed to empirically analyze the factors that promoted and hindered the diffusion of such services from a consumer perspective. Accordingly, a research model was developed based on the Value-based Adoption Model (VAM) framework, addressing both benefit and sacrifice factors. Benefits identified included usefulness and enjoyment, while sacrifices were security and hallucination. The study analyzed how these factors affected the intention to use generative AI services. A survey was conducted among college students for empirical analysis, and 200 valid responses were analyzed. The analysis utilized structural equation modeling with AMOS 24. The empirical results showed that usefulness and enjoyment had a significant positive impact on perceived value, while security and hallucination had a significant negative impact. The order of influence on perceived value was usefulness, hallucination, security, and then enjoyment. Perceived value had a significant positive impact on usage intention. Moreover, perceived value was found to mediate the relationship between usefulness, enjoyment, security, hallucination, and the intention to use generative AI services. These findings expanded the research horizon academically by validating the effectiveness of generative AI services based on existing models and demonstrated the continued importance of usefulness in a practical context.

• Information Systems Review
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• v.25 no.1
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• pp.165-187
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• 2023

The continuous increase in life expectancy and high interest in health has brought about significant changes in the use of health information by the public according to the development of information technology represented by the Internet and smartphones. As the medical market expands to the mobile health environment, many health-related apps have been created and distributed, but the acceptance rate is slow as it has become challenging to provide services due to various regulations. In this study, perceived value, perceived risk factors (psychological risk, risk of time-loss, legal risk), and perceived benefits (usefulness, interaction, autonomy) were derived and verified as factors that affect the acceptance resistance of personal health record apps based on the privacy calculation model. In addition, by analyzing the moderating effect of trust in the manufacturer, how the perceived risk and perceived benefit affect the perceived value was verified. A survey was conducted on Korean college students who recognized the personal health record apps but did not use them, and 127 samples were analyzed using structural equations. As a result of hypothesis verification, perceived value has a negative effect on acceptance resistance, perceived risk (risk of time-loss) has a negative effect on perceived value, and perceived benefits (usefulness, interaction, autonomy) were found to have a positive effect on perceived value. Trust in manufacturers has weakened the impact of perceived risks (legal risk) on perceived values. This study is expected to play an important role in maintaining a competitive advantage in the personal health record app market environment by identifying and proposing detailed criteria for reducing the acceptance resistance of personal health record apps.

• Journal of Korean society of Dental Hygiene
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• v.7 no.4
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• pp.509-519
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• 2007

The purpose of this study was to take inforamtion to increase support on water fluoridation primary school teachers in Jinhae. The survey was done by self-administration method to primary school teachers 88 at non-fluoridated area in Jinhae. The date was analysed using the SPSS 10.1 program. The results are as follows : The mean percentage of the respondents using the tap water and purified water for drinking was 51.1% and 33.3%, respectively. Recognition rate of water fluoridation was 64.8%, 33.3% of the respondents knew about water fluoridation from mass mesdia. 62.5% of the respondents agreed with water fluoridation. 76.1% of the respondents knew that the purpose of water fluoridation was the prevention of dental caries. 72.7% of the respondents agreed with continuous water fluoridation. 70.5% of the recognized about safety of water fluoridation. 72.7% of the respondents agreed with decision of professional group for the performance of water fluoridation. In order to secure residents' support for the continuation of the adjusted water fluoridation program and to reinforce the education for safety and economical efficiency for the residents through systemic education.

• The Journal of Information Systems
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• v.29 no.4
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• pp.153-169
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• 2020

Purpose Many students have concerned about the quality and operation of online courses with universities offering online courses to avoid the spread of COVID-19. To deepen our understanding of university online class systems, this research aims to assess students' satisfaction with online class systems and continuous usage intention on the basis of the perceived benefits and expectation confirmation theory. Design/methodology/approach This paper empirically analyzes the impact of each perceived benefit on user satisfaction and the intention to use it continuously by dividing the perceived benefits considered in existing literature into utilitarian benefits (convenience), emotional benefits (pleasure), and symbolic benefits (personal benefits). Moreover, the perceived expectations and performance have also been assessed with its impact on satisfaction and the intention to continue use. Data collected from 241 university students were empirically tested against a research model. Findings Analysis results showed that perceived advantages (comfort, enjoyment and personalized benefit) significantly affect user satisfaction and that perceived benefits have positive effects on the intention to continue use whereas the expected confirmation do not significantly influence on the intention to continue use.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10a
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• pp.355-357
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• 2004

최근 들어 홈 네트워크에 대한 관심이 날로 높아지고 있다. 정부에서는 IT839 전략의 하나인 홈 네트워크 서비스를 시범 사업을 통해 활성화하려고 하고 있다. 이러한 서비스가 일반 대중들에게 혜택을 누리게 하기 위해서는 많은 노력이 필요한데 이러한 노력 중 가장 중요한 것이 표준화이다. 현재 홈 네트워크 표준화는 사용자 서비스 측면에서 많은 부분에서 개발되고 있다. 하지만 아직까지 시큐리티(Secrutity) 요구 사항이 반영이 되고 있지 않은 부분이 있다. 이러한 시큐리티 요구가 반영되고 있지 않은 이유로는 홈 네트워크의 위협에 대해서 간과하고 있기 때문이다. 홈 네트워크는 유선(Wired)과 무선(Wireless)이 공존하고 있다. 이것들이 새로운 기술이 아니고, 기존에 존재하는 기술을 바탕으로 개발되기 때문에 기존의 외부 위협들은 그대로 홈 네트워크에 반영될 것이다. 또한 향후 도래할 유비쿼터스 환경도 홈 네트워크에 접목될 것이라고 누구나 인지하고 있다. 유비쿼터스와 같은 다양한 환경에서는 현재보다도 복잡한 위협이 존재할 것이다. 본 논문에서는 현재의 홈 네트워크 환경을 분석하고 이에 따르는 보안 위협과 향후 다가올 유비쿼터스 환경의 침해 유형에 대해서 살펴보고자 한다.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.109-118
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• 2015

The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.347-360
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• 2019

The purpose of this study was to examine how the fitness participation was influenced on exercise enthusiasm, exercise commitment and exercise satisfaction by female fitness participants, Subjects were selected among the female fitness center users living in Sunchon, Yeosu, Gwangyang. A total of 223 questionnaires were used in the actual analysis via convenience sampling method out of 250 questionnaires. Data analysis wad processed by SPSS 25.0 program with frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis and the following results were made. First, as a result of analyzing the effects of exercise enthusiasm on exercise commitment, it was found that harmony enthusiasm had positive (+) influence on cognitive commitment and behavioral commitment. Second, as a result of analyzing the effects of exercise enthusiasm on exercise satisfaction, it was found that harmony enthusiasm had positive (+) influence on exercise ability improvement, social relationship promotion and psychological benefits, and harmony enthusiasm and compulsive enthusiasm had positive (+) influence on physical function improvement. Third, as a result of analyzing the effects of commitment on exercise satisfaction, it was found that behavioral commitment had positive (+) influence on exercise ability improvement, physical function improvement and social relationship promotion and harmony enthusiasm and compulsive enthusiasm had positive(+) influence on psychological benefits.

• Information Systems Review
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• v.18 no.4
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• pp.69-88
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• 2016

Nowadays, organizations have adopted Smart Work to efficiently manage tasks, such as electronic document approval, customer management, and site inspection, without spatial-temporal constraints. Smartphones, which are commonly used in Smart Work, enable individuals to perform their jobs anytime and anywhere, thus blurring the boundary between work and non-work. To solve the problem of blurred work/non-work boundaries, a construct of self-control and affective factors needs to be considered because business style is changed from command to autonomy in the Smart Work context. Moreover, employees can convey their emotions easily over smartphones. Recent marketing studies have analyzed consumers' behavior based on the combination of cognitive, affective, and behavioral components, and researchers of information systems are also interested in these factors. However, previous research has some limitations, such as not classifying factors into cognitive, affective, and behavioral as well as not covering all three factors. Therefore, we explore the roles of cognitive, affective, and behavioral components in emotional exhaustion and education performance, and conduct a survey on undergraduate and graduate students, who are the major users of smartphones. Findings show that when individuals improve their cognitive capability (self-control) and usage experience (smartphone communication and internet usage), they can decrease emotional exhaustion and increase education performance. In the role of affective capability, increasing education performance is partially accepted. These results imply that organizations should not focus on controlling the usage of smartphones but on promoting appropriate smartphone usage.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.35-47
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• 2014

With the qualitative methods for casino-related policy analysis on sense of residents, the degrees of expectation, support, adequacy, awareness, participation, contribution, and benefit which were derived from results are as follows: Firstly, from the recognition analysis on casino related policy, recognition III ranked at the top, and benefit and contribution II followed next. From the result, promotion policy on closed mine area fell short of expectations. The second phase of development project and appropriate the dead-mine development fund for promotion of substitute industry by the needs of residents. Secondly, derived from the comparative evaluation of casino-related industry, all comparison targets ; awareness of promoting policy and contribution to regional development, participation and contribution to Regional development, benefits and contribution to regional development, participation in the closed-mine area and contribution to regional balanced development, and lastly benefits and regional balanced development) are related to each other.

• Journal of the Korea Society for Simulation
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• v.24 no.4
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• pp.127-136
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• 2015

The e-government project management consignment system to allow the public PMO has been introduced to resolve the quality management issue and the business risk, pointed out by the reorganized Software Industry Promotion Act. The additional regulation improvements are demanded because the public PMO system cannot settle down due to the different opinions among related parties: owner, operator and PMO. Therefore, to make balanced regulation improvements, the in-depth studies are necessary to analyze the fundamental causes of the disagreement between the related parties. This study analyses the each related party's cognitive structure to perform public PMO successfully and the fundamental reasons that cause the different opinions by applying the cognitive psychological Means-end chain theory, the laddering technique and the HVM, Hierarchical Value Map. In addition, this study analyses the regulations required for the related parties to obtain the expected benefits.